Welcome!

Blog Feed Post

Apple CarPlay—Car Wars II: Attack of the Phones

CarPlay

According to the Radio Advertising Bureau, radio advertising in the United States topped $16 billion in 2012. While it was much bigger before the expansion of cable television and the advent of digital, it’s still a thriving, profitable business. That said, the success of radio in the US is (and always has been) inextricably linked to the automotive industry. If radios were not in cars, the radio business would be a small fraction of its current size, were it to exist at all. This is interesting because the automotive industry does not profit from the radio business in any way. How would you feel if your business drove a $16 billion business and you didn’t make a dime from it?

You may argue that the automotive industry doesn’t profit from the oil industry or road construction and literally hundreds of other related industries. You’d be right, of course, but with other industries the ship has sailed. With the advent of connected drivers, the automotive industry can make sure that history does not repeat itself.

The mission is clear: figure out how to get drivers to login to their cars. 

This is harder to do than it sounds. After all, you already have a powerful cloud-connected computer in your pocket. Why do you need to login to the car? Detroit’s strategy is to offer drivers an integrated, enhanced experience so compelling that logging into the car becomes a requirement. Connected drivers give carmakers the opportunity to interact with drivers in many ways, such as the following:

  • in-car entertainment (radio, audio, video, games)
  • access to and egress from the vehicle (seats, mirrors, heat, door locks, trunk)
  • way-finding (enhanced GPS, cartography and mapping)
  • vehicle service (needs analysis, appointments, locations)
  • personal preferences (memory, intelligence, learning)
  • connected living features (social networks, email, txt, apps)
  • driver safety (inter-vehicle communication)
  • vehicle movement (traffic jam avoidance, parking space reservations)
  • interfaces with other modes of transportation (railroad, airline schedules)

What if my car (a computer with wheels) were as easy to operate as an iPhone or a Mac?

As you probably know, iOS 7 is the latest version of Apple’s mobile operating system (the software that makes an iPhone work). CarPlay is iOS 7 on your dashboard. Apple says it designed CarPlay from the ground up to “provide drivers with an incredible experience using their iPhone in the car.”

As you also probably know, Apple spends as much time searching the thesaurus for superlatives to describe its products as it does making them, so discount “incredible experience” appropriately.

Music on CarPlay

According to Apple, you’ll be able to control CarPlay in a few ways. Compatible vehicles will have a dedicated voice-control button on the steering wheel. Apple says that “if it controls your screen, it controls CarPlay,” meaning you’ll be able to use the physical knobs and dials (as well as touch and voice) to interact with your iPhone.

The whole system is built around Siri. Through voice commands and prompts, CarPlay offers an “eyes-free” experience that lets you answer calls, send text messages and access your music library. (That includes iTunes Radio as well as Spotify, Beats Radio, iHeartRadio and Stitcher.) CarPlay also supposedly knows where you want to go, based on addresses found in your email, texts, contacts and calendars—a little creepy, but cool. Welcome to the future!

Apple Maps on CarPlay

CarPlay prominently features Apple’s Maps app, which got off to a very rocky start but has since improved. Use of Apple Maps has skyrocketed in recent months, which helps create a better map experience for everyone using it. But, to be frank, Apple Maps are not Google Maps. While this won’t matter in densely populated, well-trafficked areas, it is sure to yield interesting results in others.

The first cars to support CarPlay come from Ferrari, Mercedes-Benz and Volvo, and were all shown off at last week’s Geneva Motor Show. Other companies, including Nissan, BMW and General Motors, are promising to integrate CarPlay into future vehicles. The rumor mill says that Ford is interested in adding CarPlay into its vehicles, too, even after recent reports suggested it was dropping Microsoft’s Sync systems in favor of BlackBerry.

CarPlay Auto Manufacturers

When Can I Use It?

CarPlay isn’t available yet, but will roll out as part of an iOS 7 update. Only the most recent iPhones—the 5, 5S and 5C—will be compatible with the system at first. There’s no launch date other than 2014.

