Welcome!

News Feed Item

Starz Offers Personal Digital Experiences With Portrait App And Genius Quiz For Starz Original Series "Da Vinci's Demons" Second Season

Digital Portrait App and Interactive Quiz Engage Fans on Visual and Intellectual Levels Prior to "Da Vinci's Demons" Season Two Premiere

BEVERLY HILLS, Calif., March 7, 2014 /PRNewswire/ -- Starz launched today two digital experiences in anticipation of the upcoming Second Season of "Da Vinci's Demons" which premieres on STARZ on Saturday, March 22nd at 9pm ET/PT.

LATH063LOGO-b

"Your Portrait by da Vinci" digital app allows users to have their very own portrait drawn by Leonardo da Vinci himself by simply uploading a photo or connecting to their Facebook account to select an image. Once the photo is uploaded, the da Vinci sketch book will animate through multiple pages of his work and resolve to a clean page where his latest creation will begin. As da Vinci's talented hand moves, the sketch of the user appears. Once complete, users may post the image to Facebook, share on Twitter or download. This experience, created by Starz in partnership with Arsonal (www.arsonal.com), is compatible for mobile, desktop and tablets and available at Starz.com and "Da Vinci's Demons" Facebook tab

The second digital experience, "Dark Side of Genius" interactive quiz, measures users' intelligence level and their propensity towards a much darker side of madness, placing users on an X/Y grid with some of the greatest minds in history including the great artist and inventor Leonardo da Vinci.

"We wanted to allow consumers to engage with da Vinci in a way that was relevant today. The portrait allows users to see themselves as Da Vinci himself may have envisioned. The Dark Side of Genius quiz is a fun, personalized way to see where you fit within the realm of geniuses who – much like da Vinci – were also teetering on the edge of madness or even mental illness," said Erin Dwyer, Executive Director of Digital Marketing for Starz. "We aim to bring people deeper into the world that 'Da Vinci's Demons' creates by finding ways to make our show content relevant and personal to consumers."

How It Works
The user takes a psychological and intelligence assessment inspired by real exams used today.  As they go through the experience they will have access to exclusive videos of "Da Vinci's Demons" Season Two. The quiz will be a mixture of quick response questions, observations and multiple-choice answers; a combination of psychological and IQ tests.

Once users have completed their assessment, they will receive a results summary and see where they fall on an X/Y grid that identifies "Genius" as one axis and "Madness" as the other. There will be four quadrants on the grid. Depending on how the user answers, their position within those quadrants will vary. They will see how they compare to other famous geniuses throughout history and they can share their results.

The Dark Side of Genius is a browser-based experience with dynamic video-based backgrounds. The experience will be available on Starz.com and the Da Vinci's Demons' Facebook page. It will be available on mobile, tablet and desktop.  

"Dark Side of Genius" was created by Starz in partnership with And Company. (www.andcompany.com).

About "Da Vinci's Demons"
Brilliant and passionate, the 25-year- old Leonardo da Vinci is an artist, inventor, swordsman, lover, dreamer and idealist. As a free thinker, with intellect and talents that are almost superhuman, he struggles to live within the confines of his own reality and time.

Starring Tom Riley ("Monroe," I Want Candy), as the title character, season two of "Da Vinci's Demons," finds Florence thrown into chaos in the wake of the Pazzi conspiracy.  Lorenzo is gravely ill and Leonardo da Vinci must push the limits of his mind and body to defend the city against the forces of Rome. While the Medicis go to unthinkable lengths to deal with new threats, da Vinci continues on his quest to find the fabled Book of Leaves and uncover the secret history of his mother.  He'll come to realize that he has lethal competition in his quest -- new enemies who may be even worse than the forces of Pope Sixtus.  His search will take him to faraway lands and force him to reevaluate everything he knew about the world and his own history.

In addition to his high profile film credits, Goyer served as script consultant and story developer for "Call of Duty: Black Ops," and "Black Ops II," respectively, the most successful video game franchise of all time.

The ten-episode drama is produced by Adjacent Productions, with Jane Tranter, head of Adjacent Productions, serving as Executive Producer. Outside of the United States and English-speaking Canada, "Da Vinci's Demons" is distributed internationally by BBC Worldwide, in partnership with FOX International Channels (FIC) who broadcasts the series to audiences in 125 countries in Latin America, Europe, Asia, the Middle East and Africa following Starz's exclusive premiere in the U.S.

