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GUINNESS® Canada kicks off St. Patrick's Weekend - a four-day celebration of all things authentically Irish
|By PR Newswire
|March 11, 2014 08:51 AM EDT
Dubliners recruited to show Canadians how to celebrate the Irish way
TORONTO, March 11, 2014 /CNW/ - GUINNESS, the uniquely authentic Irish
beer and the world's most famous stout, is helping Canadians kick off
St. Patrick's Weekend - a four-day celebration of all things
authentically Irish. Recognizing that this year Canada's beloved
celebration falls on a dreaded Monday, GUINNESS is coming to the aid of
Canadians everywhere - and they aren't doing it alone.
After the success of last year's "Friends Don't Let Friends Drink Green
Beer" campaign, GUINNESS Canada has decided to bring two of friends
from Ireland back to Toronto, once again. Handpicked for their Irish
patriotism, appreciation of GUINNESS and their desire to educate
Canadians on the authentic way to celebrate, the two Irish recruits
have arrived on Canadian soil just in time for St. Patrick's weekend
"We are delighted to have our Irish Ambassadors on board to help us
bring a sense of authenticity to St. Patrick's Day in Canada," said
Joel Mallard, Marketing Director, GUINNESS. "With 255 years of heritage
and craftsmanship and a global reputation as the world's most famous
stout, GUINNESS is the only acceptable drink of choice to enjoy
responsibly when having an authentic celebration."
Dubliner Mark Rossiter, a proud Irish barman with the nickname "Happy,"
and David Tunney, a 5th generation Dubliner will help kick off St.
"As Irishmen, we are thrilled that Canada loves St. Patrick's Day," said
Mark Rossiter. "However, hearing about green beer and party beads, I
feel that it is my patriotic duty to share with Canadians the authentic
and customary Irish celebrations of St. Patrick's Day Weekend."
Additional ways to make Canadian celebrations more authentically Irish,
Choosing authentic fare:
Choosing an Irish venue:
Say "sláinte" to real Irish brews such as GUINNESS. Or try a traditional
Irish breakfast: eggs and bangers (Irish sausage), grilled tomato, and
rashers (Irish bacon).
Singing and dancing:
Toronto is home to a number of Irish pubs. Check out the GUINNESS St.
Patrick's Weekend City Guide to find your local Irish spot.
Traditional Irish song and dance is a great way to let loose and
celebrate St. Patrick's Weekend responsibly with your friends.
Consumers of legal drinking age are invited to
visit facebook.com/GuinnessCanada or twitter.com/GuinnessCanada for
real-time updates on what GUINNESS and the visiting Irishmen are up to.
WHEN & WHERE TO CELEBRATE
It's true, this year Canadians have four days to choose from, and in
most parts of the country can discover their own celebration with the
help of the unique GUINNESS St. Patrick's Weekend City Guide. This
online and mobile tool will help weekend revellers locate GUINNESS St.
Patrick's Weekend events throughout Canada, and have their opportunity
to celebrate this St. Patrick's Weekend - authentically and
Please visit the GUINNESS St. Patrick's Weekend City Guide at www.stpatricksweekend.ca to discover your local celebrations.
GUINNESS® enjoys a global reputation as a uniquely authentic Irish beer
and the best-selling stout in the world. Famous for its dark colour,
creamy head and unique surge and settle, this distinctive beer has been
brewed at the St. James's Gate brewery in Dublin, Ireland since 1759.
Over 10 million glasses of GUINNESS beer are enjoyed every single day
around the world, and 1.8 billion pints are sold every year. GUINNESS
is available in well over 100 countries worldwide and is brewed in
almost 50. Also from the makers of GUINNESS, SMITHWICK'S, Ireland's
oldest and best selling ale and HARP Lager, whose name pays tribute to
the GUINNESS logo and the national symbol of Ireland. Additional
information about GUINNESS can be found at www.guinness.ca.
Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business
with an outstanding collection of beverage alcohol brands across
spirits, beer and wine. These brands include Johnnie Walker, Crown
Royal, J&B, and Bushmills whiskies, Smirnoff, Cîroc, and Ketel One
vodkas, Baileys, Captain Morgan, Tanqueray and Guinness, Beaulieu
Vineyards and Sterling Vineyards Wines.
Diageo is a global company, trading in more than 180 countries around
the world. The company is listed on both the New York Stock Exchange
(DEO) and the London Stock Exchange (DGE). For more information about
Diageo, its people, brands, and performance, visit us at Diageo.com.
For our global resource that promotes responsible drinking through the
sharing of best practice tools, information and initiatives, visit
Celebrating life, every day, everywhere.
SOURCE Diageo Canada
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