|By Xenia von Wedel||
|March 13, 2014 01:59 PM EDT||
Thanks for taking the time to answer my questions. Please tell us, what is AUCONET all about and what do you do?
Frank Winter: Thank you for speaking with me and allowing me to share some information about Auconet. Auconet is the next-generation IT Operations Management company delivering the global-enterprise-grade Business Infrastructure Control Solution - BICS. BICS is well suited for global enterprises with large complex heterogeneous networks. Further, BICS is the only next-generation solution that can secure, control, and manage business infrastructure on a massive scale.
Tell us what's new at AUCONET?
Winter: We ... just opened our Silicon Valley offices and are significantly expanding our US team and market presence. We are showcasing the Auconet Business Infrastructure Control Solution (BICS) platform.
BICS continuously discovers, secures, manages, and centrally controls every network device, port, and endpoint, in complex, heterogeneous IT infrastructures, each with hundreds of thousands of endpoints. Auconet BICS enables global enterprises to seamlessly and efficiently solve today's BYOD and tomorrow's ‘Internet of Everything' challenges.
I would say the biggest challenge, and opportunity, is expanding awareness of Auconet BICS and its benefits in the US and Global market.
Who is your target audience and how do you intend to reach them?
Winter: We are proud to work with the Global 1000 and have over 100 customers in transportation and logistics, finance, industrial, retail, manufacturing and utilities sectors. Auconet BICS is designed for the enterprise and proven by long-term installations. We are trusted by top-tier Global firms, including BASF, Siemens, and Deutsche Bahn.
Our customer relationships are particularly strong in Europe, but Auconet is not yet as well known in the North American market. Raising awareness, with CIOs and IT professionals, of the immediate impact and value BICS has to offer, is our primary challenge and opportunity.
Building on our success, and to address this challenge and opportunity, we recently moved our headquarters to the Silicon Valley. Further, we continue to expand our management team and staff with highly experienced US-based sales, marketing, partnerships and support personnel. Auconet is committed to the US-market and we are actively expanding our partnerships and sales relationships.
I'd be curious to hear any general thoughts you have on market trends...
Winter: Networks are becoming increasingly complex and heterogeneous, CIOs and enterprise IT organization face increasingly complex challenges:
o companies merge and acquire new technologies making monolithic networks untenable
o changes in workforce utilization; customer, vendor and internal data use demands continue increase complexity of managing dynamic, responsive, secure network
o requirements are increasing along with need to be responsive and adapt to; market, business, application and use case demands
o BYOD is raising enterprise network security
- Even as next generation technologies and requirements are implemented in the network, ongoing management and protection of legacy and industrial systems become more, not less, important.
o Need for a solution that brings existing devices and networks under control will reduce ongoing management costs of those mission critical assets and protect the larger network from exposure.
- Convergence of Security and ITOM is coming:
o As the industry moves in this direction, having a solution stack that is responsive to both needs and is seamlessly integrated will be a key differentiator.
o Managing business infrastructure and network security from a common platform will be the goal - selecting a solution early that is designed with this reality in mind and an easy migration path will separate the leaders from the pack.
- ITOM systems from the legacy providers are relying on technology from the last century and haven't kept up with the advantages of current technology. Companies built on leading-edge technologies are poised to replace them to master the upcoming challenges of BYOD and the Internet of Everything.
What is the viral aspect of your product?
Winter: BICS is not viral in the sense of a social media app. The BICS platform is the basis of our product offering. We offer BICS as a multi-tenant cloud, on-premises physical or virtual appliance.
Our customers can leverage some, or all, of BICS functionality, based on their needs and use cases. We believe the best approach is a fully integrated solution with the entire BICS platform.
It IS viral in the demand with all Global 1000 companies and large enterprises for new technology to manage, control, and secure all the heterogeneous elements of the coming challenges of the
Internet of Everything.
Winter: We sell directly to Global 1000 enterprises. We are developing a channels program.