New episodes of "Da Vinci's Demons" air on Saturdays at 9PM ET/PT exclusively on STARZ.

For additional high-resolution images and other press materials please visit the Starz Media Room at http://starz.mediaroom.com.

About Starz
Starz (NASDAQ: STRZA, STRZB) is a leading integrated global media and entertainment company with operating units that provide premium subscription video programming on domestic U.S. pay television channels (Starz Networks), global content distribution (Starz Distribution) and animated television and movie production (Starz Animation), www.starz.com.
 
Starz Networks is a leading provider of premium subscription video programming through the flagship STARZ® and ENCORE® pay TV networks which showcase premium original programming and movies to U.S. multichannel video distributors, including cable operators, satellite television providers, and telecommunications companies.  As of December 31, 2013, STARZ and ENCORE serve a combined 57.1 million subscribers, including 22.2 million at STARZ, and 34.9 million at ENCORE, making them the largest pair of premium flagship channels in the U.S.  STARZ® and ENCORE®, along with Starz Networks' third network MOVIEPLEX®, air more than 1,000 movies monthly across 17 linear networks, complemented by On Demand and authenticated online offerings through STARZ PLAY, ENCORE PLAY, and MOVIEPLEX PLAY.  Starz Distribution develops, produces and acquires entertainment content, distributing it to consumers globally on DVD, digital formats and traditional television.  Starz Distribution's home video, digital media and worldwide distribution business units distribute original programming content produced by Starz, as well as entertainment content for itself and third parties.  Starz Animation produces animated TV and movie content for studios, networks, distributors and audiences worldwide.

Contact: 


Shannon Buck                                                      

Michelle Portillo

Starz Entertainment                                               

Starz Entertainment

(424) 204-4173                                                 

(720) 852-4063                   

[email protected][email protected]  

[email protected]

Logo - http://photos.prnewswire.com/prnh/20080522/LATH063LOGO-b

SOURCE Starz

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
SYS-CON Events announced today that CollabNet, a global leader in enterprise software development, release automation and DevOps solutions, will be a Bronze Sponsor of SYS-CON's 20th International Cloud Expo®, taking place from June 6-8, 2017, at the Javits Center in New York City, NY. CollabNet offers a broad range of solutions with the mission of helping modern organizations deliver quality software at speed. The company’s latest innovation, the DevOps Lifecycle Manager (DLM), supports Value S...
Building a cross-cloud operational model can be a daunting task. Per-cloud silos are not the answer, but neither is a fully generic abstraction plane that strips out capabilities unique to a particular provider. In his session at 20th Cloud Expo, Chris Wolf, VP & Chief Technology Officer, Global Field & Industry at VMware, will discuss how successful organizations approach cloud operations and management, with insights into where operations should be centralized and when it’s best to decentraliz...
The age of Digital Disruption is evolving into the next era – Digital Cohesion, an age in which applications securely self-assemble and deliver predictive services that continuously adapt to user behavior. Information from devices, sensors and applications around us will drive services seamlessly across mobile and fixed devices/infrastructure. This evolution is happening now in software defined services and secure networking. Four key drivers – Performance, Economics, Interoperability and Trust ...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
Cloud Expo, Inc. has announced today that Aruna Ravichandran, vice president of DevOps Product and Solutions Marketing at CA Technologies, has been named co-conference chair of DevOps at Cloud Expo 2017. The @DevOpsSummit at Cloud Expo New York will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and @DevOpsSummit at Cloud Expo Silicon Valley will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
Translating agile methodology into real-world best practices within the modern software factory has driven widespread DevOps adoption, yet much work remains to expand workflows and tooling across the enterprise. As models evolve from pockets of experimentation into wholescale organizational reinvention, practitioners find themselves challenged to incorporate the culture and architecture necessary to support DevOps at scale. In his session at @DevOpsSummit at 20th Cloud Expo, Anand Akela, Senior...
Join IBM November 2 at 19th Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how to go beyond multi-speed it to bring agility to traditional enterprise applications. Technology innovation is the driving force behind modern business and enterprises must respond by increasing the speed and efficiency of software delivery. The challenge is that existing enterprise applications are expensive to develop and difficult to modernize. This often results in what Gartner calls ...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the USA and Europe, we work with a variety of customers from emerging startups to Fortune 1000 companies.
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.