Welcome!

News Feed Item

Consumer Attitudes and Online Retail Dynamics in Japan, 2013

LONDON, March 11, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:

Consumer Attitudes and Online Retail Dynamics in Japan, 2013

Product Synopsis

- Provides in-depth analysis of the latest trends in online consumer shopping, covering of the factors driving online shopping, consumer insights, market dynamics (covering 25 product categories), and reviews of latest best practice in online retail site design.

- Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors that will drive this market in the future

Introduction and Landscape

Why was the report written?
"Consumer Attitudes and Online Retail Dynamics in Japan, 2013" is the result of Canadean's extensive market research covering the online retail industry in Japan. It provides the magnitude, growth, share, and dynamics of the online retail market in Japan. It is an essential tool for companies active across Japan's online retail value chain and for new companies considering entry into Japan's online retail market. It provides data for historic and forecast online retail sales, and also includes the business environment and country risk related to Japan's online retail environment. By examining best practice from the leading national large-scale online retailers (but specifically excluding the likes of Amazon, whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller retailers, the report provides insights and ideas about how best to approach growing online sales for your business.

What is the current market landscape and what is changing?
The traditional retail sector was disrupted by the natural disasters, resulting in a shortage of consumer products. Due to the disrupted supply chain of the Brick and Mortar stores, slow reconstruction work, and a lack of connectivity, consumers started to shop online even for daily amenities such as rice and water.

What are the key drivers behind recent market changes?
Demographics and changing consumer lifestyles play a pivotal role in the expansion of online retailing in Japan. An aging population, shrinking household size, and an increase in the number of working women are factors driving online sales in Japan. The current demographics need convenience and enjoyment and many e-retailers are applying the concept of shopping with fun.

Key Features and Benefits

Understand the consumer behaviour and online trends in Japan.

Understand which products will be the major winners and losers in the coming years.

Learn from best practice approaches outlined in the case studies of leading online retailers.

Improve market and strategic planning using highly granular, forward-looking market data. Detailed category coverage is provided, covering 25 products, across eight product groups that include: Apparel, Accessories, Luggage and Leather Goods, Book, News and Stationery, Electricals and Electronics, Food and Grocery, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment.

Assess the impact of economic recession and recovery on market growth.

Key Highlights

In 2012, electrical and electronics was the largest category group through the online channel, with retail sales of JPY1,049.4 billion (29.5%), while food and grocery was the fastest-growing product category, with a CAGR of 19.46% during the review period.

With the rise in the Smartphone and mobile internet penetration online retailers have started concentrating on expanding their mobile commerce platform. Consumer buying behavior is changing as they enjoy the unique shopping experience using Smartphone apps.

Online retailers have begun attracting consumers by providing low prices, a free and quick delivery service, and gift coupons, among others.
1 Introduction
1.1 What is this Report About?
2 Market at a glance
3 Consumer Insight: Online Shopping Attitudes and Behaviors
3.1 Overview of Japan Online Shopping Environment
3.1.1 Fixed broadband penetration increasing at a steady rate
3.1.2 Mobile internet penetration on the rise
3.1.3 The number of online buyers increasing in Japan
3.2 Consumer Attitudes and Behavior
3.2.1 Food and Beverage - Purchase route shifting from brick to click

3.2.2 Aging population becoming more familiar to the digital world
3.2.3 Smaller households and increase in working women population boost online retailing
3.2.4 Increasing use of smartphones as a medium for shopping
3.2.5 Offline retailers playing catch-up in the online market
3.2.6 Retailers influencing customers' purchase decisions through faster and free delivery plans
3.2.7 Smartphone apps helps fashion retailers to enhance shopping experience and boost sales
4 Online Channel Dynamics
4.1 The Online Channel's Share of Total Retail Sales
4.1.1 Japan online vs. offline channel forecasts
4.1.2 Online penetration: global and regional comparisons
4.2 Channel Dynamics
4.2.1 Japan retail channel dynamics - future performance
4.2.2 Channel group share development
4.2.3 Individual channel performance
4.3 Category Dynamics
4.3.1 Online vs. offline retail sales comparison by category group, 2012
4.3.2 Online retail market dynamics by category
4.3.3 Online retail sales share by category group
4.3.4 Online retail sales growth by individual category
4.3.5 Food and grocery categories: market size and forecasts
4.3.6 Electrical and electronics categories: market size and forecasts
4.3.7 Music, video, and entertainment software categories: market size and forecasts
4.3.8 Apparel, accessories, luggage and leather goods categories: size and forecasts
4.3.9 Books, news and stationery categories: market size and forecasts

4.3.10 Sports and leisure equipment categories: market size and forecasts
4.3.11 Furniture and floor coverings categories: market size and forecasts
4.3.12 Home and garden categories: market size and forecasts
5 Case Studies: Leading Online Retailers in Japan
5.1 Retailer 1: RakutenIchiba
5.1.1 Business Description
5.1.2 Site Experience
5.2 Retailer 2: Zozotown
5.2.1 Business Description
5.2.2 Site Experience
5.3 Other Innovative Retailers in Japan
5.3.1 Oisix - popular as organic food online retailer
5.3.2 Seiyu - aims to be the largest online supermarket having the lowest cost
6 Appendix
6.1 Definitions
6.2 Summary Methodology
6.2.1 Overview
6.2.2 The triangulated market sizing method
6.2.3 Industry surveys in the creation of retail market data
6.2.4 Quality control and standardized processes