Apple is not the first to unveil an in-car system, and it won’t be the last. Google and Audi are working on an Android system for the car, which Mercedes-Benz may accidentally have leaked recently.

To quote Yoda from Car Wars II: Attack of the Phones, “Begun, the Phone War has.” This is really going to be fun!

Calls on CarPlay

Read the original blog entry...

More Stories By Shelly Palmer

Shelly Palmer is the host of Fox Television’s "Shelly Palmer Digital Living" television show about living and working in a digital world. He is Fox 5′s (WNYW-TV New York) Tech Expert and the host of United Stations Radio Network’s, MediaBytes, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment.

Latest Stories
"We're here to tell the world about our cloud-scale infrastructure that we have at Juniper combined with the world-class security that we put into the cloud," explained Lisa Guess, VP of Systems Engineering at Juniper Networks, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
There is a huge demand for responsive, real-time mobile and web experiences, but current architectural patterns do not easily accommodate applications that respond to events in real time. Common solutions using message queues or HTTP long-polling quickly lead to resiliency, scalability and development velocity challenges. In his session at 21st Cloud Expo, Ryland Degnan, a Senior Software Engineer on the Netflix Edge Platform team, will discuss how by leveraging a reactive stream-based protocol,...
"Outscale was founded in 2010, is based in France, is a strategic partner to Dassault Systémes and has done quite a bit of work with divisions of Dassault," explained Jackie Funk, Digital Marketing exec at Outscale, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"With Digital Experience Monitoring what used to be a simple visit to a web page has exploded into app on phones, data from social media feeds, competitive benchmarking - these are all components that are only available because of some type of digital asset," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"I think DevOps is now a rambunctious teenager – it’s starting to get a mind of its own, wanting to get its own things but it still needs some adult supervision," explained Thomas Hooker, VP of marketing at CollabNet, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true. In his session at @DevOpsSummit at 20th Cloud Expo, Dan Florea, Director of Product Management at Tintri, provided a ChatOps demo where you can talk to your storage and manage it from anywhere, through Slack and similar services with...
"We want to show that our solution is far less expensive with a much better total cost of ownership so we announced several key features. One is called geo-distributed erasure coding, another is support for KVM and we introduced a new capability called Multi-Part," explained Tim Desai, Senior Product Marketing Manager at Hitachi Data Systems, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"I'm here to leverage my secret sauce, which is using outsourced development and the company that I utilize is delaPlex Software and they've basically allowed me to win Fortune 500 companies," noted Justin Witz, CTO of FRA and PlanTools, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We provide IoT solutions. We provide the most compatible solutions for many applications. Our solutions are industry agnostic and also protocol agnostic," explained Richard Han, Head of Sales and Marketing and Engineering at Systena America, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"As we've gone out into the public cloud we've seen that over time we may have lost a few things - we've lost control, we've given up cost to a certain extent, and then security, flexibility," explained Steve Conner, VP of Sales at Cloudistics,in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We are an IT services solution provider and we sell software to support those solutions. Our focus and key areas are around security, enterprise monitoring, and continuous delivery optimization," noted John Balsavage, President of A&I Solutions, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Calligo, an innovative cloud service provider offering mid-sized companies the highest levels of data privacy and security, has been named "Bronze Sponsor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Calligo offers unparalleled application performance guarantees, commercial flexibility and a personalised support service from its globally located cloud plat...
As enterprise cloud becomes the norm, businesses and government programs must address compounded regulatory compliance related to data privacy and information protection. The most recent, Controlled Unclassified Information and the EU’s GDPR have board level implications and companies still struggle with demonstrating due diligence. Developers and DevOps leaders, as part of the pre-planning process and the associated supply chain, could benefit from updating their code libraries and design by in...
"Peak 10 is a hybrid infrastructure provider across the nation. We are in the thick of things when it comes to hybrid IT," explained Michael Fuhrman, Chief Technology Officer at Peak 10, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We were founded in 2003 and the way we were founded was about good backup and good disaster recovery for our clients, and for the last 20 years we've been pretty consistent with that," noted Marc Malafronte, Territory Manager at StorageCraft, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.