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Smedvig Capital Leads £5m Investment in Ed Bussey's Quill

LONDON, March 11, 2014 /PRNewswire/ --

Global content creators Quill announce the closure of an oversubscribed £5m (US $8.5m) investment round, led by London based investment house Smedvig Capital.

The investment will allow Quill, which provides businesses with bespoke content on any topic, in any format and any language, to consolidate its position as the UK's content marketing leader and to advance the roll-out of its proprietary SaaS Platform. The platform manages a unique and rapidly expanding global network of over 2,000 specialist content creators, who span 17 countries.

With more than 25 per cent of Quill's revenues already generated from overseas markets, the funding will further accelerate the company's international growth ambitions, as it expands its service presence into China, Germany and the US.

Quill seeks to help businesses better reach, acquire and retain their customers through bespoke digital content. The company sees content - whether in the form of words, images, graphics or video - becoming a more cost-effective alternative to traditional paid-for advertising.

The development of the Quill Platform, which monitors the quality of all content produced, uniquely enables Quill to deliver multi-language content of consistent quality, efficiently and at scale.

Quill's current clients include major advertising groups WPP, Aegis and Publicis; and brands including Shop Direct Group and 888.com.

Ed Bussey, founder of Quill, comments:

"We are delighted to have the backing of Smedvig. Their investment represents a significant vote of confidence in Quill's business model as well as the wider and fast emerging opportunity in content marketing.

Our vision has always been to build the first genuinely agile global content creation capability, and Smedvig's backing positions us uniquely to emerge as a global leader in that space."

Jordan Mayo, a Managing Director at Smedvig Capital comments:

"We have been impressed by the exceptional quality of content created by Quill's in house editorial team and global writer network, and the flexibility and scalability that Quill's technology platform offers its clients in delivering this content globally. Ed leads a strong and highly experienced team and as an active media and technology investor we look forward to working closely with them during this next phase of growth."

For further information please visit http://www.quillcontent.com

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