|By Business Wire||
|March 10, 2014 02:34 PM EDT||
Advertisers can engage prospective consumers with high-function immersive ad experiences through mobile display units in social media, thanks to a new product line from PointRoll. PointRoll today launched its Social Engager™ suite, which delivers sophisticated, dynamic ad creatives directly within the Facebook News Feed and Twitter stream, reaching consumers where they engage most on the mobile web with creative that is altered dynamically through data feeds.
“PointRoll has long married form and function in boundary-pushing ways,” said 22squared SVP and Director of Earned and Emerging Media Chris Tuff. “Offering interactive and measurable creative within the social feed on Facebook and Twitter is a game-changer. It places social into familiar territory for our clients, as they compare those buys to other digital advertising placements across the web, mobile, and in-stream video using a common set of metrics."
Advertisers using PointRoll’s Social Engager can tailor their paid placements with dynamically varied and optimized images, animation, video and interactive calls to action in the feeds that command the attention of their most desired customers. Social Engager is a cornerstone of PointRoll’s top-down corporate re-launch, kicking off today at SXSW with a bar-side chat devoted to the importance of ad creative.
“The advertising community has always lived by the phrase ‘get the right message to the right person at the right time,’” said PointRoll CEO Mario Diez. “Yet the recent focus on audience and targeting — right person and right time — has caused some in the industry to forget the crucial roll that the creative execution or message plays in the success of any advertisement. At PointRoll, we love data, but we live for the right message. Today we are proud to declare that creativity is not a commodity!”
“What if” Realized Daily
Underscoring its commitment to creativity, the PointRoll re-launch boasts a new logo, new primary positioning and messaging, a new website, a new showcase of multi-screen creative examples, new sales material, a focused b-to-b campaign, a national thought-leadership program and a top-to-top sponsorship program.
The Social Engager Suite incorporates rich media features like multiple videos, gaming, polling, dynamic data integration, optimization and branded social media applications, highlighting several of the key components of the new PointRoll. Central to the company’s new positioning is its ability to deliver highly relevant creative messaging by leveraging first, second and third-party dynamic data, which can include geo-location, weather, local product and store information.
Known as the first rich media provider, PointRoll’s current digital ad innovation offering manifests in three key ways:
- High impact data-driven creative, from DCO, to multi-party sourced.
- Deeply relevant and responsive multi-screen, multi-environment, multi-mode digital ads.
- Broadly informed and insightful creative and strategic consultative services supported by more years of experience with more major brands than anyone else in ad tech.
Further underscoring the company’s emphasis on creativity is PointRoll’s new tagline: “What if, realized daily.”
PointRoll will celebrate its “creativity is not a commodity” mission with a bar-side chat hosted by Luke Sullivan, author of “Hey Whipple, Squeeze This!” here at the SXSW Interactive Conference on Monday, March 10. The daylong event, held at Maggie Mae’s on 6th Street in Austin, will focus on the role of creativity in the new digital ad economy. For more information and to RSVP, click here.
Today’s creative conversation kicks off PointRoll’s upcoming slate of Big Creative summits, which will bring together leading creative and advertising visionaries for open conversations and educational opportunities in cities across the country throughout the year. For more information, visit www.PointRoll.com.
PointRoll’s new dedication and messaging come at a pivotal time, as the company increased its workforce by 20 percent in 2013 and plans to grow another 20 percent this year. More advertisers are turning to PointRoll as well, with 1,000 new advertisers in 2013 and a 15 percent growth in campaign volume.
Portions of this story were first reported in MediaPost.
Since 2001, PointRoll, a Gannett Company (NYSE: GCI), has transformed the way advertisers, agencies and publishers create, manage and deliver the most effective digital advertising. Today, PointRoll provides advertising innovations across the many screens of video, mobile, desktop and social while offering a unique strategic creative perspective. With core technology in both multi-screen delivery and data driven creative and an industry leading dynamic creative optimization (DCO) offering, PointRoll enables advertisers to effectively connect and convert consumers through highly engaging and relevant ad experiences. For more information, visit http://www.pointroll.com or follow us @pointroll.
“Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. CloudBerry Backup is a leading cross-platform cloud backup and disaster recovery solution integrated with major public cloud services, such as Amazon Web Services, Microsoft Azure and Google Cloud Platform.
Oct. 26, 2016 02:30 AM EDT Reads: 1,463
In the next forty months – just over three years – businesses will undergo extraordinary changes. The exponential growth of digitization and machine learning will see a step function change in how businesses create value, satisfy customers, and outperform their competition. In the next forty months companies will take the actions that will see them get to the next level of the game called Capitalism. Or they won’t – game over. The winners of today and tomorrow think differently, follow different...
Oct. 26, 2016 02:30 AM EDT Reads: 1,056
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.
Oct. 26, 2016 02:30 AM EDT Reads: 4,061
The Internet of Things (IoT), in all its myriad manifestations, has great potential. Much of that potential comes from the evolving data management and analytic (DMA) technologies and processes that allow us to gain insight from all of the IoT data that can be generated and gathered. This potential may never be met as those data sets are tied to specific industry verticals and single markets, with no clear way to use IoT data and sensor analytics to fulfill the hype being given the IoT today.
Oct. 26, 2016 01:45 AM EDT Reads: 2,727
Ask someone to architect an Internet of Things (IoT) solution and you are guaranteed to see a reference to the cloud. This would lead you to believe that IoT requires the cloud to exist. However, there are many IoT use cases where the cloud is not feasible or desirable. In his session at @ThingsExpo, Dave McCarthy, Director of Products at Bsquare Corporation, will discuss the strategies that exist to extend intelligence directly to IoT devices and sensors, freeing them from the constraints of ...
Oct. 26, 2016 01:15 AM EDT Reads: 3,104
So you think you are a DevOps warrior, huh? Put your money (not really, it’s free) where your metrics are and prove it by taking The Ultimate DevOps Geek Quiz Challenge, sponsored by DevOps Summit. Battle through the set of tough questions created by industry thought leaders to earn your bragging rights and win some cool prizes.
Oct. 26, 2016 12:15 AM EDT Reads: 4,119
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
Oct. 26, 2016 12:00 AM EDT Reads: 1,043
A completely new computing platform is on the horizon. They’re called Microservers by some, ARM Servers by others, and sometimes even ARM-based Servers. No matter what you call them, Microservers will have a huge impact on the data center and on server computing in general. Although few people are familiar with Microservers today, their impact will be felt very soon. This is a new category of computing platform that is available today and is predicted to have triple-digit growth rates for some ...
Oct. 26, 2016 12:00 AM EDT Reads: 34,221
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm ...
Oct. 26, 2016 12:00 AM EDT Reads: 3,861
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
Oct. 26, 2016 12:00 AM EDT Reads: 3,190
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue an...
Oct. 25, 2016 11:45 PM EDT Reads: 2,991
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining sensor...
Oct. 25, 2016 10:45 PM EDT Reads: 991
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will discuss how customers are able to achieve a level of transparency that e...
Oct. 25, 2016 10:15 PM EDT Reads: 985
SYS-CON Events announced today that Cemware will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Use MATLAB functions by just visiting website mathfreeon.com. MATLAB compatible, freely usable, online platform services. As of October 2016, 80,000 users from 180 countries are enjoying our platform service.
Oct. 25, 2016 09:15 PM EDT Reads: 886
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Oct. 25, 2016 08:45 PM EDT Reads: 3,246