|By Marketwired .||
|March 8, 2014 04:52 PM EST||
TORONTO, ON--(Marketwired - March 08, 2014) - In an effort to encourage learning and creativity among young children, Hot Wheels® Canada has launched the Track Builder Challenge.
The Hot Wheels® Track Builder Challenge is a cross-national competition, designed to inspire creativity through play based learning, and educate children on how to build exciting, original and creative tracks.
To launch the six month program, an interactive track exhibit featuring Canada's first Ultimate Track will be live at the Art Gallery of Ontario (AGO) from March 8 to 16, 2014 during the Gallery's March Break drop-in program. The Ultimate Track is comprised of over 1000 pieces of track and connector and stretches over 625ft in the 25 x 25 exhibit space.
"With the introduction of a new track connector piece, we saw an opportunity to inspire kids to connect through the worlds of Hot Wheels and learn through play by building bigger, more creative tracks than ever before," said Michael Ng, Brand Manager, Mattel Inc. "The exhibit at the AGO is the perfect benchmark for this program, as the house inspired set educates both parents and kids on the endless track building possibilities using the surfaces they have at home."
The Hot Wheels® Track Builder Challenge exhibit was designed, built, and tested by a group of professionals hand chosen by Hot Wheels®. Comprised of engineers, creative technologists, Toronto Based architectural firm Hariri Pontarini and well-known parent expert, Ann-Marie Burton of momstown.ca, the Track Expert team came together to ensure the Ultimate Track stands up to its name. Noah Tauskela, from YTV's Zoink'd also joined the expert team as a contest judge and launch event host at the AGO on Saturday, March 8, 2014.
"When designing the Ultimate Track, we wanted to make sure Canadians across the country could have a chance to see and interact with it," stated Garrett Reynolds, Lead Builder and Creative Technologist, Wondrmakr. "Live streams of the track, in addition to a car launcher and lane changer feature have been set up using online remote controls."
In addition to the exhibit, a new Hot Wheels® Track Builder Challenge nationwide contest will be housed on hotwheels.ca. Kids can learn from the Track Experts in the Tips and Tricks section, and then have the opportunity to submit their best Hot Wheels tracks for a chance to win a custom built track in their home, and a Track Party hosted by Hot Wheels®.
Are you ready to see what the Hot Wheels® Track Builder Challenge is all about? Visit hotwheels.ca to view the Ultimate Track via live streams, test out the remote track features for yourself and see a behind the scenes look of the track build.
"When my son saw the Ultimate Track for the first time, you could see the wheels turning in his head, thinking about how he was going to create his own ultimate track when we got home," exclaimed Ann-Marie Burton, founder of momstown.ca and Track Parent Expert. "This AGO installment is a dream for any child who's ever played with Hot Wheels, and truly shows parents and kids alike that building with Hot Wheels is not only fun, but inspires creative and imaginative play."
The Hot Wheels Track Builder Exhibit will go on the road to other locations throughout spring and summer 2014. Contest entries for the Hot Wheels® Track Builder Challenge will be open until August 31st, 2014 and the grand prize winner will be announced in September, 2014.
For more photos of the track click here: https://db.tt/P5lIVY2f
For more information on the Hot Wheels Track Builder Exhibit and Challenge please visit: http://www.hotwheels.ca.
Mattel, Inc. (mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie® the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco® R/C, as well as Fisher-Price® brands, including Little People®, Power Wheels® and a wide array of entertainment-inspired toy lines. In 2010, Mattel was named as one of FORTUNE Magazine's "100 Best Companies to Work For" for the third year in a row, and was ranked among Corporate Responsibility Magazine's "100 Best Corporate Citizens." Mattel also is recognized among the "World's Most Ethical Companies." With worldwide headquarters in El Segundo, California, Mattel employs approximately 27,000 people in 43 countries and territories and sells products in more than 150 nations.
