|By PR Newswire||
|March 6, 2014 11:42 AM EST||
WASHINGTON, March 6, 2014 /PRNewswire-iReach/ -- Last week the FDA unveiled proposed changes to the 20-year-old nutrition label on food packaging. Changes include increased focus on calories, added sugar critical vitamins and minerals, recalibration of the daily-recommended value of sodium, and how serving sizes are determined. Data show missed opportunities, as top three most beneficial changes are not addressed in new design proposal.
A new poll—conducted before the FDA's design was revealed—released today from Heart+Mind Strategies, shows the single most beneficial change to the nutrition label to be a radical design change as opposed to what information is shared. Nearly one third of Americans (32%) reported creating a star or check system for each food (where more stars means a healthier food) would be the most beneficial to them personally.
Additionally, some of the least beneficial changes are ones on which the new nutrition label is focused, such as the increased emphasis on calories and revised serving size calculations. Full ranking of changes tested follows:
- Creating a star or check system for each food (32%)
- Separating out good fats from bad fats (19%)
- Ditching the metric system (14%)
- Separating out natural sugar from added sugar (14%)
- Calculations based on larger serving sizes (12%)
- Enhanced focus on calories (7%)
- Listing added wheat (3%)
Notably all changes tested in the poll were public recommendations by a variety of experts, organizations, and individuals.
Incorporating a star or check rating system was recommended by the Institute of Medicine (IOM), which was commissioned by Congress to study nutrition labeling issues over the past couple of years. It is strikingly similar to other successful labeling efforts from the government such as Energy Star, the 5-Star Safety Ratings for vehicle crashes and the Monroney Sticker for vehicle fuel efficiency ratings.
"People are always looking for a quick, reliable way to digest a lot of complex information," said Heart+Mind Strategies CEO Dee Allsop, Ph.D. and research consultant on two government labeling projects. He continued, "In point-of-sale environments from the car dealership to the grocery isle, a picture really is worth a thousand words and enhances consumer confidence in the decision-making process."
According to the Journal of the American Dietetic Association, more than 60% of Americans use the nutrition fact label when deciding to purchase food. Yet Heart+Mind Strategies found just over one-quarter (28%) report the nutrition label as being the most important decision-making influencer when buying food—taste is the leader (39%) and price just barely trails nutrition (26%).
When it comes to food and diet in general, Americans are predominantly focused on what they put in their bodies (70%) as opposed to what they keep out (30%). And more than half the country (53%) considers themselves the best judge on whether or not a food is right or wrong for them. Importantly, the nutrition label has the second most influence on that diagnosis (41%), while a doctor's recommendations bear relatively little weight on that decision at all (6%).
March is National Nutrition Month—a campaign designed to focus attention on the importance of making informed food choices. As human decision-making experts, Heart+Mind Strategies has identified the five principles of consumer choice. Perhaps the most important for a new nutrition label is to understand the choices we make are affected by the context in which they are made. People are making food choices in a broad range of settings every day, from a grocery store or vending machine to restaurants or their own homes. Whether looking for something convenient, filling, or quick, there is always competition. The new nutrition label must not only be easy to understand, but easy to see (from say behind the vending machine glass or top shelf of the store), and quickly comparable to other choices.
This report presents the findings of a survey conducted among a sample of 1,005 adults comprising 502 men and 503 women 18 years of age and older.
The online omnibus study is conducted twice a week among a demographically representative U.S. sample of 1,000 adults 18 years of age and older. This survey was live on February 18-20, 2014.
Completed interviews are weighted by five variables: age, sex, geographic region, race and education to ensure reliable and accurate representation of the total U.S. population, 18 years of age and older. The raw data are weighted by a custom designed program which automatically develops a weighting factor for each respondent. Each respondent is assigned a single weight derived from the relationship between the actual proportion of the population based on US Census data with its specific combination of age, sex, geographic characteristics, race and education and the proportion in the sample.
Respondents for this survey were selected from among those who have volunteered to participate in online surveys and polls. The data have been weighted to reflect the demographic composition of the 18+ population. Because the sample is based on those who initially self-selected for participation, no estimates of sampling error can be calculated. All sample surveys and polls may be subject to multiple sources of error, including, but not limited to sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments.
About Heart+Mind Strategies (www.heartandmindstrategies.com)
We help clients understand the hearts and minds of the people that matter most to their enterprise; and we deliver the strategic decision making insight and advice to transform understanding into measurable success.
We are experts in human decision-making and its impact on marketing decisions and communications across industry and issue categories. We apply a rigorous framework and an experience-driven set of principles that have elected presidents and prime ministers, strengthened corporations, bolstered declining industries, and reinvigorated global brands.
This point of view illuminates:
- How and why people make the decisions they do
- How perceptual equity can translate into bottom-line equity
- The role and linkage of both reason and emotion in persuasion
- What it takes to build measurable value
Media Contact: Gretchen Comey, Heart+Mind Strategies, 571-484-8083, [email protected]
News distributed by PR Newswire iReach: https://ireach.prnewswire.com
SOURCE Heart+Mind Strategies
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
Feb. 26, 2017 12:30 PM EST Reads: 1,982
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Feb. 26, 2017 11:30 AM EST Reads: 6,662
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business. Though, IoT is far more complex than most firms expected with a majority of IoT projects having failed. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, Chief IoTologist at Wipro, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology portfolios and business models to adopt and leverage IoT. He will delve in...
