Welcome!

News Feed Item

Audience of the Eutelsat-Nilesat 7/8° West Video Neighbourhood Breaks Barrier of 50 Million Homes in Middle East and North Africa

Regulatory News:

Eutelsat Communications (Paris:ETL) today unveiled at Cabsat Dubai the results of its new survey on TV reception modes and trends across the Middle East and North Africa.

Michel de Rosen, Eutelsat Chairman and CEO, commented on the figures: “Our new survey confirms the exceptional dynamics of the video market in the Middle East and North Africa and the key role played by satellites that now reach into more than nine out of ten homes in the region. This result reflects longstanding partnerships between Eutelsat, Gulfsat, Nilesat, Noorsat, Viewsat and anchor media groups, including Al Jazeera, MBC and OSN that are experiencing strong commercial success and are well placed for further expansion in the region.

The survey also confirms the leadership of the Eutelsat-Nilesat 7/8 West neighbourhood whose audience of more than 50 million homes can receive an unequalled line-up of 1,050 Arabic and international channels. Going forward, we believe that the move to higher quality afforded by HD and, for the future, 4K will further consolidate satellite as a core infrastructure in the region.”

Satellite: the preferred digital infrastructure across Middle East and North Africa

Overall, the MENA satellite TV universe continues to expand and satellite is the first choice for multi-channel viewing. Out of a population base of 77.1 million TV homes across 15 countries, more than nine out of ten (92%) favour satellite reception for pay-tv or free-to-air viewing. In 2010, satellite reception accounted for 67% of TV homes in the region, showing like for like1 increased penetration of 25 percentage points over the last three years.

Over the same period, the number of homes receiving analogue terrestrial TV slumped from 18.2 million in 2010 to 4.1 million in 2013, confirming satellite as the most popular route to digital switchover. IPTV has gained some ground in the Gulf with 0.7 million households exclusively IPTV equipped.

Free-to-air still driving growth
Free-to-air remains by far the most widespread reception mode across the region, accounting for 94% of satellite homes in 2013, up from 90% in 2010.

Eutelsat – Nilesat 7/8 ° West neighbourhood: first choice for multi-channel viewing
The Eutelsat-Nilesat 7/8° West neighbourhood has further anchored its leading position, with an audience of 51.5 million homes. On a like for like basis, 63% growth was recorded in the 10 countries included in the 2010 and 2013 studies. Viewer attraction to the 7/8° West neighbourhood is driven by a strong channel line-up which grew by 50% over the period to 1,050 Arabic and International channels. Excluding Iran, where Eutelsat’s HOT BIRD satellites are the primary video neighbourhood, the Eutelsat-Nilesat 7/8° West position enjoys an average penetration rate of over 90% of satellite homes in MENA.

HDTV: 29% of TV homes now equipped in Middle East and North Africa
The number of homes equipped with an HD Ready or Full HD display has crossed a threshold of 20 million, accounting for 29% of TV homes in the region. Penetration of HD consumer equipment in Saudi Arabia, UAE and Jordan is above 50%. Of the 41.3 million homes not equipped for HDTV, 50% intend to buy an HD display within the next 12 months

*************

The objective of Eutelsat’s observatory is to monitor the evolution of consumer TV reception modes and trends2 including analysis of reception platforms (satellite, cable, DTT, IPTV, analogue terrestrial), breakdown between free-to-air and pay-tv, breakdown by orbital position and assessment of HD consumer equipment take-up.

Conducted between November 2013 and January 2014, the survey in MENA was carried out in 14 countries: Algeria, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Saudi Arabia, Tunisia, UAE, Yemen. 17,000 face-to-face interviews were conducted using a single questionnaire shared by two leading research institutes, TNS and GfK. Figures for Syria were carried over from the 2010 edition.

