|By Business Wire||
|March 10, 2014 02:34 PM EDT||
Advertisers can engage prospective consumers with high-function immersive ad experiences through mobile display units in social media, thanks to a new product line from PointRoll. PointRoll today launched its Social Engager™ suite, which delivers sophisticated, dynamic ad creatives directly within the Facebook News Feed and Twitter stream, reaching consumers where they engage most on the mobile web with creative that is altered dynamically through data feeds.
“PointRoll has long married form and function in boundary-pushing ways,” said 22squared SVP and Director of Earned and Emerging Media Chris Tuff. “Offering interactive and measurable creative within the social feed on Facebook and Twitter is a game-changer. It places social into familiar territory for our clients, as they compare those buys to other digital advertising placements across the web, mobile, and in-stream video using a common set of metrics."
Advertisers using PointRoll’s Social Engager can tailor their paid placements with dynamically varied and optimized images, animation, video and interactive calls to action in the feeds that command the attention of their most desired customers. Social Engager is a cornerstone of PointRoll’s top-down corporate re-launch, kicking off today at SXSW with a bar-side chat devoted to the importance of ad creative.
“The advertising community has always lived by the phrase ‘get the right message to the right person at the right time,’” said PointRoll CEO Mario Diez. “Yet the recent focus on audience and targeting — right person and right time — has caused some in the industry to forget the crucial roll that the creative execution or message plays in the success of any advertisement. At PointRoll, we love data, but we live for the right message. Today we are proud to declare that creativity is not a commodity!”
“What if” Realized Daily
Underscoring its commitment to creativity, the PointRoll re-launch boasts a new logo, new primary positioning and messaging, a new website, a new showcase of multi-screen creative examples, new sales material, a focused b-to-b campaign, a national thought-leadership program and a top-to-top sponsorship program.
The Social Engager Suite incorporates rich media features like multiple videos, gaming, polling, dynamic data integration, optimization and branded social media applications, highlighting several of the key components of the new PointRoll. Central to the company’s new positioning is its ability to deliver highly relevant creative messaging by leveraging first, second and third-party dynamic data, which can include geo-location, weather, local product and store information.
Known as the first rich media provider, PointRoll’s current digital ad innovation offering manifests in three key ways:
- High impact data-driven creative, from DCO, to multi-party sourced.
- Deeply relevant and responsive multi-screen, multi-environment, multi-mode digital ads.
- Broadly informed and insightful creative and strategic consultative services supported by more years of experience with more major brands than anyone else in ad tech.
Further underscoring the company’s emphasis on creativity is PointRoll’s new tagline: “What if, realized daily.”
PointRoll will celebrate its “creativity is not a commodity” mission with a bar-side chat hosted by Luke Sullivan, author of “Hey Whipple, Squeeze This!” here at the SXSW Interactive Conference on Monday, March 10. The daylong event, held at Maggie Mae’s on 6th Street in Austin, will focus on the role of creativity in the new digital ad economy. For more information and to RSVP, click here.
Today’s creative conversation kicks off PointRoll’s upcoming slate of Big Creative summits, which will bring together leading creative and advertising visionaries for open conversations and educational opportunities in cities across the country throughout the year. For more information, visit www.PointRoll.com.
PointRoll’s new dedication and messaging come at a pivotal time, as the company increased its workforce by 20 percent in 2013 and plans to grow another 20 percent this year. More advertisers are turning to PointRoll as well, with 1,000 new advertisers in 2013 and a 15 percent growth in campaign volume.
Portions of this story were first reported in MediaPost.
Since 2001, PointRoll, a Gannett Company (NYSE: GCI), has transformed the way advertisers, agencies and publishers create, manage and deliver the most effective digital advertising. Today, PointRoll provides advertising innovations across the many screens of video, mobile, desktop and social while offering a unique strategic creative perspective. With core technology in both multi-screen delivery and data driven creative and an industry leading dynamic creative optimization (DCO) offering, PointRoll enables advertisers to effectively connect and convert consumers through highly engaging and relevant ad experiences. For more information, visit http://www.pointroll.com or follow us @pointroll.
