Welcome!

News Feed Item

Starz Offers Personal Digital Experiences With Portrait App And Genius Quiz For Starz Original Series "Da Vinci's Demons" Second Season

Digital Portrait App and Interactive Quiz Engage Fans on Visual and Intellectual Levels Prior to "Da Vinci's Demons" Season Two Premiere

BEVERLY HILLS, Calif., March 7, 2014 /PRNewswire/ -- Starz launched today two digital experiences in anticipation of the upcoming Second Season of "Da Vinci's Demons" which premieres on STARZ on Saturday, March 22nd at 9pm ET/PT.

LATH063LOGO-b

"Your Portrait by da Vinci" digital app allows users to have their very own portrait drawn by Leonardo da Vinci himself by simply uploading a photo or connecting to their Facebook account to select an image. Once the photo is uploaded, the da Vinci sketch book will animate through multiple pages of his work and resolve to a clean page where his latest creation will begin. As da Vinci's talented hand moves, the sketch of the user appears. Once complete, users may post the image to Facebook, share on Twitter or download. This experience, created by Starz in partnership with Arsonal (www.arsonal.com), is compatible for mobile, desktop and tablets and available at Starz.com and "Da Vinci's Demons" Facebook tab

The second digital experience, "Dark Side of Genius" interactive quiz, measures users' intelligence level and their propensity towards a much darker side of madness, placing users on an X/Y grid with some of the greatest minds in history including the great artist and inventor Leonardo da Vinci.

"We wanted to allow consumers to engage with da Vinci in a way that was relevant today. The portrait allows users to see themselves as Da Vinci himself may have envisioned. The Dark Side of Genius quiz is a fun, personalized way to see where you fit within the realm of geniuses who – much like da Vinci – were also teetering on the edge of madness or even mental illness," said Erin Dwyer, Executive Director of Digital Marketing for Starz. "We aim to bring people deeper into the world that 'Da Vinci's Demons' creates by finding ways to make our show content relevant and personal to consumers."

How It Works
The user takes a psychological and intelligence assessment inspired by real exams used today.  As they go through the experience they will have access to exclusive videos of "Da Vinci's Demons" Season Two. The quiz will be a mixture of quick response questions, observations and multiple-choice answers; a combination of psychological and IQ tests.

Once users have completed their assessment, they will receive a results summary and see where they fall on an X/Y grid that identifies "Genius" as one axis and "Madness" as the other. There will be four quadrants on the grid. Depending on how the user answers, their position within those quadrants will vary. They will see how they compare to other famous geniuses throughout history and they can share their results.

The Dark Side of Genius is a browser-based experience with dynamic video-based backgrounds. The experience will be available on Starz.com and the Da Vinci's Demons' Facebook page. It will be available on mobile, tablet and desktop.  

"Dark Side of Genius" was created by Starz in partnership with And Company. (www.andcompany.com).

About "Da Vinci's Demons"
Brilliant and passionate, the 25-year- old Leonardo da Vinci is an artist, inventor, swordsman, lover, dreamer and idealist. As a free thinker, with intellect and talents that are almost superhuman, he struggles to live within the confines of his own reality and time.

Starring Tom Riley ("Monroe," I Want Candy), as the title character, season two of "Da Vinci's Demons," finds Florence thrown into chaos in the wake of the Pazzi conspiracy.  Lorenzo is gravely ill and Leonardo da Vinci must push the limits of his mind and body to defend the city against the forces of Rome. While the Medicis go to unthinkable lengths to deal with new threats, da Vinci continues on his quest to find the fabled Book of Leaves and uncover the secret history of his mother.  He'll come to realize that he has lethal competition in his quest -- new enemies who may be even worse than the forces of Pope Sixtus.  His search will take him to faraway lands and force him to reevaluate everything he knew about the world and his own history.

In addition to his high profile film credits, Goyer served as script consultant and story developer for "Call of Duty: Black Ops," and "Black Ops II," respectively, the most successful video game franchise of all time.