6.3 About Canadean
6.4 Disclaimer

LIST OF TABLES

Table 1: Online Retail Sales in Japan
Table 2: Japan Online vs. Offline Retail Sales and Forecast (JPY bn), 2007-2017
Table 3: Japan Online vs. Offline Retail Sales and Forecast (USD bn),2007-2017
Table 4: Japan Online vs. Offline Retail Sales and Forecast (% Share), 2007-2017
Table 5: Japan Online Sales vs. Global Average
Table 6: Japan Online Sales vs. Asia-Pacific
Table 7: Japan Overall Retail Segmentation (JPY bn) by Channel Group, 2007-2017
Table 8: Japan Channel Retail Sales and Forecast (JPY bn) by Channel Group, 2007-2017
Table 9: Japan Channel Retail Sales and Forecast (USD bn) by Channel Group, 2007-2017
Table 10: Japan Channel Retail Sales and Forecast (% Share) by Channel Group, 2007-2017
Table 11: Japan Channel Retail Sales and Forecast (JPY bn) by Channel, 2007-2017
Table 12: Japan Channel Retail Sales and Forecast (USD bn) by Channel, 2007-2017
Table 13: Japan Retail Sales Split (JPY bn), Online vs. Offline, 2012
Table 14: Japan Retail Sales Split (USD mn), Online vs. Offline, 2012
Table 15: Japan Online Retailers Market Dynamics by Category Group, 2007-2017
Table 16: Japan Online Retail Sales and Forecast (JPY bn) by Category Group, 2007-2017
Table 17: Japan Online Retail Sales and Forecast (USD mn) by Category Group, 2007-2017
Table 18: Japan Total and Online Retail Sales in Food and Grocery Categories (JPY bn), 2007-2017
Table 19: Japan Total and Online Retail Sales in Food and Grocery Categories (USD mn), 2007-2017

Table 20: Japan Total and Online Retail Sales in Electrical and Electronics Categories (JPY bn), 2007-2017
Table 21: Japan Total and Online Retail Sales in Electrical and Electronics Categories (USD mn), 2007-2017
Table 22: Japan Total and Online Retail Sales in Music, Video and Entertainment Categories (JPY bn), 2007-2017
Table 23: Japan Total and Online Retail Sales in Music, Video and Entertainment Categories (USD mn), 2007-2017
Table 24: Japan Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (JPY bn), 2007-2017
Table 25: Japan Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (USD mn), 2007-2017
Table 26: Japan Total and Online Retail Sales in Books, News and Stationery Categories (JPY bn), 2007-2017
Table 27: Japan Total and Online Retail Sales in Books, News and Stationery Categories (USD mn), 2007-2017
Table 28: Japan Total and Online Retail Sales in Sports and Leisure Equipment Categories (JPY bn), 2007-2017

Table 29: Japan Total and Online Retail Sales in Sports and Leisure Equipment Categories (USD mn), 2007-2017
Table 30: Japan Total and Online Retail Sales in Furniture and Floor Coverings Categories (JPY bn), 2007-2017
Table 31: Japan Total and Online Retail Sales in Furniture and Floor Coverings Categories (USD mn), 2007-2017
Table 32: Japan Total and Online Retail Sales in Home and Garden Products Categories (JPY bn), 2007-2017
Table 33: Japan Total and Online Retail Sales in Home and Garden Products Categories (USD mn), 2007-2017
Table 34: Canadean Retail Channel Definitions
Table 35: Canadean Retail Category Definitions
Table 36: Canadean Retail Country Coverage

LIST OF FIGURES

Figure 1: Online Retail Sales in Japan
Figure 2: Fixed Broadband Internet Subscriber and Penetration, 2007-2012
Figure 3: Mobile Internet User and Penetration
Figure 4: Online Buyer Penetration to total number of Internet Users
Figure 5: Food and Beverage - Purchase Route Shifting to Online
Figure 6: Aging Population Adopting the New Technologies
Figure 7: Percentage of Private Households by Family Type
Figure 8: Population of Japanese Working Women is Increasing

