|By PR Newswire||
|March 7, 2014 11:03 AM EST||
NEW YORK, March 7, 2014 /PRNewswire/ -- Resolution Media (www.resolutionmedia.com), Omnicom Media Group's global search and social performance agency, announces the launch of [email protected], its social marketing solution for enterprise brands.
Powered by best of breed and proprietary technologies, [email protected] aligns Omnicom agencies' expertise in four critical service areas — insights, rapid content planning and creation, paid amplification, and analytics — to enable more relevant, responsive, and measurable social content and advertising programs for enterprise brands.
Within an activation model that no agency or service provider has yet to achieve, [email protected] brings together best-of-breed partners to create a consolidated social solution portfolio that includes:
- Unique data, social performance reporting and analytics provided by Annalect (Omnicom's marketing technology division), including physical social command centers across the globe, supporting real-time insights and team collaboration
- Social advertising and automation through Social.com, the social advertising application within the Salesforce ExactTarget Marketing Cloud
- Rapid response content creation supported by creative and specialty agencies across the Omnicom Group network, allowing enterprise brands to turn real-world events into rapid response marketing opportunities and business results
- Amplification supported by core integration of real-time social media planning and buying services, including TV sync and scale, and wider planning and buying of media through Omnicom Media Group's OMD and PHD networks
Designed to bring scale, automation and strategic continuity to services that clients currently access through multiple, non-aligned resources, [email protected]'s offering was informed by Resolution's experience working with enterprise brands in need of deeper and more actionable insights from data, quicker creation of highly relevant content, optimization for search visibility, and real-time social advertising programs that could integrate with broader marketing and media initiatives to enhance and extend other channels, such as TV.
"Marketers understand the value of putting social at the center of their marketing strategies, but they struggle to manage the complexities of digital marketing data fragmentation, technologies and services," says Gerry Bavaro, Chief Strategy Officer for Resolution Media. "By aligning technology and services at all points across the activation continuum, [email protected] delivers a comprehensive, turn-key solution that simplifies the process, while increasing the effectiveness of their social investment."
"We are excited to enter this next phase in our work with Omnicom Media Group and Resolution Media," says Scott McCorkle, President, Technology and Strategy, Salesforce ExactTarget Marketing Cloud. "Salesforce ExactTarget Marketing Cloud's industry leading social advertising technology, Social.com, is suited to support both the global scale of [email protected], and its goal of delivering higher ROI through end-to-end alignment of social marketing services."
[email protected] follows rapid growth in Resolution's social advertising offering over the past three years, and brings new levels of scale and automation to the broad spectrum of services in which Resolution already has an established success record. For PepsiCo Beverages, Resolution (working with sister agency OMD) alpha tested Twitter's Ads API for real-time buying and also executed the largest buy on the platform in 2012 (#LiveForNow); built early social TV programs with Bluefin Labs; and was a beta partner with Facebook for measuring the connection between engagement and offline sales. More recently, Resolution again partnered with OMD to deliver the first TV synchronized social campaigns on Facebook in support of a major entertainment release, and collaborated with a leading cable network in a newsroom approach in order to activate on real-time social conversations during a major live TV event.
Bavaro summarizes the end result as "real-time social advertising enhanced by insights and rapidly created content, amplified through integrated media planning and buying and proving business value through advanced analytics."
[email protected] is supported by a team of more than 60 social practitioners in the United States and more than 120 globally.
About Resolution Media
Resolution Media, an Omnicom Media Group company, is one of the largest search agencies in the world. The company manages more than $1.2B in media investments, with more than 600 specialists in 60+ offices worldwide. Resolution's international network delivers digitally-integrated, full-service solutions in the areas of search, social, local, mobile, behavioral and content marketing.
917 435 6457
SOURCE Resolution Media
In his General Session at 16th Cloud Expo, David Shacochis, host of The Hybrid IT Files podcast and Vice President at CenturyLink, investigated three key trends of the “gigabit economy" though the story of a Fortune 500 communications company in transformation. Narrating how multi-modal hybrid IT, service automation, and agile delivery all intersect, he will cover the role of storytelling and empathy in achieving strategic alignment between the enterprise and its information technology.
