Welcome!

News Feed Item

Sotheby's International Realty Reports Gains in Key Performance Metrics for 2013

MADISON, N.J., March 6, 2014 /PRNewswire/ -- Sotheby's International Realty Affiliates LLC today said its U.S.-affiliated brokers and sales professionals handled 24 percent more transaction sides in 2013 than 2012 – nearly three times better than the 9.2 percent gain in home sales sides reported for the overall market by the National Association of Realtors.®

Sotheby's International Realty logo

The Sotheby's International Realty® brand's sales volume grew by 29 percent in 2013, compared to 19 percent for the overall market, according to the National Association of Realtors. 

Global Growth
The Sotheby's International Realty brand also reported growth in its global network, which encompasses 52 countries and territories worldwide. At year-end, the network totaled 700 offices, a gain of 6 percent, and more than 14,500 sales associates, up 13 percent. Sotheby's International Realty affiliates worldwide reported 31 percent same store growth in sales volume.

"The luxury sector truly led the resurgence in the overall market in 2013," said Philip White, president and chief executive officer, Sotheby's International Realty Affiliates LLC, citing a combination of strong interest among international buyers, low interest rates, less inventory and increased consumer confidence in the economy.

Outside the United States, the Sotheby's International Realty brand expanded its network in 2013 to provide its real estate services in: Cabarete, Dominican Republic; Swatar, Malta; Manila, Philippines; Melbourne and Gold Coast, Australia; Lugano, Switzerland; Dubai; United Arab Emirates; Riyadh, Saudi Arabia; and Panama City, Panama. The Sotheby's International Realty brand also added six new residential real estate firms to its network across the United States in the following markets: Claremont and Palo Alto, Calif.; Westborough, Mass.; Charlestown, R.I.; Concord, Mass.; and Durango, Colo. 

In 2013, the Sotheby's International Realty brand also won Franchise Business Review's Best in Category for Real Estate Franchisee Satisfaction award for the sixth year in a row and ranked second overall among the Top 50 Systems across all categories with 250 or more locations.

The Sotheby's International Realty network is poised for continued growth this year. "We look to continue our worldwide growth, most significantly in Asia with the opening of Beijing Sotheby's International Realty slated for the first quarter of 2014," White said.

Marketing
From a marketing perspective, the brand's 2013 campaign delivered more than 700 million impressions.  At the core of the Sotheby's International Realty 2013 strategy was its relationships with pre-eminent media powerhouses including The New York Times, The Wall Street Journal and The Telegraph Media Group in both the print and online arenas, developed to showcase unique properties from the brand's worldwide network. 

The most innovative aspect of the Sotheby's International Realty brand's 2013 marketing efforts was the launch of a custom iPad application that enabled its complete marketing program to be made available digitally for network members to present to consumers on listing presentations via a unique, interactive format created using the Adobe Digital Publishing Suite. 

Last year also saw the expansion of the Sotheby's International Realty brand's series of branded websites for specialty markets with the launch of Golf and Historic. Finally, the brand was featured on the ABC Supersign located in New York City's Times Square at 44th and Broadway for the month of December in collaboration with the New York Stock Exchange. The 15-second video highlighted its lifestyle focus and drove viewers to sothebysrealty.com for more information.

White said the Sotheby's International Realty brand will continue looking for ways to utilize the latest technologies to enhance the real estate buying experience for consumers and further solidify its position as a leading luxury real estate organization.

The Sotheby's International Realty network currently has more than 14,500 sales associates located in approximately 700 offices in 52 countries and territories worldwide. Sotheby's International Realty listings are marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the network's brokers and clients benefit from an association with the Sotheby's auction house and worldwide Sotheby's International Realty marketing programs. Each office is independently owned and operated.

About Sotheby's International Realty Affiliates LLC
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby's International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby's International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. In February 2004, Realogy entered into a long-term strategic alliance with Sotheby's, the operator of the auction house. The agreement provided for the licensing of the Sotheby's International Realty name and the development of a full franchise system. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby's International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby's auction house, established in 1744. For more information, visit www.sothebysrealty.com.

CONTACT

Jennifer Zimmerman
Director, Public Relations and Communications
Sotheby's International Realty Affiliates LLC
175 Park Avenue
Madison, NJ 07940
(973) 407-6375
[email protected]

Logo: http://photos.prnewswire.com/prnh/20140107/NY41282LOGO-b

SOURCE Sotheby's International Realty Affiliates LLC

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications. In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability. He addres...
Fact: storage performance problems have only gotten more complicated, as applications not only have become largely virtualized, but also have moved to cloud-based infrastructures. Storage performance in virtualized environments isn’t just about IOPS anymore. Instead, you need to guarantee performance for individual VMs, helping applications maintain performance as the number of VMs continues to go up in real time. In his session at Cloud Expo, Dhiraj Sehgal, Product and Marketing at Tintri, wil...
Aspose.Total for .NET is the most complete package of all file format APIs for .NET as offered by Aspose. It empowers developers to create, edit, render, print and convert between a wide range of popular document formats within any .NET, C#, ASP.NET and VB.NET applications. Aspose compiles all .NET APIs on a daily basis to ensure that it contains the most up to date versions of each of Aspose .NET APIs. If a new .NET API or a new version of existing APIs is released during the subscription peri...
Enterprises have forever faced challenges surrounding the sharing of their intellectual property. Emerging cloud adoption has made it more compelling for enterprises to digitize their content, making them available over a wide variety of devices across the Internet. In his session at 19th Cloud Expo, Santosh Ahuja, Director of Architecture at Impiger Technologies, will introduce various mechanisms provided by cloud service providers today to manage and share digital content in a secure manner....
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
Ixia (Nasdaq: XXIA) has announced that NoviFlow Inc.has deployed IxNetwork® to validate the company’s designs and accelerate the delivery of its proven, reliable products. Based in Montréal, NoviFlow Inc. supports network carriers, hyperscale data center operators, and enterprises seeking greater network control and flexibility, network scalability, and the capacity to handle extremely large numbers of flows, while maintaining maximum network performance. To meet these requirements, NoviFlow in...
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
To leverage Continuous Delivery, enterprises must consider impacts that span functional silos, as well as applications that touch older, slower moving components. Managing the many dependencies can cause slowdowns. See how to achieve continuous delivery in the enterprise.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...