Click here to close now.


News Feed Item

GUINNESS® Canada kicks off St. Patrick's Weekend - a four-day celebration of all things authentically Irish

Dubliners recruited to show Canadians how to celebrate the Irish way

TORONTO, March 11, 2014 /CNW/ - GUINNESS, the uniquely authentic Irish beer and the world's most famous stout, is helping Canadians kick off St. Patrick's Weekend - a four-day celebration of all things authentically Irish.  Recognizing that this year Canada's beloved celebration falls on a dreaded Monday, GUINNESS is coming to the aid of Canadians everywhere - and they aren't doing it alone.

After the success of last year's "Friends Don't Let Friends Drink Green Beer" campaign, GUINNESS Canada has decided to bring two of friends from Ireland back to Toronto, once again.  Handpicked for their Irish patriotism, appreciation of GUINNESS and their desire to educate Canadians on the authentic way to celebrate, the two Irish recruits have arrived on Canadian soil just in time for St. Patrick's weekend festivities.

"We are delighted to have our Irish Ambassadors on board to help us bring a sense of authenticity to St. Patrick's Day in Canada," said Joel Mallard, Marketing Director, GUINNESS. "With 255 years of heritage and craftsmanship and a global reputation as the world's most famous stout, GUINNESS is the only acceptable drink of choice to enjoy responsibly when having an authentic celebration."

Dubliner Mark Rossiter, a proud Irish barman with the nickname "Happy," and David Tunney, a 5th generation Dubliner will help kick off St. Patrick's Weekend.

"As Irishmen, we are thrilled that Canada loves St. Patrick's Day," said Mark Rossiter. "However, hearing about green beer and party beads, I feel that it is my patriotic duty to share with Canadians the authentic and customary Irish celebrations of St. Patrick's Day Weekend."

Additional ways to make Canadian celebrations more authentically Irish, include:

  1. Choosing authentic fare:
    • Say "sláinte" to real Irish brews such as GUINNESS. Or try a traditional Irish breakfast: eggs and bangers (Irish sausage), grilled tomato, and rashers (Irish bacon).
  2. Choosing an Irish venue:
    • Toronto is home to a number of Irish pubs.  Check out the GUINNESS St. Patrick's Weekend City Guide to find your local Irish spot.
  3. Singing and dancing:
    • Traditional Irish song and dance is a great way to let loose and celebrate St. Patrick's Weekend responsibly with your friends.

Consumers of legal drinking age are invited to visit or for real-time updates on what GUINNESS and the visiting Irishmen are up to.

It's true, this year Canadians have four days to choose from, and in most parts of the country can discover their own celebration with the help of the unique GUINNESS St. Patrick's Weekend City Guide.  This online and mobile tool will help weekend revellers locate GUINNESS St. Patrick's Weekend events throughout Canada, and have their opportunity to celebrate this St. Patrick's Weekend - authentically and responsibly.

Please visit the GUINNESS St. Patrick's Weekend City Guide at to discover your local celebrations.

GUINNESS® enjoys a global reputation as a uniquely authentic Irish beer and the best-selling stout in the world. Famous for its dark colour, creamy head and unique surge and settle, this distinctive beer has been brewed at the St. James's Gate brewery in Dublin, Ireland since 1759. Over 10 million glasses of GUINNESS beer are enjoyed every single day around the world, and 1.8 billion pints are sold every year. GUINNESS is available in well over 100 countries worldwide and is brewed in almost 50. Also from the makers of GUINNESS, SMITHWICK'S, Ireland's oldest and best selling ale and HARP Lager, whose name pays tribute to the GUINNESS logo and the national symbol of Ireland. Additional information about GUINNESS can be found at

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, J&B, and Bushmills whiskies, Smirnoff, Cîroc, and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness, Beaulieu Vineyards and Sterling Vineyards Wines.

Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit

Celebrating life, every day, everywhere.

SOURCE Diageo Canada

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
As organizations shift towards IT-as-a-service models, the need for managing & protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection & E-Discovery of your data - whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise.
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, explored the IoT cloud-based platform technologies driving t...
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at, explored the value of Kibana 4 for log analysis and provided a hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He examined three use cases: IT operations, business intelligence, and security and compliance. Asaf Yigal is co-founder and VP of Product at log analytics software company In the past, he was co-founder of social-trading platform Currensee, which...
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Su...
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningf...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
In recent years, at least 40% of companies using cloud applications have experienced data loss. One of the best prevention against cloud data loss is backing up your cloud data. In his General Session at 17th Cloud Expo, Sam McIntyre, Partner Enablement Specialist at eFolder, presented how organizations can use eFolder Cloudfinder to automate backups of cloud application data. He also demonstrated how easy it is to search and restore cloud application data using Cloudfinder.
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and t...
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessi...