Welcome!

News Feed Item

Piksel Strengthens Global Team for Customer Verticals Focus

NEW YORK, NY -- (Marketwired) -- 03/10/14 -- Piksel, a global provider of video monetization software and services, announced that it had completed a key phase in its growth plan today, with a restructuring of its commercial and solutions operations into a global customer-centric business focused on industry verticals. These verticals represent those customers for which media is their core business: Content Producers, Aggregators, and Distributors (CAD) and those for which media supports their business: Faith, Sports, and Enterprise (FSE).

"Piksel is a company with a tremendous technological heritage -- we've delivered a huge range of firsts in the online video space -- the first commercial OTT platforms in Europe and the Middle East, the first aggregation video-on-demand site for broadcast content in Europe, and some of the earliest second screen mobile applications for synchronized viewing to the TV. But as ground-breaking as these initiatives have been, they would be simply be a solution in search of a problem, without a deep understanding of our customers' businesses and a committed partnership to help them maximize the return on their media assets," said Kevin Joyce, Piksel's Chief Commercial Officer.

"Too much of the industry vernacular is taken up describing what the technology is, not what it does, and what it means for customers. It's a form of navel-gazing that means you're constantly talking about yourself, not the customer -- and that's just not where we want to be," Mr. Joyce continued.

Officially launched in August last year, Piksel has focused on solutions that maximize the reach and return of video delivered over IP, with solutions developed according to the differing needs of customer types.

"Piksel's Sales, Solutions Architecture, Product Marketing, and Product teams now operate as verticals-oriented businesses, ensuring that industry specialists are leveraged to where they need to be to best support our clients' needs," said Peter Heiland, Piksel's Interim Chief Executive Officer.

"In some cases this has meant that we've completely restructured teams to focus on customers, not the technology for its own sake. The merger of our former Media Solutions Group into a globalized Solutions Architect team under the direct guidance of our CTO, Mark Christie, is a case in point. This next-generation team is one of the most critical in the company. They're the conduit between the customer and our product organization, and, yes, they need to be fluent not just in the technology -- but most importantly in the customer's business," Mr. Heiland said.

Piksel is proud to announce the following additions and promotions:

  • Mitch Askenas, SVP Commercial - CAD Americas
  • Kevin Burke, Director of Sports
  • Tony Cole, Global Business Development - CAD
  • Stacie Desplanques, VP Product Marketing - CAD & FSE
  • Shaun Doyle, VP Commercial - CAD Northern Europe
  • Brian Kisslak, VP Global Strategic Accounts - CAD
  • Mario Pabst, Commercial Director, DACH - FSE
  • Benj Smith, General Manager - Faith
  • Jody Stark, VP Commercial, Americas - CAD
  • Hal Stiles, Director Solutions Architecture, Americas - CAD
  • Riccardo Vescovi, Director Solutions Architecture, EMEA - CAD

"The needs of our customers are evolving and as they do, so will we," said Mr. Heiland. "I'm confident that the depth and experience of our people will continue to ensure that our customers are the best served in the industry."

About Piksel

We help the world's leading brands maximize their reach and return with video.

Comprised of a global team of experts we call "televisionaries," Piksel has helped to design, build, and manage online video services for major media companies like AT&T, BSkyB, Celcom, Mediaset, Sky Deutschland and Televisa, as well as enterprise brands like Airbus, Barnes & Noble, and Volkswagen.

Headquartered in New York City, Piksel offices can be found throughout Europe and the Americas, serving more than 1,600 clients in over 50 countries.

Follow the company on Twitter at www.twitter.com/piksel

Add to Digg Bookmark with del.icio.us Add to Newsvine

Piksel Media Contact:
Tarley Jordan
Marketing and Communications Manager
T: +1 (646) 801 4695
E: Email Contact

TallGrass PR for Piksel:
Allyson Klavens-Theis
T: +1 (201) 230-1196
E: Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
The 22nd International Cloud Expo | 1st DXWorld Expo has announced that its Call for Papers is open. Cloud Expo | DXWorld Expo, to be held June 5-7, 2018, at the Javits Center in New York, NY, brings together Cloud Computing, Digital Transformation, Big Data, Internet of Things, DevOps, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
Digital transformation is about embracing digital technologies into a company's culture to better connect with its customers, automate processes, create better tools, enter new markets, etc. Such a transformation requires continuous orchestration across teams and an environment based on open collaboration and daily experiments. In his session at 21st Cloud Expo, Alex Casalboni, Technical (Cloud) Evangelist at Cloud Academy, explored and discussed the most urgent unsolved challenges to achieve f...
SYS-CON Events announced today that Synametrics Technologies will exhibit at SYS-CON's 22nd International Cloud Expo®, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Synametrics Technologies is a privately held company based in Plainsboro, New Jersey that has been providing solutions for the developer community since 1997. Based on the success of its initial product offerings such as WinSQL, Xeams, SynaMan and Syncrify, Synametrics continues to create and hone inn...
Digital Transformation (DX) is not a "one-size-fits all" strategy. Each organization needs to develop its own unique, long-term DX plan. It must do so by realizing that we now live in a data-driven age, and that technologies such as Cloud Computing, Big Data, the IoT, Cognitive Computing, and Blockchain are only tools. In her general session at 21st Cloud Expo, Rebecca Wanta explained how the strategy must focus on DX and include a commitment from top management to create great IT jobs, monitor ...
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It’s clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Tha...
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive ov...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
You know you need the cloud, but you're hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You're looking at private cloud solutions based on hyperconverged infrastructure, but you're concerned with the limits inherent in those technologies. What do you do?
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, discussed how they built...
Recently, WebRTC has a lot of eyes from market. The use cases of WebRTC are expanding - video chat, online education, online health care etc. Not only for human-to-human communication, but also IoT use cases such as machine to human use cases can be seen recently. One of the typical use-case is remote camera monitoring. With WebRTC, people can have interoperability and flexibility for deploying monitoring service. However, the benefit of WebRTC for IoT is not only its convenience and interopera...
In his general session at 21st Cloud Expo, Greg Dumas, Calligo’s Vice President and G.M. of US operations, discussed the new Global Data Protection Regulation and how Calligo can help business stay compliant in digitally globalized world. Greg Dumas is Calligo's Vice President and G.M. of US operations. Calligo is an established service provider that provides an innovative platform for trusted cloud solutions. Calligo’s customers are typically most concerned about GDPR compliance, application p...
Modern software design has fundamentally changed how we manage applications, causing many to turn to containers as the new virtual machine for resource management. As container adoption grows beyond stateless applications to stateful workloads, the need for persistent storage is foundational - something customers routinely cite as a top pain point. In his session at @DevOpsSummit at 21st Cloud Expo, Bill Borsari, Head of Systems Engineering at Datera, explored how organizations can reap the bene...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
Continuous Delivery makes it possible to exploit findings of cognitive psychology and neuroscience to increase the productivity and happiness of our teams. In his session at 22nd Cloud Expo | DXWorld Expo, Daniel Jones, CTO of EngineerBetter, will answer: How can we improve willpower and decrease technical debt? Is the present bias real? How can we turn it to our advantage? Can you increase a team’s effective IQ? How do DevOps & Product Teams increase empathy, and what impact does empath...
"I focus on what we are calling CAST Highlight, which is our SaaS application portfolio analysis tool. It is an extremely lightweight tool that can integrate with pretty much any build process right now," explained Andrew Siegmund, Application Migration Specialist for CAST, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.