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Fuji Electric Eyes Growing Demand for HVAC Variable Speed Drive in Southeast Asia

Singapore, Mar 11, 2014 - (ACN Newswire) - Fuji Electric Co., Ltd. (TSE:6504), the leading energy technology company, revealed that the company is poised to aggressively participate the burgeoning growth in the region after developing their variable speed drive HVAC series specially to address the demand in the Asian market.

Hiromu Hayama, President of Fuji Electric Asia Pacific said, "We see a high potential for growth in the HVAC segment in Southeast Asia which is attributed to the strong demand for energy savings in the region. The increase in the number of green buildings being developed will also be a contributing factor towards this growth."

In 1976, Fuji Electric was the first in the industry to develop general purpose Variable Speed Drives, and since then, the company has been involved in the low and medium voltage drive markets with a extensive product line up that caters to the industrial and commercial sectors.

The development of HVAC series variable speed Drive was based on demand from customers around the world for energy savings with superior fan / pump and AHU control.

The FRENIC-HVAC is designed to optimize energy consumption in office and industrial buildings related to air-conditioning which generally consumes 50% of the total electricity. Active fine-tuning of water and air flow rates made it possible to achieve adequate pressure and temperature of fans and pumps, thus contributing to greater energy savings and cost reduction.

Construction of the Slim type series and IP55 series made it possible to be mounted closer to the application area without being installed in the electrical control panel.

Having already established offices in Singapore, Thailand and Indonesia, Fuji Electric has recently set up a new sales subsidiary in Vietnam and representative offices in Cambodia and Myanmar last year. In addition, Fuji electric has established an Engineering Center in Singapore, Competency Center in India and a new power electronics factory in Thailand to increase manufacturing capacity to efficiently meet the needs of customer and provide a more flexible specification of products in South East Asia.

With the support of a strengthened organization, Fuji Electric is well prepared to address the growing needs of HVAC Variable Speed Drive in this region.

Fuji Electric Asia Pacific has supplied HVAC Variable Speed Drives to iconic buildings including Garden's By The Bay and Suntec City in Singapore.

About Fuji Electric

Fuji Electric Co., Ltd. (TSE:6504) is a world leader in electronics manufacturing and energy technology with 91 years of accumulated technology and experience. Through innovations in electric and thermal energy technology, Fuji Electric develops products that maximize energy efficiency, with the aim towards promoting a responsible and sustainable society.

About Fuji Electric Asia Pacific

As Fuji Electric's sales and marketing hub in South East Asia, Fuji Electric Asia Pacific is mainly focus on industrial infrastructure, industrial automation, building HVAC (HVAC Variable Speed Drives), Power Conditioning System (PCS) for mega solar plant and Uninterruptible Power Supply(UPS) for Data Centre and industrial application in South East Asia, Middle East market. For more information please visit

Source: Fuji Electric Asia Pacific

Fuji Electric Asia Pacific
Marketing Communication, Strategic Planning Department
Soojin Doh
+65 6533 0014 ext.308

Copyright 2014 ACN Newswire. All rights reserved.

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