Welcome!

News Feed Item

Chicken Soup for the Soul Announces Exciting New Developments For The Happiness And Wellness Of Pets Everywhere

Chicken Soup for the Soul Pet Food Launches Dynamic New Packaging Featuring Rescued Pets and New Small Bites

COS COB, Conn., March 11, 2014 /PRNewswire/ -- Chicken Soup for the Soul®, the iconic bestselling book publisher and one of the nation's most recognized and trusted brands, announced a new look and even better formulation for its pet food line, as well as a new Small Bites dog food that offers complete and balanced nutrition for smaller adult dog breeds.

Chicken Soup for the Soul Pet Food Launches Dynamic New Packaging Featuring Rescued Pets and New Small Bites

"After years of reading our fans' and readers' stories about their pets, we recognize the unique relationship between pets and people. Our new tagline, 'because Food is more than just Nutrition; it's also about Comfort, Love and Appreciation™', is inspired by this relationship. We are committed to making an extremely high quality pet food that our customers can confidently serve to their pets so that they can focus on the other aspects of nourishment: love and appreciation, as we do," said Chris Mitchell, Chief Executive Officer of Chicken Soup for the Soul's pet division. 

Refreshed Product Line
"There's been an industry wide shift in package sizes over the last few years.  We finally decided it was time to make our products the same size as the rest of our industry and we took advantage of this opportunity to respond to our loyal customers' requests that we increase our protein levels, make modest improvements to our formulas, and improve the shelf life and durability of our dry food packaging. We now have an even better product with an exciting new look all at a price per pound that is still over 20% less than our key competitors.  We think we're the best value in the independent pet specialty channel and that is right in line with the positioning of all Chicken Soup for the Soul products – premium quality at or lower than national brand prices," said Mitchell.

New Small Bites Offering, New Dynamic Packaging Design and New Names
Small Bites is the first of several new pet products that Chicken Soup for the Soul will be introducing in the coming year. It features the same great formula as the Adult Dog product, with smaller kibble for smaller breeds.

The new pet food line packaging includes color separation by formula and a refreshed logo and wave design that ties to the bestselling, well-recognized and trusted book series, for easy identification on store shelves. True to its roots, there is a Chicken Soup for the Soul story from a bestselling book on every package.

The pet food line now includes the following offerings, some of which have changed names (to be more consistent with current industry practice) but with the same great or modestly improved formulas:

Dog Dry Formulas             

Cat Dry Formulas

Adult Dog                           

Adult Cat

Large Breed Adult Dog        

Weight & Mature Care (formerly Cat Light)

Weight Care (formerly Dog Light)  

Indoor with Hairball Care (formerly Senior Cat Hairball)

Mature (formerly Senior Dog)     

Kitten

Puppy                                     


Large Breed Puppy              


Adult Dog Small Bites             


For wet product offerings, the labels and some of the names were changed to be consistent with the rest of the pet food line but no formulas were changed:

Dog Wet Formulas             

Cat Wet Formulas

Adult Dog                           

Adult Cat

Mature                                

Weight & Mature Care (formerly Cat Light)

Puppy                                 

Indoor (formerly Senior Cat Hairball)


Kitten

"Holistic for Health"
The entire Chicken Soup for the Soul pet food line includes only the finest ingredients with four fresh proteins (chicken, turkey, duck and salmon), fruits and vegetables like peas, spinach, carrots, apples, tomatoes, blueberries, cranberries, rosemary extract and parsley flakes. While the dry pet food formulas were improved slightly, the changes were relatively minor and there is typically no need to transition from the old formulas to the new formulas.  Since the wet formulas did not change, there is no need to transition.

Giving Back and Promoting Happiness and Wellness for All
Every animal on the new dog and cat food packaging is a former shelter animal that has found his or her "forever home." Their stories are featured on the back of each package. Chicken Soup for the Soul donated to and worked with OPIN (Outreach to Pets in Need, http://opinpets.org/), a Connecticut-based nonprofit organization that promotes the adoption of homeless animals.  OPIN helped to identify the perfect "models" for the new packaging.

Chicken Soup for the Soul is also the main corporate sponsor for the nonprofit, Humpty Dumpty Institute, which supports, among other things, initiatives related to literacy, hunger and animal well-being. Chicken Soup for the Soul donates a portion of all of its pet food sales to Humpty Dumpty. "Our pet food is proudly made in the USA and through the Humpty Dumpty Institute, we are able to help improve the lives of people and animals in the U.S. and around the world," said Mitchell.

Availability, New Website and Support
Chicken Soup for the Soul pet products are available in independent pet specialty stores nationwide and online (to find a store or online merchant that carries these products, please visit www.chickensoupforthepetloverssoul.com). A new updated Chicken Soup for the Soul website for our consumers and retailers is launching on March 20th at www.chickensoup.com.

ABOUT CHICKEN SOUP FOR THE SOUL
Chicken Soup for the Soul publishes the famous Chicken Soup for the Soul book series. In 2007, USA Today named Chicken Soup for the Soul one of the five most memorable books in the last quarter-century. With over 100 million books sold to date in the U.S. and Canada alone, more than 250 titles, and translations into more than 40 languages, "chicken soup for the soul" is one of the world's best-known phrases. Today, 20 years after it first began sharing happiness, inspiration and wellness through its books, Chicken Soup for the Soul continues to delight its readers with new titles, but has also evolved beyond the bookstore. Its high quality products include wholesome and balanced pet food that recognizes the unique relationship between pets and people, a new line of delicious, nutritious comfort food inspired by the connection between food and feelings, as well as movies, television programming, music and a host of digital products. Chicken Soup for the Soul is "always there for you™." For more information visit www.chickensoup.com.

