|By PR Newswire||
|March 6, 2014 05:39 PM EST||
NEW YORK, March 6, 2014 /PRNewswire-iReach/ -- Purpuratta is a Colombian line of tremendously comfortable lingerie, swim and lounge wear, inspired by real women, with superior quality, style and durability.
The brand exemplifies comfort and elegance. Initially selling only lingerie, its innovative style and beautiful designs have gained immense popularity, which has led to the launch of www.purpurattaNYC.com.
Sarita Trujillo and Katherine Siegert are the founders of Purpuratta. They juggled this business while practicing law. However, given the increasing demand, it became obvious they would need to devote 100% in order to ensure its success. The brand was generating great sales in Colombia, with distributions throughout Latin America, but Sarita and Katherine lacked the financial resources to take it further. They even participated in Colombiamoda, a powerful platform for business in the fashion world, alongside some of the world's prevailing brands. However, small companies like Purpuratta rarely get the opportunities they deserve to grow creatively.
While doing an internship in Colombia and working at Purpuratta, Saira Moosai knew there were untapped markets that, if reached, could bring considerable attention. Sarita asked her to be a part of their team, and though she initially refused, the potential was undeniable.
"Aside from their incredible products, I admired their hard work, honesty, dedication and decided that working with them and investing in Purpuratta was something I wanted to do. That veracity has created an ethical and distinguished foundation for our brand. "
Purpuratta creates beautiful clothing catered for comfort and sophistication. At some point all women have sacrificed comfort for the sake of style, but with Purpuratta, it goes hand in hand. Unlike other companies, the focus is on getting the best of every world. Every woman deserves to look and feel classy!
Media Contact: Saira Moosai, Purpuratta NYC, 6464151883, [email protected]
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SOURCE Purpuratta NYC
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