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GUINNESS® Canada kicks off St. Patrick's Weekend - a four-day celebration of all things authentically Irish

Dubliners recruited to show Canadians how to celebrate the Irish way

TORONTO, March 11, 2014 /CNW/ - GUINNESS, the uniquely authentic Irish beer and the world's most famous stout, is helping Canadians kick off St. Patrick's Weekend - a four-day celebration of all things authentically Irish.  Recognizing that this year Canada's beloved celebration falls on a dreaded Monday, GUINNESS is coming to the aid of Canadians everywhere - and they aren't doing it alone.

After the success of last year's "Friends Don't Let Friends Drink Green Beer" campaign, GUINNESS Canada has decided to bring two of friends from Ireland back to Toronto, once again.  Handpicked for their Irish patriotism, appreciation of GUINNESS and their desire to educate Canadians on the authentic way to celebrate, the two Irish recruits have arrived on Canadian soil just in time for St. Patrick's weekend festivities.

"We are delighted to have our Irish Ambassadors on board to help us bring a sense of authenticity to St. Patrick's Day in Canada," said Joel Mallard, Marketing Director, GUINNESS. "With 255 years of heritage and craftsmanship and a global reputation as the world's most famous stout, GUINNESS is the only acceptable drink of choice to enjoy responsibly when having an authentic celebration."

Dubliner Mark Rossiter, a proud Irish barman with the nickname "Happy," and David Tunney, a 5th generation Dubliner will help kick off St. Patrick's Weekend.

"As Irishmen, we are thrilled that Canada loves St. Patrick's Day," said Mark Rossiter. "However, hearing about green beer and party beads, I feel that it is my patriotic duty to share with Canadians the authentic and customary Irish celebrations of St. Patrick's Day Weekend."

Additional ways to make Canadian celebrations more authentically Irish, include:

  1. Choosing authentic fare:
    • Say "sláinte" to real Irish brews such as GUINNESS. Or try a traditional Irish breakfast: eggs and bangers (Irish sausage), grilled tomato, and rashers (Irish bacon).
  2. Choosing an Irish venue:
    • Toronto is home to a number of Irish pubs.  Check out the GUINNESS St. Patrick's Weekend City Guide to find your local Irish spot.
  3. Singing and dancing:
    • Traditional Irish song and dance is a great way to let loose and celebrate St. Patrick's Weekend responsibly with your friends.

Consumers of legal drinking age are invited to visit facebook.com/GuinnessCanada or twitter.com/GuinnessCanada for real-time updates on what GUINNESS and the visiting Irishmen are up to.

It's true, this year Canadians have four days to choose from, and in most parts of the country can discover their own celebration with the help of the unique GUINNESS St. Patrick's Weekend City Guide.  This online and mobile tool will help weekend revellers locate GUINNESS St. Patrick's Weekend events throughout Canada, and have their opportunity to celebrate this St. Patrick's Weekend - authentically and responsibly.

Please visit the GUINNESS St. Patrick's Weekend City Guide at www.stpatricksweekend.ca to discover your local celebrations.

GUINNESS® enjoys a global reputation as a uniquely authentic Irish beer and the best-selling stout in the world. Famous for its dark colour, creamy head and unique surge and settle, this distinctive beer has been brewed at the St. James's Gate brewery in Dublin, Ireland since 1759. Over 10 million glasses of GUINNESS beer are enjoyed every single day around the world, and 1.8 billion pints are sold every year. GUINNESS is available in well over 100 countries worldwide and is brewed in almost 50. Also from the makers of GUINNESS, SMITHWICK'S, Ireland's oldest and best selling ale and HARP Lager, whose name pays tribute to the GUINNESS logo and the national symbol of Ireland. Additional information about GUINNESS can be found at www.guinness.ca.

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, J&B, and Bushmills whiskies, Smirnoff, Cîroc, and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness, Beaulieu Vineyards and Sterling Vineyards Wines.

Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

Celebrating life, every day, everywhere.

SOURCE Diageo Canada

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