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Local Search Expert From Full Service Digital Marketing ethology Speaks on Panel at 2014 SMX West in San Jose

ethology Manager Nolan Alexander Educates Attendees on Strategies and Tactics in Local Search at Search Marketing Expo

SCOTTSDALE, AZ -- (Marketwired) -- 03/10/14 -- Shining a spotlight on solutions that will assist attendees in making sense of the Local Search landscape, ethology, a full-service integrated digital marketing agency and portfolio company of Tallwave, today announced Local Search specialist Nolan Alexander will be participating on a panel at SMX West. The annual search marketing expo is being held in San Jose, March 11-13, 2014 at the San Jose McEnery Convention Center.

"It's difficult for local businesses to keep up with the constant changes in listings, mobile search and the latest applications to help consumers find them online," said Alexander. "ethology's Local Search clients cover several industries, all of which require different Local Search strategies. I look forward to sharing our best practices at SMX West."

The 2014 SMX West agenda features 60 sessions, keynotes and clinics on paid search, SEO, social media marketing, mobile search and more. Attendees can build their own program by selecting from any of the sixty tactical sessions. The details of ethology's panel participation are:

Panel Details:
March 13, 2014 10:45 a.m.
Specialty Search Track

Making Sense Of The Local Landscape (#smx #32D)
If the changes going on in local search are giving you a headache, you're not alone. Google Places is still transitioning to Google+ Local, and there are several types of local listings being created in the process. Google Maps and Apple Maps are both vying for consumer attention on mobile devices. Local businesses know they need citations and reviews, and a trusted company website is a must for traditional search visibility. In this session, our expert panelists will guide local businesses (and marketers that serve them) with strategies and tactics that work in this often confusing local landscape.

Moderator: Matt McGee, Editor In Chief, Search Engine Land & Marketing Land
Q&A Coordinator: Purna Virji, Senior Marketing Manager, Stroll
Nolan Alexander, Manager, Local Search, ethology
Adam Dorfman, Partner, SIM Partners
Greg Gifford, Director of Search and Social, AutoRevo

Nolan Alexander is the Manager of Local Search for ethology. He joined ethology's Strategy Team and began learning all aspects of integrated digital marketing; including: email, social media, SEO, SEM and Local. He founded the Local Search Department at the agency and has been growing his team and his clientele. With a good mix of high-level understanding of local search, as well as knowing what it takes to implement changes on various local directories, Nolan has knowledge which can aid any small business owner with the correct approach to local search execution.

Please join ethology's 2014 SMX West conversation online at Facebook: & Twitter: @ethology @nolan_alexander @SMX using hashtag #ethology #SMX.

About ethology
ethology is the integrated digital marketing agency for evolving consumer brands, and a portfolio company of Tallwave, a venture development firm that validates, grows and helps start-ups commercialize their businesses. The ethology team has expertise in research, strategy, planning, organic and paid search, display and social media, email marketing, content strategy, analytics, web development and creative design. The digital agency services large Fortune 500 and mid-size brands in travel and hospitality, consumer retail, ecommerce, finance and banking, telecommunication, consumer package goods, insurance, entertainment and healthcare industries. For more information on ethology, please visit

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