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The 6 Components to an Effective Content Marketing Strategy

Creative, informative and valuable content can be a way to stand out amongst the competition -- but you need a strategy to make the most of it.

NEW YORK, March 6, 2014 /PRNewswire/ -- You've probably experienced it yourself: information overload. Whether you're checking your Twitter feed only to realize that hundreds of new tweets came in as you scrolled, or when searching for a pop culture topic in Google you found pages upon pages of results, it can be difficult to keep up with the sheer amount of data being produced every minute. Cutting through the clutter is a challenge small business marketers face daily -- how do you make your content stand out to your target audience?

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Phillip Thune, CEO-Americas for Textbroker, offers 6 tactics that serve as the foundation to an effective content marketing strategy in his latest article for PR Newswire's Small Business PR Toolkit. From defining goals and tactics to broadening the scope of your definition of content and determining the best distribution channels and frequency, Thune will help you take your work from "interesting" to "must-read."

To learn more:

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses.   The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire                                

PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact:

Caitlin Carragee
Manager, Marketing Communications
[email protected]

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