Welcome!

News Feed Item

Chicken Soup for the Soul Announces Exciting New Developments For The Happiness And Wellness Of Pets Everywhere

Chicken Soup for the Soul Pet Food Launches Dynamic New Packaging Featuring Rescued Pets and New Small Bites

COS COB, Conn., March 11, 2014 /PRNewswire/ -- Chicken Soup for the Soul®, the iconic bestselling book publisher and one of the nation's most recognized and trusted brands, announced a new look and even better formulation for its pet food line, as well as a new Small Bites dog food that offers complete and balanced nutrition for smaller adult dog breeds.

Chicken Soup for the Soul Pet Food Launches Dynamic New Packaging Featuring Rescued Pets and New Small Bites

"After years of reading our fans' and readers' stories about their pets, we recognize the unique relationship between pets and people. Our new tagline, 'because Food is more than just Nutrition; it's also about Comfort, Love and Appreciation™', is inspired by this relationship. We are committed to making an extremely high quality pet food that our customers can confidently serve to their pets so that they can focus on the other aspects of nourishment: love and appreciation, as we do," said Chris Mitchell, Chief Executive Officer of Chicken Soup for the Soul's pet division. 

Refreshed Product Line
"There's been an industry wide shift in package sizes over the last few years.  We finally decided it was time to make our products the same size as the rest of our industry and we took advantage of this opportunity to respond to our loyal customers' requests that we increase our protein levels, make modest improvements to our formulas, and improve the shelf life and durability of our dry food packaging. We now have an even better product with an exciting new look all at a price per pound that is still over 20% less than our key competitors.  We think we're the best value in the independent pet specialty channel and that is right in line with the positioning of all Chicken Soup for the Soul products – premium quality at or lower than national brand prices," said Mitchell.

New Small Bites Offering, New Dynamic Packaging Design and New Names
Small Bites is the first of several new pet products that Chicken Soup for the Soul will be introducing in the coming year. It features the same great formula as the Adult Dog product, with smaller kibble for smaller breeds.

The new pet food line packaging includes color separation by formula and a refreshed logo and wave design that ties to the bestselling, well-recognized and trusted book series, for easy identification on store shelves. True to its roots, there is a Chicken Soup for the Soul story from a bestselling book on every package.

The pet food line now includes the following offerings, some of which have changed names (to be more consistent with current industry practice) but with the same great or modestly improved formulas:

Dog Dry Formulas             

Cat Dry Formulas

Adult Dog                           

Adult Cat

Large Breed Adult Dog        

Weight & Mature Care (formerly Cat Light)

Weight Care (formerly Dog Light)  

Indoor with Hairball Care (formerly Senior Cat Hairball)

Mature (formerly Senior Dog)     

Kitten

Puppy                                     


Large Breed Puppy              


Adult Dog Small Bites             


For wet product offerings, the labels and some of the names were changed to be consistent with the rest of the pet food line but no formulas were changed:

Dog Wet Formulas             

Cat Wet Formulas

Adult Dog                           

Adult Cat

Mature                                

Weight & Mature Care (formerly Cat Light)

Puppy                                 

Indoor (formerly Senior Cat Hairball)


Kitten

"Holistic for Health"
The entire Chicken Soup for the Soul pet food line includes only the finest ingredients with four fresh proteins (chicken, turkey, duck and salmon), fruits and vegetables like peas, spinach, carrots, apples, tomatoes, blueberries, cranberries, rosemary extract and parsley flakes. While the dry pet food formulas were improved slightly, the changes were relatively minor and there is typically no need to transition from the old formulas to the new formulas.  Since the wet formulas did not change, there is no need to transition.

Giving Back and Promoting Happiness and Wellness for All
Every animal on the new dog and cat food packaging is a former shelter animal that has found his or her "forever home." Their stories are featured on the back of each package. Chicken Soup for the Soul donated to and worked with OPIN (Outreach to Pets in Need, http://opinpets.org/), a Connecticut-based nonprofit organization that promotes the adoption of homeless animals.  OPIN helped to identify the perfect "models" for the new packaging.

Chicken Soup for the Soul is also the main corporate sponsor for the nonprofit, Humpty Dumpty Institute, which supports, among other things, initiatives related to literacy, hunger and animal well-being. Chicken Soup for the Soul donates a portion of all of its pet food sales to Humpty Dumpty. "Our pet food is proudly made in the USA and through the Humpty Dumpty Institute, we are able to help improve the lives of people and animals in the U.S. and around the world," said Mitchell.

Availability, New Website and Support
Chicken Soup for the Soul pet products are available in independent pet specialty stores nationwide and online (to find a store or online merchant that carries these products, please visit www.chickensoupforthepetloverssoul.com). A new updated Chicken Soup for the Soul website for our consumers and retailers is launching on March 20th at www.chickensoup.com.

ABOUT CHICKEN SOUP FOR THE SOUL
Chicken Soup for the Soul publishes the famous Chicken Soup for the Soul book series. In 2007, USA Today named Chicken Soup for the Soul one of the five most memorable books in the last quarter-century. With over 100 million books sold to date in the U.S. and Canada alone, more than 250 titles, and translations into more than 40 languages, "chicken soup for the soul" is one of the world's best-known phrases. Today, 20 years after it first began sharing happiness, inspiration and wellness through its books, Chicken Soup for the Soul continues to delight its readers with new titles, but has also evolved beyond the bookstore. Its high quality products include wholesome and balanced pet food that recognizes the unique relationship between pets and people, a new line of delicious, nutritious comfort food inspired by the connection between food and feelings, as well as movies, television programming, music and a host of digital products. Chicken Soup for the Soul is "always there for you™." For more information visit www.chickensoup.com.

