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Fuse Powered Launches AdRally, The Only Fully Managed Mobile Ad Mediation Platform

AdRally Features Exclusive User Segmentation and Targeting Capabilities

TORONTO, March 6, 2014 /PRNewswire/ -- Fuse Powered, a leading mobile technology and monetization platform provider, today announced the launch of its ad mediation platform, AdRally. AdRally is the only fully managed ad mediation solution for mobile apps and games. Fuse Powered is widely known for FuseBoxx, its mobile publishing platform with actionable analytics and suite of tools.

AdRally also adds a capability not offered by any other platform or network by harnessing Custom App Experiences, a tool that is unique to the FuseBoxx platform. Custom audience segmentation based on player behavior allows for specific features, experiences, notifications, and now ads to be delivered to those distinct audience segments.

"Delivering sustainable ad revenue is core to the long term success of the Dumb Ways to Die app. When we replaced the various independent ad networks with AdRally, revenue instantly increased by over 300%," said Travis J. Rutherford, President of Evolution USA, the brand management agency for Metro Trains Melbourne, publisher of Dumb Ways to Die. "It's one simple easy to manage solution versus having to coordinate multiple ad SDKs and waterfalls

AdRally solves a significant problem for developers and publishers. A fully managed solution means they no longer have to manage multiple networks and a static ad waterfall on their own, which is complicated and time-consuming. AdRally partners with the top ad networks worldwide and selects, serves and optimizes the best performing video and interstitial campaigns. Clients can segment players based on their behavior and turn ads off to their paying players.  As well, they retain full control over where, when and how frequently to run ads. This capability allows for fine tuned ad mediation, ensuring maximum effectiveness while preserving a positive user experience.

"AdRally is solving a major problem. Every other ad solution on the market is incredibly difficult to use, since they're all self-managed. No one has time for that," says Jon Walsh, CEO.  "With AdRally, there's one SDK, and one check, right into the partner's pocket. We're like Switzerland; we don't care who the partner is, we just want to ensure they get the highest revenue, while still maintaining control over all aspects of the ads they show, and which they blacklist. There's no other solution that allows for that kind of flexibility."

AdRally and FuseBoxx are free to mobile app and game publishers and developers. Integration takes less than an hour so partners can start maximizing ad revenue quickly and easily.

About Fuse Powered Inc.
Fuse Powered Inc. helps mobile app publishers maximize app revenue with FuseBoxx™, its powerful integrated mobile ad technology and publishing platform offering extensive reporting, actionable analytics and a powerful toolset to acquire, retain and monetize users on iOS and Android. In March 2014, the company launched AdRally™, the industry's only fully managed mobile ad mediation platform. With more than 200 million installs on FuseBoxx, Fuse has partnered with some of the world's leading mobile app publishers. Fuse Powered is a venture backed, privately held company headquartered in Toronto, Canada with offices in San Francisco, CA and London, UK.

SOURCE Fuse Powered Inc.

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