|By PR Newswire||
|March 11, 2014 03:12 AM EDT||
MIAMI, March 11, 2014 /PRNewswire/ -- Headway Digital (www.headwaydigital.com), the online ad industry's global programmatic media company, today announced it is expanding into the European market, and has tapped Andreas Akesson to lead all EU sales and business development initiatives.
Headway Digital's entrance into the European market builds on the company's considerable momentum, which includes the recent launch of MoBrain™, a demand-side platform for creating and executing sophisticated mobile campaigns.
Headway Digital is the ideal solution for European advertisers and media buyers who need a wide range of multi-national and multi-channel digital advertising solutions through a turnkey platform. In addition to a buying platform, Headway Digital offers a data management platform (DMP) called DataXpand that enables marketers to target their ideal audiences at the right time and in the right channel.
Mr. Akesson is perfectly suited to lead Headway Digital through its next phase of rapid growth. He brings 15 years of experience in helping digital advertising start-ups grow and expand into new markets, including Terra, Madvertise, StickyAds/Overviews and Criteo. Mr. Akesson will begin by building a talented sales team to serve Europe's advertisers, media buyers and publishers.
"Joining Headway Digital is an exciting opportunity for me," explained Andreas Akesson. "Headway Digital is one of the most experienced digital traders working with leading agencies and advertisers in programmatic marketing. Our worldwide presence and broad reach means we can help brands expand their global initiatives by leveraging new and innovative programmatic use cases. Given the rate of growth in programmatic, this is truly the cutting edge of digital advertising, and I'm looking forward to heading up operations."
Martin Kogan, Founder and CEO of Headway Digital noted, "We're excited about expanding into the European market, as we have seen the growing demand there. After vetting the market extensively, it was clear that Andreas was the best candidate to lead our EU office, thus further accelerating our international footprint."
Headway Digital also unveiled this week the launch of their new website, which features streamlined navigation, multi-language options, and a suite of new services. Additionally, client successes are showcased in case studies and testimonials.
Headway Digital is currently recruiting top talent to fill sales and account managers for its European offices. Interested candidates can send their CVs to [email protected]. For more information on Headway Digital, visit www.headwaydigital.com or email [email protected].
SOURCE Headway Digital
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