Welcome!

News Feed Item

Dell Precision Workstations Deliver Blazing Fast Render Times for Award-Winning Films, Videos and TV Shows

Dell today announced video, film and design companies are turning to Dell Precision workstations to produce lifelike 3D animation and eye-popping visual effects for films like Academy-Award winning Gravity due to their blazing fast render times. Dell Precision is also powering the live-stream performances from FADER FORT, Adobe Digital Campground and South by Southwest (SXSW) Film Lounge. By delivering world-class performance and mission-critical reliability and certifications for top digital content creation applications including Adobe® Creative Cloud™, Dell Precision workstations are increasingly being selected over competing systems to bring films, TV shows, games and videos to life.

“Our goal is to deliver the highest performing and reliable technology, so our film and video professionals can focus on their creative workflows,” said Andy Rhodes, executive director, Dell Precision workstations. “It makes me so proud to see those creative outputs, from the Academy-Award winning film Gravity to Emmy®-award winning TV show The Daytripper, come to life and what’s possible with our Dell Precision workstations.”

Video Production Companies Switching to Dell Precision Cut Render Times

Today at DellVenue in Austin, Texas, Dell hosted a panel with several video production companies including Sparksight, Fit to Tweet and Hogaboom Road, about their decision to move from Apple hardware and software to Dell Precision workstations with Adobe Creative Cloud for smoother post-production workflows and performance optimization across professional applications.

  • Chet Garner and the production crew of the travel television program The Daytripper found that the available processor options and application optimization with Dell Precision allowed them to increase their performance levels in ways that weren’t possible with Apple’s specifications and cut their render times from two hours to twenty minutes.
  • Sparksight, a growing advertising agency focused on video production, event management and interactive design, recently made the switch to Precision workstations and has seen render times cut in half across the board, and in some cases up to three to four times faster. Drew Wolber, Director of Commercial Production, said, “The performance of the Precision machines is incredible. By cutting our workflow in half, we’ve not only been able to double our pipeline but also double our profits.”
  • Fit to Tweet, a video production company that provides real-time social content for corporate events, needs powerful systems to turn video, photos and other social content around to its clients as fast as possible. Carlos Reina, co-founder of the company, says, “We’ve seen giant benefits from the switch, including significantly reduced render times that are critical for the way we do business. We are saving so much time. The first time I exported a video it was so fast that I assumed it was too good to be true. It wasn't.”

“Adobe’s collaboration with Dell showcases the possibilities available to creatives today,” said Dave Helmly, senior manager of Solutions Consulting, Pro Video/Audio Americas at Adobe. “Video professionals working with Ultra HD and 4K+ resolutions, high frame rates and RAW footage need powerful, optimized hardware and software solutions to work efficiently and stay competitive. Dell and Adobe Creative Cloud deliver real-time performance for editing, play back, and rendering complex sequences with high-quality content.”

Dell Precision M3800 Performs Video Rendering Up to 43 Percent Faster than Apple MacBook Pro¹

Dell also showcased its newest M3800 mobile workstation which delivers an uncompromising system for digital content creators looking for portability, power and stylish design to match their image and environment. Called a “dream come true” by industry analyst Jon Peddie and as the “new heart and brain of my creative studio” by Cameron Evans of USCTO, the M3800 with Adobe Premiere Pro can perform video rendering tasks up to 43 percent faster than the 2013 Apple MacBook Pro and has up to 11 percent faster boot time¹. Additionally, the Dell Precision M3800 QHD+ (3200 x 1800) touchscreen display has higher resolution than the Apple MacBook Pro with Retina display¹ and offers 33 percent more storage capacity at a significantly lower price point than a similarly configured system from Apple¹. For producers seeking a larger screen for detailed work, the M3800 can be paired with the Dell UltraSharp 32 for viewing work in stunning Ultra HD clarity with high pixel density and exceptional color accuracy.

Award-Winning Visual Effects Powered by Dell Precision

Visual effects and digital service agencies also talked about the benefits of standardizing their workflows on Dell. Framestore, which is responsible for the award-winning Gravity, Iron Man 3, the McLaren F1 animated Tooned series and the title sequence for James Bond feature Skyfall, relies on high-performance Dell technology to create and manage extensive day-to-day digital work with minimal downtime. While digital service agency Visual Art uses Dell Precision workstations throughout the production pipeline to bring complex scenes to life, such as the cinematics for Electronic Arts global launch campaign of Battlefield 4, which included high-resolution characters and heavily sculpted environments with intricate geometry and textures.

