|By Marketwired .||
|March 8, 2014 04:52 PM EST||
TORONTO, ON--(Marketwired - March 08, 2014) - In an effort to encourage learning and creativity among young children, Hot Wheels® Canada has launched the Track Builder Challenge.
The Hot Wheels® Track Builder Challenge is a cross-national competition, designed to inspire creativity through play based learning, and educate children on how to build exciting, original and creative tracks.
To launch the six month program, an interactive track exhibit featuring Canada's first Ultimate Track will be live at the Art Gallery of Ontario (AGO) from March 8 to 16, 2014 during the Gallery's March Break drop-in program. The Ultimate Track is comprised of over 1000 pieces of track and connector and stretches over 625ft in the 25 x 25 exhibit space.
"With the introduction of a new track connector piece, we saw an opportunity to inspire kids to connect through the worlds of Hot Wheels and learn through play by building bigger, more creative tracks than ever before," said Michael Ng, Brand Manager, Mattel Inc. "The exhibit at the AGO is the perfect benchmark for this program, as the house inspired set educates both parents and kids on the endless track building possibilities using the surfaces they have at home."
The Hot Wheels® Track Builder Challenge exhibit was designed, built, and tested by a group of professionals hand chosen by Hot Wheels®. Comprised of engineers, creative technologists, Toronto Based architectural firm Hariri Pontarini and well-known parent expert, Ann-Marie Burton of momstown.ca, the Track Expert team came together to ensure the Ultimate Track stands up to its name. Noah Tauskela, from YTV's Zoink'd also joined the expert team as a contest judge and launch event host at the AGO on Saturday, March 8, 2014.
"When designing the Ultimate Track, we wanted to make sure Canadians across the country could have a chance to see and interact with it," stated Garrett Reynolds, Lead Builder and Creative Technologist, Wondrmakr. "Live streams of the track, in addition to a car launcher and lane changer feature have been set up using online remote controls."
In addition to the exhibit, a new Hot Wheels® Track Builder Challenge nationwide contest will be housed on hotwheels.ca. Kids can learn from the Track Experts in the Tips and Tricks section, and then have the opportunity to submit their best Hot Wheels tracks for a chance to win a custom built track in their home, and a Track Party hosted by Hot Wheels®.
Are you ready to see what the Hot Wheels® Track Builder Challenge is all about? Visit hotwheels.ca to view the Ultimate Track via live streams, test out the remote track features for yourself and see a behind the scenes look of the track build.
"When my son saw the Ultimate Track for the first time, you could see the wheels turning in his head, thinking about how he was going to create his own ultimate track when we got home," exclaimed Ann-Marie Burton, founder of momstown.ca and Track Parent Expert. "This AGO installment is a dream for any child who's ever played with Hot Wheels, and truly shows parents and kids alike that building with Hot Wheels is not only fun, but inspires creative and imaginative play."
The Hot Wheels Track Builder Exhibit will go on the road to other locations throughout spring and summer 2014. Contest entries for the Hot Wheels® Track Builder Challenge will be open until August 31st, 2014 and the grand prize winner will be announced in September, 2014.
For more photos of the track click here: https://db.tt/P5lIVY2f
For more information on the Hot Wheels Track Builder Exhibit and Challenge please visit: http://www.hotwheels.ca.
Mattel, Inc. (mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie® the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco® R/C, as well as Fisher-Price® brands, including Little People®, Power Wheels® and a wide array of entertainment-inspired toy lines. In 2010, Mattel was named as one of FORTUNE Magazine's "100 Best Companies to Work For" for the third year in a row, and was ranked among Corporate Responsibility Magazine's "100 Best Corporate Citizens." Mattel also is recognized among the "World's Most Ethical Companies." With worldwide headquarters in El Segundo, California, Mattel employs approximately 27,000 people in 43 countries and territories and sells products in more than 150 nations.
TrojanOne is a full-service agency with services in marketing, sponsorship consulting, promotional and retail activation, creative and digital development, event management, public relations, social media management and experiential marketing. Through the development of properties and execution of one-of-a-kind events, TrojanOne is respected as an industry leader in helping clients build brand communities. For more information, visit www.trojanone.com
The following files are available for download:
Senior Communications Specialist
P: 416-920-7044 ext.361
E: [email protected]
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
Feb. 12, 2016 12:00 AM EST Reads: 271
It's easy to assume that your app will run on a fast and reliable network. The reality for your app's users, though, is often a slow, unreliable network with spotty coverage. What happens when the network doesn't work, or when the device is in airplane mode? You get unhappy, frustrated users. An offline-first app is an app that works, without error, when there is no network connection.
