Welcome!

News Feed Item

Fuse Powered Launches AdRally, The Only Fully Managed Mobile Ad Mediation Platform

AdRally Features Exclusive User Segmentation and Targeting Capabilities

TORONTO, March 6, 2014 /PRNewswire/ -- Fuse Powered, a leading mobile technology and monetization platform provider, today announced the launch of its ad mediation platform, AdRally. AdRally is the only fully managed ad mediation solution for mobile apps and games. Fuse Powered is widely known for FuseBoxx, its mobile publishing platform with actionable analytics and suite of tools.

AdRally also adds a capability not offered by any other platform or network by harnessing Custom App Experiences, a tool that is unique to the FuseBoxx platform. Custom audience segmentation based on player behavior allows for specific features, experiences, notifications, and now ads to be delivered to those distinct audience segments.

"Delivering sustainable ad revenue is core to the long term success of the Dumb Ways to Die app. When we replaced the various independent ad networks with AdRally, revenue instantly increased by over 300%," said Travis J. Rutherford, President of Evolution USA, the brand management agency for Metro Trains Melbourne, publisher of Dumb Ways to Die. "It's one simple easy to manage solution versus having to coordinate multiple ad SDKs and waterfalls

AdRally solves a significant problem for developers and publishers. A fully managed solution means they no longer have to manage multiple networks and a static ad waterfall on their own, which is complicated and time-consuming. AdRally partners with the top ad networks worldwide and selects, serves and optimizes the best performing video and interstitial campaigns. Clients can segment players based on their behavior and turn ads off to their paying players.  As well, they retain full control over where, when and how frequently to run ads. This capability allows for fine tuned ad mediation, ensuring maximum effectiveness while preserving a positive user experience.

"AdRally is solving a major problem. Every other ad solution on the market is incredibly difficult to use, since they're all self-managed. No one has time for that," says Jon Walsh, CEO.  "With AdRally, there's one SDK, and one check, right into the partner's pocket. We're like Switzerland; we don't care who the partner is, we just want to ensure they get the highest revenue, while still maintaining control over all aspects of the ads they show, and which they blacklist. There's no other solution that allows for that kind of flexibility."

AdRally and FuseBoxx are free to mobile app and game publishers and developers. Integration takes less than an hour so partners can start maximizing ad revenue quickly and easily.

About Fuse Powered Inc.
Fuse Powered Inc. helps mobile app publishers maximize app revenue with FuseBoxx™, its powerful integrated mobile ad technology and publishing platform offering extensive reporting, actionable analytics and a powerful toolset to acquire, retain and monetize users on iOS and Android. In March 2014, the company launched AdRally™, the industry's only fully managed mobile ad mediation platform. With more than 200 million installs on FuseBoxx, Fuse has partnered with some of the world's leading mobile app publishers. Fuse Powered is a venture backed, privately held company headquartered in Toronto, Canada with offices in San Francisco, CA and London, UK.

SOURCE Fuse Powered Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Michael Maximilien, better known as max or Dr. Max, is a computer scientist with IBM. At IBM Research Triangle Park, he was a principal engineer for the worldwide industry point-of-sale standard: JavaPOS. At IBM Research, some highlights include pioneering research on semantic Web services, mashups, and cloud computing, and platform-as-a-service. He joined the IBM Cloud Labs in 2014 and works closely with Pivotal Inc., to help make the Cloud Found the best PaaS.
The “Digital Era” is forcing us to engage with new methods to build, operate and maintain applications. This transformation also implies an evolution to more and more intelligent applications to better engage with the customers, while creating significant market differentiators. In both cases, the cloud has become a key enabler to embrace this digital revolution. So, moving to the cloud is no longer the question; the new questions are HOW and WHEN. To make this equation even more complex, most ...
As you move to the cloud, your network should be efficient, secure, and easy to manage. An enterprise adopting a hybrid or public cloud needs systems and tools that provide: Agility: ability to deliver applications and services faster, even in complex hybrid environments Easier manageability: enable reliable connectivity with complete oversight as the data center network evolves Greater efficiency: eliminate wasted effort while reducing errors and optimize asset utilization Security: implemen...
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
DXWorldEXPO LLC announced today that Kevin Jackson joined the faculty of CloudEXPO's "10-Year Anniversary Event" which will take place on November 11-13, 2018 in New York City. Kevin L. Jackson is a globally recognized cloud computing expert and Founder/Author of the award winning "Cloud Musings" blog. Mr. Jackson has also been recognized as a "Top 100 Cybersecurity Influencer and Brand" by Onalytica (2015), a Huffington Post "Top 100 Cloud Computing Experts on Twitter" (2013) and a "Top 50 C...
Evan Kirstel is an internationally recognized thought leader and social media influencer in IoT (#1 in 2017), Cloud, Data Security (2016), Health Tech (#9 in 2017), Digital Health (#6 in 2016), B2B Marketing (#5 in 2015), AI, Smart Home, Digital (2017), IIoT (#1 in 2017) and Telecom/Wireless/5G. His connections are a "Who's Who" in these technologies, He is in the top 10 most mentioned/re-tweeted by CMOs and CIOs (2016) and have been recently named 5th most influential B2B marketeer in the US. H...
In a world where the internet rules all, where 94% of business buyers conduct online research, and where e-commerce sales are poised to fall between $427 billion and $443 billion by the end of this year, we think it's safe to say that your website is a vital part of your business strategy. Whether you're a B2B company, a local business, or an e-commerce site, digital presence is key to maintain in your drive towards success. Digital Performance will take priority in 2018 for the following reason...
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true. In his session at @DevOpsSummit at 20th Cloud Expo, Dan Florea, Director of Product Management at Tintri, provided a ChatOps demo where you can talk to your storage and manage it from anywhere, through Slack and similar services with...
"This week we're really focusing on scalability, asset preservation and how do you back up to the cloud and in the cloud with object storage, which is really a new way of attacking dealing with your file, your blocked data, where you put it and how you access it," stated Jeff Greenwald, Senior Director of Market Development at HGST, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Creating replica copies to tolerate a certain number of failures is easy, but very expensive at cloud-scale. Conventional RAID has lower overhead, but it is limited in the number of failures it can tolerate. And the management is like herding cats (overseeing capacity, rebuilds, migrations, and degraded performance). In his general session at 18th Cloud Expo, Scott Cleland, Senior Director of Product Marketing for the HGST Cloud Infrastructure Business Unit, discussed how a new approach is neces...
"With Digital Experience Monitoring what used to be a simple visit to a web page has exploded into app on phones, data from social media feeds, competitive benchmarking - these are all components that are only available because of some type of digital asset," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
What's the role of an IT self-service portal when you get to continuous delivery and Infrastructure as Code? This general session showed how to create the continuous delivery culture and eight accelerators for leading the change. Don Demcsak is a DevOps and Cloud Native Modernization Principal for Dell EMC based out of New Jersey. He is a former, long time, Microsoft Most Valuable Professional, specializing in building and architecting Application Delivery Pipelines for hybrid legacy, and cloud ...
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
"I focus on what we are calling CAST Highlight, which is our SaaS application portfolio analysis tool. It is an extremely lightweight tool that can integrate with pretty much any build process right now," explained Andrew Siegmund, Application Migration Specialist for CAST, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"We were founded in 2003 and the way we were founded was about good backup and good disaster recovery for our clients, and for the last 20 years we've been pretty consistent with that," noted Marc Malafronte, Territory Manager at StorageCraft, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.