|By Jiten Patil||
|March 10, 2014 08:15 AM EDT||
According to a recent KPMG report, SMAC, or Social, Mobile, Analytics and Cloud Computing, comprises around 80% of total ICT (Information & Communications Technology) spend. SMAC is not only promising a modern way for enterprises to leverage information technology, but it's also revolutionizing the way business will be done in the future. However, getting there is not as easy as S, M, A, and C. Enterprises need to fully understand the power and potential of these technology areas in order to make sense of their intended dominance in the next few years ahead. The values SMAC elements really offer are:
- Social - Ecosystem Collaboration and Listening Capability
- Mobile - Reach and Appeal
- Analytics - Insights and Rapid Action Empowerment
- Cloud - Fast-track GTM, Scale, and New Service Models
The benefits SMAC offers to businesses - to build and leverage next-gen products and deliver desired experiences to users - are phenomenal and equally transformational. But there is the danger that SMAC is a panacea for all enterprise technology ills that can create a false sense of hope only to cause nightmares later down the road.
Without having the right digital strategy and a growth mindset, ‘SMACing' it into newer ways to deliver services could end up meaning one of the following scenarios:
- Creating a reach for your product offering, but failing to listen to your stakeholders (in particular, what is not being said about it)
- Creating an appeal for your service, but not scaling enough to have consistent service
- Getting the right user insights, but failing to respond and roll out new features quickly
- Building for unforeseen scale, but missing the opportunity to deliver the right experience
- Listening to customers, but not getting an action plan rolled out in a timely fashion or when it matters most
Situations like these could arise, no matter how much investments have gone into it, if SMAC technologies are put to use in isolation. Knowing SMAC and implementing it to solve a particular business problem without having a right experience could mean:
- An organization attempts a piecemeal shot at next-gen strategy
- Sideway offerings or partially addressed product roadmap
- Lost new-product opportunities, no or less innovation
- Retrofitted cost and concerns
- Missed opportunities to provide a differentiated experience for end-users
To avoid these pitfalls and blunders and also to ensure being the most relevant in the future, it is important that organizations first develop the "amalgamated design attitude" before re-imagining their products, offerings or market scenarios. This in turn could mean first creating a compelling product story that weaves in:
- Business circumstances and challenges
- Customers, partners and channels
- End users, their environments, and changing behaviors
- Engagement, experience, and value system
- Unforeseen demands, rapid learning, and digital ecosystems
All this is possible - while mostly being overlooked by many product and enterprise organizations - by what we refer to as IDETing, meaning ‘Integrated-Design-Thinking'. This skill, of course, is not something an organization can acquire over a few months or so. It requires developing a product development DNA, perfected design methodologies, leveraging the experience of wide SMAC technology implementations, and a consultative attitude - that brings heterogeneity to a cohesive customer solution fulfilling future promises of selling smart dreams.
SMAC offers good opportunities and it can really unfold into a myriad of great opportunities if organizations invest and deploy ‘integrated SMAC solutions' developed using speciality design offerings - to cater to the unforeseen demands of the New Digital World.
‘The whole is greater than the sum of its parts' - Aristotle. So true.
"This is specifically designed to accommodate some of the needs for high availability and failover in a network managed system for the major Korean corporations," stated Thomas Masters, Managing Director at InfranicsUSA, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 9, 2016 10:15 AM EST Reads: 411
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
Dec. 9, 2016 10:15 AM EST Reads: 1,921
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Dec. 9, 2016 10:15 AM EST Reads: 1,978
Infrastructure is widely available, but who’s managing inbound/outbound traffic? Data is created, stored, and managed online – who is protecting it and how? In his session at 19th Cloud Expo, Jaeson Yoo, SVP of Business Development at Penta Security Systems Inc., discussed how to keep any and all infrastructure clean, safe, and efficient by monitoring and filtering all malicious HTTP/HTTPS traffic at the OSI Layer 7. Stop attacks and web intruders before they can enter your network.
Dec. 9, 2016 10:13 AM EST
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Dec. 9, 2016 08:45 AM EST Reads: 982
Get deep visibility into the performance of your databases and expert advice for performance optimization and tuning. You can't get application performance without database performance. Give everyone on the team a comprehensive view of how every aspect of the system affects performance across SQL database operations, host server and OS, virtualization resources and storage I/O. Quickly find bottlenecks and troubleshoot complex problems.
Dec. 9, 2016 08:30 AM EST Reads: 2,228
Regulatory requirements exist to promote the controlled sharing of information, while protecting the privacy and/or security of the information. Regulations for each type of information have their own set of rules, policies, and guidelines. Cloud Service Providers (CSP) are faced with increasing demand for services at decreasing prices. Demonstrating and maintaining compliance with regulations is a nontrivial task and doing so against numerous sets of regulatory requirements can be daunting task...
Dec. 9, 2016 08:30 AM EST Reads: 1,135
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service. In his session at 19th Cloud Exp...
Dec. 9, 2016 08:00 AM EST Reads: 997
"We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 9, 2016 07:45 AM EST Reads: 1,211
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, provided an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data professionals...
Dec. 9, 2016 07:00 AM EST Reads: 4,360
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2017 New York The 7th Internet of @ThingsExpo will take place on June 6-8, 2017, at the Javits Center in New York City, New York. Chris Matthieu is the co-founder and CTO of Octoblu, a revolutionary real-time IoT platform recently acquired by Citrix. Octoblu connects things, systems, people and clouds to a global mesh network allowing users to automate and control design flo...
Dec. 9, 2016 06:00 AM EST Reads: 837
You are moving to the Cloud. The question is not if, it’s when. Now that your competitors are in the cloud and lapping you, your “when” better hurry up and get here. But saying and doing are two different things. In his session at @DevOpsSummit at 18th Cloud Expo, Robert Reeves, CTO of Datical, explained how DevOps can be your onramp to the cloud. By adopting simple, platform independent DevOps strategies, you can accelerate your move to the cloud. Spoiler Alert: He also makes sure you don’t...
Dec. 9, 2016 05:00 AM EST Reads: 3,162
President Obama recently announced the launch of a new national awareness campaign to "encourage more Americans to move beyond passwords – adding an extra layer of security like a fingerprint or codes sent to your cellphone." The shift from single passwords to multi-factor authentication couldn’t be timelier or more strategic. This session will focus on why passwords alone are no longer effective, and why the time to act is now. In his session at 19th Cloud Expo, Chris Webber, security strateg...
Dec. 9, 2016 04:45 AM EST Reads: 524
"We are an all-flash array storage provider but our focus has been on VM-aware storage specifically for virtualized applications," stated Dhiraj Sehgal of Tintri in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 9, 2016 04:30 AM EST Reads: 1,049
Redis is not only the fastest database, but it has become the most popular among the new wave of applications running in containers. Redis speeds up just about every data interaction between your users or operational systems. In his session at 18th Cloud Expo, Dave Nielsen, Developer Relations at Redis Labs, shared the functions and data structures used to solve everyday use cases that are driving Redis' popularity.
Dec. 9, 2016 04:15 AM EST Reads: 3,573