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Samsung, Vizio Control U.S. Smart TV Market says Strategy Analytics

Q4 2013: Combined Share Hits 54 Percent While Sony, LG, Panasonic Follow

BOSTON, March 10, 2014 /PRNewswire/ -- The majority of Smart TV1 shipments in the United States were fulfilled by Samsung and Vizio Flat Panel TVs (FPTV) in Q4 2013 as most major TV vendors put a priority on Smart TV features to differentiate their products in the crowded FPTV market, according to the latest Strategy Analytics research, "United States Smart TV Market Share Report Q4 2013."

Strategy Analytics

Click here for the report: http://www.strategyanalytics.com/default.aspx?mod=reportabstractviewer&a0=9456

Other findings from the report included:

  • Samsung was the clear market leader with 29.6 percent market share
  • Vizio has made a strong push to challenge Samsung's dominance, gaining nearly 2 percent market share year-on-year
  • Sony holds only an 8.0 percent share in the overall FPTV market but its Smart TV market share is nearly double that at 17.6 percent

Figure 1: Top 5 United States Smart TV and Flat Panel TV Vendors

United States Smart TV Vendor Market Share (%)

Q4 '12

Q4 '13

Change Y/Y

1. Samsung




2. Vizio




3. Sony




4. LG




5. Panasonic








United States Flat Panel TV Vendor Market Share (%)

Q4 '12

Q4 '13

Change Y/Y

1. Samsung




2. Vizio




3. LG




4. Sony




5. Panasonic








Source: Strategy Analytics, Connected Home Devices Service



David Watkins, Director of Connected Home Devices at Strategy Analytics, said: "We are witnessing a precipitous drop in the price delta for Smart TVs compared to their traditional counterparts, reflecting the expectation of major TV vendors that they will make more money down the road from content partnerships rather than upfront on higher hardware costs. Though it remains to be seen how quickly this scenario will materialize, the immediate need for Over-the-Top content on Ultra HD TVs may be a catalyst."

Eric Smith, Analyst of Connected Home Devices at Strategy Analytics, added: "We expect that Smart TVs will comprise more than half of all FPTV shipments in the U.S. in 2014, but the Smart TV market will continue to be dominated by a handful of vendors at the top. Vendors competing solely on price will be slow to embrace Smart TV."

1. Strategy Analytics defines Smart TVs as subset of Connected FPTVs that have broad internet access and include advanced smart functionalities.

About Strategy Analytics

Strategy Analytics, Inc. provides the market research, competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com

US Contact: Eric Smith, +1 617 614 0700, [email protected]
European Contact: David Watkins, +33 1 53 40 99 50, [email protected]

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