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Leadership Game Brings Fun to FTSE100 Companies

Award winning digital agency Cyber-Duck (www.cyber-duck.co.uk) today announced the launch of a pioneering leadership game that it has produced with Planet Jockey, an employee engagement company that specialises in gamified learning and collaborative mentorship. This emotional intelligence leadership game is based on a recently released book The Case of the Missing Cutlery - A Leadership Course for the Rising Star, written by best-selling author and Planet Jockey Founder & Chairman, Kevin Allen. The game is a highly addictive leadership simulation, including practical training, based on scenarios drawn from real world situations encountered by Fortune 500 leaders. Cyber-Duck produced a highly adaptive and scalable gaming platform to deliver the game, applying gamification best practices to ensure user engagement and motivation.

The Planet Jockey Game is a multi-level, reality-based leadership training game that puts players in the CEO hot seat. Players are presented with the challenge of leading a troubled organisation by applying emotionally intelligent techniques to build a high-performing team, give them purpose, deal with setbacks and rally the company to success.

Traditional training solutions require people to be taken out of their environment, or struggle to engage and interest people; resulting in poor attendance or retention of information. What sets Planet Jockey apart is that it facilitates training and the development of new skills through an addictive game that people actually want to play. The game is complete with a scoring system, leader boards, sound effects, videos and a variety of interactive elements like receiving an email and having a conference call.

“Gamification is a powerful tool that can be used in any organisation’s digital engagement strategy. If designed correctly, a game has enormous potential to help people to learn, develop new skills and even change their behaviour,” said Danny Bluestone, Managing Director of Cyber-Duck. “The key to making this happen is to make the game fun, and inject it with interactive and engaging elements.”

Cyber-Duck collaborated with Planet Jockey, authors of the game, to build the user experience and technical execution of the game, applying their accredited user-centric design approach and gamification best practises.

“We set out to provide companies with an entertaining and highly engaging way to prepare young talent for 21st century leadership, and decided to create a game that delivers an entertaining and interactive life-like simulation,” says Kevin Allen. “We selected Cyber-Duck because of their brilliant track record in digital engagement.”

The game logic, data processing and CRM system were developed based on Laravel 4, a PHP-based MVC framework. The game screens themselves were designed to work optimally on laptop and desktop computers using HTML5, CSS3 and Angular JS.

- Ends -

Notes to Editors

  • Members of the press are welcome to trial the game and can receive press logins
  • High resolution screenshots of the game can are available on request
  • For press inquiries, to schedule a briefing with Danny Bluestone, for logins to the game or screenshots, please contact Melissa Lehrer

About Cyber-Duck

Cyber-Duck is a leading digital agency with a world-class reputation that specialises in UX design, responsive web design (RWD), the production of web apps, and SaaS. Established in 2005, the company works with global brands such as GlaxoSmithKline (GSK), The European Union, Arsenal FC and Eurofighter Typhoon. Cyber-Duck blends an accredited user centred design process with lean and agile management and is ISO 9001:2008 certified. The company has won some of the most sought after industry awards including the Webby Awards, Wirehive 100 Awards and BEA Awards, and has been recognised as a Deloitte Technology Fast 500 (EMEA) company.

www.cyber-duck.co.uk

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