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Lonely Planet Selects Operative for Digital Ad Business Management

Top Travel Publisher Chooses Operative for Digital Expertise

NEW YORK, March 6, 2014 /PRNewswire/ -- Operative, the premier leader in advertising business management solutions, is proud to announce Lonely Planet as one of its newest clients. Lonely Planet, the leading travel media company, is relying on Operative to manage their digital advertising business after recently coming under new ownership. 

"As we continue to build our ad sales group, we need a solution that allows our global team to work smartly and cohesively," says Carla Pearse, Global Head of Sales, Business Development, Lonely Planet. "Operative has the digital expertise that affords us the ability to make a seamless transition while growing our business."  

Operative and Lonely Planet went through a comprehensive discovery process over several days, taking a detailed look at the current state of their sales and operations, in order to map out a migration from previous systems that could negatively impact business if not properly executed. Lonely Planet also used this time to explore possible process optimizations, and Operative was able to help them build a plan to enable their global team to sell their wide array of products quickly and efficiently, while giving them greater control over pricing and the ability to bill accurately.

"Working on an opportunity such as this one with Lonely Planet is right in Operative's wheelhouse. We are excited lead the transformation of a client's digital advertising business," said Lorne Brown, CEO, Operative. "Lonely Planet will now have complete control of their digital operations, with our support, and have the ability to stay focused on selling big ideas, delivering value for their customers and growing their ad revenue."

About Lonely Planet
Lonely Planet is the world's leading travel media company, supplying inspiring and trustworthy information for those planning a trip, on the road or browsing as an armchair traveller.  Started in 1973, Lonely Planet has gone on to print over 100 million books in nine languages to almost every destination on the planet. It also boasts mobile apps, a complete ebook portfolio, an award-winning website with booking services, and a dedicated traveler community. Visit us at lonelyplanet.com, or join us on Facebook (facebook.com/lonelyplanet) and Twitter (@lonelyplanet and #lp).

About Operative
Since 2001, Operative Media has been committed to driving sales and decreasing expenses for media companies through its cloud-software solutions and outsourced services. Operative recognizes that media sales grow more complex each year, and companies that use Operative to harness these challenges, generally see significant growth in revenue, pricing and turn-around time while reducing costs, error rates and inefficiencies. Operative's leading client base is responsible for more than 20% of all global ad sales and includes leading media companies in digital, television, radio and print. To see more about our leading media solutions, please see http://www.operative.com


SOURCE Operative, Inc.

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