Welcome!

News Feed Item

Chicken Soup for the Soul Announces Exciting New Developments For The Happiness And Wellness Of Pets Everywhere

Chicken Soup for the Soul Pet Food Launches Dynamic New Packaging Featuring Rescued Pets and New Small Bites

COS COB, Conn., March 11, 2014 /PRNewswire/ -- Chicken Soup for the Soul®, the iconic bestselling book publisher and one of the nation's most recognized and trusted brands, announced a new look and even better formulation for its pet food line, as well as a new Small Bites dog food that offers complete and balanced nutrition for smaller adult dog breeds.

Chicken Soup for the Soul Pet Food Launches Dynamic New Packaging Featuring Rescued Pets and New Small Bites

"After years of reading our fans' and readers' stories about their pets, we recognize the unique relationship between pets and people. Our new tagline, 'because Food is more than just Nutrition; it's also about Comfort, Love and Appreciation™', is inspired by this relationship. We are committed to making an extremely high quality pet food that our customers can confidently serve to their pets so that they can focus on the other aspects of nourishment: love and appreciation, as we do," said Chris Mitchell, Chief Executive Officer of Chicken Soup for the Soul's pet division. 

Refreshed Product Line
"There's been an industry wide shift in package sizes over the last few years.  We finally decided it was time to make our products the same size as the rest of our industry and we took advantage of this opportunity to respond to our loyal customers' requests that we increase our protein levels, make modest improvements to our formulas, and improve the shelf life and durability of our dry food packaging. We now have an even better product with an exciting new look all at a price per pound that is still over 20% less than our key competitors.  We think we're the best value in the independent pet specialty channel and that is right in line with the positioning of all Chicken Soup for the Soul products – premium quality at or lower than national brand prices," said Mitchell.

New Small Bites Offering, New Dynamic Packaging Design and New Names
Small Bites is the first of several new pet products that Chicken Soup for the Soul will be introducing in the coming year. It features the same great formula as the Adult Dog product, with smaller kibble for smaller breeds.

The new pet food line packaging includes color separation by formula and a refreshed logo and wave design that ties to the bestselling, well-recognized and trusted book series, for easy identification on store shelves. True to its roots, there is a Chicken Soup for the Soul story from a bestselling book on every package.

The pet food line now includes the following offerings, some of which have changed names (to be more consistent with current industry practice) but with the same great or modestly improved formulas:

Dog Dry Formulas             

Cat Dry Formulas

Adult Dog                           

Adult Cat

Large Breed Adult Dog        

Weight & Mature Care (formerly Cat Light)

Weight Care (formerly Dog Light)  

Indoor with Hairball Care (formerly Senior Cat Hairball)

Mature (formerly Senior Dog)     

Kitten

Puppy                                     


Large Breed Puppy              


Adult Dog Small Bites             


For wet product offerings, the labels and some of the names were changed to be consistent with the rest of the pet food line but no formulas were changed:

Dog Wet Formulas             

Cat Wet Formulas

Adult Dog                           

Adult Cat

Mature                                

Weight & Mature Care (formerly Cat Light)

Puppy                                 

Indoor (formerly Senior Cat Hairball)


Kitten

"Holistic for Health"
The entire Chicken Soup for the Soul pet food line includes only the finest ingredients with four fresh proteins (chicken, turkey, duck and salmon), fruits and vegetables like peas, spinach, carrots, apples, tomatoes, blueberries, cranberries, rosemary extract and parsley flakes. While the dry pet food formulas were improved slightly, the changes were relatively minor and there is typically no need to transition from the old formulas to the new formulas.  Since the wet formulas did not change, there is no need to transition.

Giving Back and Promoting Happiness and Wellness for All
Every animal on the new dog and cat food packaging is a former shelter animal that has found his or her "forever home." Their stories are featured on the back of each package. Chicken Soup for the Soul donated to and worked with OPIN (Outreach to Pets in Need, http://opinpets.org/), a Connecticut-based nonprofit organization that promotes the adoption of homeless animals.  OPIN helped to identify the perfect "models" for the new packaging.

