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Routes and UNWTO Agree Strategic Partnership

BERLIN, March 7, 2014 /PRNewswire/ --

Earlier this week at ITB in Berlin, Routes (part of UBM live) and the World Tourism Organization (UNWTO) reached an agreement to work together to advance the understanding of all matters that concern air connectivity and travel facilitation.

Routes and UNWTO will collaborate on the development of programmes beginning with Routes Africa 2014, which will take place 22-24 June this year. This event will address the key factors of infrastructure, air connectivity and visa facilitation within Africa, a priority for both Routes and UNWTO.  The conference will also identify the key challenges and explore practical ways to unlock the benefits and opportunities of sustainable aviation growth.  The programme will bring together a wide range of aviation based companies who wish to conduct business to, from and within the African region.

"We are excited to be partnering with UNWTO, the leading international organization in the field of tourism. Routes has been supporting the world's airline, airport and tourism authorities for the past 20 years in order to facilitate air service development and are well equipped to add significant value to UNWTO's work in this area," said Katie Bland, Director Routes, UBM Live continuing: "With this agreement we have had the opportunity to empower our relationship with UNWTO, of which we are an Affiliate Member, whose vision and global coverage closely matches with our own.  We are both committed to promoting sustainable aviation and tourism growth in Africa and around The World."

"Considering that over 50% of the world's international tourists arrive to their destinations by plane, promoting air connectivity and a closer alignment between tourism and aviation policies is one of UNWTO main priorities", said Taleb Rifai, UNWTO Secretary-General.

Notes to Editors

About Routes

  • Routes organises world-renowned airline and airport networking events through its regional and global Route Development Forums. Each year, there is one global event and one regional event in Asia, Africa, Europe, the Americas and CIS respectively. http://www.routesonline.com
  • Routes was founded in 1995 as part of the Manchester UK‐based ASM Ltd., a consultancy specialising in the field of route development for airports. http://www.asm-global.com. Routes and ASM are part of the UBM Live division of UBM plc.
  • UBM Live connects people and creates opportunities for companies across five continents to develop new business, meet customers, launch new products, promote their brands and expand their markets.  Through premiere brands such as MD&M, CPhI, IFSEC, TFM&A, Cruise Shipping Miami, the Concrete Show, the Routes portfolio of events, Airport Cities and many others, UBM Live exhibitions, conferences, awards programs, publications, websites and training and certification programs are an integral part of the marketing plans of companies across more than 20 industry sectors. http://www.ubmlive.com
  • Routes is an Affiliate Member of UNWTO.

Follow us on twitter: @Routesonline, @TheHUBRoutes, @VictoriaRoutes, @NLPROU, @airlineroute

About UBM plc

  • UBM plc is a global events-led marketing services and communications company.  We help businesses do business, bringing the world's buyers and sellers together at events and online, as well as producing and distributing news and specialist content.  Our 5,500 staff in more than 30 countries are organised into expert teams which serve commercial and professional communities, helping them to do business and their markets to work effectively and efficiently.
  • For more information, go to http://www.ubm.com; follow us on Twitter at @UBM_plc to get the latest UBM corporate news; follow @UBM for news from all UBM's businesses; follow @UBM for a flavour of UBM from selected members of UBM's Twitterati.


  • The World Tourism Organization (UNWTO) is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism.
  • As the leading international organization in the field of tourism, UNWTO promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide. 
  • UNWTO encourages the implementation of the Global Code of Ethics for Tourism, to maximize tourism's socio-economic contribution while minimizing its possible negative impacts, and is committed to promoting tourism as an instrument in achieving the United Nations Millennium Development Goals (MDGs), geared towards reducing poverty and fostering sustainable development.
  • UNWTO generates market knowledge, promotes competitive and sustainable tourism policies and instruments, fosters tourism education and training, and works to make tourism an effective tool for development through technical assistance projects in over 100 countries around the world. 
  • UNWTO's membership includes 156 countries, 6 Associate Members and over 400 Affiliate Members representing the private sector, educational institutions, tourism associations and local tourism authorities.

SOURCE UBM Live Routes Ltd

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