|By PR Newswire||
|March 10, 2014 03:18 PM EDT||
AUSTIN, Texas, March 10, 2014 /PRNewswire/ -- SXSW Interactive 2014 –EchoUser, the Any Experience design firm, will debut at SXSW Interactive 2014 a new design framework, called the CAPTivate Framework, to help interaction designers and developers incorporate the most important medium for their users, time. Current design tools — journey maps and flow models — fail to represent how people engage in scenarios repeatedly over time. As a result, many companies don't take a user-centered design approach to engagement, which can lead them to interrupt users at inopportune times or miss opportunities to engage users at more opportune times. EchoUser knows that interaction designers have the power and responsibility to redesign how people spend their time, and with the CAPTivate Framework, they finally have the tool to do so.
EchoUser will discuss the new CAPTivate Framework during its SXSW Interactive session, titled "Time: The Invisible Design Medium," presented by Boaz Gurdin, experience researcher at EchoUser.
"At EchoUser, our mission is to create compelling user experiences. We believe everything can and should be designed, including time," said Mick McGee, president and co-founder of EchoUser. "The framework that Boaz developed for accounting for time within user experiences is a great progression of our all-encompassing way of thinking about design."
I sat down with Boaz to discuss the CAPTivate Framework and why time as a medium is so important.
Q: Why is 'time' such an important medium for designers to master?
Boaz: The technology being produced today is having a huge effect on how we spend our time. We spend more time on iPhones and BlackBerries than with our family. We're addicted to Facebook, leaving us less productive during the day, which leads us to taking work home. There is information overload, which often negatively influences our focus. Applications such as Twitter and Facebook, whose business model is advertising, have figured out engagement and have researched the best ways to maximize time on each site. Unfortunately, productivity applications haven't caught up. As interaction designers, we're always thinking about how we can better understand the goals of users and the best approach to reach them. But to date we haven't had a great way of achieving that for the aspect of time.
Q: In a nutshell, what is the CAPTivate Framework?
Boaz: CAPTivate is a design framework to increase specific engagements that takes into account context, activities, plans and triggers. Thinking about all these aspects for target users allows interaction designers to more effectively design for their time.
Q: How can the CAPTivate Framework help designers change the way they think about time?
When most of us think about time, we imagine a calendar. I should know, I spent three and a half years designing the Hotmail Calendar. For longer-term projects that go beyond the typical day or week or month views, some people imagine a Gantt chart, that timeline view that project managers use to map out activities over months and years. But what these existing calendar and timeline views can't take into account are the random interruptions that actually take time away from getting work done.
Because we can't predict exactly when interruptions will happen, we'll never get to point where we can determine how our users spend every moment of their lives — so designing what users will do on a given Sunday at 3:02 PM is a futile exercise. But by increasing or decreasing the frequency that users engage in specific activities in the specific contexts, we can pretty effectively design how people spend their time. My hope is that by getting better at designing how people spend their time, we can maximize the goals of both users and businesses
Additional details on how designers can use the CAPTivate Framework are available on the EchoUser blog.
Boaz will explore the new CAPTivate Framework in the session, titled: "The Invisible Design Medium," taking place Tuesday, March 11 at 12:30 PM CDT at the Four Seasons in the San Jacinto Ballroom. More information about the session is available here.
EchoUser is the Any Experience design firm. EchoUser blends research, design and testing in an end-to-end UX solution that helps our diverse clientele deliver the ideal product and service experience. Based in San Francisco, our clients include Cisco, Google, NetApp, Oracle, Salesforce.com, Threadflip and the Bay Area Rapid Transit (BART). For more information, visit www.echouser.com.
Bateman Group for EchoUser
The age of Digital Disruption is evolving into the next era – Digital Cohesion, an age in which applications securely self-assemble and deliver predictive services that continuously adapt to user behavior. Information from devices, sensors and applications around us will drive services seamlessly across mobile and fixed devices/infrastructure. This evolution is happening now in software defined services and secure networking. Four key drivers – Performance, Economics, Interoperability and Trust ...
Apr. 26, 2017 03:45 AM EDT Reads: 468
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at Dell EMC, introduced a methodology for capturing, enriching and sharing data (and analytics) across the organization...
Apr. 26, 2017 03:15 AM EDT Reads: 6,597
Developers want to create better apps faster. Static clouds are giving way to scalable systems, with dynamic resource allocation and application monitoring. You won't hear that chant from users on any picket line, but helping developers to create better apps faster is the mission of Lee Atchison, principal cloud architect and advocate at New Relic Inc., based in San Francisco. His singular job is to understand and drive the industry in the areas of cloud architecture, microservices, scalability ...
Apr. 26, 2017 03:00 AM EDT Reads: 3,449
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
Apr. 26, 2017 02:45 AM EDT Reads: 1,003
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
Apr. 26, 2017 02:30 AM EDT Reads: 1,445
Everyone wants to use containers, but monitoring containers is hard. New ephemeral architecture introduces new challenges in how monitoring tools need to monitor and visualize containers, so your team can make sense of everything. In his session at @DevOpsSummit, David Gildeh, co-founder and CEO of Outlyer, will go through the challenges and show there is light at the end of the tunnel if you use the right tools and understand what you need to be monitoring to successfully use containers in your...
Apr. 26, 2017 01:45 AM EDT Reads: 1,972
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
Apr. 26, 2017 01:45 AM EDT Reads: 1,315
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists will examine how DevOps helps to meet th...
Apr. 26, 2017 12:45 AM EDT Reads: 1,312
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
Apr. 26, 2017 12:45 AM EDT Reads: 1,004
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.
Apr. 26, 2017 12:00 AM EDT Reads: 632
Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the USA and Europe, we work with a variety of customers from emerging startups to Fortune 1000 companies.
Apr. 25, 2017 11:15 PM EDT Reads: 2,314
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
Apr. 25, 2017 11:00 PM EDT Reads: 2,342
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
Apr. 25, 2017 11:00 PM EDT Reads: 2,186
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
Apr. 25, 2017 10:30 PM EDT Reads: 675
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Apr. 25, 2017 10:30 PM EDT Reads: 7,141