Feb. 11, 2016 11:00 PM EST Reads: 225
Data-as-a-Service is the complete package for the transformation of raw data into meaningful data assets and the delivery of those data assets. In her session at 18th Cloud Expo, Lakshmi Randall, an industry expert, analyst and strategist, will address: What is DaaS (Data-as-a-Service)? Challenges addressed by DaaS Vendors that are enabling DaaS Architecture options for DaaS
Feb. 11, 2016 10:45 PM EST Reads: 361
One of the bewildering things about DevOps is integrating the massive toolchain including the dozens of new tools that seem to crop up every year. Part of DevOps is Continuous Delivery and having a complex toolchain can add additional integration and setup to your developer environment. In his session at @DevOpsSummit at 18th Cloud Expo, Miko Matsumura, Chief Marketing Officer of Gradle Inc., will discuss which tools to use in a developer stack, how to provision the toolchain to minimize onboa...
Feb. 11, 2016 10:00 PM EST Reads: 122
As someone who has been dedicated to automation and Application Release Automation (ARA) technology for almost six years now, one of the most common questions I get asked regards Platform-as-a-Service (PaaS). Specifically, people want to know whether release automation is still needed when a PaaS is in place, and why. Isn't that what a PaaS provides? A solution to the deployment and runtime challenges of an application? Why would anyone using a PaaS then need an automation engine with workflow ...
Feb. 11, 2016 05:15 PM EST Reads: 216
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed...
Feb. 11, 2016 05:00 PM EST Reads: 387
The cloud competition for database hosts is fierce. How do you evaluate a cloud provider for your database platform? In his session at 18th Cloud Expo, Chris Presley, a Solutions Architect at Pythian, will give users a checklist of considerations when choosing a provider. Chris Presley is a Solutions Architect at Pythian. He loves order – making him a premier Microsoft SQL Server expert. Not only has he programmed and administered SQL Server, but he has also shared his expertise and passion w...
Feb. 11, 2016 04:30 PM EST
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling developers to roll out their own database infrastructure in minutes with minimal management overhead. However, this same amount of flexibility also comes with the challenges of picking the right tool, on the right ...
Feb. 11, 2016 04:15 PM EST Reads: 180
SYS-CON Events announced today that FalconStor Software® Inc., a 15-year innovator of software-defined storage solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. FalconStor Software®, Inc. (NASDAQ: FALC) is a leading software-defined storage company offering a converged, hardware-agnostic, software-defined storage and data services platform. Its flagship solution FreeStor®, utilizes a horizonta...
Feb. 11, 2016 04:00 PM EST
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 ad...
Feb. 11, 2016 03:45 PM EST Reads: 411
SYS-CON Events announced today that (ISC)²® (“ISC-squared”) will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Two leading non-profits focused on cloud and information security, (ISC)² and Cloud Security Alliance (CSA), developed the Certified Cloud Security Professional (CCSP) certification to address the increased demand for cloud security expertise due to rapid growth in cloud. Recently named “The Next...
Feb. 11, 2016 03:00 PM EST
The Art of DevOps provides a fun overview to help teams understand DevOps. Written in the style of the famous 6th century Chinese manuscript “The Art of War,” this eBook describes DevOps in the form of a mission to continuously deliver assets to the operational battlegrounds safely, securely, and quickly. It’s a fun read with valuable insights.
Feb. 11, 2016 02:45 PM EST
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
Feb. 11, 2016 02:45 PM EST Reads: 441
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
Feb. 11, 2016 01:45 PM EST
The Quantified Economy represents the total global addressable market (TAM) for IoT that, according to a recent IDC report, will grow to an unprecedented $1.3 trillion by 2019. With this the third wave of the Internet-global proliferation of connected devices, appliances and sensors is poised to take off in 2016. In his session at @ThingsExpo, David McLauchlan, CEO and co-founder of Buddy Platform, will discuss how the ability to access and analyze the massive volume of streaming data from mil...
Feb. 11, 2016 01:45 PM EST