|By Marketwired .||
|March 8, 2014 04:52 PM EST||
TORONTO, ON--(Marketwired - March 08, 2014) - In an effort to encourage learning and creativity among young children, Hot Wheels® Canada has launched the Track Builder Challenge.
The Hot Wheels® Track Builder Challenge is a cross-national competition, designed to inspire creativity through play based learning, and educate children on how to build exciting, original and creative tracks.
To launch the six month program, an interactive track exhibit featuring Canada's first Ultimate Track will be live at the Art Gallery of Ontario (AGO) from March 8 to 16, 2014 during the Gallery's March Break drop-in program. The Ultimate Track is comprised of over 1000 pieces of track and connector and stretches over 625ft in the 25 x 25 exhibit space.
"With the introduction of a new track connector piece, we saw an opportunity to inspire kids to connect through the worlds of Hot Wheels and learn through play by building bigger, more creative tracks than ever before," said Michael Ng, Brand Manager, Mattel Inc. "The exhibit at the AGO is the perfect benchmark for this program, as the house inspired set educates both parents and kids on the endless track building possibilities using the surfaces they have at home."
The Hot Wheels® Track Builder Challenge exhibit was designed, built, and tested by a group of professionals hand chosen by Hot Wheels®. Comprised of engineers, creative technologists, Toronto Based architectural firm Hariri Pontarini and well-known parent expert, Ann-Marie Burton of momstown.ca, the Track Expert team came together to ensure the Ultimate Track stands up to its name. Noah Tauskela, from YTV's Zoink'd also joined the expert team as a contest judge and launch event host at the AGO on Saturday, March 8, 2014.
"When designing the Ultimate Track, we wanted to make sure Canadians across the country could have a chance to see and interact with it," stated Garrett Reynolds, Lead Builder and Creative Technologist, Wondrmakr. "Live streams of the track, in addition to a car launcher and lane changer feature have been set up using online remote controls."
In addition to the exhibit, a new Hot Wheels® Track Builder Challenge nationwide contest will be housed on hotwheels.ca. Kids can learn from the Track Experts in the Tips and Tricks section, and then have the opportunity to submit their best Hot Wheels tracks for a chance to win a custom built track in their home, and a Track Party hosted by Hot Wheels®.
Are you ready to see what the Hot Wheels® Track Builder Challenge is all about? Visit hotwheels.ca to view the Ultimate Track via live streams, test out the remote track features for yourself and see a behind the scenes look of the track build.
"When my son saw the Ultimate Track for the first time, you could see the wheels turning in his head, thinking about how he was going to create his own ultimate track when we got home," exclaimed Ann-Marie Burton, founder of momstown.ca and Track Parent Expert. "This AGO installment is a dream for any child who's ever played with Hot Wheels, and truly shows parents and kids alike that building with Hot Wheels is not only fun, but inspires creative and imaginative play."
The Hot Wheels Track Builder Exhibit will go on the road to other locations throughout spring and summer 2014. Contest entries for the Hot Wheels® Track Builder Challenge will be open until August 31st, 2014 and the grand prize winner will be announced in September, 2014.
For more photos of the track click here: https://db.tt/P5lIVY2f
For more information on the Hot Wheels Track Builder Exhibit and Challenge please visit: http://www.hotwheels.ca.
Mattel, Inc. (mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie® the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco® R/C, as well as Fisher-Price® brands, including Little People®, Power Wheels® and a wide array of entertainment-inspired toy lines. In 2010, Mattel was named as one of FORTUNE Magazine's "100 Best Companies to Work For" for the third year in a row, and was ranked among Corporate Responsibility Magazine's "100 Best Corporate Citizens." Mattel also is recognized among the "World's Most Ethical Companies." With worldwide headquarters in El Segundo, California, Mattel employs approximately 27,000 people in 43 countries and territories and sells products in more than 150 nations.
TrojanOne is a full-service agency with services in marketing, sponsorship consulting, promotional and retail activation, creative and digital development, event management, public relations, social media management and experiential marketing. Through the development of properties and execution of one-of-a-kind events, TrojanOne is respected as an industry leader in helping clients build brand communities. For more information, visit www.trojanone.com
The following files are available for download:
Senior Communications Specialist
P: 416-920-7044 ext.361
E: [email protected]
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
Sep. 29, 2016 10:00 PM EDT Reads: 1,802
Kubernetes is a new and revolutionary open-sourced system for managing containers across multiple hosts in a cluster. Ansible is a simple IT automation tool for just about any requirement for reproducible environments. In his session at @DevOpsSummit at 18th Cloud Expo, Patrick Galbraith, a principal engineer at HPE, discussed how to build a fully functional Kubernetes cluster on a number of virtual machines or bare-metal hosts. Also included will be a brief demonstration of running a Galera M...
Sep. 29, 2016 09:45 PM EDT Reads: 3,122
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Sep. 29, 2016 08:45 PM EDT Reads: 2,207
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of (at least) three separate application components: the software embedded in the device, the back-end service, and the mobile application for the end user’s controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/target –...
Sep. 29, 2016 08:45 PM EDT Reads: 1,544
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Sep. 29, 2016 06:15 PM EDT Reads: 3,677
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of So...
Sep. 29, 2016 06:00 PM EDT Reads: 1,536
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
Sep. 29, 2016 05:15 PM EDT Reads: 2,854
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
Sep. 29, 2016 05:15 PM EDT Reads: 1,582
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
Sep. 29, 2016 04:45 PM EDT Reads: 2,789
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
Sep. 29, 2016 04:45 PM EDT Reads: 3,440
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...
Sep. 29, 2016 04:30 PM EDT Reads: 1,341
Whether they’re located in a public, private, or hybrid cloud environment, cloud technologies are constantly evolving. While the innovation is exciting, the end mission of delivering business value and rapidly producing incremental product features is paramount. In his session at @DevOpsSummit at 19th Cloud Expo, Kiran Chitturi, CTO Architect at Sungard AS, will discuss DevOps culture, its evolution of frameworks and technologies, and how it is achieving maturity. He will also cover various st...
Sep. 29, 2016 04:30 PM EDT Reads: 1,958
If you had a chance to enter on the ground level of the largest e-commerce market in the world – would you? China is the world’s most populated country with the second largest economy and the world’s fastest growing market. It is estimated that by 2018 the Chinese market will be reaching over $30 billion in gaming revenue alone. Admittedly for a foreign company, doing business in China can be challenging. Often changing laws, administrative regulations and the often inscrutable Chinese Interne...
Sep. 29, 2016 04:00 PM EDT Reads: 479
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, provided tips on how to be successful in large scale machine learning...
Sep. 29, 2016 04:00 PM EDT Reads: 2,397
In his session at @ThingsExpo, Kausik Sridharabalan, founder and CTO of Pulzze Systems, Inc., will focus on key challenges in building an Internet of Things solution infrastructure. He will shed light on efficient ways of defining interactions within IoT solutions, leading to cost and time reduction. He will also introduce ways to handle data and how one can develop IoT solutions that are lean, flexible and configurable, thus making IoT infrastructure agile and scalable.
Sep. 29, 2016 03:30 PM EDT Reads: 1,628