The ten-episode drama is produced by Adjacent Productions, with Jane Tranter, head of Adjacent Productions, serving as Executive Producer. Outside of the United States and English-speaking Canada, "Da Vinci's Demons" is distributed internationally by BBC Worldwide, in partnership with FOX International Channels (FIC) who broadcasts the series to audiences in 125 countries in Latin America, Europe, Asia, the Middle East and Africa following Starz's exclusive premiere in the U.S.

New episodes of "Da Vinci's Demons" air on Saturdays at 9PM ET/PT exclusively on STARZ.

For additional high-resolution images and other press materials please visit the Starz Media Room at http://starz.mediaroom.com.

About Starz
Starz (NASDAQ: STRZA, STRZB) is a leading integrated global media and entertainment company with operating units that provide premium subscription video programming on domestic U.S. pay television channels (Starz Networks), global content distribution (Starz Distribution) and animated television and movie production (Starz Animation), www.starz.com.
 
Starz Networks is a leading provider of premium subscription video programming through the flagship STARZ® and ENCORE® pay TV networks which showcase premium original programming and movies to U.S. multichannel video distributors, including cable operators, satellite television providers, and telecommunications companies.  As of December 31, 2013, STARZ and ENCORE serve a combined 57.1 million subscribers, including 22.2 million at STARZ, and 34.9 million at ENCORE, making them the largest pair of premium flagship channels in the U.S.  STARZ® and ENCORE®, along with Starz Networks' third network MOVIEPLEX®, air more than 1,000 movies monthly across 17 linear networks, complemented by On Demand and authenticated online offerings through STARZ PLAY, ENCORE PLAY, and MOVIEPLEX PLAY.  Starz Distribution develops, produces and acquires entertainment content, distributing it to consumers globally on DVD, digital formats and traditional television.  Starz Distribution's home video, digital media and worldwide distribution business units distribute original programming content produced by Starz, as well as entertainment content for itself and third parties.  Starz Animation produces animated TV and movie content for studios, networks, distributors and audiences worldwide.

Contact: 


Shannon Buck                                                      

Michelle Portillo

Starz Entertainment                                               

Starz Entertainment

(424) 204-4173                                                 

(720) 852-4063                   

[email protected][email protected]  

[email protected]

Logo - http://photos.prnewswire.com/prnh/20080522/LATH063LOGO-b

SOURCE Starz

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
With over 720 million Internet users and 40–50% CAGR, the Chinese Cloud Computing market has been booming. When talking about cloud computing, what are the Chinese users of cloud thinking about? What is the most powerful force that can push them to make the buying decision? How to tap into them? In his session at 18th Cloud Expo, Yu Hao, CEO and co-founder of SpeedyCloud, answered these questions and discussed the results of SpeedyCloud’s survey.
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Actian Corporation has announced the latest version of the Actian Vector in Hadoop (VectorH) database, generally available at the end of July. VectorH is based on the same query engine that powers Actian Vector, which recently doubled the TPC-H benchmark record for non-clustered systems at the 3000GB scale factor (see tpc.org/3323). The ability to easily ingest information from different data sources and rapidly develop queries to make better business decisions is becoming increasingly importan...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Qosmos has announced new milestones in the detection of encrypted traffic and in protocol signature coverage. Qosmos latest software can accurately classify traffic encrypted with SSL/TLS (e.g., Google, Facebook, WhatsApp), P2P traffic (e.g., BitTorrent, MuTorrent, Vuze), and Skype, while preserving the privacy of communication content. These new classification techniques mean that traffic optimization, policy enforcement, and user experience are largely unaffected by encryption. In respect wit...
Deploying applications in hybrid cloud environments is hard work. Your team spends most of the time maintaining your infrastructure, configuring dev/test and production environments, and deploying applications across environments – which can be both time consuming and error prone. But what if you could automate provisioning and deployment to deliver error free environments faster? What could you do with your free time?
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...