Welcome!

News Feed Item

PointRoll’s Social Engager Leverages Multi-Source Data to Alter Creative on the Fly for Mobile Facebook & Twitter Users

Advertisers can engage prospective consumers with high-function immersive ad experiences through mobile display units in social media, thanks to a new product line from PointRoll. PointRoll today launched its Social Engager™ suite, which delivers sophisticated, dynamic ad creatives directly within the Facebook News Feed and Twitter stream, reaching consumers where they engage most on the mobile web with creative that is altered dynamically through data feeds.

“PointRoll has long married form and function in boundary-pushing ways,” said 22squared SVP and Director of Earned and Emerging Media Chris Tuff. “Offering interactive and measurable creative within the social feed on Facebook and Twitter is a game-changer. It places social into familiar territory for our clients, as they compare those buys to other digital advertising placements across the web, mobile, and in-stream video using a common set of metrics."

Advertisers using PointRoll’s Social Engager can tailor their paid placements with dynamically varied and optimized images, animation, video and interactive calls to action in the feeds that command the attention of their most desired customers. Social Engager is a cornerstone of PointRoll’s top-down corporate re-launch, kicking off today at SXSW with a bar-side chat devoted to the importance of ad creative.

“The advertising community has always lived by the phrase ‘get the right message to the right person at the right time,’” said PointRoll CEO Mario Diez. “Yet the recent focus on audience and targeting — right person and right time — has caused some in the industry to forget the crucial roll that the creative execution or message plays in the success of any advertisement. At PointRoll, we love data, but we live for the right message. Today we are proud to declare that creativity is not a commodity!”

“What if” Realized Daily

Underscoring its commitment to creativity, the PointRoll re-launch boasts a new logo, new primary positioning and messaging, a new website, a new showcase of multi-screen creative examples, new sales material, a focused b-to-b campaign, a national thought-leadership program and a top-to-top sponsorship program.

The Social Engager Suite incorporates rich media features like multiple videos, gaming, polling, dynamic data integration, optimization and branded social media applications, highlighting several of the key components of the new PointRoll. Central to the company’s new positioning is its ability to deliver highly relevant creative messaging by leveraging first, second and third-party dynamic data, which can include geo-location, weather, local product and store information.

Known as the first rich media provider, PointRoll’s current digital ad innovation offering manifests in three key ways:

  • High impact data-driven creative, from DCO, to multi-party sourced.
  • Deeply relevant and responsive multi-screen, multi-environment, multi-mode digital ads.
  • Broadly informed and insightful creative and strategic consultative services supported by more years of experience with more major brands than anyone else in ad tech.

Further underscoring the company’s emphasis on creativity is PointRoll’s new tagline: “What if, realized daily.”

PointRoll will celebrate its “creativity is not a commodity” mission with a bar-side chat hosted by Luke Sullivan, author of “Hey Whipple, Squeeze This!” here at the SXSW Interactive Conference on Monday, March 10. The daylong event, held at Maggie Mae’s on 6th Street in Austin, will focus on the role of creativity in the new digital ad economy. For more information and to RSVP, click here.

Today’s creative conversation kicks off PointRoll’s upcoming slate of Big Creative summits, which will bring together leading creative and advertising visionaries for open conversations and educational opportunities in cities across the country throughout the year. For more information, visit www.PointRoll.com.

PointRoll’s new dedication and messaging come at a pivotal time, as the company increased its workforce by 20 percent in 2013 and plans to grow another 20 percent this year. More advertisers are turning to PointRoll as well, with 1,000 new advertisers in 2013 and a 15 percent growth in campaign volume.

Portions of this story were first reported in MediaPost.

About PointRoll

Since 2001, PointRoll, a Gannett Company (NYSE: GCI), has transformed the way advertisers, agencies and publishers create, manage and deliver the most effective digital advertising. Today, PointRoll provides advertising innovations across the many screens of video, mobile, desktop and social while offering a unique strategic creative perspective. With core technology in both multi-screen delivery and data driven creative and an industry leading dynamic creative optimization (DCO) offering, PointRoll enables advertisers to effectively connect and convert consumers through highly engaging and relevant ad experiences. For more information, visit http://www.pointroll.com or follow us @pointroll.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists will examine how DevOps helps to meet th...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
Translating agile methodology into real-world best practices within the modern software factory has driven widespread DevOps adoption, yet much work remains to expand workflows and tooling across the enterprise. As models evolve from pockets of experimentation into wholescale organizational reinvention, practitioners find themselves challenged to incorporate the culture and architecture necessary to support DevOps at scale. In his session at @DevOpsSummit at 20th Cloud Expo, Anand Akela, Senior...
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Analytic. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
SYS-CON Events announced today that Twistlock, the leading provider of cloud container security solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Twistlock is the industry's first enterprise security suite for container security. Twistlock's technology addresses risks on the host and within the application of the container, enabling enterprises to consistently enforce security policies, monitor...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound e...
Quickly find the root cause of complex database problems slowing down your applications. Up to 88% of all application performance issues are related to the database. DPA’s unique response time analysis shows you exactly what needs fixing - in four clicks or less. Optimize performance anywhere. Database Performance Analyzer monitors on-premises, on VMware®, and in the Cloud, including Amazon® AWS and Azure™ virtual machines.
Automation is enabling enterprises to design, deploy, and manage more complex, hybrid cloud environments. Yet the people who manage these environments must be trained in and understanding these environments better than ever before. A new era of analytics and cognitive computing is adding intelligence, but also more complexity, to these cloud environments. How smart is your cloud? How smart should it be? In this power panel at 20th Cloud Expo, moderated by Conference Chair Roger Strukhoff, pane...
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busin...
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
@ThingsExpo has been named the Most Influential ‘Smart Cities - IIoT' Account and @BigDataExpo has been named fourteenth by Right Relevance (RR), which provides curated information and intelligence on approximately 50,000 topics. In addition, Right Relevance provides an Insights offering that combines the above Topics and Influencers information with real time conversations to provide actionable intelligence with visualizations to enable decision making. The Insights service is applicable to eve...
SYS-CON Events announced today that Grape Up will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company specializing in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the U.S. and Europe, Grape Up works with a variety of customers from emergi...