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GuestLogix and Global Eagle Entertainment Collaborate to Enhance the Passenger Experience Onboard Airlines Worldwide

Company's OnTouch(R) Destination-Based Merchandise to be Sold via Global Eagle Entertainment's Popular Inflight Connectivity Portal.

TORONTO, ONTARIO -- (Marketwired) -- 03/10/14 -- GuestLogix Inc. (TSX:GXI), the leading global provider of onboard retail and payment technology solutions to airlines and the passenger travel industry, today announced an agreement with Global Eagle Entertainment Inc. (NASDAQ:ENT), the leading full service provider of content and connectivity to the worldwide airline industry, to incorporate its OnTouch® Merchandising Platform into Global Eagle Entertainment's inflight entertainment and connectivity (IFEC) portal. With this agreement, Global Eagle Entertainment's airline customers will be able to sell destination-based activities, including GuestLogix' OnTouch® Ground Connections and OnTouch® Box Office for transportation and attraction vouchers via its WiFi IFEC portal. Global Eagle Entertainment's portal is accessible via passengers' WiFi-enabled electronic devices such as smartphones and tablets, extending the onboard shopping opportunity throughout the duration of the flight. A joint deployment has already been secured with an airline customer, and GuestLogix is poised to deploy across additional current and prospective Global Eagle Entertainment customers.

"The passenger experience is a major focus for airlines and Global Eagle Entertainment is one of the key players delivering customized solutions to airlines around the world. Allowing passengers to purchase and access items - from movies and television to destination-based activities - using smartphone and tablet devices is a prime example of matching passenger enhancements with ancillary revenue generation," said GuestLogix President & CEO, Brett Proud. "Global Eagle Entertainment's powerful inflight entertainment and connectivity solutions are used by some of the leading airlines in the United States and EMEA. As we prepare to deploy onboard our first joint customer, we combine our expertise to support the expansion of this airline's retail program, and look forward to additional joint implementations in the future."

By partnering with GuestLogix, Global Eagle Entertainment is able to deliver an enhanced selection of destination-based merchandise through its passenger portal. Among the products and services passengers will be able to access are airport transfers via OnTouch® Ground Connections and passes to local theme parks and attractions through the OnTouch® Box Office.

"Our continued ability to deliver innovative and high-value services is important to our airline customers and their passengers, and we are certainly fortunate to join forces with industry leader GuestLogix to further maximize the potential of our industry leading platform," said John LaValle, Chief Executive Officer of Global Eagle Entertainment. "GuestLogix is known for its innovative onboard retail and payment solutions, and through our collaboration, we can provide our customers the ability to sell destination-based merchandise, which can deliver both revenue opportunities and an enhanced passenger experience."

"The omni-channel storefront combines multiple retail touchpoints, empowering self-service retailing and maximizing the generation of ancillary revenues," said Ilia Kostov, EVP Global Sales & Product Strategy. "Global Eagle Entertainment makes self-service retailing a viable option for airlines, and when combined with Flight Attendant service, this multi-pronged approach increases efficiency and passenger satisfaction onboard. We are delighted to partner with Global Eagle Entertainment to assist airlines in creating an omni-channel environment, and in turn, reaching new levels of onboard retailing success."

Global Eagle Entertainment's global customer base includes more than 150 airlines worldwide.

About Global Eagle Entertainment

Global Eagle Entertainment Inc. is the leading full service provider of content and connectivity to the worldwide airline industry. Through its combined content, distribution and technology platforms, Global Eagle Entertainment provides airlines and the millions of travelers they serve with the industry's most complete offering of in-flight video content, e-commerce and information services. Global Eagle Entertainment provides airline passengers with Internet access, live television, shopping, and travel-related information. Global Eagle Entertainment has the largest number of satellite-based inflight connectivity systems operating in the world today, with installations on over 500 aircraft. In addition, Global Eagle Entertainment provides film and television content, games and applications to more than 150 airlines worldwide. Global Eagle Entertainment is headquartered in Los Angeles, California and maintains offices and support personnel around the world. Find out more at www.globaleagleent.com.

About GuestLogix

GuestLogix Inc. (TSX:GXI), is a global leader in comprehensive retail solutions delivered to the passenger travel industry, both onboard and off-board. Bringing over a decade of expertise as the industry's most trusted onboard transaction processing partner to airlines, rail operators and elsewhere in the passenger travel industry, GuestLogix powers the industry's growing reliance on ancillary revenue generation. Both direct to operators as well as through partnerships with global leaders in catering, duty-free, inflight entertainment and self-service retail experts, the Company provides the payment services touching over 1 billion travelling consumers each year. GuestLogix' global headquarters and centre for product innovation is located in Toronto, with regional head offices located in Dallas, London and Hong Kong. More information is available at www.guestlogix.com.

© 2014 GuestLogix. All Rights Reserved.

Forward-Looking Statements

This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with GuestLogix' business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect GuestLogix' current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risks and Uncertainties" in the Filing Statement filed on November 11, 2013 with the regulatory authorities. GuestLogix assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.

GuestLogix Inc.
Dan Thompson
Senior VP - Marketing, Communications & Investor Relations
[email protected]

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