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In-Vehicle Technology Popularity Continues to Grow, Finds New CEA Study

In-vehicle technology was an important factor when purchasing a new vehicle within the past year for more than half (59 percent) of online U.S. consumers of driving age, according to research released today by the Consumer Electronics Association (CEA)®. Two in five consumers (42 percent) surveyed say they intend to purchase an in-vehicle technology device or accessory in the next 12 months., The new study, The State of In-Vehicle Technologies, explores consumer awareness for emerging vehicle technologies, areas of satisfaction and improvement for built-in vehicle systems, and highlights the most effective channels to reach consumers.

In the past six years, ownership of most in-vehicle technologies has grown, especially in-dash navigation systems, rearview/backup cameras, in-vehicle communications, safety or entertainment systems, remote vehicle starters and car alarms. However, only 54 percent of online Americans of driving age indicate they are satisfied with the technologies in their primary vehicles. Additionally, awareness of these in-vehicle technologies is higher for OEM solutions versus aftermarket.

Given the proliferation of mobile devices, almost half (47 percent) of U.S. consumers surveyed are interested in using apps designed for easier and safer use in-vehicle. CEA found that two in five consumers intend to purchase an in-vehicle technology device including car alarms, remote vehicle starters, in-dash car stereos and in-dash navigation systems. Consumers also favor devices that facilitate mobile use in the vehicle for increased safety and enjoyment, such as devices to connect smartphones and MP3 players to the vehicle, devices for hands-free use of smartphones and mounts to hold portable devices in a fixed, easily visible manner.

CEA and its members recognize that distracted driving is a serious issue for drivers and passengers alike. That’s why CEA launched the Innovating Safety campaign in 2013, to address the issue of automotive safety by demonstrating to consumers and policymakers that the consumer electronics industry is fully engaged in producing technologies that improve driver alertness and reduce distraction. The campaign highlights innovative products available to the public that minimize the time a driver’s eyes are off the road, provide advanced warning about road and lane conditions, and improve hands-free functionality.

The State of In-Vehicle Technologies (March 2014) study was conducted in September 2013. It represents the findings of a quantitative study administered via Internet web form to an online national sample of 997 U.S. residents of driving age, 16 or older, who have ridden in a non-public transportation vehicle in the past 30 days. The report was designed and formulated by CEA Market Research, the most comprehensive source of sales data, forecasts, consumer research and historical trends for the consumer electronics industry. Please cite any information to the Consumer Electronics Association (CEA)®. The complete report is available free to CEA member companies at, while non-members may purchase the report at

About CEA:

The Consumer Electronics Association (CEA) is the technology trade association representing the $208 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also owns and produces the International CES – The Global Stage for Innovation. All profits from CES are reinvested into CEA’s industry services. Find CEA online at, and through social media.


  • CEA Winter Break
    March 18-21, 2014, Vail, CO
  • CES Unveiled SHANGHAI
    April 8, 2014, Shanghai, China
  • Digital Patriots Dinner
    April 29, 2014, Washington, DC
  • CES on the Hill
    April 30, 2014, Washington, DC
  • 2014 Technology & Standards Spring Forum
    May 19-23, 2014, Seattle, WA
  • CES Unveiled WARSAW
    June 5, 2014, Warsaw, Poland
  • CE Week
    June 23-27, 2014, New York, NY
    • CE Week Exhibits
      June 25-26, 2014, New York, NY
  • CES Unveiled SAO PAULO
    September 23, 2014, Sao Paulo, Brazil
  • CEA Annual Member Meeting
    Sept. 30-Oct. 2, 2014, Phoenix, AZ
  • CES Unveiled PARIS
    October 22, 2014, Paris, France
  • CES Unveiled NEW YORK
    November 11, 2014, New York, NY
  • CES Unveiled LAS VEGAS
    January 4, 2015, Las Vegas, NV
  • 2015 International CES
    January 6-9, 2015, Las Vegas, NV

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