Figure 9: Offline Retailers Expanding their Online Business
Figure 10: Smartphone App for Social Sharing of User Generated Looks
Figure 11: Japan Online and Offline Retail Sales and Forecast (USD bn), 2007-2017
Figure 12: Japan Online Sales vs. Global Average (% of Total Retail)
Figure 13: Japan Online Sales vs. Asia-Pacific Countries Average (% of Total Retail)
Figure 14: Japan Overall Retail Market Dynamics by Channel Group, 2007-2017
Figure 15: Japan Retail Sales and Forecast (JPY bn) by Channel Group, 2007-2017
Figure 16: Japan Retail Sales, Online vs. Offline, 2012
Figure 17: Japan Online Retailers Market Dynamics by Category Group, 2007-2017
Figure 18: Japan Online Retail Sales and Forecast (USD mn) by Category Group, 2007-2017
Figure 19: Rakuten: Home Page
Figure 20: Rakuten: Retailer page
Figure 21: Rakuten: Product Comparison
Figure 22: Rakuten: M-commerce app
Figure 23: Zozotown: Home Page
Figure 24: Zozotown: Product View
Figure 25: Zozotown: Product Filters
Figure 26: Zozotown: Mobile Commerce App
Figure 27: Oisix: Home Page
Figure 28: Seiyu-Dena Ties to Redesign Seiyu Net Super
Figure 29: The Triangulated Market Sizing Methodology

Companies Mentioned

Rakuten, , Zozotown, , Oisix, , Seiyu


Read the full report:
Consumer Attitudes and Online Retail Dynamics in Japan, 2013
http://www.reportbuyer.com/consumer_goods_retail/e_commerce/consumer_attitudes_online_retail_dynamics_japan_2013.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=e-Commerce

For more information:
Sarah Smith
Research Advisor at Reportbuyer.com
Email: [email protected]  
Tel: +44 208 816 85 48
Website: www.reportbuyer.com

SOURCE ReportBuyer

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
As businesses adopt functionalities in cloud computing, it’s imperative that IT operations consistently ensure cloud systems work correctly – all of the time, and to their best capabilities. In his session at @BigDataExpo, Bernd Harzog, CEO and founder of OpsDataStore, will present an industry answer to the common question, “Are you running IT operations as efficiently and as cost effectively as you need to?” He will expound on the industry issues he frequently came up against as an analyst, and...
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true. In his session at @DevOpsSummit at 20th Cloud Expo, Dan Florea, Director of Product Management at Tintri, will provide a ChatOps demo where you can talk to your storage and manage it from anywhere, through Slack and similar services ...
HyperConvergence came to market with the objective of being simple, flexible and to help drive down operating expenses. It reduced the footprint by bundling the compute/storage/network into one box. This brought a new set of challenges as the HyperConverged vendors are very focused on their own proprietary building blocks. If you want to scale in a certain way, let’s say you identified a need for more storage and want to add a device that is not sold by the HyperConverged vendor, forget about it...
SYS-CON Events announced today that StorageCraft Technology Corp, a global leader in backup and disaster, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. The StorageCraft family of companies, founded in 2003, provides award-winning backup, disaster recovery, system migration and data protection solutions for servers, desktops and laptops in addition to powerful data analytics.
Deep learning has been very successful in social sciences and specially areas where there is a lot of data. Trading is another field that can be viewed as social science with a lot of data. With the advent of Deep Learning and Big Data technologies for efficient computation, we are finally able to use the same methods in investment management as we would in face recognition or in making chat-bots. In his session at 20th Cloud Expo, Gaurav Chakravorty, co-founder and Head of Strategy Development ...
MongoDB Atlas leverages VPC peering for AWS, a service that allows multiple VPC networks to interact. This includes VPCs that belong to other AWS account holders. By performing cross account VPC peering, users ensure networks that host and communicate their data are secure. In his session at 20th Cloud Expo, Jay Gordon, a Developer Advocate at MongoDB, will explain how to properly architect your VPC using existing AWS tools and then peer with your MongoDB Atlas cluster. He'll discuss the secur...
SYS-CON Events announced today that HTBase will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. HTBase (Gartner 2016 Cool Vendor) delivers a Composable IT infrastructure solution architected for agility and increased efficiency. It turns compute, storage, and fabric into fluid pools of resources that are easily composed and re-composed to meet each application’s needs. With HTBase, companies can quickly prov...
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Linux Academy was founded on the belief that providing high-quality, in-depth training should be available at an affordable price. Industry leaders in quality training, provided services, and student certification passes, its goal is to c...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
Providing the needed data for application development and testing is a huge headache for most organizations. The problems are often the same across companies - speed, quality, cost, and control. Provisioning data can take days or weeks, every time a refresh is required. Using dummy data leads to quality problems. Creating physical copies of large data sets and sending them to distributed teams of developers eats up expensive storage and bandwidth resources. And, all of these copies proliferating...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), will provide an overview of various initiatives to certifiy the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldw...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
SYS-CON Events announced today that Auditwerx will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Auditwerx specializes in SOC 1, SOC 2, and SOC 3 attestation services throughout the U.S. and Canada. As a division of Carr, Riggs & Ingram (CRI), one of the top 20 largest CPA firms nationally, you can expect the resources, skills, and experience of a much larger firm combined with the accessibility and attent...
SYS-CON Events announced today that Technologic Systems Inc., an embedded systems solutions company, will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Technologic Systems is an embedded systems company with headquarters in Fountain Hills, Arizona. They have been in business for 32 years, helping more than 8,000 OEM customers and building over a hundred COTS products that have never been discontinued. Technologic Systems’ pr...