*************

Where to meet Eutelsat at Cabsat Dubai, Dubai World Trade Centre, 11-13 March:
Eutelsat stand: Hall 1 – Stand E1-10

About Eutelsat Communications
Established in 1977, Eutelsat Communications (Euronext Paris: ETL, ISIN code: FR0010221234) is one of the world's leading and most experienced operators of communications satellites. The company provides capacity on 34 satellites to clients that include broadcasters and broadcasting associations, pay-tv operators, video, data and Internet service providers, enterprises and government agencies. Eutelsat’s satellites provide ubiquitous coverage of Europe, the Middle East, Africa, Asia-Pacific and the Americas, enabling video, data, broadband and government communications to be established irrespective of a user’s location. Headquartered in Paris, with offices and teleports around the globe, Eutelsat represents a workforce of 1,000 men and women from 32 countries who are experts in their fields and work with clients to deliver the highest quality of service.
For more about Eutelsat please visit www.eutelsat.com

Annexes are available at www.eutelsat.com

1 Excluding Iraq, Kuwait, Libya, Oman and Yemen which were added to the 2013 edition but not surveyed in 2010.
2 Survey not inclusive of hotels, public administration buildings, hospitality structures, oil rigs & platforms

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In their general session at 16th Cloud Expo, Michael Piccininni, Global Account Manager - Cloud SP at EMC Corporation, and Mike Dietze, Regional Director at Windstream Hosted Solutions, reviewed next generation cloud services, including the Windstream-EMC Tier Storage solutions, and discussed how to increase efficiencies, improve service delivery and enhance corporate cloud solution development. Michael Piccininni is Global Account Manager – Cloud SP at EMC Corporation. He has been engaged in t...
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus o...
Big Data engines are powering a lot of service businesses right now. Data is collected from users from wearable technologies, web behaviors, purchase behavior as well as several arbitrary data points we’d never think of. The demand for faster and bigger engines to crunch and serve up the data to services is growing exponentially. You see a LOT of correlation between “Cloud” and “Big Data” but on Big Data and “Hybrid,” where hybrid hosting is the sanest approach to the Big Data Infrastructure pro...
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
Hardware virtualization and cloud computing allowed us to increase resource utilization and increase our flexibility to respond to business demand. Docker Containers are the next quantum leap - Are they?! Databases always represented an additional set of challenges unique to running workloads requiring a maximum of I/O, network, CPU resources combined with data locality.
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at Logz.io, will explore the value of Kibana 4 for log analysis and will give a real live, hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He will examine three use cases: IT operations, business intelligence, and security and compliance. This is a hands-on session that will require participants to bring their own laptops, and we will provide the rest.
"We're bringing out a new application monitoring system to the DevOps space. It manages large enterprise applications that are distributed throughout a node in many enterprises and we manage them as one collective," explained Kevin Barnes, President of eCube Systems, in this SYS-CON.tv interview at DevOps at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
In his General Session at 16th Cloud Expo, David Shacochis, host of The Hybrid IT Files podcast and Vice President at CenturyLink, investigated three key trends of the “gigabit economy" though the story of a Fortune 500 communications company in transformation. Narrating how multi-modal hybrid IT, service automation, and agile delivery all intersect, he will cover the role of storytelling and empathy in achieving strategic alignment between the enterprise and its information technology.
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud enviro...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
"LinearHub provides smart video conferencing, which is the Roundee service, and we archive all the video conferences and we also provide the transcript," stated Sunghyuk Kim, CEO of LinearHub, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
A look across the tech landscape at the disruptive technologies that are increasing in prominence and speculate as to which will be most impactful for communications – namely, AI and Cloud Computing. In his session at 20th Cloud Expo, Curtis Peterson, VP of Operations at RingCentral, will highlight the current challenges of these transformative technologies and share strategies for preparing your organization for these changes. This “view from the top” will outline the latest trends and developm...
Things are changing so quickly in IoT that it would take a wizard to predict which ecosystem will gain the most traction. In order for IoT to reach its potential, smart devices must be able to work together. Today, there are a slew of interoperability standards being promoted by big names to make this happen: HomeKit, Brillo and Alljoyn. In his session at @ThingsExpo, Adam Justice, vice president and general manager of Grid Connect, will review what happens when smart devices don’t work togethe...