Jan. 18, 2017 01:00 PM EST Reads: 4,387
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
Jan. 18, 2017 01:00 PM EST Reads: 5,581
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
Jan. 18, 2017 01:00 PM EST Reads: 5,090
@DevOpsSummit taking place June 6-8, 2017 at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.
Jan. 18, 2017 01:00 PM EST Reads: 3,451
SYS-CON Events announced today that Dataloop.IO, an innovator in cloud IT-monitoring whose products help organizations save time and money, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Dataloop.IO is an emerging software company on the cutting edge of major IT-infrastructure trends including cloud computing and microservices. The company, founded in the UK but now based in San Fran...
Jan. 18, 2017 12:30 PM EST Reads: 2,481
"Avere Systems is a hybrid cloud solution provider. We have customers that want to use cloud storage and we have customers that want to take advantage of cloud compute," explained Rebecca Thompson, VP of Marketing at Avere Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jan. 18, 2017 12:30 PM EST Reads: 6,291
Discover top technologies and tools all under one roof at April 24–28, 2017, at the Westin San Diego in San Diego, CA. Explore the Mobile Dev + Test and IoT Dev + Test Expo and enjoy all of these unique opportunities: The latest solutions, technologies, and tools in mobile or IoT software development and testing. Meet one-on-one with representatives from some of today's most innovative organizations
Jan. 18, 2017 12:15 PM EST Reads: 1,498
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 7-9, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and E...
Jan. 18, 2017 12:00 PM EST Reads: 5,744
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Linux Academy was founded on the belief that providing high-quality, in-depth training should be available at an affordable price. Industry leaders in quality training, provided services, and student certification passes, its goal is to c...
Jan. 18, 2017 12:00 PM EST Reads: 1,927
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Jan. 18, 2017 12:00 PM EST Reads: 4,215
The unique combination of Amazon Web Services and Cloud Raxak, a Gartner Cool Vendor in IT Automation, provides a seamless and cost-effective way of securely moving on-premise IT workloads to Amazon Web Services. Any enterprise can now leverage the cloud, manage risk, and maintain continuous security compliance. Forrester's analysis shows that enterprises need automated security to lower security risk and decrease IT operational costs. Through the seamless integration into Amazon Web Services, ...
Jan. 18, 2017 11:45 AM EST Reads: 1,791
Updating DevOps to the latest production data slows down your development cycle. Probably it is due to slow, inefficient conventional storage and associated copy data management practices. In his session at @DevOpsSummit at 20th Cloud Expo, Dhiraj Sehgal, in Product and Solution at Tintri, will talk about DevOps and cloud-focused storage to update hundreds of child VMs (different flavors) with updates from a master VM in minutes, saving hours or even days in each development cycle. He will also...
Jan. 18, 2017 11:30 AM EST Reads: 1,123
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
Jan. 18, 2017 10:30 AM EST Reads: 3,098
In their general session at 16th Cloud Expo, Michael Piccininni, Global Account Manager - Cloud SP at EMC Corporation, and Mike Dietze, Regional Director at Windstream Hosted Solutions, reviewed next generation cloud services, including the Windstream-EMC Tier Storage solutions, and discussed how to increase efficiencies, improve service delivery and enhance corporate cloud solution development. Michael Piccininni is Global Account Manager – Cloud SP at EMC Corporation. He has been engaged in t...
Jan. 18, 2017 10:00 AM EST Reads: 4,604
In today's enterprise, digital transformation represents organizational change even more so than technology change, as customer preferences and behavior drive end-to-end transformation across lines of business as well as IT. To capitalize on the ubiquitous disruption driving this transformation, companies must be able to innovate at an increasingly rapid pace. Traditional approaches for driving innovation are now woefully inadequate for keeping up with the breadth of disruption and change facing...
Jan. 18, 2017 10:00 AM EST Reads: 6,066