Auconet, Inc. provides next generation Business Infrastructure Control solutions for Global 1000-grade IT Operations Management (ITOM). Auconet BICS - Business Infrastructure Control Solution - is a streamlined multi-tenant, cloud or on-premises platform that quickly and seamlessly enables Global 1000 enterprises with real-time visibility, persistent monitoring, and automated, optimized control across all network device vendors' solutions - past, present and future - and connected (wireless or wired) endpoints. BICS easily scales to manage hundreds of thousands of network elements from a single, central console. Auconet is a member of the Trusted Computing Group and is a recognized vendor within the Gartner Magic Quadrant for NAC in 2011, 2012, and 2013. Auconet is headquartered in San Francisco, CA with EU sales, support, and research and development offices in Berlin, Germany. For more information visit: www.auconet.com
What's the business model? How will you make money?
Winter: Our product is sold directly and through partners. We offer flexible enterprise licensing terms and annual maintenance agreements. BICS is also available with an annual subscription.
The Auconet solution is very flexible and supports a broad range of needs within the enterprise. Pricing is determined by how each enterprise chooses to deploy the solution, the size of the network, and amount of inventory being managed. It is very affordable and competitively priced for Global 1000-level software.
Who are your competitors?
Winter: For security - the network hardware vendors - like Cisco and Juniper - but they manage only their own networks products. BICS works with all network devices in heterogeneous environments today, tomorrow and in the future.
Within the IT Operations Management (ITOM) category our competitors are the "Big 4" IBM, CA, HP and BMC (which cover 80% ITOM market) and all provide platforms based on technology from the last century.
How do you differentiate from your competitors?
Winter: If you have a look at the Gartner magic quadrant, you'd think we should compete with these vendors. But we only really compete with the hardware vendors as I mentioned above. The other NAC vendors provide only a tool-based approaches. Our infrastructure approach is much broader and provides a complete ITOM solution with an integrated approach with real-time visibility, persistent monitoring and automated and optimized control for the management of hundreds of thousands of heterogeneous network devices, ports and endpoints, all from a central console and database.
Auconet BICS extends well beyond traditional NAC offerings to provide comprehensive, persistent, network control for all network devices, ports and endpoints. BICS is vendor- and version-agnostic, able to control all devices from all manufacturers, including all legacy devices.
In the ITOM sector, unlike the legacy four vendors which introduced their products in the last century, BICS was originally introduced to the market in 2007 and was built using modern technology to address multi-vendor environments. This streamlined approach reduces IT expense and delivers exceptional TCO.
Tell me about the story of the company's founding?
Winter: I founded Auconet in Berlin, Germany
- In 2005 we started as I saw a critical need in the market for an effective network management solution for servicing business infrastructures. We built BICS to be flexible, vendor and version-agnostic, not what a particular hardware vendor or legacy consulting arm wants to push. Further, as we are not burdened with legacy code or bolt-on acquisitions, we designed and continue to innovate BICS focusing on next generation technologies and solving current and future challenges natively.
- In 2007 we launched our solution which is the basis of BICS.
Where to buy your product?
Are you targeting a first VC round? If yes when and what will you use the funds for? How much money is being sought?
Winter: It does seem this is a common question in Silicon Valley circles. Auconet was and is self funded and bootstrapped. We have grown organically. To date, we have not accepted any venture or outside equity partners.
Market size being pursued:
The IT Operations Management (ITOM) Market is projected to be over $25B by 2017 and the NAC Security market is projected to be $750M by 2015.
Gartner says that Generation 4 ITOM will focus on integrated service delivery suites, which provide true, functional level integration, enabling an integrated suite - similar to how ERP works in the Enterprise. Auconet is already providing this next generation approach.
Is the company profitable?
Winter: As we are privately held we don't disclose this information. However, Auconet has been a profitable company from the start and its revenue continues to grow.
