Welcome!

News Feed Item

EchoUser Debuts Pioneering Design Framework at SXSW

New Process Brings User-Centered Design to Engagement Optimization

AUSTIN, Texas, March 10, 2014 /PRNewswire/ -- SXSW Interactive 2014 –EchoUser, the Any Experience design firm, will debut at SXSW Interactive 2014 a new design framework, called the CAPTivate Framework, to help interaction designers and developers incorporate the most important medium for their users, time. Current design tools — journey maps and flow models — fail to represent how people engage in scenarios repeatedly over time. As a result, many companies don't take a user-centered design approach to engagement, which can lead them to interrupt users at inopportune times or miss opportunities to engage users at more opportune times. EchoUser knows that interaction designers have the power and responsibility to redesign how people spend their time, and with the CAPTivate Framework, they finally have the tool to do so.

EchoUser will discuss the new CAPTivate Framework during its SXSW Interactive session, titled "Time: The Invisible Design Medium," presented by Boaz Gurdin, experience researcher at EchoUser.

"At EchoUser, our mission is to create compelling user experiences. We believe everything can and should be designed, including time," said Mick McGee, president and co-founder of EchoUser. "The framework that Boaz developed for accounting for time within user experiences is a great progression of our all-encompassing way of thinking about design."

I sat down with Boaz to discuss the CAPTivate Framework and why time as a medium is so important.

Q: Why is 'time' such an important medium for designers to master?

Boaz: The technology being produced today is having a huge effect on how we spend our time. We spend more time on iPhones and BlackBerries than with our family. We're addicted to Facebook, leaving us less productive during the day, which leads us to taking work home. There is information overload, which often negatively influences our focus. Applications such as Twitter and Facebook, whose business model is advertising, have figured out engagement and have researched the best ways to maximize time on each site. Unfortunately, productivity applications haven't caught up. As interaction designers, we're always thinking about how we can better understand the goals of users and the best approach to reach them. But to date we haven't had a great way of achieving that for the aspect of time.

Q: In a nutshell, what is the CAPTivate Framework?

Boaz: CAPTivate is a design framework to increase specific engagements that takes into account context, activities, plans and triggers. Thinking about all these aspects for target users allows interaction designers to more effectively design for their time.

Q: How can the CAPTivate Framework help designers change the way they think about time?

When most of us think about time, we imagine a calendar. I should know, I spent three and a half years designing the Hotmail Calendar. For longer-term projects that go beyond the typical day or week or month views, some people imagine a Gantt chart, that timeline view that project managers use to map out activities over months and years. But what these existing calendar and timeline views can't take into account are the random interruptions that actually take time away from getting work done.

Because we can't predict exactly when interruptions will happen, we'll never get to point where we can determine how our users spend every moment of their lives — so designing what users will do on a given Sunday at 3:02 PM is a futile exercise. But by increasing or decreasing the frequency that users engage in specific activities in the specific contexts, we can pretty effectively design how people spend their time. My hope is that by getting better at designing how people spend their time, we can maximize the goals of both users and businesses

Additional details on how designers can use the CAPTivate Framework are available on the EchoUser blog.

Session Details
Boaz will explore the new CAPTivate Framework in the session, titled: "The Invisible Design Medium," taking place Tuesday, March 11 at 12:30 PM CDT at the Four Seasons in the San Jacinto Ballroom. More information about the session is available here.

About EchoUser
EchoUser is the Any Experience design firm. EchoUser blends research, design and testing in an end-to-end UX solution that helps our diverse clientele deliver the ideal product and service experience. Based in San Francisco, our clients include Cisco, Google, NetApp, Oracle, Salesforce.com, Threadflip and the Bay Area Rapid Transit (BART). For more information, visit www.echouser.com.

Media Contact:
Elissa Davis
Bateman Group for EchoUser
718-355-8722
[email protected]

SOURCE EchoUser

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
"The Striim platform is a full end-to-end streaming integration and analytics platform that is middleware that covers a lot of different use cases," explained Steve Wilkes, Founder and CTO at Striim, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution and join Akvelon expert and IoT industry leader, Sergey Grebnov, in his session at @ThingsExpo, for an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, will examine the regulations and provide insight on how it affects technology, challenges the established rules and will usher in new levels of diligence...
SYS-CON Events announced today that Calligo, an innovative cloud service provider offering mid-sized companies the highest levels of data privacy and security, has been named "Bronze Sponsor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Calligo offers unparalleled application performance guarantees, commercial flexibility and a personalised support service from its globally located cloud plat...
SYS-CON Events announced today that Calligo has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Calligo is an innovative cloud service provider offering mid-sized companies the highest levels of data privacy. Calligo offers unparalleled application performance guarantees, commercial flexibility and a personalized support service from its globally located cloud platfor...
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, discussed the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information.
FinTechs use the cloud to operate at the speed and scale of digital financial activity, but are often hindered by the complexity of managing security and compliance in the cloud. In his session at 20th Cloud Expo, Sesh Murthy, co-founder and CTO of Cloud Raxak, showed how proactive and automated cloud security enables FinTechs to leverage the cloud to achieve their business goals. Through business-driven cloud security, FinTechs can speed time-to-market, diminish risk and costs, maintain continu...
SYS-CON Events announced today that SkyScale will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SkyScale is a world-class provider of cloud-based, ultra-fast multi-GPU hardware platforms for lease to customers desiring the fastest performance available as a service anywhere in the world. SkyScale builds, configures, and manages dedicated systems strategically located in maximum-securit...
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Me...
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
"With Digital Experience Monitoring what used to be a simple visit to a web page has exploded into app on phones, data from social media feeds, competitive benchmarking - these are all components that are only available because of some type of digital asset," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"Outscale was founded in 2010, is based in France, is a strategic partner to Dassault Systémes and has done quite a bit of work with divisions of Dassault," explained Jackie Funk, Digital Marketing exec at Outscale, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We were founded in 2003 and the way we were founded was about good backup and good disaster recovery for our clients, and for the last 20 years we've been pretty consistent with that," noted Marc Malafronte, Territory Manager at StorageCraft, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.