Welcome!

News Feed Item

Ruzzle Research Reveals That 50% of UK Adults Aren’t Confident Enough to Check a 5 Year-Old’s Homework for Spelling Mistakes

MAG Interactive, makers of word game Ruzzle for phones and tablets, today announced the results of research commissioned for Brain Awareness Week (10-16 March) that reveals Brits cannot spell common words correctly and rely heavily on devices to correct their spelling. Men in particular take little pride in their spelling ability and only half of the respondents had the confidence to check a five year-old’s homework for spelling mistakes. As we enter the week long celebration of the brain, it’s also revealed that less than one in five adults feel they give their grey matter a workout every day.

At the same time, statistics from Ruzzle suggest that the game is giving players a boost that actively improves their linguistic cognition. Ruzzle is a simple, free word game for phones and tablets that challenges players to find as many words as possible from a given set of letters on a four by four grid in two minutes by sliding a finger from letter to letter. When they first start playing, players will on average find just 18 words; by the time they have played 100 rounds (less than 3 and a half hours’ playing time), players will typically find an average of 51 words, an improvement by almost a factor of three.

Countdown’s resident wordsmith Susie Dent will today appear in a series of interviews on the subject of the research and the importance of giving your brain a workout – please contact the markettiers4dc media team on 020 7253 8888/07767370556 or email [email protected] for more information or to arrange an interview.

Research highlights:

  • Half (50%) of British adults can’t successfully identify the correct spelling of definitely without the help of spellcheck, with nearly one in three (32%) wrongly believing it’s “definately”
  • People in the North East (44%) and Yorkshire (45%) are the least likely to spell definitely correctly
  • Only half (50%) of us would be confident checking a five years-old’s homework for spelling mistakes
  • Nearly two thirds (63%) of adults wouldn’t be confident checking an A-Level student’s essay for spelling mistakes
  • Women are typically much more confident than men when it comes to checking a child’s spelling; however, they are more or less as likely to spell definitely incorrectly as men (49% versus 51%)
  • Women pride themselves on their good spelling much more than men, with most (52%) saying they would be upset to discover they had spelt a word wrong on a document or message after sending it, compared with just 40% of men
  • But 96% of adults do think spelling skills are still important despite computers and smartphones correcting it for you if you’re near enough
  • 1 in 8 (13%) people think their spelling has got worse because they rely on tools like spellcheck and autocorrect so much
  • Nearly 1 in 10 (9%) of adults wouldn’t be confident writing a handwritten letter without a device for checking spelling
  • Only 1 in 5 (20%) people think their brain gets a workout every day

The research for Ruzzle was carried out online by Opinion Matters between 21/02/2014 and 24/02/2014 amongst a panel resulting in 2,048 UK adult respondents. All research conducted adheres to the MRS Codes of Conduct (2010) in the UK and ICC/ESOMAR World Research Guidelines. Opinion Matters is registered with the Information Commissioner's Office and is fully compliant with the Data Protection Act (1998).

About Ruzzle

Ruzzle is an addictive, fast-paced puzzle game that challenges players to compete to find as many words as possible from a given set of letters on a four by four grid in two minutes by sliding a finger from letter to letter. Simple to learn but fiendishly difficult to master, Ruzzle can be played in 13 different languages and is available for free on iOS, Android, Windows Phone, Amazon Kindle and Blackberry platforms.

About MAG Interactive

MAG Interactive started app development for third parties the day Apple’s App Store opened. After several years refining its services as a leading third party developer for other companies, in 2011 MAG Interactive embarked on developing its own apps, launching its first game, Ruzzle, in March 2012. It has been in the top ten chart in 148 countries and the overall number one app in 24 countries.

Located in Stockholm, Sweden, the company is recruiting further talented staff while maintaining the creative culture that has led to its huge commercial success.

Find Mag Interactive at http://www.maginteractive.se, on Facebook at http://www.facebook.com/maginteractive and follow on Twitter, @maginteractive

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and ...
IoT generates lots of temporal data. But how do you unlock its value? How do you coordinate the diverse moving parts that must come together when developing your IoT product? What are the key challenges addressed by Data as a Service? How does cloud computing underlie and connect the notions of Digital and DevOps What is the impact of the API economy? What is the business imperative for Cognitive Computing? Get all these questions and hundreds more like them answered at the 18th Cloud Expo...
SYS-CON Events announced today the Docker Meets Kubernetes – Intro into the Kubernetes World, being held June 9, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Register for 'Docker Meets Kubernetes Workshop' Here! This workshop led by Sebastian Scheele, co-founder of Loodse, introduces participants to Kubernetes (container orchestration). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, participants learn ...
How will your company move to the cloud while ensuring a solid security posture? Organizations from small to large are increasingly adopting cloud solutions to deliver essential business services at a much lower cost. According to cyber security experts, the frequency and severity of cyber-attacks are on the rise, causing alarm to businesses and customers across a variety of industries. To defend against exploits like these, a company must adopt a comprehensive security defense strategy that is ...
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
In his session at 18th Cloud Expo, Andrew Cole, Director of Solutions Engineering at Peak 10, will discuss how the newest technology advances are reducing the cost and complexity of traditional business continuity and disaster recovery solutions. Attendees will: Learn why having a full disaster recovery strategy is more important now than ever before Explore the key drivers of a successful disaster recovery solution Achieve measurable operational and business value from a disaster recovery ...
SYS-CON Events announced today the How to Create Angular 2 Clients for the Cloud Workshop, being held June 7, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified. Now it’s a component-based well-performing framework. The immersive one-day workshop led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and...
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
SYS-CON Events announced today that Hanu Software will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Leveraging best-in-class people, processes, and technologies, Hanu provides high-quality, high-value software development and business process outsourcing services to independent software vendors (ISVs) and enterprises.
The cloud era has reached the stage where it is no longer a question of whether a company should migrate, but when. Enterprises have embraced the outsourcing of where their various applications are stored and who manages them, saving significant investment along the way. Plus, the cloud has become a defining competitive edge. Companies that fail to successfully adapt risk failure. The media, of course, continues to extol the virtues of the cloud, including how easy it is to get there. Migrating...
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. Commvault can ensure protection, access and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his general session at 18th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Part...
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...