|By PR Newswire||
|March 10, 2014 03:18 PM EDT||
AUSTIN, Texas, March 10, 2014 /PRNewswire/ -- SXSW Interactive 2014 –EchoUser, the Any Experience design firm, will debut at SXSW Interactive 2014 a new design framework, called the CAPTivate Framework, to help interaction designers and developers incorporate the most important medium for their users, time. Current design tools — journey maps and flow models — fail to represent how people engage in scenarios repeatedly over time. As a result, many companies don't take a user-centered design approach to engagement, which can lead them to interrupt users at inopportune times or miss opportunities to engage users at more opportune times. EchoUser knows that interaction designers have the power and responsibility to redesign how people spend their time, and with the CAPTivate Framework, they finally have the tool to do so.
EchoUser will discuss the new CAPTivate Framework during its SXSW Interactive session, titled "Time: The Invisible Design Medium," presented by Boaz Gurdin, experience researcher at EchoUser.
"At EchoUser, our mission is to create compelling user experiences. We believe everything can and should be designed, including time," said Mick McGee, president and co-founder of EchoUser. "The framework that Boaz developed for accounting for time within user experiences is a great progression of our all-encompassing way of thinking about design."
I sat down with Boaz to discuss the CAPTivate Framework and why time as a medium is so important.
Q: Why is 'time' such an important medium for designers to master?
Boaz: The technology being produced today is having a huge effect on how we spend our time. We spend more time on iPhones and BlackBerries than with our family. We're addicted to Facebook, leaving us less productive during the day, which leads us to taking work home. There is information overload, which often negatively influences our focus. Applications such as Twitter and Facebook, whose business model is advertising, have figured out engagement and have researched the best ways to maximize time on each site. Unfortunately, productivity applications haven't caught up. As interaction designers, we're always thinking about how we can better understand the goals of users and the best approach to reach them. But to date we haven't had a great way of achieving that for the aspect of time.
Q: In a nutshell, what is the CAPTivate Framework?
Boaz: CAPTivate is a design framework to increase specific engagements that takes into account context, activities, plans and triggers. Thinking about all these aspects for target users allows interaction designers to more effectively design for their time.
Q: How can the CAPTivate Framework help designers change the way they think about time?
When most of us think about time, we imagine a calendar. I should know, I spent three and a half years designing the Hotmail Calendar. For longer-term projects that go beyond the typical day or week or month views, some people imagine a Gantt chart, that timeline view that project managers use to map out activities over months and years. But what these existing calendar and timeline views can't take into account are the random interruptions that actually take time away from getting work done.
Because we can't predict exactly when interruptions will happen, we'll never get to point where we can determine how our users spend every moment of their lives — so designing what users will do on a given Sunday at 3:02 PM is a futile exercise. But by increasing or decreasing the frequency that users engage in specific activities in the specific contexts, we can pretty effectively design how people spend their time. My hope is that by getting better at designing how people spend their time, we can maximize the goals of both users and businesses
Additional details on how designers can use the CAPTivate Framework are available on the EchoUser blog.
Boaz will explore the new CAPTivate Framework in the session, titled: "The Invisible Design Medium," taking place Tuesday, March 11 at 12:30 PM CDT at the Four Seasons in the San Jacinto Ballroom. More information about the session is available here.
EchoUser is the Any Experience design firm. EchoUser blends research, design and testing in an end-to-end UX solution that helps our diverse clientele deliver the ideal product and service experience. Based in San Francisco, our clients include Cisco, Google, NetApp, Oracle, Salesforce.com, Threadflip and the Bay Area Rapid Transit (BART). For more information, visit www.echouser.com.
Bateman Group for EchoUser
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Aug. 29, 2016 01:45 AM EDT Reads: 2,158
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Aug. 29, 2016 01:15 AM EDT Reads: 2,992
With over 720 million Internet users and 40–50% CAGR, the Chinese Cloud Computing market has been booming. When talking about cloud computing, what are the Chinese users of cloud thinking about? What is the most powerful force that can push them to make the buying decision? How to tap into them? In his session at 18th Cloud Expo, Yu Hao, CEO and co-founder of SpeedyCloud, answered these questions and discussed the results of SpeedyCloud’s survey.
Aug. 29, 2016 01:00 AM EDT Reads: 2,201
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Aug. 29, 2016 12:00 AM EDT Reads: 1,866
Actian Corporation has announced the latest version of the Actian Vector in Hadoop (VectorH) database, generally available at the end of July. VectorH is based on the same query engine that powers Actian Vector, which recently doubled the TPC-H benchmark record for non-clustered systems at the 3000GB scale factor (see tpc.org/3323). The ability to easily ingest information from different data sources and rapidly develop queries to make better business decisions is becoming increasingly importan...
Aug. 28, 2016 11:15 PM EDT Reads: 2,129
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Aug. 28, 2016 10:30 PM EDT Reads: 4,044
Qosmos has announced new milestones in the detection of encrypted traffic and in protocol signature coverage. Qosmos latest software can accurately classify traffic encrypted with SSL/TLS (e.g., Google, Facebook, WhatsApp), P2P traffic (e.g., BitTorrent, MuTorrent, Vuze), and Skype, while preserving the privacy of communication content. These new classification techniques mean that traffic optimization, policy enforcement, and user experience are largely unaffected by encryption. In respect wit...
Aug. 28, 2016 08:30 PM EDT Reads: 1,831
Deploying applications in hybrid cloud environments is hard work. Your team spends most of the time maintaining your infrastructure, configuring dev/test and production environments, and deploying applications across environments – which can be both time consuming and error prone. But what if you could automate provisioning and deployment to deliver error free environments faster? What could you do with your free time?
Aug. 28, 2016 08:15 PM EDT Reads: 1,947
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
Aug. 28, 2016 07:30 PM EDT Reads: 706
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
Aug. 28, 2016 06:30 PM EDT Reads: 1,618
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Aug. 28, 2016 06:00 PM EDT Reads: 1,938
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
Aug. 28, 2016 05:30 PM EDT Reads: 778
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
Aug. 28, 2016 03:15 PM EDT Reads: 3,511
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Aug. 28, 2016 03:00 PM EDT Reads: 756
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Aug. 28, 2016 01:45 PM EDT Reads: 3,674