|By PR Newswire||
|March 10, 2014 03:18 PM EDT||
AUSTIN, Texas, March 10, 2014 /PRNewswire/ -- SXSW Interactive 2014 –EchoUser, the Any Experience design firm, will debut at SXSW Interactive 2014 a new design framework, called the CAPTivate Framework, to help interaction designers and developers incorporate the most important medium for their users, time. Current design tools — journey maps and flow models — fail to represent how people engage in scenarios repeatedly over time. As a result, many companies don't take a user-centered design approach to engagement, which can lead them to interrupt users at inopportune times or miss opportunities to engage users at more opportune times. EchoUser knows that interaction designers have the power and responsibility to redesign how people spend their time, and with the CAPTivate Framework, they finally have the tool to do so.
EchoUser will discuss the new CAPTivate Framework during its SXSW Interactive session, titled "Time: The Invisible Design Medium," presented by Boaz Gurdin, experience researcher at EchoUser.
"At EchoUser, our mission is to create compelling user experiences. We believe everything can and should be designed, including time," said Mick McGee, president and co-founder of EchoUser. "The framework that Boaz developed for accounting for time within user experiences is a great progression of our all-encompassing way of thinking about design."
I sat down with Boaz to discuss the CAPTivate Framework and why time as a medium is so important.
Q: Why is 'time' such an important medium for designers to master?
Boaz: The technology being produced today is having a huge effect on how we spend our time. We spend more time on iPhones and BlackBerries than with our family. We're addicted to Facebook, leaving us less productive during the day, which leads us to taking work home. There is information overload, which often negatively influences our focus. Applications such as Twitter and Facebook, whose business model is advertising, have figured out engagement and have researched the best ways to maximize time on each site. Unfortunately, productivity applications haven't caught up. As interaction designers, we're always thinking about how we can better understand the goals of users and the best approach to reach them. But to date we haven't had a great way of achieving that for the aspect of time.
Q: In a nutshell, what is the CAPTivate Framework?
Boaz: CAPTivate is a design framework to increase specific engagements that takes into account context, activities, plans and triggers. Thinking about all these aspects for target users allows interaction designers to more effectively design for their time.
Q: How can the CAPTivate Framework help designers change the way they think about time?
When most of us think about time, we imagine a calendar. I should know, I spent three and a half years designing the Hotmail Calendar. For longer-term projects that go beyond the typical day or week or month views, some people imagine a Gantt chart, that timeline view that project managers use to map out activities over months and years. But what these existing calendar and timeline views can't take into account are the random interruptions that actually take time away from getting work done.
Because we can't predict exactly when interruptions will happen, we'll never get to point where we can determine how our users spend every moment of their lives — so designing what users will do on a given Sunday at 3:02 PM is a futile exercise. But by increasing or decreasing the frequency that users engage in specific activities in the specific contexts, we can pretty effectively design how people spend their time. My hope is that by getting better at designing how people spend their time, we can maximize the goals of both users and businesses
Additional details on how designers can use the CAPTivate Framework are available on the EchoUser blog.
Boaz will explore the new CAPTivate Framework in the session, titled: "The Invisible Design Medium," taking place Tuesday, March 11 at 12:30 PM CDT at the Four Seasons in the San Jacinto Ballroom. More information about the session is available here.
EchoUser is the Any Experience design firm. EchoUser blends research, design and testing in an end-to-end UX solution that helps our diverse clientele deliver the ideal product and service experience. Based in San Francisco, our clients include Cisco, Google, NetApp, Oracle, Salesforce.com, Threadflip and the Bay Area Rapid Transit (BART). For more information, visit www.echouser.com.
Bateman Group for EchoUser
Red Hat is investing in Tesora, the number one contributor to OpenStack Trove Database as a Service (DBaaS) also ranked among the top 20 companies contributing to OpenStack overall. Tesora, the company bringing OpenStack Trove Database as a Service (DBaaS) to the enterprise, has announced that Red Hat and others have invested in the company as a part of Tesora's latest funding round. The funding agreement expands on the ongoing collaboration between Tesora and Red Hat, which dates back to Febr...
Sep. 1, 2015 04:30 PM EDT Reads: 387
SYS-CON Events announced today that DataClear Inc. will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The DataClear ‘BlackBox’ is the only solution that moves your PC, browsing and data out of the United States and away from prying (and spying) eyes. Its solution automatically builds you a clean, on-demand, virus free, new virtual cloud based PC outside of the United States, and wipes it clean...
Sep. 1, 2015 04:15 PM EDT Reads: 431
WSM International, the pioneer and leader in server migration services, has announced an agreement with WHOA.com, a leader in providing secure public, private and hybrid cloud computing services. Under terms of the agreement, WSM will provide migration services to WHOA.com customers to relocate some or all of their applications, digital assets, and other computing workloads to WHOA.com enterprise-class, secure cloud infrastructure. The migration services include detailed evaluation and planning...
