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PointRoll’s Social Engager Leverages Multi-Source Data to Alter Creative on the Fly for Mobile Facebook & Twitter Users
|By Business Wire
|March 10, 2014 02:34 PM EDT
Advertisers can engage prospective consumers with high-function
immersive ad experiences through mobile display units in social media,
thanks to a new product line from PointRoll. PointRoll today launched
its Social Engager™ suite, which delivers sophisticated, dynamic ad
creatives directly within the Facebook News Feed and Twitter stream,
reaching consumers where they engage most on the mobile web with
creative that is altered dynamically through data feeds.
“PointRoll has long married form and function in boundary-pushing ways,”
said 22squared SVP and Director of Earned and Emerging Media Chris Tuff.
“Offering interactive and measurable creative within the social feed on
Facebook and Twitter is a game-changer. It places social into familiar
territory for our clients, as they compare those buys to other digital
advertising placements across the web, mobile, and in-stream video using
a common set of metrics."
Advertisers using PointRoll’s Social Engager can tailor their paid
placements with dynamically varied and optimized images, animation,
video and interactive calls to action in the feeds that command the
attention of their most desired customers. Social Engager is a
cornerstone of PointRoll’s top-down corporate re-launch, kicking off
today at SXSW with a bar-side chat devoted to the importance of ad
“The advertising community has always lived by the phrase ‘get the right
message to the right person at the right time,’” said PointRoll CEO
Mario Diez. “Yet the recent focus on audience and targeting — right
person and right time — has caused some in the industry to forget the
crucial roll that the creative execution or message plays in the success
of any advertisement. At PointRoll, we love data, but we live for the
right message. Today we are proud to declare that creativity is not a
“What if” Realized Daily
Underscoring its commitment to creativity, the PointRoll re-launch
boasts a new logo, new primary positioning and messaging, a new website,
a new showcase of multi-screen creative examples, new sales material, a
focused b-to-b campaign, a national thought-leadership program and a
top-to-top sponsorship program.
The Social Engager Suite incorporates rich media features like multiple
videos, gaming, polling, dynamic data integration, optimization and
branded social media applications, highlighting several of the key
components of the new PointRoll. Central to the company’s new
positioning is its ability to deliver highly relevant creative messaging
by leveraging first, second and third-party dynamic data, which can
include geo-location, weather, local product and store information.
Known as the first rich media provider, PointRoll’s current digital ad
innovation offering manifests in three key ways:
High impact data-driven creative, from DCO, to multi-party sourced.
Deeply relevant and responsive multi-screen, multi-environment,
multi-mode digital ads.
Broadly informed and insightful creative and strategic consultative
services supported by more years of experience with more major brands
than anyone else in ad tech.
Further underscoring the company’s emphasis on creativity is PointRoll’s
new tagline: “What if, realized daily.”
PointRoll will celebrate its “creativity is not a commodity” mission
with a bar-side chat hosted by Luke Sullivan, author of “Hey Whipple,
Squeeze This!” here at the SXSW Interactive Conference on Monday, March
10. The daylong event, held at Maggie Mae’s on 6th Street in
Austin, will focus on the role of creativity in the new digital ad
economy. For more information and to RSVP, click
Today’s creative conversation kicks off PointRoll’s upcoming slate of
Big Creative summits, which will bring together leading creative and
advertising visionaries for open conversations and educational
opportunities in cities across the country throughout the year. For more
information, visit www.PointRoll.com.
PointRoll’s new dedication and messaging come at a pivotal time, as the
company increased its workforce by 20 percent in 2013 and plans to grow
another 20 percent this year. More advertisers are turning to PointRoll
as well, with 1,000 new advertisers in 2013 and a 15 percent growth in
Portions of this story were first reported in MediaPost.
Since 2001, PointRoll, a Gannett Company (NYSE: GCI), has transformed
the way advertisers, agencies and publishers create, manage and deliver
the most effective digital advertising. Today, PointRoll provides
advertising innovations across the many screens of video, mobile,
desktop and social while offering a unique strategic creative
perspective. With core technology in both multi-screen delivery and data
driven creative and an industry leading dynamic creative optimization
(DCO) offering, PointRoll enables advertisers to effectively connect and
convert consumers through highly engaging and relevant ad experiences.
For more information, visit http://www.pointroll.com or
follow us @pointroll.
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