Chicken Soup for the Soul is also the main corporate sponsor for the nonprofit, Humpty Dumpty Institute, which supports, among other things, initiatives related to literacy, hunger and animal well-being. Chicken Soup for the Soul donates a portion of all of its pet food sales to Humpty Dumpty. "Our pet food is proudly made in the USA and through the Humpty Dumpty Institute, we are able to help improve the lives of people and animals in the U.S. and around the world," said Mitchell.

Availability, New Website and Support
Chicken Soup for the Soul pet products are available in independent pet specialty stores nationwide and online (to find a store or online merchant that carries these products, please visit www.chickensoupforthepetloverssoul.com). A new updated Chicken Soup for the Soul website for our consumers and retailers is launching on March 20th at www.chickensoup.com.

ABOUT CHICKEN SOUP FOR THE SOUL
Chicken Soup for the Soul publishes the famous Chicken Soup for the Soul book series. In 2007, USA Today named Chicken Soup for the Soul one of the five most memorable books in the last quarter-century. With over 100 million books sold to date in the U.S. and Canada alone, more than 250 titles, and translations into more than 40 languages, "chicken soup for the soul" is one of the world's best-known phrases. Today, 20 years after it first began sharing happiness, inspiration and wellness through its books, Chicken Soup for the Soul continues to delight its readers with new titles, but has also evolved beyond the bookstore. Its high quality products include wholesome and balanced pet food that recognizes the unique relationship between pets and people, a new line of delicious, nutritious comfort food inspired by the connection between food and feelings, as well as movies, television programming, music and a host of digital products. Chicken Soup for the Soul is "always there for you™." For more information visit www.chickensoup.com.

Media Inquiries:                      

Retailer Inquiries:                            

Lynn Sudik                               

[email protected]

K2 Krupp Kommunications          


[email protected]           