Sep. 1, 2015 04:00 PM EDT Reads: 196
Cloud and datacenter migration innovator AppZero has joined the Microsoft Enterprise Cloud Alliance Program. AppZero is a fast, flexible way to move Windows Server applications from any source machine – physical or virtual – to any destination server, in any cloud or datacenter, using its patented container technology. AppZero’s container is also called a Virtual Application Appliance (VAA). To facilitate Microsoft Azure onboarding, AppZero has two purpose-built offerings: AppZero SP for Azure,...
Sep. 1, 2015 04:00 PM EDT Reads: 205
SYS-CON Events announced today that IceWarp will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IceWarp, the leader of cloud and on-premise messaging, delivers secured email, chat, documents, conferencing and collaboration to today's mobile workforce, all in one unified interface
Sep. 1, 2015 03:00 PM EDT Reads: 439
SYS-CON Events announced today that G2G3 will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based on a collective appreciation for user experience, design, and technology, G2G3 is uniquely qualified and motivated to redefine how organizations and people engage in an increasingly digital world.
Sep. 1, 2015 03:00 PM EDT Reads: 508
In 2014, the market witnessed a massive migration to the cloud as enterprises finally overcame their fears of the cloud’s viability, security, etc. Over the past 18 months, AWS, Google and Microsoft have waged an ongoing battle through a wave of price cuts and new features. For IT executives, sorting through all the noise to make the best cloud investment decisions has become daunting. Enterprises can and are moving away from a "one size fits all" cloud approach. The new competitive field has ...
Sep. 1, 2015 02:45 PM EDT
In his session at @ThingsExpo, Lee Williams, a producer of the first smartphones and tablets, will talk about how he is now applying his experience in mobile technology to the design and development of the next generation of Environmental and Sustainability Services at ETwater. He will explain how M2M controllers work through wirelessly connected remote controls; and specifically delve into a retrofit option that reverse-engineers control codes of existing conventional controller systems so the...
Sep. 1, 2015 02:45 PM EDT Reads: 136
Everyone talks about continuous integration and continuous delivery but those are just two ends of the pipeline. In the middle of DevOps is continuous testing (CT), and many organizations are struggling to implement continuous testing effectively. After all, without continuous testing there is no delivery. And Lab-As-A-Service (LaaS) enhances the CT with dynamic on-demand self-serve test topologies. CT together with LAAS make a powerful combination that perfectly serves complex software developm...
Sep. 1, 2015 02:30 PM EDT Reads: 210
The Internet of Things is in the early stages of mainstream deployment but it promises to unlock value and rapidly transform how organizations manage, operationalize, and monetize their assets. IoT is a complex structure of hardware, sensors, applications, analytics and devices that need to be able to communicate geographically and across all functions. Once the data is collected from numerous endpoints, the challenge then becomes converting it into actionable insight.
Sep. 1, 2015 01:00 PM EDT
With the proliferation of connected devices underpinning new Internet of Things systems, Brandon Schulz, Director of Luxoft IoT – Retail, will be looking at the transformation of the retail customer experience in brick and mortar stores in his session at @ThingsExpo. Questions he will address include: Will beacons drop to the wayside like QR codes, or be a proximity-based profit driver? How will the customer experience change in stores of all types when everything can be instrumented and a...
Sep. 1, 2015 12:45 PM EDT Reads: 476
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Sep. 1, 2015 12:30 PM EDT Reads: 911
This Enterprise Strategy Group lab validation report of the NEC Express5800/R320 server with Intel® Xeon® processor presents the benefits of 99.999% uptime NEC fault-tolerant servers that lower overall virtualized server total cost of ownership. This report also includes survey data on the significant costs associated with system outages impacting enterprise and web applications. Click Here to Download Report Now!
Sep. 1, 2015 12:30 PM EDT Reads: 258
Enterprises can achieve rigorous IT security as well as improved DevOps practices and Cloud economics by taking a new, cloud-native approach to application delivery. Because the attack surface for cloud applications is dramatically different than for highly controlled data centers, a disciplined and multi-layered approach that spans all of your processes, staff, vendors and technologies is required. This may sound expensive and time consuming to achieve as you plan how to move selected applicati...
Sep. 1, 2015 12:30 PM EDT
Consumer IoT applications provide data about the user that just doesn’t exist in traditional PC or mobile web applications. This rich data, or “context,” enables the highly personalized consumer experiences that characterize many consumer IoT apps. This same data is also providing brands with unprecedented insight into how their connected products are being used, while, at the same time, powering highly targeted engagement and marketing opportunities. In his session at @ThingsExpo, Nathan Trel...
Sep. 1, 2015 12:15 PM EDT Reads: 249