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Best-Selling Author Rajat Paharia Speaking at SXSW Interactive 2014

Renowned Creator of the Gamification Industry Reading From "Loyalty 3.0": Discussing New Era of Loyalty for Enterprises, Brands and Their Employees, Customers & Partners

REDWOOD CITY, CA -- (Marketwired) -- 03/06/14 -- On Monday, March 10th, Rajat Paharia, founder and chief product officer of Bunchball, the leading gamification platform, will give a talk on his New York Times and Wall Street Journal bestselling book, Loyalty 3:0: How to Revolutionize Customer Loyalty and Employee Engagement with Gamification and Big Data at SXSW Interactive, taking place in Austin, TX. Paharia will be discussing how traditional loyalty programs have kicked the bucket due to their failure to engage customers, who readily jump ship for a better deal. This historical approach to loyalty, or Loyalty 1.0, has also failed to keep employees and partners inspired at work. During this reading, Paharia will outline a new approach to customer retention and employee and partner motivation that combines the latest understanding of human motivation with big data and gamification to drive action, behavior change and loyalty -- an equation yielding "Loyalty 3.0."

In this 20-minute discussion, Paharia will unveil key lessons from "Loyalty 3.0," including:

  • Why recent research on human motivation, big data, and gamification is an essential building block for creating a powerful strategy that drives long-term loyalty;
  • How businesses can take the data customers and employees alike are throwing off in nearly every activity they do online to design more engaging and compelling experiences, as well as motivate action, behavior change, and loyalty;
  • Case studies from today's most innovative companies that are driving customer engagement, learning and skill development, and employee motivation with "Loyalty 3.0" methods;
  • Step-by-step guidance on how to plan, design, build, and optimize employee motivation and customer engagement programs in your organization.

Paharia will also be in the SX Bookstore following his reading to sign copies of "Loyalty 3.0" from 12:20 to 12:40 p.m. CT.

Event details:
Book reading and discussion: "Loyalty 3.0: Big Data + Motivation + Gamification"

Rajat Paharia, Founder and Chief Product Officer, Bunchball

Monday, March 10, 12:00 p.m. CT

Austin Convention Center, Ballroom G

To learn more about how big data and gamification are revolutionizing loyalty, you can download the first chapter of "Loyalty 3.0" here.

About Rajat:
Widely recognized as the father of gamification, Rajat Paharia founded Bunchball in 2005. Since then, he has parlayed his unique understanding of technology and design -- along with a preternatural ability to recognize patterns -- into the creation of a company whose market-defining solutions have helped engage customers and motivate employees at a wide array of companies, including Toyota, Mattel, T-Mobile,, NBCUniversal, BOX Technologies and Kimberly Clark. Before founding Bunchball, Rajat had built a technology design career at IDEO, Philips Consumer Electronics, IBM Research and ViewStar. Rajat earned a master's degree in Computer Science (with a focus on Human Interaction) from Stanford University, and a bachelor's degree from the University of California Berkeley. Rajat is the also the author of Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification.

About Bunchball:
Bunchball is the market leader and visionary in gamification for the enterprise. Bunchball drives business results through gamification with its cloud-based platform that motivates and engages employees, customers and partners. Our world-class customer roster is made up of numerous Fortune 2000 companies, including Adobe, Cisco, HP, T-Mobile and VMware. Bunchball is strategically aligned with industry-leading partners, including BMC Software, IBM, Jive, NICE Systems and, to deliver gamification solutions to enterprises globally. Based in Redwood City, California, Bunchball's investors include Granite Ventures, Triangle Peak Partners, Northport Investments, and Correlation Ventures. For more information, visit, our blog at, or follow @bunchball.

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