(212) 886-6705                      


Photo - http://photos.prnewswire.com/prnh/20140311/NY80590

SOURCE Chicken Soup for the Soul

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
There's no doubt that blockchain technology is a powerful tool for the enterprise, but bringing it mainstream has not been without challenges. As VP of Technology at 8base, Andrei is working to make developing a blockchain application accessible to anyone. With better tools, entrepreneurs and developers can work together to quickly and effectively launch applications that integrate smart contracts and blockchain technology. This will ultimately accelerate blockchain adoption on a global scale.
Cryptomage, Inc. is a dynamic hi-tech ICT company offering products and services in the cybersecurity area. We deliver high quality solutions both technologically and conceptually. We have academic roots and hire scientists, cybersecurity experts, software developers and analysts. Our strategy is focused on maintaining the highest skills of our human resources. The Cryptomage team is capable of more than delivering complex solutions; we can improve the whole concept to deliver real added value t...
In addition to 22 Keynotes and General Sessions, attend all FinTechEXPO Blockchain "education sessions" plus 40 in two tracks: (1) Enterprise Cloud (2) Digital Transformation. PRICE EXPIRES AUGUST 31, 2018. Ticket prices: ($295-Aug 31) ($395-Oct 31) ($495-Nov 12) ($995-Walk-in) Does NOT include lunch.
Early Bird Registration Discount Expires on August 31, 2018 Conference Registration Link ▸ HERE. Pick from all 200 sessions in all 10 tracks, plus 22 Keynotes & General Sessions! Lunch is served two days. EXPIRES AUGUST 31, 2018. Ticket prices: ($1,295-Aug 31) ($1,495-Oct 31) ($1,995-Nov 12) ($2,500-Walk-in)
It cannot be overseen or regulated by any one administrator, like a government or bank. Currently, there is no government regulation on them which also means there is no government safeguards over them. Although many are looking at Bitcoin to put money into, it would be wise to proceed with caution. Regular central banks are watching it and deciding whether or not to make them illegal (Criminalize them) and therefore make them worthless and eliminate them as competition. ICOs (Initial Coin Offer...
DevOpsSUMMIT at CloudEXPO will expand the DevOps community, enable a wide sharing of knowledge, and educate delegates and technology providers alike. Recent research has shown that DevOps dramatically reduces development time, the amount of enterprise IT professionals put out fires, and support time generally. Time spent on infrastructure development is significantly increased, and DevOps practitioners report more software releases and higher quality. Sponsors of DevOpsSUMMIT at CloudEXPO will b...
Today we introduced our New York & Silicon Valley combo sponsorship and exhibit opportunities with unmatched pre and post-show promotion. At CloudEXPO | DevOpsSUMMIT | DXWorldEXPO NY & CA, Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune...
FinTech Is Now Part of the CloudEXPO New York Program. Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expensive intermediate processes from their businesses. Accordingly, attendees at the upcoming 22nd CloudEXPO | DXWorldEXPO November 12-13, 2018 in New York City will find fresh new content in two new tracks called: FinTechEXPO New York Blockchain E...
In addition to 22 Keynotes and General Sessions, pick from 40 technical sessions in two tracks: (1) DevOpsSUMMIT (2) Cloud-Native & Serverless. EXPIRES AUGUST 31, 2018. Ticket prices: ($295-Aug 31) ($395-Oct 31) ($495-Nov 12) ($595-Walk-in) Does NOT include lunch. DevOps Institue Certification DevOps Institute Two-Day DevOps Certification Program EXPIRES AUGUST 31, 2018. Ticket prices: ($995-Aug 31) ($1,095-Oct 31) ($1,195-Nov 12) ($1,395-Walk-in)
Enterprises are universally struggling to understand where the new tools and methodologies of DevOps fit into their organizations, and are universally making the same mistakes. These mistakes are not unavoidable, and in fact, avoiding them gifts an organization with sustained competitive advantage, just like it did for Japanese Manufacturing Post WWII.
Only Adobe gives everyone - from emerging artists to global brands - everything they need to design and deliver exceptional digital experiences. Adobe Systems Incorporated develops, markets, and supports computer software products and technologies. The Company's products allow users to express and use information across all print and electronic media. The Company's Digital Media segment provides tools and solutions that enable individuals, small and medium businesses and enterprises to cre...
Despite being the market leader, we recognized the need to transform and reinvent our business at Dynatrace, before someone else disrupted the market. Over the course of three years, we changed everything - our technology, our culture and our brand image. In this session we'll discuss how we navigated through our own innovator's dilemma, and share takeaways from our experience that you can apply to your own organization.
Blockchain has numerous revolutionary ambitions, but technology hasn’t evolved enough to make them practical. What is the best use of blockchain technology today? How are asset owners and managers looking at blockchain to transform ownership structures? How will blockchain technology allow global investors to access new markets? What kinds of companies will take advantage of blockchain technology as a more efficient way to raise capital?
This session describes how Professional Services organisations can deliver within Technology-as-a-Service (IaaS) constructs, in private and public enterprise cloud scenarios. See how professional services can be packaged and funded by IaaS cash flows, based upon consumption of technology services. Learn how significant, IT infrastructure transformations can be funded through OPEX spending models with multi-year As-a-Services based contracts. Understand how the automation of repeatable services c...
Since their inception, Total Uptime has been delivering on their promise of unprecedented uptime to major brands as well as Fortune 500 corporations in the United States and around the world. Their Cloud network spans 17 countries and delivers the unique ability to seamlessly route Internet traffic from one site to the next when our customers need us to. It is built on the best SSAE 16 SOC 2 Type 2 and CSAE 3416 Datacenters and boasts an impressive line-up of Network and Transit Provider Redunda...