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IDS Managing Director to Address Marketing Metrics at RBMA Conference

Erik Wagner, managing director of enterprise solutions for IDS, is scheduled to speak at the Radiology Business Management Association (RBMA) Building Better Radiology Marketing Programs to be held March 9-11, 2014, at the Renaissance Hotel in Long Beach, California.

A pioneer in healthcare information technology in the cloud, IDS helps referral-based practices build business by providing tools for data analytics and relationship management. Its AbbaDox CRM is the only software program developed specifically for outpatient radiology clinics and available in the cloud.

Participants in Wagner’s session will learn how to use financial data and business intelligence to gauge current marketing efforts. “They will learn how best to align resources with marketing strategies to drive up referral volumes and strengthen relationships with referring physicians and leave with actionable tactics,” he said.

Wagner’s presentation, Using Referral Metrics to Drive Business, will take place Monday, March 10, at 2:15 p.m.

IDS is a healthcare technology firm providing innovative, highly secure cloud-based workflows and tools for automating the creation, distribution, authentication and management of all healthcare documentation. IDS focuses on forging new avenues for data management and distribution and building best-of-breed technology products to suit. Our solutions and services are tailored to the healthcare industry, generating intuitive operational workflows and paperless processes.

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