WebRTC converts the entire network into a ubiquitous communications cloud thereby connecting anytime, anywhere through any point. In his session at WebRTC Summit,, Mark Castleman, EIR at Bell Labs and Head of Future X Labs, will discuss how the transformational nature of communications is achieved through the democratizing force of WebRTC. WebRTC is doing for voice what HTML did for web content.
Jul. 6, 2015 08:15 AM EDT Reads: 1,462
To many people, IoT is a buzzword whose value is not understood. Many people think IoT is all about wearables and home automation. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed some incredible game-changing use cases and how they are transforming industries like agriculture, manufacturing, health care, and smart cities. He will discuss cool technologies like smart dust, robotics, smart labels, and much more. Prepare...
Jul. 6, 2015 08:15 AM EDT Reads: 1,709
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading in...
Jul. 6, 2015 08:00 AM EDT Reads: 184
Overgrown applications have given way to modular applications, driven by the need to break larger problems into smaller problems. Similarly large monolithic development processes have been forced to be broken into smaller agile development cycles. Looking at trends in software development, microservices architectures meet the same demands. Additional benefits of microservices architectures are compartmentalization and a limited impact of service failure versus a complete software malfunction. Th...
Jul. 6, 2015 08:00 AM EDT Reads: 1,533
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...
Jul. 6, 2015 07:30 AM EDT Reads: 1,527
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the ...
Jul. 6, 2015 07:15 AM EDT Reads: 1,573
SYS-CON Events announced today that Alert Logic, the leading provider of Security-as-a-Service solutions for the cloud, has been named “Bronze Sponsor” of SYS-CON's 17th International Cloud Expo® and DevOps Summit 2015 Silicon Valley, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Alert Logic provides Security-as-a-Service for on-premises, cloud, and hybrid IT infrastructures, delivering deep security insight and continuous protection for cust...
Jul. 6, 2015 05:30 AM EDT Reads: 2,234
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises ar...
Jul. 6, 2015 05:00 AM EDT Reads: 1,547
While DevOps most critically and famously fosters collaboration, communication, and integration through cultural change, culture is more of an output than an input. In order to actively drive cultural evolution, organizations must make substantial organizational and process changes, and adopt new technologies, to encourage a DevOps culture. Moderated by Andi Mann, panelists discussed how to balance these three pillars of DevOps, where to focus attention (and resources), where organizations migh...
Jul. 6, 2015 03:00 AM EDT Reads: 2,444
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and Containers together help companies to achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of...
Jul. 6, 2015 02:45 AM EDT Reads: 2,763
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than
Jul. 5, 2015 08:00 PM EDT Reads: 1,659
Agile, which started in the development organization, has gradually expanded into other areas downstream - namely IT and Operations. Teams – then teams of teams – have streamlined processes, improved feedback loops and driven a much faster pace into IT departments which have had profound effects on the entire organization. In his session at DevOps Summit, Anders Wallgren, Chief Technology Officer of Electric Cloud, will discuss how DevOps and Continuous Delivery have emerged to help connect dev...
Jul. 5, 2015 07:15 PM EDT Reads: 1,887
SYS-CON Events announced today that Harbinger Systems will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Harbinger Systems is a global company providing software technology services. Since 1990, Harbinger has developed a strong customer base worldwide. Its customers include software product companies ranging from hi-tech start-ups in Silicon Valley to leading product companies in the US a...
Jul. 5, 2015 06:00 PM EDT Reads: 2,242
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
Jul. 5, 2015 06:00 PM EDT Reads: 1,689
SYS-CON Events announced today that Secure Infrastructure & Services will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Secure Infrastructure & Services (SIAS) is a managed services provider of cloud computing solutions for the IBM Power Systems market. The company helps mid-market firms built on IBM hardware platforms to deploy new levels of reliable and cost-effective computing and hig...
Jul. 5, 2015 05:00 PM EDT Reads: 1,699