TrojanOne is a full-service agency with services in marketing, sponsorship consulting, promotional and retail activation, creative and digital development, event management, public relations, social media management and experiential marketing. Through the development of properties and execution of one-of-a-kind events, TrojanOne is respected as an industry leader in helping clients build brand communities. For more information, visit www.trojanone.com
The following files are available for download:
Senior Communications Specialist
P: 416-920-7044 ext.361
E: [email protected]
This is not a small hotel event. It is also not a big vendor party where politicians and entertainers are more important than real content. This is Cloud Expo, the world's longest-running conference and exhibition focused on Cloud Computing and all that it entails. If you want serious presentations and valuable insight about Cloud Computing for three straight days, then register now for Cloud Expo.
Apr. 30, 2016 02:30 PM EDT Reads: 1,691
IoT device adoption is growing at staggering rates, and with it comes opportunity for developers to meet consumer demand for an ever more connected world. Wireless communication is the key part of the encompassing components of any IoT device. Wireless connectivity enhances the device utility at the expense of ease of use and deployment challenges. Since connectivity is fundamental for IoT device development, engineers must understand how to overcome the hurdles inherent in incorporating multipl...
Apr. 30, 2016 02:15 PM EDT Reads: 1,436
Redis is not only the fastest database, but it has become the most popular among the new wave of applications running in containers. Redis speeds up just about every data interaction between your users or operational systems. In his session at 18th Cloud Expo, Dave Nielsen, Developer Relations at Redis Labs, will shares the functions and data structures used to solve everyday use cases that are driving Redis' popularity.
Apr. 30, 2016 02:00 PM EDT Reads: 1,053
SYS-CON Events announced today that Stratoscale, the software company developing the next generation data center operating system, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Stratoscale is revolutionizing the data center with a zero-to-cloud-in-minutes solution. With Stratoscale’s hardware-agnostic, Software Defined Data Center (SDDC) solution to store everything, run anything and scale everywhere...
Apr. 30, 2016 01:15 PM EDT Reads: 1,513
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
Apr. 30, 2016 01:15 PM EDT Reads: 646
Many private cloud projects were built to deliver self-service access to development and test resources. While those clouds delivered faster access to resources, they lacked visibility, control and security needed for production deployments. In their session at 18th Cloud Expo, Steve Anderson, Product Manager at BMC Software, and Rick Lefort, Principal Technical Marketing Consultant at BMC Software, will discuss how a cloud designed for production operations not only helps accelerate developer...
Apr. 30, 2016 01:00 PM EDT Reads: 1,098
Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified – now it's a component-based well-performing framework. This immersive one-day workshop at 18th Cloud Expo, led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and the product company SuranceBay, will provide you with everything you wanted to know about Angular 2.
Apr. 30, 2016 12:45 PM EDT Reads: 1,677
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
Apr. 30, 2016 12:45 PM EDT Reads: 939
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
Apr. 30, 2016 12:45 PM EDT Reads: 951
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Apr. 30, 2016 12:30 PM EDT Reads: 438
As the rapid adoption of containers continues, companies are finding that they lack the operational tools to understand the behavior of applications deployed in these containers, and how to identify issues in their application infrastructure. For example, how are multiple containers within an application impacting each other’s performance? If an application’s service is degraded, which container is to blame? In the case of an application outage, what was the root cause of the outage?
Apr. 30, 2016 12:15 PM EDT Reads: 824
SYS-CON Events announced today that Enzu, a leading provider of cloud hosting solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to foc...
Apr. 30, 2016 12:00 PM EDT Reads: 938
Peak 10, Inc., has announced the implementation of IT service management, a business process alignment initiative based on the widely adopted Information Technology Infrastructure Library (ITIL) framework. The implementation of IT service management enhances Peak 10’s current service-minded approach to IT delivery by propelling the company to deliver higher levels of personalized and prompt service. The majority of Peak 10’s operations employees have been trained and certified in the ITIL frame...
Apr. 30, 2016 12:00 PM EDT Reads: 895
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
Apr. 30, 2016 12:00 PM EDT Reads: 2,272
You deployed your app with the Bluemix PaaS and it's gaining some serious traction, so it's time to make some tweaks. Did you design your application in a way that it can scale in the cloud? Were you even thinking about the cloud when you built the app? If not, chances are your app is going to break. Check out this webcast to learn various techniques for designing applications that will scale successfully in Bluemix, for the confidence you need to take your apps to the next level and beyond.
Apr. 30, 2016 11:30 AM EDT Reads: 1,451