Welcome!

News Feed Item

The Economist Group Taps Startup To Give Readers Real Time Access To South By Southwest Interactive Conference Through Live Social Event

March 9, The Economist Group Will Stream a Three Day Live Event Featuring Economist's SVP , Global Head of Digital Content and Strategy, Nick Blunden and reader-led Q & A sessions with Business Leaders from IBM, Coca-Cola, DigitasLBi and more using techno

NEW YORK, March 7, 2014 /PRNewswire/ -- The Economist Group's marketing blog Lean back announced today that it will produce programming for SXSW interactive featuring live video chats and Q&A sessions powered by New York-based startup Shindig. The three day event beginning March 9th will feature discussions with digital influencers and business leaders and will engage audiences around the globe in real time. The Economist Group is one of the first publishing companies to test Shindig's virtual platform at the conference.

Nick Blunden, SVP, Global head of digital and content strategy notes, "The Lean back interactive webinar provides an exciting opportunity for The Economist to bring SXSW to readers around the globe using the latest video chat technology."  Blunden says, "Using this platform attendees will have unique access to ask questions and network amongst themselves using face-to-face video chat."

Participants can reserve their space for this free event via http://bit.ly/1dwr5m0 and join the discussion using #LeanbackSXSW

Featured guests from companies such as Coca-Cola, IBM and DigitasLBi will provide inside access to SXSW with live interactive discussions.

Sessions include:

  • Customers as stalkers: Drive customers to become fans and brand advocates
  • When marketing has to grow a pair: A call for boldness among marketers
  • Facebook vs face time: How social media enables collaboration
  • Wearables and consumers: The next wearable technologies and their implications for consumers and brands
  • Tweet this, I hate you: The pros and cons of using social media for customer service
  • SXSW to go: Lessons and takeaways from this year's SXSW interactive conference

Time and Date:

  • March 9th, 10th and 11th from 12pm-1:30 pm EDT / 11am-12:30pm CDT

Confirmed speakers include:

  • Richard Choi, Director -Advertising Strategy, Chevrolet
  • Rebecca Harris, social media expertise lead, GM
  • Dave Marsey, managing director, DigitasLBi
  • John Ellett, CEO, nFusion Group
  • Rajat Paharia, founder, Bunchball
  • Andrew Gill, global business social partner, IBM
  • Bachir Zeroual, global director of marketing ventures, Coca-Cola Co.
  • Dave Evans, VP of social strategy, Lithium
  • Jesse Suchmann, VP/Director, DigitasLBi

About Lean back (http://www.economistgroup.com/leanback)

Lean back is The Economist Group's marketing blog for top thinkers and practitioners to share ideas for engaging with consumers in new ways. They post a mix of data, news, and commentary from around the world that provides insights into the evolution of multi-platform marketing.

About The Economist (www.economist.com)

The Economist Group is the leading source of analysis on international business and world affairs. The group delivers information through a range of formats, from newspapers and magazines to conferences and electronic services. What ties it together is the objectivity of their opinion, the originality of their insight and their advocacy of economic and political freedom around the world.

*Audit Bureau of Circulations UK and Alliance for Audited Media US, January-June 2013

SOURCE The Economist Group

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"We view the cloud not really as a specific technology but as a way of doing business and that way of doing business is transforming the way software, infrastructure and services are being delivered to business," explained Matthew Rosen, CEO and Director at Fusion, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
SYS-CON Events announced today that MangoApps will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device.
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, explained how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
“We're a global managed hosting provider. Our core customer set is a U.S.-based customer that is looking to go global,” explained Adam Rogers, Managing Director at ANEXIA, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
"This week we're really focusing on scalability, asset preservation and how do you back up to the cloud and in the cloud with object storage, which is really a new way of attacking dealing with your file, your blocked data, where you put it and how you access it," stated Jeff Greenwald, Senior Director of Market Development at HGST, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
In today's uber-connected, consumer-centric, cloud-enabled, insights-driven, multi-device, global world, the focus of solutions has shifted from the product that is sold to the person who is buying the product or service. Enterprises have rebranded their business around the consumers of their products. The buyer is the person and the focus is not on the offering. The person is connected through multiple devices, wearables, at home, on the road, and in multiple locations, sometimes simultaneously...
“delaPlex Software provides software outsourcing services. We have a hybrid model where we have onshore developers and project managers that we can place anywhere in the U.S. or in Europe,” explained Manish Sachdeva, CEO at delaPlex Software, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor – all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
From wearable activity trackers to fantasy e-sports, data and technology are transforming the way athletes train for the game and fans engage with their teams. In his session at @ThingsExpo, will present key data findings from leading sports organizations San Francisco 49ers, Orlando Magic NBA team. By utilizing data analytics these sports orgs have recognized new revenue streams, doubled its fan base and streamlined costs at its stadiums. John Paul is the CEO and Founder of VenueNext. Prior ...
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
"When you think about the data center today, there's constant evolution, The evolution of the data center and the needs of the consumer of technology change, and they change constantly," stated Matt Kalmenson, VP of Sales, Service and Cloud Providers at Veeam Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.