Media Inquiries:                      

Retailer Inquiries:                            

Lynn Sudik                               

[email protected]

K2 Krupp Kommunications          


[email protected]           


(212) 886-6705                      


Photo - http://photos.prnewswire.com/prnh/20140311/NY80590

SOURCE Chicken Soup for the Soul

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The level of trust we have with individuals, businesses, and technology affects our lives daily. This is important to remember when discussing new technologies. For example, our level of trust is a critical factor when evaluating a new technology as a potential solution for providing business value. Given the importance of trust, imagine one's reaction upon hearing that blockchain is a "trustless trust" system. On the surface, that does sound like an oxymoron. This paper discusses how "trustless...
Public clouds dominate IT conversations but the next phase of cloud evolutions are "multi" hybrid cloud environments. The winners in the cloud services industry will be those organizations that understand how to leverage these technologies as complete service solutions for specific customer verticals. In turn, both business and IT actors throughout the enterprise will need to increase their engagement with multi-cloud deployments today while planning a technology strategy that will constitute a ...
Data center, on-premise, public-cloud, private-cloud, multi-cloud, hybrid-cloud, IoT, AI, edge, SaaS, PaaS... it's an availability, security, performance and integration nightmare even for the best of the best IT experts. Organizations realize the tremendous benefits of everything the digital transformation has to offer. Cloud adoption rates are increasing significantly, and IT budgets are morphing to follow suit. But distributing applications and infrastructure around increases risk, introdu...
Moving to Azure is the path to digital transformation, but not every journey is effective. Organizations that start with a cohesive, well-planned migration strategy can avoid common mistakes and stay a step ahead of the competition. Learn from Atmosera CEO, Jon Thomsen about the opportunities and challenges found in three pivotal phases of the journey to the cloud: Evaluation and Architecting, Migration and Management, and Optimization & Innovation. In each phase, there are distinct insights tha...
Most modern computer languages embed a lot of metadata in their application. We show how this goldmine of data from a runtime environment like production or staging can be used to increase profits. Adi conceptualized the Crosscode platform after spending over 25 years working for large enterprise companies like HP, Cisco, IBM, UHG and personally experiencing the challenges that prevent companies from quickly making changes to their technology, due to the complexity of their enterprise. An accomp...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Every organization is facing their own Digital Transformation as they attempt to stay ahead of the competition, or worse, just keep up. Each new opportunity, whether embracing machine learning, IoT, or a cloud migration, seems to bring new development, deployment, and management models. The results are more diverse and federated computing models than any time in our history.
Andrew Keys is co-founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereum.
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science" is responsible for guiding the technology strategy within Hitachi Vantara for IoT and Analytics. Bill brings a balanced business-technology approach that focuses on business outcomes to drive data, analytics and technology decisions that underpin an organization's digital transformation strategy. Bill has a very impressive background which includes ...
On-premise or off, you have powerful tools available to maximize the value of your infrastructure and you demand more visibility and operational control. Fortunately, data center management tools keep a vigil on memory contestation, power, thermal consumption, server health, and utilization, allowing better control no matter your cloud's shape. In this session, learn how Intel software tools enable real-time monitoring and precise management to lower operational costs and optimize infrastructure...
Most organizations are awash today in data and IT systems, yet they're still struggling mightily to use these invaluable assets to meet the rising demand for new digital solutions and customer experiences that drive innovation and growth. What's lacking are potent and effective ways to rapidly combine together on-premises IT and the numerous commercial clouds that the average organization has in place today into effective new business solutions. New research shows that delivering on multicloud e...
While a hybrid cloud can ease that transition, designing and deploy that hybrid cloud still offers challenges for organizations concerned about lack of available cloud skillsets within their organization. Managed service providers offer a unique opportunity to fill those gaps and get organizations of all sizes on a hybrid cloud that meets their comfort level, while delivering enhanced benefits for cost, efficiency, agility, mobility, and elasticity.
Darktrace is the world's leading AI company for cyber security. Created by mathematicians from the University of Cambridge, Darktrace's Enterprise Immune System is the first non-consumer application of machine learning to work at scale, across all network types, from physical, virtualized, and cloud, through to IoT and industrial control systems. Installed as a self-configuring cyber defense platform, Darktrace continuously learns what is ‘normal' for all devices and users, updating its understa...
Data center, on-premise, public-cloud, private-cloud, multi-cloud, hybrid-cloud, IoT, AI, edge, SaaS, PaaS... it's an availability, security, performance and integration nightmare even for the best of the best IT experts. Organizations realize the tremendous benefits of everything the digital transformation has to offer. Cloud adoption rates are increasing significantly, and IT budgets are morphing to follow suit. But distributing applications and infrastructure around increases risk, introdu...
DevOps has long focused on reinventing the SDLC (e.g. with CI/CD, ARA, pipeline automation etc.), while reinvention of IT Ops has lagged. However, new approaches like Site Reliability Engineering, Observability, Containerization, Operations Analytics, and ML/AI are driving a resurgence of IT Ops. In this session our expert panel will focus on how these new ideas are [putting the Ops back in DevOps orbringing modern IT Ops to DevOps].