Media Inquiries:                      

Retailer Inquiries:                            

Lynn Sudik                               

[email protected]

K2 Krupp Kommunications          


[email protected]           


(212) 886-6705                      


Photo - http://photos.prnewswire.com/prnh/20140311/NY80590

SOURCE Chicken Soup for the Soul

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Enterprises are universally struggling to understand where the new tools and methodologies of DevOps fit into their organizations, and are universally making the same mistakes. These mistakes are not unavoidable, and in fact, avoiding them gifts an organization with sustained competitive advantage, just like it did for Japanese Manufacturing Post WWII.
Whenever a new technology hits the high points of hype, everyone starts talking about it like it will solve all their business problems. Blockchain is one of those technologies. According to Gartner's latest report on the hype cycle of emerging technologies, blockchain has just passed the peak of their hype cycle curve. If you read the news articles about it, one would think it has taken over the technology world. No disruptive technology is without its challenges and potential impediments t...
In his session at 21st Cloud Expo, Michael Burley, a Senior Business Development Executive in IT Services at NetApp, described how NetApp designed a three-year program of work to migrate 25PB of a major telco's enterprise data to a new STaaS platform, and then secured a long-term contract to manage and operate the platform. This significant program blended the best of NetApp’s solutions and services capabilities to enable this telco’s successful adoption of private cloud storage and launching o...
The digital transformation is real! To adapt, IT professionals need to transform their own skillset to become more multi-dimensional by gaining both depth and breadth of a wide variety of knowledge and competencies. Historically, while IT has been built on a foundation of specialty (or "I" shaped) silos, the DevOps principle of "shifting left" is opening up opportunities for developers, operational staff, security and others to grow their skills portfolio, advance their careers and become "T"-sh...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Despite being the market leader, we recognized the need to transform and reinvent our business at Dynatrace, before someone else disrupted the market. Over the course of three years, we changed everything - our technology, our culture and our brand image. In this session we'll discuss how we navigated through our own innovator's dilemma, and share takeaways from our experience that you can apply to your own organization.
Cloud Storage 2.0 has brought many innovations, including the availability of cloud storage services that are less expensive and much faster than previous generations of cloud storage. Cloud Storage 2.0 has also delivered new and faster methods for migrating your premises storage environment to the cloud and the concept of multi-cloud. This session will provide technical details on Cloud Storage 2.0 and the methods used to efficiently migrate from premises-to-cloud storage. This session will als...
DXWorldEXPO LLC announced today that Nutanix has been named "Platinum Sponsor" of CloudEXPO | DevOpsSUMMIT | DXWorldEXPO New York, which will take place November 12-13, 2018 in New York City. Nutanix makes infrastructure invisible, elevating IT to focus on the applications and services that power their business. The Nutanix Enterprise Cloud Platform blends web-scale engineering and consumer-grade design to natively converge server, storage, virtualization and networking into a resilient, softwar...
Having been in the web hosting industry since 2002, dhosting has gained a great deal of experience while working on a wide range of projects. This experience has enabled the company to develop our amazing new product, which they are now excited to present! Among dHosting's greatest achievements, they can include the development of their own hosting panel, the building of their fully redundant server system, and the creation of dhHosting's unique product, Dynamic Edge.
The Transparent Cloud-computing Consortium (T-Cloud) is a neutral organization for researching new computing models and business opportunities in IoT era. In his session, Ikuo Nakagawa, Co-Founder and Board Member at Transparent Cloud Computing Consortium, will introduce the big change toward the "connected-economy" in the digital age. He'll introduce and describe some leading-edge business cases from his original points of view, and discuss models & strategies in the connected-economy. Nowad...
For far too long technology teams have lived in siloes. Not only physical siloes, but cultural siloes pushed by competing objectives. This includes informational siloes where business users require one set of data and tech teams require different data. DevOps intends to bridge these gaps to make tech driven operations more aligned and efficient.
All in Mobile is a mobile app agency that helps enterprise companies and next generation startups build the future of digital. We offer mobile development and design for smartphones, tablets and wearables. Our projects cover the latest and most innovative technologies - voice assistants, AI, AR/VR and more. We excel at solutions for sports, fintech and retail industries.
NanoVMs is the only production ready unikernel infrastructure solution on the market today. Unikernels prevent server intrusions by isolating applications to one virtual machine with no users, no shells and no way to run other programs on them. Unikernels run faster and are lighter than even docker containers.
The dream is universal: heuristic driven, global business operations without interruption so that nobody has to wake up at 4am to solve a problem. Building upon Nutanix Acropolis software defined storage, virtualization, and networking platform, Mark will demonstrate business lifecycle automation with freedom of choice and consumption models. Hybrid cloud applications and operations are controllable by the Nutanix Prism control plane with Calm automation, which can weave together the following: ...
CloudEXPO | DevOpsSUMMIT | DXWorldEXPO Silicon Valley 2019 will cover all of these tools, with the most comprehensive program and with 222 rockstar speakers throughout our industry presenting 22 Keynotes and General Sessions, 250 Breakout Sessions along 10 Tracks, as well as our signature Power Panels. Our Expo Floor will bring together the leading global 200 companies throughout the world of Cloud Computing, DevOps, IoT, Smart Cities, FinTech, Digital Transformation, and all they entail. As ...