Welcome!

News Feed Item

Ruzzle Research Reveals That 50% of UK Adults Aren’t Confident Enough to Check a 5 Year-Old’s Homework for Spelling Mistakes

MAG Interactive, makers of word game Ruzzle for phones and tablets, today announced the results of research commissioned for Brain Awareness Week (10-16 March) that reveals Brits cannot spell common words correctly and rely heavily on devices to correct their spelling. Men in particular take little pride in their spelling ability and only half of the respondents had the confidence to check a five year-old’s homework for spelling mistakes. As we enter the week long celebration of the brain, it’s also revealed that less than one in five adults feel they give their grey matter a workout every day.

At the same time, statistics from Ruzzle suggest that the game is giving players a boost that actively improves their linguistic cognition. Ruzzle is a simple, free word game for phones and tablets that challenges players to find as many words as possible from a given set of letters on a four by four grid in two minutes by sliding a finger from letter to letter. When they first start playing, players will on average find just 18 words; by the time they have played 100 rounds (less than 3 and a half hours’ playing time), players will typically find an average of 51 words, an improvement by almost a factor of three.

Countdown’s resident wordsmith Susie Dent will today appear in a series of interviews on the subject of the research and the importance of giving your brain a workout – please contact the markettiers4dc media team on 020 7253 8888/07767370556 or email [email protected] for more information or to arrange an interview.

Research highlights:

  • Half (50%) of British adults can’t successfully identify the correct spelling of definitely without the help of spellcheck, with nearly one in three (32%) wrongly believing it’s “definately”
  • People in the North East (44%) and Yorkshire (45%) are the least likely to spell definitely correctly
  • Only half (50%) of us would be confident checking a five years-old’s homework for spelling mistakes
  • Nearly two thirds (63%) of adults wouldn’t be confident checking an A-Level student’s essay for spelling mistakes
  • Women are typically much more confident than men when it comes to checking a child’s spelling; however, they are more or less as likely to spell definitely incorrectly as men (49% versus 51%)
  • Women pride themselves on their good spelling much more than men, with most (52%) saying they would be upset to discover they had spelt a word wrong on a document or message after sending it, compared with just 40% of men
  • But 96% of adults do think spelling skills are still important despite computers and smartphones correcting it for you if you’re near enough
  • 1 in 8 (13%) people think their spelling has got worse because they rely on tools like spellcheck and autocorrect so much
  • Nearly 1 in 10 (9%) of adults wouldn’t be confident writing a handwritten letter without a device for checking spelling
  • Only 1 in 5 (20%) people think their brain gets a workout every day

The research for Ruzzle was carried out online by Opinion Matters between 21/02/2014 and 24/02/2014 amongst a panel resulting in 2,048 UK adult respondents. All research conducted adheres to the MRS Codes of Conduct (2010) in the UK and ICC/ESOMAR World Research Guidelines. Opinion Matters is registered with the Information Commissioner's Office and is fully compliant with the Data Protection Act (1998).

About Ruzzle

Ruzzle is an addictive, fast-paced puzzle game that challenges players to compete to find as many words as possible from a given set of letters on a four by four grid in two minutes by sliding a finger from letter to letter. Simple to learn but fiendishly difficult to master, Ruzzle can be played in 13 different languages and is available for free on iOS, Android, Windows Phone, Amazon Kindle and Blackberry platforms.

About MAG Interactive

MAG Interactive started app development for third parties the day Apple’s App Store opened. After several years refining its services as a leading third party developer for other companies, in 2011 MAG Interactive embarked on developing its own apps, launching its first game, Ruzzle, in March 2012. It has been in the top ten chart in 148 countries and the overall number one app in 24 countries.

Located in Stockholm, Sweden, the company is recruiting further talented staff while maintaining the creative culture that has led to its huge commercial success.

Find Mag Interactive at http://www.maginteractive.se, on Facebook at http://www.facebook.com/maginteractive and follow on Twitter, @maginteractive

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"We formed Formation several years ago to really address the need for bring complete modernization and software-defined storage to the more classic private cloud marketplace," stated Mark Lewis, Chairman and CEO of Formation Data Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Security, data privacy, reliability and regulatory compliance are critical factors when evaluating whether to move business applications from in-house client hosted environments to a cloud platform. In her session at 18th Cloud Expo, Vandana Viswanathan, Associate Director at Cognizant, In this session, will provide an orientation to the five stages required to implement a cloud hosted solution validation strategy.
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
Deploying applications in hybrid cloud environments is hard work. Your team spends most of the time maintaining your infrastructure, configuring dev/test and production environments, and deploying applications across environments – which can be both time consuming and error prone. But what if you could automate provisioning and deployment to deliver error free environments faster? What could you do with your free time?
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
The best-practices for building IoT applications with Go Code that attendees can use to build their own IoT applications. In his session at @ThingsExpo, Indraneel Mitra, Senior Solutions Architect & Technology Evangelist at Cognizant, provided valuable information and resources for both novice and experienced developers on how to get started with IoT and Golang in a day. He also provided information on how to use Intel Arduino Kit, Go Robotics API and AWS IoT stack to build an application tha...
UpGuard has become a member of the Center for Internet Security (CIS), and will continue to help businesses expand visibility into their cyber risk by providing hardening benchmarks to all customers. By incorporating these benchmarks, UpGuard's CSTAR solution builds on its lead in providing the most complete assessment of both internal and external cyber risk. CIS benchmarks are a widely accepted set of hardening guidelines that have been publicly available for years. Numerous solutions exist t...
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
IoT generates lots of temporal data. But how do you unlock its value? You need to discover patterns that are repeatable in vast quantities of data, understand their meaning, and implement scalable monitoring across multiple data streams in order to monetize the discoveries and insights. Motif discovery and deep learning platforms are emerging to visualize sensor data, to search for patterns and to build application that can monitor real time streams efficiently. In his session at @ThingsExpo, ...
Verizon Communications Inc. (NYSE, Nasdaq: VZ) and Yahoo! Inc. (Nasdaq: YHOO) have entered into a definitive agreement under which Verizon will acquire Yahoo's operating business for approximately $4.83 billion in cash, subject to customary closing adjustments. Yahoo informs, connects and entertains a global audience of more than 1 billion monthly active users** -- including 600 million monthly active mobile users*** through its search, communications and digital content products. Yahoo also co...
"Avere Systems is a hybrid cloud solution provider. We have customers that want to use cloud storage and we have customers that want to take advantage of cloud compute," explained Rebecca Thompson, VP of Marketing at Avere Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Choosing the right cloud for your workloads is a balancing act that can cost your organization time, money and aggravation - unless you get it right the first time. Economics, speed, performance, accessibility, administrative needs and security all play a vital role in dictating your approach to the cloud. Without knowing the right questions to ask, you could wind up paying for capacity you'll never need or underestimating the resources required to run your applications.
"We view the cloud not really as a specific technology but as a way of doing business and that way of doing business is transforming the way software, infrastructure and services are being delivered to business," explained Matthew Rosen, CEO and Director at Fusion, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...