|By Marketwired .||
|March 7, 2014 12:01 AM EST||
CHENGDU, CHINA--(Marketwired - March 07, 2014) - YANUA International has launched the Saving Pandas mobile application game in collaboration with the Chengdu Research Base of Giant Panda Breeding (Chengdu Panda Base).
Fun and educational, the game raises awareness around Giant Panda conservation. The characters in the game, the P-5 (Pandas Five), were inspired by a group of Giant Pandas that reside at the panda base. These five pandas each have their own unique identity, but together they represent a force for positive change in the world.
The game and characters revolve around the heart or "心" (xin). Pandas are a symbol of China and the three great Chinese philosophies -- Confucianism, Zen Buddhism and Taoism feature many teachings that center on the heart.
The adorable and addicting game challenges players to use their skills and powers to overcome obstacles, hurdles and enemies on unfriendly planets to save baby pandas which have been abducted by space aliens. The panda hero or heroine collects hearts during the journey. The number of hearts collected determines the number of stars achieved at the end of each level.
In between levels, facts about Giant Pandas help to educate players and remind all about the importance of caring for the well-being and conservation of one of the world's most loved animals.
Dr. Richard C Helfer, Chairman of YANUA International, says, "We see the interactive nature of this game to be an extraordinary way of engaging people on the topic of panda conservation. We believe the more we talk about saving pandas, the more people will develop care for these wondrous creatures which have survived the flux of changes through million years of evolution." He continues, "I have been involved with the panda research community for a long time, so witnessing the launch of this game today is most gratifying for me, professionally and personally."
The collaboration between YANUA International and the Chengdu Panda Base underscores the game's purpose of promoting awareness around panda conservation. The marketing efforts will include an opportunity for consumers to enter to win a trip to China to visit the Chengdu Panda Base, and one lucky panda lover will get to participate in the Panda Keeper's program, which includes a unique opportunity to interact closely with the pandas during his or her visit.
"The Chengdu Panda Base is very happy to collaborate with YANUA on Saving Pandas. Using an entertaining platform is a great way to communicate lessons about pandas and their place in this world," adds Dr. Zhang Zhihe, Director at the Chengdu Panda Base.
Available in the Apple app store for US$1.99, the game is played on iPhone, iPod or iPad. It can be downloaded in English, Japanese, Mandarin, French, Spanish and Portuguese.
More information on the game can be found at www.savingpandas.com.
About YANUA International
YANUA International Pte Ltd is incorporated in Singapore. YANUA aspires to be a lifestyle brand rooted in Asian ways of living and thinking, while recognizing and incorporating the ideals of Western thought. YANUA is a supporter of the Chengdu Giant Panda Breeding Research Foundation and is committed to furthering panda research at Panda Valley.
About Chengdu Research Base of Giant Pandas Breeding
The Chengdu Research Base of Giant Panda Breeding is a non-profit organization engaged in wildlife research, captive breeding, conservation education, and educational tourism. It is located in Chengdu, Sichuan, People's Republic of China. The base was founded in 1987 with six Giant Pandas rescued from the wild and has grown to 145 Giant Pandas today.
Chengdu Panda Base possesses a unique and uncompromising commitment to the conservation of the wild (in situ) population and the healthy growth of the captive (ex situ) population. It aims to be a world-class research facility, conservation education center and international educational tourism destination.
For more information please visit www.panda.org.cn
Facts About Giant Pandas
Pandas are only found in China and have been christened China's ambassador of peace. Referred to as the country's "national treasure," they were integrated into Chinese civilization and culture several thousands of years ago. A recent survey estimates that conservation efforts raised the number of wild Giant Pandas from fewer than 1000 in the 1990s to about 1600 in 2004. (Source: Unveiling Giant Pandas, by Prof Zhang Zhi He)
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Contact: Marcie Perez, The Regan Group
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