Welcome!

News Feed Item

Fuse Powered Launches AdRally, The Only Fully Managed Mobile Ad Mediation Platform

AdRally Features Exclusive User Segmentation and Targeting Capabilities

TORONTO, March 6, 2014 /PRNewswire/ -- Fuse Powered, a leading mobile technology and monetization platform provider, today announced the launch of its ad mediation platform, AdRally. AdRally is the only fully managed ad mediation solution for mobile apps and games. Fuse Powered is widely known for FuseBoxx, its mobile publishing platform with actionable analytics and suite of tools.

AdRally also adds a capability not offered by any other platform or network by harnessing Custom App Experiences, a tool that is unique to the FuseBoxx platform. Custom audience segmentation based on player behavior allows for specific features, experiences, notifications, and now ads to be delivered to those distinct audience segments.

"Delivering sustainable ad revenue is core to the long term success of the Dumb Ways to Die app. When we replaced the various independent ad networks with AdRally, revenue instantly increased by over 300%," said Travis J. Rutherford, President of Evolution USA, the brand management agency for Metro Trains Melbourne, publisher of Dumb Ways to Die. "It's one simple easy to manage solution versus having to coordinate multiple ad SDKs and waterfalls

AdRally solves a significant problem for developers and publishers. A fully managed solution means they no longer have to manage multiple networks and a static ad waterfall on their own, which is complicated and time-consuming. AdRally partners with the top ad networks worldwide and selects, serves and optimizes the best performing video and interstitial campaigns. Clients can segment players based on their behavior and turn ads off to their paying players.  As well, they retain full control over where, when and how frequently to run ads. This capability allows for fine tuned ad mediation, ensuring maximum effectiveness while preserving a positive user experience.

"AdRally is solving a major problem. Every other ad solution on the market is incredibly difficult to use, since they're all self-managed. No one has time for that," says Jon Walsh, CEO.  "With AdRally, there's one SDK, and one check, right into the partner's pocket. We're like Switzerland; we don't care who the partner is, we just want to ensure they get the highest revenue, while still maintaining control over all aspects of the ads they show, and which they blacklist. There's no other solution that allows for that kind of flexibility."

AdRally and FuseBoxx are free to mobile app and game publishers and developers. Integration takes less than an hour so partners can start maximizing ad revenue quickly and easily.

About Fuse Powered Inc.
Fuse Powered Inc. helps mobile app publishers maximize app revenue with FuseBoxx™, its powerful integrated mobile ad technology and publishing platform offering extensive reporting, actionable analytics and a powerful toolset to acquire, retain and monetize users on iOS and Android. In March 2014, the company launched AdRally™, the industry's only fully managed mobile ad mediation platform. With more than 200 million installs on FuseBoxx, Fuse has partnered with some of the world's leading mobile app publishers. Fuse Powered is a venture backed, privately held company headquartered in Toronto, Canada with offices in San Francisco, CA and London, UK.

SOURCE Fuse Powered Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant th...
SYS-CON Events announced today that B2Cloud will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. B2Cloud specializes in IoT devices for preventive and predictive maintenance in any kind of equipment retrieving data like Energy consumption, working time, temperature, humidity, pressure, etc.
Today traditional IT approaches leverage well-architected compute/networking domains to control what applications can access what data, and how. DevOps includes rapid application development/deployment leveraging concepts like containerization, third-party sourced applications and databases. Such applications need access to production data for its test and iteration cycles. Data Security? That sounds like a roadblock to DevOps vs. protecting the crown jewels to those in IT.
Many companies start their journey to the cloud in the DevOps environment, where software engineers want self-service access to the custom tools and frameworks they need. Machine learning technology can help IT departments keep up with these demands. In his session at 21st Cloud Expo, Ajay Gulati, Co-Founder, CTO and Board Member at ZeroStack, will discuss the use of machine learning for automating provisioning of DevOps resources, taking the burden off IT teams.
SYS-CON Events announced today that Cedexis will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Cedexis is the leader in data-driven enterprise global traffic management. Whether optimizing traffic through datacenters, clouds, CDNs, or any combination, Cedexis solutions drive quality and cost-effectiveness.
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp em...
Is advanced scheduling in Kubernetes achievable? Yes, however, how do you properly accommodate every real-life scenario that a Kubernetes user might encounter? How do you leverage advanced scheduling techniques to shape and describe each scenario in easy-to-use rules and configurations? In his session at @DevOpsSummit at 21st Cloud Expo, Oleg Chunikhin, CTO at Kublr, will answer these questions and demonstrate techniques for implementing advanced scheduling. For example, using spot instances ...
Why Federal cloud? What is in Federal Clouds and integrations? This session will identify the process and the FedRAMP initiative. But is it sufficient? What is the remedy for keeping abreast of cutting-edge technology? In his session at 21st Cloud Expo, Rasananda Behera will examine the proposed solutions: Private or public or hybrid cloud Responsible governing bodies How can we accomplish?
SYS-CON Events announced today that Ryobi Systems will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ryobi Systems Co., Ltd., as an information service company, specialized in business support for local governments and medical industry. We are challenging to achive the precision farming with AI. For more information, visit http:...
Cloud-based disaster recovery is critical to any production environment and is a high priority for many enterprise organizations today. Nearly 40% of organizations have had to execute their BCDR plan due to a service disruption in the past two years. Zerto on IBM Cloud offer VMware and Microsoft customers simple, automated recovery of on-premise VMware and Microsoft workloads to IBM Cloud data centers.
SYS-CON Events announced today that mruby Forum will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. mruby is the lightweight implementation of the Ruby language. We introduce mruby and the mruby IoT framework that enhances development productivity. For more information, visit http://forum.mruby.org/.
With the rise of DevOps, containers are at the brink of becoming a pervasive technology in Enterprise IT to accelerate application delivery for the business. When it comes to adopting containers in the enterprise, security is the highest adoption barrier. Is your organization ready to address the security risks with containers for your DevOps environment? In his session at @DevOpsSummit at 21st Cloud Expo, Chris Van Tuin, Chief Technologist, NA West at Red Hat, will discuss: The top security r...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
SYS-CON Events announced today that Mobile Create USA will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Mobile Create USA Inc. is an MVNO-based business model that uses portable communication devices and cellular-based infrastructure in the development, sales, operation and mobile communications systems incorporating GPS capabi...
Cloud applications are seeing a deluge of requests to support the exploding advanced analytics market. “Open analytics” is the emerging strategy to deliver that data through an open data access layer, in the cloud, to be directly consumed by external analytics tools and popular programming languages. An increasing number of data engineers and data scientists use a variety of platforms and advanced analytics languages such as SAS, R, Python and Java, as well as frameworks such as Hadoop and Spark...