Additionally, Dell works closely with partners such as fast-growing IT Services firm Future Tech to help deliver complete, end-to-end, turn-key technology solutions to top media companies including HBO and Viacom. Gary Pontore, executive vice president of operations for the company’s Modern Media Solutions (MMS) Division, talked about how they work with organizations to implement scalable media solutions for the digital age and their number offerings tailored for media professionals such as a video editing solution based on Dell Precision workstations, which they sell directly to their customers.

Dell Precision Showcases Film and Video Solutions During South by Southwest

From March 12 - 17, Dell is once again partnering with the FADER FORT presented by Converse to bring live performances from new and emerging artists to music fans across the world via live streaming. Dell Precision workstations with powerful Intel Xeon processors will be used for audio and video capture, encoding and building the editorial footage of the live stream. Starting on March 12, visitors to the FADER FORT in downtown Austin will have the opportunity to get a behind-the-scenes look at the live stream technology in Dell | Intel Live Stream Pod.

Also, Dell will be showcasing its latest film and video production solutions at the Dell and NVIDIA Green Room, the official SXSW Film Lounge, on March 7 – 11 and have product experts onsite to answer questions.

Finally, Dell is collaborating with Adobe to enable festival goers to create a personal Austin videogram, edited and produced on Dell Precision, and share via social media. For more information about Adobe at SXSW go to: www.adobe.com/go/sxsw

About Dell

Dell Inc. listens to customers and delivers innovative technology and services that give them the power to do more. For more information, visit www.dell.com.

¹ Source: “High-End Notebook Performance Comparison: Dell Precision M3800 vs. 2012 and 2013 Apple MacBook Pro with Retina Display,” a November 2013 Principled Technologies Test Report commissioned by Dell. http://www.principledtechnologies.com/Dell/Precision_M3800_MacBook_Pro_1113.pdf

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Struggling to keep up with increasing application demand? Learn how Platform as a Service (PaaS) can streamline application development processes and make resource management easy.
Much of the value of DevOps comes from a (renewed) focus on measurement, sharing, and continuous feedback loops. In increasingly complex DevOps workflows and environments, and especially in larger, regulated, or more crystallized organizations, these core concepts become even more critical. In his session at @DevOpsSummit at 18th Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, will show how, by focusing on 'metrics that matter,' you can provide objective, transparent, and meaningfu...
If there is anything we have learned by now, is that every business paves their own unique path for releasing software- every pipeline, implementation and practices are a bit different, and DevOps comes in all shapes and sizes. Software delivery practices are often comprised of set of several complementing (or even competing) methodologies – such as leveraging Agile, DevOps and even a mix of ITIL, to create the combination that’s most suitable for your organization and that maximize your busines...
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
In the world of DevOps there are ‘known good practices’ – aka ‘patterns’ – and ‘known bad practices’ – aka ‘anti-patterns.' Many of these patterns and anti-patterns have been developed from real world experience, especially by the early adopters of DevOps theory; but many are more feasible in theory than in practice, especially for more recent entrants to the DevOps scene. In this power panel at @DevOpsSummit at 18th Cloud Expo, moderated by DevOps Conference Chair Andi Mann, panelists will dis...
Up until last year, enterprises that were looking into cloud services usually undertook a long-term pilot with one of the large cloud providers, running test and dev workloads in the cloud. With cloud’s transition to mainstream adoption in 2015, and with enterprises migrating more and more workloads into the cloud and in between public and private environments, the single-provider approach must be revisited. In his session at 18th Cloud Expo, Yoav Mor, multi-cloud solution evangelist at Cloudy...
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
See storage differently! Storage performance problems have only gotten worse and harder to solve as applications have become largely virtualized and moved to a cloud-based infrastructure. Storage performance in a virtualized environment is not just about IOPS, it is about how well that potential performance is guaranteed to individual VMs for these apps as the number of VMs keep going up real time. In his session at 18th Cloud Expo, Dhiraj Sehgal, in product and marketing at Tintri, will discu...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...