Enterprise networks are complex. Moreover, they were designed and deployed to meet a specific set of business requirements at a specific point in time. But, the adoption of cloud services, new business applications and intensifying security policies, among other factors, require IT organizations to continuously deploy configuration changes. Therefore, enterprises are looking for better ways to automate the management of their networks while still leveraging existing capabilities, optimizing perf...
Jan. 23, 2017 04:00 AM EST Reads: 3,940
The pace of innovation, vendor lock-in, production sustainability, cost-effectiveness, and managing risk… In his session at 18th Cloud Expo, Dan Choquette, Founder of RackN, discussed how CIOs are challenged finding the balance of finding the right tools, technology and operational model that serves the business the best. He also discussed how clouds, open source software and infrastructure solutions have benefits but also drawbacks and how workload and operational portability between vendors an...
Jan. 23, 2017 03:30 AM EST Reads: 5,106
Adding public cloud resources to an existing application can be a daunting process. The tools that you currently use to manage the software and hardware outside the cloud aren’t always the best tools to efficiently grow into the cloud. All of the major configuration management tools have cloud orchestration plugins that can be leveraged, but there are also cloud-native tools that can dramatically improve the efficiency of managing your application lifecycle. In his session at 18th Cloud Expo, ...
Jan. 23, 2017 03:00 AM EST Reads: 6,170
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
Jan. 23, 2017 03:00 AM EST Reads: 1,008
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling developers to roll out their own database infrastructure in minutes with minimal management overhead. However, this same amount of flexibility also comes with the challenges of picking the right tool, on the right ...
Jan. 23, 2017 02:45 AM EST Reads: 5,415
"Tintri was started in 2008 with the express purpose of building a storage appliance that is ideal for virtualized environments. We support a lot of different hypervisor platforms from VMware to OpenStack to Hyper-V," explained Dan Florea, Director of Product Management at Tintri, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jan. 23, 2017 02:30 AM EST Reads: 5,008
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at Dell EMC, introduced a methodology for capturing, enriching and sharing data (and analytics) across the organization...
Jan. 23, 2017 02:30 AM EST Reads: 3,372
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, discussed how leveraging the Industrial Internet and...
Jan. 23, 2017 02:00 AM EST Reads: 6,643
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at 20th Cloud Expo, Ed Featherston, director/senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Jan. 23, 2017 01:45 AM EST Reads: 2,760
The speed of software changes in growing and large scale rapid-paced DevOps environments presents a challenge for continuous testing. Many organizations struggle to get this right. Practices that work for small scale continuous testing may not be sufficient as the requirements grow. In his session at DevOps Summit, Marc Hornbeek, Sr. Solutions Architect of DevOps continuous test solutions at Spirent Communications, explained the best practices of continuous testing at high scale, which is rele...
Jan. 23, 2017 12:45 AM EST Reads: 4,650
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and Containers together help companies to achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of D...
Jan. 23, 2017 12:15 AM EST Reads: 5,147
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Jan. 23, 2017 12:00 AM EST Reads: 5,882
Due of the rise of Hadoop, many enterprises are now deploying their first small clusters of 10 to 20 servers. At this small scale, the complexity of operating the cluster looks and feels like general data center servers. It is not until the clusters scale, as they inevitably do, when the pain caused by the exponential complexity becomes apparent. We've seen this problem occur time and time again. In his session at Big Data Expo, Greg Bruno, Vice President of Engineering and co-founder of StackIQ...
Jan. 22, 2017 11:45 PM EST Reads: 7,925
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
Jan. 22, 2017 11:00 PM EST Reads: 1,036
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
Jan. 22, 2017 11:00 PM EST Reads: 4,570