Click here to close now.


News Feed Item

gearDigital leading data-driven marketing and campaign accountability

Today, gearDigital announces its official launch as an agency creating business growth via data-driven insights for all marketing platforms.

AUSTIN, Texas, March 6, 2014 /PRNewswire/ -- For almost a year, gearDigital has been operating in stealth mode in Columbus, Ohio at one of the Midwest's leading startup accelerators, Tech Columbus.  Today, as the annual South By Southwest Interactive festival kicks off in Austin, Texas, gearDigital announces its official launch as an agency creating business growth via data-driven insights for all marketing platforms.

"More than ever before, we see a tremendous opportunity in the marketplace to empower accountable marketing with consumer data science," says Dave Wilson, gearDigital Founder and Chief Strategist. Wilson is also the Founder and CEO of Wilson RMS, a marketing agency based in New York City with a proven track record of direct-response marketing since its formation in 2001. Today, Wilson RMS employs nearly 50 full-time professionals out of its New York City and San Francisco offices to deliver marketing campaigns for such household names as Charter Communications, PayPal, MasterCard and Kaiser Permanente.

As an affiliate company of Wilson RMS, gearDigital will serve as a data hub and marketing technology studio supporting existing Wilson RMS clients.  In addition, gearDigital will have an independent consumer insights laboratory with a specific focus on big data analytics and will activate those insights in traditional and emerging customer acquisition platforms.  gearDigital will be headquartered in Columbus, Ohio, a location selected for its access to cutting-edge technologies and a nimble workforce.

Leading the charge for gearDigital is seasoned media executive Linda Thomas Brooks. Brooks has spent the majority of her career at the intersection of media, consumer behavior and technology, having held executive leadership positions at The Martin Agency in Richmond and New York City, and General Motors Mediaworks in Detroit.  "As traditional marketing and digital advertising platforms evolve rapidly on the web and mobile, it is more critical now than ever to measure and optimize customer acquisition strategies across multiple channels to remain competitive," says Brooks. "We bring the expertise, the tools and the cross-functional and fully integrated mindset that enables us to manage this for our clients." Brooks will serve as President of gearDigital.

Rounding out the leadership team for gearDigital are Managing Director, Chris Anderson and Wilson Chief Technology Officer, Dustin Leggans. Anderson and Leggans are no strangers to the technology industry having spent over a decade working with startups and marketing agencies. "We are extremely excited to introduce gearDigital to Columbus," says Anderson. "There's not a better place in the country in terms of emerging tech talent and a burgeoning startup community, with an appetite for innovation.

About Wilson RMS:

Wilson RMS has been delivering customer acquisition marketing services through traditional and digital channels for more than a decade. The company is headquartered in New York City with an office in San Francisco. The firm's clients include internationally respected organizations such as Charter Communications, PayPal, and MasterCard. For more information visit us online at

About gearDigital:

gearDigital has expertise in strategy, creative, media, production and data/analytics to define and activate the best mix of marketing channels.  gearDigital is focused on creating measurable business impact for their clients. The company is headquartered in Columbus, Ohio.  The firm's clients include Kaiser Permanente and MasterCard.  For more information visit us online at

Linda Thomas Brooks
[email protected]


