Welcome!

News Feed Item

gearDigital leading data-driven marketing and campaign accountability

Today, gearDigital announces its official launch as an agency creating business growth via data-driven insights for all marketing platforms.

AUSTIN, Texas, March 6, 2014 /PRNewswire/ -- For almost a year, gearDigital has been operating in stealth mode in Columbus, Ohio at one of the Midwest's leading startup accelerators, Tech Columbus.  Today, as the annual South By Southwest Interactive festival kicks off in Austin, Texas, gearDigital announces its official launch as an agency creating business growth via data-driven insights for all marketing platforms.

"More than ever before, we see a tremendous opportunity in the marketplace to empower accountable marketing with consumer data science," says Dave Wilson, gearDigital Founder and Chief Strategist. Wilson is also the Founder and CEO of Wilson RMS, a marketing agency based in New York City with a proven track record of direct-response marketing since its formation in 2001. Today, Wilson RMS employs nearly 50 full-time professionals out of its New York City and San Francisco offices to deliver marketing campaigns for such household names as Charter Communications, PayPal, MasterCard and Kaiser Permanente.

As an affiliate company of Wilson RMS, gearDigital will serve as a data hub and marketing technology studio supporting existing Wilson RMS clients.  In addition, gearDigital will have an independent consumer insights laboratory with a specific focus on big data analytics and will activate those insights in traditional and emerging customer acquisition platforms.  gearDigital will be headquartered in Columbus, Ohio, a location selected for its access to cutting-edge technologies and a nimble workforce.

Leading the charge for gearDigital is seasoned media executive Linda Thomas Brooks. Brooks has spent the majority of her career at the intersection of media, consumer behavior and technology, having held executive leadership positions at The Martin Agency in Richmond and New York City, and General Motors Mediaworks in Detroit.  "As traditional marketing and digital advertising platforms evolve rapidly on the web and mobile, it is more critical now than ever to measure and optimize customer acquisition strategies across multiple channels to remain competitive," says Brooks. "We bring the expertise, the tools and the cross-functional and fully integrated mindset that enables us to manage this for our clients." Brooks will serve as President of gearDigital.

Rounding out the leadership team for gearDigital are Managing Director, Chris Anderson and Wilson Chief Technology Officer, Dustin Leggans. Anderson and Leggans are no strangers to the technology industry having spent over a decade working with startups and marketing agencies. "We are extremely excited to introduce gearDigital to Columbus," says Anderson. "There's not a better place in the country in terms of emerging tech talent and a burgeoning startup community, with an appetite for innovation.

About Wilson RMS:

Wilson RMS has been delivering customer acquisition marketing services through traditional and digital channels for more than a decade. The company is headquartered in New York City with an office in San Francisco. The firm's clients include internationally respected organizations such as Charter Communications, PayPal, and MasterCard. For more information visit us online at www.wilsonRMS.com.

About gearDigital:

gearDigital has expertise in strategy, creative, media, production and data/analytics to define and activate the best mix of marketing channels.  gearDigital is focused on creating measurable business impact for their clients. The company is headquartered in Columbus, Ohio.  The firm's clients include Kaiser Permanente and MasterCard.  For more information visit us online at www.geardigital.com.

Contact:
Linda Thomas Brooks
614-610-0064
[email protected]

PRLog ID: www.prlog.org/12291910

SOURCE gearDigital

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Continuous testing helps bridge the gap between developing quickly and maintaining high quality products. But to implement continuous testing, CTOs must take a strategic approach to building a testing infrastructure and toolset that empowers their team to move fast. Download our guide to laying the groundwork for a scalable continuous testing strategy.
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
CenturyLink has announced that application server solutions from GENBAND are now available as part of CenturyLink’s Networx contracts. The General Services Administration (GSA)’s Networx program includes the largest telecommunications contract vehicles ever awarded by the federal government. CenturyLink recently secured an extension through spring 2020 of its offerings available to federal government agencies via GSA’s Networx Universal and Enterprise contracts. GENBAND’s EXPERiUS™ Application...
Big Data engines are powering a lot of service businesses right now. Data is collected from users from wearable technologies, web behaviors, purchase behavior as well as several arbitrary data points we’d never think of. The demand for faster and bigger engines to crunch and serve up the data to services is growing exponentially. You see a LOT of correlation between “Cloud” and “Big Data” but on Big Data and “Hybrid,” where hybrid hosting is the sanest approach to the Big Data Infrastructure pro...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
In his session at 18th Cloud Expo, Sagi Brody, Chief Technology Officer at Webair Internet Development Inc., and Logan Best, Infrastructure & Network Engineer at Webair, focused on real world deployments of DDoS mitigation strategies in every layer of the network. He gave an overview of methods to prevent these attacks and best practices on how to provide protection in complex cloud platforms. He also outlined what we have found in our experience managing and running thousands of Linux and Unix ...
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
We all know the latest numbers: Gartner, Inc. forecasts that 6.4 billion connected things will be in use worldwide in 2016, up 30 percent from last year, and will reach 20.8 billion by 2020. We're rapidly approaching a data production of 40 zettabytes a day – more than we can every physically store, and exabytes and yottabytes are just around the corner. For many that’s a good sign, as data has been proven to equal money – IF it’s ingested, integrated, and analyzed fast enough. Without real-ti...
"We view the cloud not really as a specific technology but as a way of doing business and that way of doing business is transforming the way software, infrastructure and services are being delivered to business," explained Matthew Rosen, CEO and Director at Fusion, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
"Software-defined storage is a big problem in this industry because so many people have different definitions as they see fit to use it," stated Peter McCallum, VP of Datacenter Solutions at FalconStor Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
With 15% of enterprises adopting a hybrid IT strategy, you need to set a plan to integrate hybrid cloud throughout your infrastructure. In his session at 18th Cloud Expo, Steven Dreher, Director of Solutions Architecture at Green House Data, discussed how to plan for shifting resource requirements, overcome challenges, and implement hybrid IT alongside your existing data center assets. Highlights included anticipating workload, cost and resource calculations, integrating services on both sides...
"We provide DevOps solutions. We also partner with some key players in the DevOps space and we use the technology that we partner with to engineer custom solutions for different organizations," stated Himanshu Chhetri, CTO of Addteq, in this SYS-CON.tv interview at DevOps at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
In his session at @DevOpsSummit at 19th Cloud Expo, Yoseph Reuveni, Director of Software Engineering at Jet.com, will discuss Jet.com's journey into containerizing Microsoft-based technologies like C# and F# into Docker. He will talk about lessons learned and challenges faced, the Mono framework tryout and how they deployed everything into Azure cloud. Yoseph Reuveni is a technology leader with unique experience developing and running high throughput (over 1M tps) distributed systems with extre...