Welcome!

News Feed Item

Fuse Powered Launches AdRally, The Only Fully Managed Mobile Ad Mediation Platform

AdRally Features Exclusive User Segmentation and Targeting Capabilities

TORONTO, March 6, 2014 /PRNewswire/ -- Fuse Powered, a leading mobile technology and monetization platform provider, today announced the launch of its ad mediation platform, AdRally. AdRally is the only fully managed ad mediation solution for mobile apps and games. Fuse Powered is widely known for FuseBoxx, its mobile publishing platform with actionable analytics and suite of tools.

AdRally also adds a capability not offered by any other platform or network by harnessing Custom App Experiences, a tool that is unique to the FuseBoxx platform. Custom audience segmentation based on player behavior allows for specific features, experiences, notifications, and now ads to be delivered to those distinct audience segments.

"Delivering sustainable ad revenue is core to the long term success of the Dumb Ways to Die app. When we replaced the various independent ad networks with AdRally, revenue instantly increased by over 300%," said Travis J. Rutherford, President of Evolution USA, the brand management agency for Metro Trains Melbourne, publisher of Dumb Ways to Die. "It's one simple easy to manage solution versus having to coordinate multiple ad SDKs and waterfalls

AdRally solves a significant problem for developers and publishers. A fully managed solution means they no longer have to manage multiple networks and a static ad waterfall on their own, which is complicated and time-consuming. AdRally partners with the top ad networks worldwide and selects, serves and optimizes the best performing video and interstitial campaigns. Clients can segment players based on their behavior and turn ads off to their paying players.  As well, they retain full control over where, when and how frequently to run ads. This capability allows for fine tuned ad mediation, ensuring maximum effectiveness while preserving a positive user experience.

"AdRally is solving a major problem. Every other ad solution on the market is incredibly difficult to use, since they're all self-managed. No one has time for that," says Jon Walsh, CEO.  "With AdRally, there's one SDK, and one check, right into the partner's pocket. We're like Switzerland; we don't care who the partner is, we just want to ensure they get the highest revenue, while still maintaining control over all aspects of the ads they show, and which they blacklist. There's no other solution that allows for that kind of flexibility."

AdRally and FuseBoxx are free to mobile app and game publishers and developers. Integration takes less than an hour so partners can start maximizing ad revenue quickly and easily.

About Fuse Powered Inc.
Fuse Powered Inc. helps mobile app publishers maximize app revenue with FuseBoxx™, its powerful integrated mobile ad technology and publishing platform offering extensive reporting, actionable analytics and a powerful toolset to acquire, retain and monetize users on iOS and Android. In March 2014, the company launched AdRally™, the industry's only fully managed mobile ad mediation platform. With more than 200 million installs on FuseBoxx, Fuse has partnered with some of the world's leading mobile app publishers. Fuse Powered is a venture backed, privately held company headquartered in Toronto, Canada with offices in San Francisco, CA and London, UK.

SOURCE Fuse Powered Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Qosmos has announced new milestones in the detection of encrypted traffic and in protocol signature coverage. Qosmos latest software can accurately classify traffic encrypted with SSL/TLS (e.g., Google, Facebook, WhatsApp), P2P traffic (e.g., BitTorrent, MuTorrent, Vuze), and Skype, while preserving the privacy of communication content. These new classification techniques mean that traffic optimization, policy enforcement, and user experience are largely unaffected by encryption. In respect wit...
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
To leverage Continuous Delivery, enterprises must consider impacts that span functional silos, as well as applications that touch older, slower moving components. Managing the many dependencies can cause slowdowns. See how to achieve continuous delivery in the enterprise.
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Kubernetes, Docker and containers are changing the world, and how companies are deploying their software and running their infrastructure. With the shift in how applications are built and deployed, new challenges must be solved. In his session at @DevOpsSummit at19th Cloud Expo, Sebastian Scheele, co-founder of Loodse, will discuss the implications of containerized applications/infrastructures and their impact on the enterprise. In a real world example based on Kubernetes, he will show how to ...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications. In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability. He addres...