SOURCE gearDigital

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Overgrown applications have given way to modular applications, driven by the need to break larger problems into smaller problems. Similarly large monolithic development processes have been forced to be broken into smaller agile development cycles. Looking at trends in software development, microservices architectures meet the same demands. Additional benefits of microservices architectures are compartmentalization and a limited impact of service failure versus a complete software malfunction....
SYS-CON Events announced today the Containers & Microservices Bootcamp, being held November 3-4, 2015, in conjunction with 17th Cloud Expo, @ThingsExpo, and @DevOpsSummit at the Santa Clara Convention Center in Santa Clara, CA. This is your chance to get started with the latest technology in the industry. Combined with real-world scenarios and use cases, the Containers and Microservices Bootcamp, led by Janakiram MSV, a Microsoft Regional Director, will include presentations as well as hands-on...
This week, the team assembled in NYC for @Cloud Expo 2015 and @ThingsExpo 2015. For the past four years, this has been a must-attend event for MetraTech. We were happy to once again join industry visionaries, colleagues, customers and even competitors to share and explore the ways in which the Internet of Things (IoT) will impact our industry. Over the course of the show, we discussed the types of challenges we will collectively need to solve to capitalize on the opportunity IoT presents.
The last decade was about virtual machines, but the next one is about containers. Containers enable a service to run on any host at any time. Traditional tools are starting to show cracks because they were not designed for this level of application portability. Now is the time to look at new ways to deploy and manage applications at scale. In his session at @DevOpsSummit, Brian “Redbeard” Harrington, a principal architect at CoreOS, will examine how CoreOS helps teams run in production. Attende...
DevOps and Continuous Delivery software provider XebiaLabs has announced it has been selected to join the Amazon Web Services (AWS) DevOps Competency partner program. The program is designed to highlight software vendors like XebiaLabs who have demonstrated technical expertise and proven customer success in DevOps and specialized solution areas like Continuous Delivery. DevOps Competency Partners provide solutions to, or have deep experience working with AWS users and other businesses to help t...
As more intelligent IoT applications shift into gear, they’re merging into the ever-increasing traffic flow of the Internet. It won’t be long before we experience bottlenecks, as IoT traffic peaks during rush hours. Organizations that are unprepared will find themselves by the side of the road unable to cross back into the fast lane. As billions of new devices begin to communicate and exchange data – will your infrastructure be scalable enough to handle this new interconnected world?
DevOps Summit, taking place at the Santa Clara Convention Center in Santa Clara, CA, and Javits Center in New York City, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait...
As operational failure becomes more acceptable to discuss within the software industry, the necessity for holding constructive, actionable postmortems increases. But most of what we know about postmortems from "pop culture" isn't actually relevant for the software systems we work on and within. In his session at DevOps Summit, J. Paul Reed will look at postmortem pitfalls, techniques, and tools you'll be able to take back to your own environment so they will be able to lay the foundations for h...
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in high-performance, high-efficiency server, storage technology and green computing, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology is a premier provider of advanced server Building Block Solutions® for Data ...
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
DevOps has often been described in terms of CAMS: Culture, Automation, Measuring, Sharing. While we’ve seen a lot of focus on the “A” and even on the “M”, there are very few examples of why the “C" is equally important in the DevOps equation. In her session at @DevOps Summit, Lori MacVittie, of F5 Networks, will explore HTTP/1 and HTTP/2 along with Microservices to illustrate why a collaborative culture between Dev, Ops, and the Network is critical to ensuring success.
The IoT market is on track to hit $7.1 trillion in 2020. The reality is that only a handful of companies are ready for this massive demand. There are a lot of barriers, paint points, traps, and hidden roadblocks. How can we deal with these issues and challenges? The paradigm has changed. Old-style ad-hoc trial-and-error ways will certainly lead you to the dead end. What is mandatory is an overarching and adaptive approach to effectively handle the rapid changes and exponential growth.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading in...
Containers are all the rage among developers and web companies, but they also represent two very substantial benefits to larger organizations. First, they have the potential to dramatically accelerate the application lifecycle from software builds and testing to deployment and upgrades. Second they represent the first truly hybrid-approach to consuming infrastructure, allowing organizations to run the same workloads on any cloud, virtual machine or physical server. Together, they represent a ver...
As a company adopts a DevOps approach to software development, what are key things that both the Dev and Ops side of the business must keep in mind to ensure effective continuous delivery? In his session at DevOps Summit, Mark Hydar, Head of DevOps, Ericsson TV Platforms, will share best practices and provide helpful tips for Ops teams to adopt an open line of communication with the development side of the house to ensure success between the two sides.