News Feed Item

Ayn Rand's Digital Makeover

New Online Ecosystem to Bring Objectivism to Millennials

IRVINE, CA--(Marketwired - March 10, 2014) -  The Ayn Rand Institute, a nonprofit organization dedicated to introducing the public to Ayn Rand's novels, including The Fountainhead and Atlas Shrugged, and to her Objectivist philosophy of rational self-interest, today announced the launch of a new online ecosystem targeting Millennials, developed by leading digital agency BLITZ.

This new effort brings Ayn Rand's story and philosophy to life through an engaging, streamlined, cutting-edge digital experience -- allowing for a guided journey supported by personalized connection, targeted content delivery determined by user preference and behavior, and community interaction across the social web. The ecosystem includes two site destinations: AynRand.org, a place to learn about Ayn Rand, her life, her works and her philosophy; and ARI.AynRand.org, a distinctive subdomain focused on the Ayn Rand Institute itself, where users can hear from the individuals who carry Objectivism into today's world. It includes the Voices for Reason blog, home to ongoing commentary from ARI experts.

"It's critical to our mission that we evolve to connect with this younger generation of digital natives," stated Yaron Brook, executive director of ARI. "Our renewed approach uses leading-edge technology, accessible online tools, and social communication to advance dialogue around the vital role of reason and purpose in their daily lives."

"Every day, individuals around the world use digital to search, share, discuss and debate Ayn Rand," added John Furnari, VP of Communications at BLITZ. "Now we're using best-in-class content and experiences to bring her ideas to life with renewed vitality and relevance."

The "mobile-first" strategy for this initial launch enables smartphone and tablet users' portable access to all content, especially important in reaching younger target audiences, who seek on-the-spot access and response to their questions. 

Official ARI social destinations across Facebook, Twitter, YouTube, Instagram, Pinterest and LinkedIn provide daily updates and discussion points on the application of Rand's "philosophy for living on earth."

ARI launched the new ecosystem today with a letter from Yaron Brook on the Voices For Reason blog and a new two-minute video that offers an engaging introduction to Ayn Rand's philosophy of Objectivism.

About ARI

The Ayn Rand Institute (ARI) headquartered in Irvine, Calif., is a 501(c)(3) nonprofit organization that works to introduce the world to Ayn Rand's novels, to support scholarship and research based on her ideas and to promote the principles of reason, rational self-interest, individual rights and laissez-faire capitalism. The Institute is named for novelist-philosopher Ayn Rand (1905 - 1982), who is best known for her novels The Fountainhead and Atlas Shrugged.


BLITZ, based in Santa Monica, Calif., is a full-service digital agency specializing in developing digital ecosystems that result in durable human connections for today's digitally led brands. Clients include FX, Kaiser Permanente, Dole, Adobe, Mattel, Condé Nast, and UCLA Anderson.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and ...
SYS-CON Events announced today that Niagara Networks will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
SYS-CON Events announced today that StarNet Communications will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. StarNet Communications’ FastX is the industry first cloud-based remote X Windows emulator. Using standard Web browsers (FireFox, Chrome, Safari, etc.) users from around the world gain highly secure access to applications and data hosted on Linux-based servers in a central data center. ...
SYS-CON Events announced today that Cemware will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Use MATLAB functions by just visiting website mathfreeon.com. MATLAB compatible, freely usable, online platform services. As of October 2016, 80,000 users from 180 countries are enjoying our platform service.
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
Virgil consists of an open-source encryption library, which implements Cryptographic Message Syntax (CMS) and Elliptic Curve Integrated Encryption Scheme (ECIES) (including RSA schema), a Key Management API, and a cloud-based Key Management Service (Virgil Keys). The Virgil Keys Service consists of a public key service and a private key escrow service. 

SYS-CON Events announced today that eCube Systems, the leading provider of modern development tools and best practices for Continuous Integration on OpenVMS, will exhibit at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. eCube Systems offers a family of middleware products and development tools that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
Effectively SMBs and government programs must address compounded regulatory compliance requirements. The most recent are Controlled Unclassified Information and the EU’s GDPR have Board Level implications. Managing sensitive data protection will likely result in acquisition criteria, demonstration requests and new requirements. Developers, as part of the pre-planning process and the associated supply chain, could benefit from updating their code libraries and design by incorporating changes.
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
SYS-CON Events announced today that Embotics, the cloud automation company, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Embotics is the cloud automation company for IT organizations and service providers that need to improve provisioning or enable self-service capabilities. With a relentless focus on delivering a premier user experience and unmatched customer support, Embotics is the fas...