Welcome!

News Feed Item

The Economist Group Taps Startup To Give Readers Real Time Access To South By Southwest Interactive Conference Through Live Social Event

March 9, The Economist Group Will Stream a Three Day Live Event Featuring Economist's SVP , Global Head of Digital Content and Strategy, Nick Blunden and reader-led Q & A sessions with Business Leaders from IBM, Coca-Cola, DigitasLBi and more using techno

NEW YORK, March 7, 2014 /PRNewswire/ -- The Economist Group's marketing blog Lean back announced today that it will produce programming for SXSW interactive featuring live video chats and Q&A sessions powered by New York-based startup Shindig. The three day event beginning March 9th will feature discussions with digital influencers and business leaders and will engage audiences around the globe in real time. The Economist Group is one of the first publishing companies to test Shindig's virtual platform at the conference.

Nick Blunden, SVP, Global head of digital and content strategy notes, "The Lean back interactive webinar provides an exciting opportunity for The Economist to bring SXSW to readers around the globe using the latest video chat technology."  Blunden says, "Using this platform attendees will have unique access to ask questions and network amongst themselves using face-to-face video chat."

Participants can reserve their space for this free event via http://bit.ly/1dwr5m0 and join the discussion using #LeanbackSXSW

Featured guests from companies such as Coca-Cola, IBM and DigitasLBi will provide inside access to SXSW with live interactive discussions.

Sessions include:

  • Customers as stalkers: Drive customers to become fans and brand advocates
  • When marketing has to grow a pair: A call for boldness among marketers
  • Facebook vs face time: How social media enables collaboration
  • Wearables and consumers: The next wearable technologies and their implications for consumers and brands
  • Tweet this, I hate you: The pros and cons of using social media for customer service
  • SXSW to go: Lessons and takeaways from this year's SXSW interactive conference

Time and Date:

  • March 9th, 10th and 11th from 12pm-1:30 pm EDT / 11am-12:30pm CDT

Confirmed speakers include:

  • Richard Choi, Director -Advertising Strategy, Chevrolet
  • Rebecca Harris, social media expertise lead, GM
  • Dave Marsey, managing director, DigitasLBi
  • John Ellett, CEO, nFusion Group
  • Rajat Paharia, founder, Bunchball
  • Andrew Gill, global business social partner, IBM
  • Bachir Zeroual, global director of marketing ventures, Coca-Cola Co.
  • Dave Evans, VP of social strategy, Lithium
  • Jesse Suchmann, VP/Director, DigitasLBi

About Lean back (http://www.economistgroup.com/leanback)

Lean back is The Economist Group's marketing blog for top thinkers and practitioners to share ideas for engaging with consumers in new ways. They post a mix of data, news, and commentary from around the world that provides insights into the evolution of multi-platform marketing.

About The Economist (www.economist.com)

The Economist Group is the leading source of analysis on international business and world affairs. The group delivers information through a range of formats, from newspapers and magazines to conferences and electronic services. What ties it together is the objectivity of their opinion, the originality of their insight and their advocacy of economic and political freedom around the world.

*Audit Bureau of Circulations UK and Alliance for Audited Media US, January-June 2013

SOURCE The Economist Group

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"This is specifically designed to accommodate some of the needs for high availability and failover in a network managed system for the major Korean corporations," stated Thomas Masters, Managing Director at InfranicsUSA, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Unsecured IoT devices were used to launch crippling DDOS attacks in October 2016, targeting services such as Twitter, Spotify, and GitHub. Subsequent testimony to Congress about potential attacks on office buildings, schools, and hospitals raised the possibility for the IoT to harm and even kill people. What should be done? Does the government need to intervene? This panel at @ThingExpo New York brings together leading IoT and security experts to discuss this very serious topic.
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
CloudJumper, a Workspace as a Service (WaaS) platform innovator for agile business IT, has been recognized with the Customer Value Leadership Award for its nWorkSpace platform by Frost & Sullivan. The company was also featured in a new report(1) by the industry research firm titled, “Desktop-as-a-Service Buyer’s Guide, 2016,” which provides a comprehensive comparison of DaaS providers, including CloudJumper, Amazon, VMware, and Microsoft.
"Dice has been around for the last 20 years. We have been helping tech professionals find new jobs and career opportunities," explained Manish Dixit, VP of Product and Engineering at Dice, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
"At ROHA we develop an app called Catcha. It was developed after we spent a year meeting with, talking to, interacting with senior citizens watching them use their smartphones and talking to them about how they use their smartphones so we could get to know their smartphone behavior," explained Dave Woods, Chief Innovation Officer at ROHA, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"ReadyTalk is an audio and web video conferencing provider. We've really come to embrace WebRTC as the platform for our future of technology," explained Dan Cunningham, CTO of ReadyTalk, in this SYS-CON.tv interview at WebRTC Summit at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Rapid innovation, changing business landscapes, and new IT demands force businesses to make changes quickly. In the eyes of many, containers are at the brink of becoming a pervasive technology in enterprise IT to accelerate application delivery. In this presentation, attendees learned about the: The transformation of IT to a DevOps, microservices, and container-based architecture What are containers and how DevOps practices can operate in a container-based environment A demonstration of how ...
Cloud Expo, Inc. has announced today that Andi Mann returns to 'DevOps at Cloud Expo 2017' as Conference Chair The @DevOpsSummit at Cloud Expo will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "DevOps is set to be one of the most profound disruptions to hit IT in decades," said Andi Mann. "It is a natural extension of cloud computing, and I have seen both firsthand and in independent research the fantastic results DevOps delivers. So I am excited to help the great t...
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry’s single source for the cloud. Fusion’s advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including clou...
Fact: storage performance problems have only gotten more complicated, as applications not only have become largely virtualized, but also have moved to cloud-based infrastructures. Storage performance in virtualized environments isn’t just about IOPS anymore. Instead, you need to guarantee performance for individual VMs, helping applications maintain performance as the number of VMs continues to go up in real time. In his session at Cloud Expo, Dhiraj Sehgal, Product and Marketing at Tintri, sha...
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Phil Hombledal, Solution Architect at CollabNet, discussed how customers are able to achieve a level of transparency that e...
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
"Venafi has a platform that allows you to manage, centralize and automate the complete life cycle of keys and certificates within the organization," explained Gina Osmond, Sr. Field Marketing Manager at Venafi, in this SYS-CON.tv interview at DevOps at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.