Feb. 26, 2017 11:00 AM EST Reads: 2,754
In his session at @ThingsExpo, Steve Wilkes, CTO and founder of Striim, will delve into four enterprise-scale, business-critical case studies where streaming analytics serves as the key to enabling real-time data integration and right-time insights in hybrid cloud, IoT, and fog computing environments. As part of this discussion, he will also present a demo based on its partnership with Fujitsu, highlighting their technologies in a healthcare IoT use-case. The demo showcases the tracking of patie...
Feb. 26, 2017 11:00 AM EST Reads: 1,303
DevOps and microservices are permeating software engineering teams broadly, whether these teams are in pure software shops but happen to run a business, such Uber and Airbnb, or in companies that rely heavily on software to run more traditional business, such as financial firms or high-end manufacturers. Microservices and DevOps have created software development and therefore business speed and agility benefits, but they have also created problems; specifically, they have created software securi...
Feb. 26, 2017 11:00 AM EST Reads: 4,072
In today's enterprise, digital transformation represents organizational change even more so than technology change, as customer preferences and behavior drive end-to-end transformation across lines of business as well as IT. To capitalize on the ubiquitous disruption driving this transformation, companies must be able to innovate at an increasingly rapid pace. Traditional approaches for driving innovation are now woefully inadequate for keeping up with the breadth of disruption and change facing...
Feb. 26, 2017 10:45 AM EST Reads: 8,104
SYS-CON Events announced today that Outlyer, a monitoring service for DevOps and operations teams, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outlyer is a monitoring service for DevOps and Operations teams running Cloud, SaaS, Microservices and IoT deployments. Designed for today's dynamic environments that need beyond cloud-scale monitoring, we make monitoring effortless so you...
Feb. 26, 2017 10:30 AM EST Reads: 2,392
Cloud Expo, Inc. has announced today that Andi Mann and Aruna Ravichandran have been named Co-Chairs of @DevOpsSummit at Cloud Expo 2017. The @DevOpsSummit at Cloud Expo New York will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and @DevOpsSummit at Cloud Expo Silicon Valley will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Feb. 26, 2017 10:15 AM EST Reads: 2,413
Stratoscale, the software company developing the next generation data center operating system, exhibited at SYS-CON's 18th International Cloud Expo®, which took place at the Javits Center in New York City, NY, in June 2016.Stratoscale is revolutionizing the data center with a zero-to-cloud-in-minutes solution. With Stratoscale’s hardware-agnostic, Software Defined Data Center (SDDC) solution to store everything, run anything and scale everywhere, IT is empowered to take control of their data ce...
Feb. 26, 2017 10:15 AM EST Reads: 1,456
Addteq is one of the top 10 Platinum Atlassian Experts who specialize in DevOps, custom and continuous integration, automation, plugin development, and consulting for midsize and global firms. Addteq firmly believes that automation is essential for successful software releases. Addteq centers its products and services around this fundamentally unique approach to delivering complete software release management solutions. With a combination of Addteq's services and our extensive list of partners,...
Feb. 26, 2017 10:15 AM EST Reads: 820
Tricky charts and visually deceptive graphs often make a case for the impact IT performance has on business. The debate isn't around the obvious; of course, IT performance metrics like website load time influence business metrics such as conversions and revenue. Rather, this presentation will explore various data analysis concepts to understand how, and how not to, assert such correlations. In his session at 20th Cloud Expo, Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Sys...
Feb. 26, 2017 09:45 AM EST Reads: 2,033
In recent years, containers have taken the world by storm. Companies of all sizes and industries have realized the massive benefits of containers, such as unprecedented mobility, higher hardware utilization, and increased flexibility and agility; however, many containers today are non-persistent. Containers without persistence miss out on many benefits, and in many cases simply pass the responsibility of persistence onto other infrastructure, adding additional complexity.
Feb. 26, 2017 09:30 AM EST Reads: 1,525
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
Feb. 26, 2017 09:15 AM EST Reads: 1,590
Unsecured IoT devices were used to launch crippling DDOS attacks in October 2016, targeting services such as Twitter, Spotify, and GitHub. Subsequent testimony to Congress about potential attacks on office buildings, schools, and hospitals raised the possibility for the IoT to harm and even kill people. What should be done? Does the government need to intervene? This panel at @ThingExpo New York brings together leading IoT and security experts to discuss this very serious topic.
Feb. 26, 2017 09:15 AM EST Reads: 3,082
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his Day 2 Keynote at @ThingsExpo, Henrik Kenani Dahlgren, Portfolio Marketing Manager at Ericsson, discussed how to plan to cooperate, partner, and form lasting all-star teams to change the...
Feb. 26, 2017 09:15 AM EST Reads: 5,472