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Vobile Moves into Worldwide Content Rights Management Space with Acquisition of YouTube Analytics Startup Blayze Inc.

Blayze Cofounders Ben Smith and Bennett Neale Joining Vobile to Expand Los Angeles Market Presence and Accelerate New Business

SANTA CLARA, Calif., March 6, 2014 /PRNewswire/ -- Vobile, the worldwide leading provider of video and audio content identification, analytics and management services, announced today the acquisition of Blayze, a YouTube analytics and content marketing startup launched in 2012 through venture fund MuckerCapital.

As the market leader in content rights management, Vobile has long successful working relationship with all major studios in the Hollywood and large broadcasting TV networks in the United States and abroad. With the acquisition of Blayze, the addition of executives with YouTube industry experience, and its advanced analytics technology, Vobile is poised to quickly achieve significant market share in the growing content rights management business.

"The acquisition of Blayze gives us an entry into the YouTube content rights management market," said Yangbin Wang, CEO of Vobile. "Internet video sites such as YouTube hold truly massive repository of video content. We are excited to bring a new approach that will be advantageous to content providers and video distribution websites leveraging our advanced technology and our years or experience as a trusted services provider to studios, networks and content rights holders worldwide."

"We're thrilled to join Vobile, a company that is leading the way on video content identification technology," said Ben Smith, CEO of Blayze. "We will aggressively pursue business growth in Los Angeles and beyond, calling upon our industry experience and contacts to expand Vobile's reach in new markets."

The cofounders of Blayze, Ben Smith and Bennett Neale will both join Vobile, with Mr. Smith taking on the role of SVP of Business Development and spearheading the opening of Vobile's Los Angeles branch office. Mr. Smith is an early Google and YouTube employee, and was YouTube's first staff member based in Los Angeles.

"We welcome Ben and Bennett to the team," continued Mr. Wang. "Their experience with YouTube will prove invaluable as we bring our advanced tracking and identification solutions to this new arena."

Blayze launched out of MuckerLab, a pioneering LA-based accelerator that builds, launches, and raises financing for category-leading startups. The company has raised seed funding from investors including MuckerCapital, Social Leverage, Allen DeBevoise, and other prominent online video investors.

About Vobile:
Vobile is the worldwide leading provider of video and audio content identification, analytics and management services. Its patented core VDNA technology enables fully automated identification, tracking and management of any video and audio content with high accuracy and scalability. Vobile operated the VDNA Database, (VDDB), which is the most comprehensive database of authorized video fingerprints, metadata and business rules from major movie studios, television networks and record labels. Founded in 2005, the company is headquartered in Santa Clara, California, with additional offices in China, Japan and Singapore. For more information, please visit

Vobile, VDNA, VDDB, VideoTracker, MediaWise, mSync, the Vobile, VDNA and VDDB logos are registered trademarks or trademarks of Vobile, Inc.


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