|By PR Newswire||
|March 11, 2014 11:30 AM EDT||
SAN FRANCISCO, March 11, 2014 /PRNewswire/ -- Today, Certain Inc. announced the availability of attendee engagement and interest intelligence designed to dramatically enhance lead nurturing and scoring. Delivered through Certain's integration with leading marketing automation systems such as Marketo, this rich attendee insight augments attendee profiles, measures engagement and gauges interests. The information captured can help companies not only track what attendees are doing, but also understand their actual interests to drive more personalized lead nurturing and effective sales follow-up.
"For the first time, companies will be able to tap into rich prospect and customer intelligence by analyzing event attendee behavior across all touch points," said Peter Micciche, CEO, Certain. "It's a win-win for marketers and sales teams. Marketers will be able to leverage attendee information more effectively in their multi-channel nurturing campaigns, and sales teams will be empowered with more predictable lead data for targeted and tailored follow-up, increasing the value of events on the bottom line."
Events like user conferences, seminars, tradeshows and road shows offer opportunities for organizations to capture deep and meaningful information about prospects beyond simply knowing a prospect has attended the event. Certain's new attendee engagement and interest intelligence empowers marketers to improve their current nurturing and scoring models with information collected across multiple event touch points, such as sessions, appointments, ratings and polls.
In addition to general engagement statistics, interest-based intelligence offers an advantage to companies with multiple products, use cases, user types or best practice areas. Many of these organizations already are beginning to measure area and degree of interest by tracking digital interactions and content consumption. With Certain's interest-based intelligence, these companies will be able to add event-level interactions to understand precise interests; more easily and accurately gauge opportunities for upselling and cross selling; and notify the sales team when a prospect's interests align with a particular product or use case to engage in a more relevant dialogue.
"Scoring leads based on their area of interest is becoming a best practice among many organizations as they strive to turn events from exercises in logistics to strategic revenue generators. Just as lead scoring has helped marketing and sales organizations prioritize leads based on profile and activity level to know 'when' to follow-up, interest-based scoring lets organizations understand 'how' to follow up appropriately with leads," says Robin Bordoli, VP Partner Ecosystems and GM, New Markets, Marketo. "Events provide a wealth of behavioral information that, when combined with the intelligence of the Marketo platform, provides a more complete picture of customer and prospect interests. Certain's attendee engagement and interest-based intelligence will help any organization dramatically increase the accuracy and relevance of marketing programs and sales initiatives."
This newly released attendee intelligence, available through Certain's integration with leading marketing automation systems such as Marketo, includes:
- Rich Profile Information – Event registrations provide demographic and firmographic information to enrich existing lead profiles.
- Individual Engagement Statistics – Session and appointment interactions, including ratings, provide insight beyond registration status, adding the degree of engagement and the quality of those engagements for each participant.
- Overall Event Engagement Statistics – Event engagement averages provide the context and a baseline against which marketers can measure individual interactions.
- Individual Interest-Level Scores – Specific event activities tagged with one or more company-defined areas of interest enhance the organization's ability to understand how deep each attendee's interest is in each area.
To find out more about interest-based lead scoring, download Certain's white paper, "How to Improve Lead Intelligence with Event Data."
About Certain: Powering Connections, Accelerating Business
Certain delivers the leading enterprise event management platform to personalize event experiences and provide meaningful connections that accelerate business. Certain integrates with leading enterprise-class marketing automation and CRM applications, and the Certain Event Success Hub™ includes industry partners that complement the Certain platform to ensure a complete solution. The Certain platform enables attendee management from check-in to social and mobile participation and enables 1-to-1 meetings that maximize event value for all stakeholders. Headquartered in San Francisco, with offices in North America, Europe and the Pacific Rim, Certain is a strategic event partner to more than 600 enterprise and event management companies. For more information please visit www.certain.com.
Director of Marketing
SOURCE Certain, Inc.
Tintri VM-aware storage is the simplest for virtualized applications and cloud. Organizations including GE, Toyota, United Healthcare, NASA and 6 of the Fortune 15 have said "No to LUNs." With Tintri they manage only virtual machines, in a fraction of the footprint and at far lower cost than conventional storage. Tintri offers the choice of all-flash or hybrid-flash platform, converged or stand-alone structure and any hypervisor. Rather than obsess with storage, leaders focus on the business app...
Mar. 1, 2017 02:00 PM EST Reads: 1,373
Have you ever noticed how some IT people seem to lead successful, rewarding, and satisfying lives and careers, while others struggle? IT author and speaker Don Crawley uncovered the five principles that successful IT people use to build satisfying lives and careers and he shares them in this fast-paced, thought-provoking webinar. You'll learn the importance of striking a balance with technical skills and people skills, challenge your pre-existing ideas about IT customer service, and gain new in...
Mar. 1, 2017 01:45 PM EST Reads: 3,535
SYS-CON Events announced today that Tintri, Inc, a leading provider of enterprise cloud infrastructure, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Tintri offers an enterprise cloud platform built with public cloud-like web services and RESTful APIs. Organizations use Tintri all-flash storage with scale-out and automation as a foundation for their own clouds – to build agile development environments...
Mar. 1, 2017 01:45 PM EST Reads: 364
Building custom add-ons does not need to be limited to the ideas you see on a marketplace. In his session at 20th Cloud Expo, Sukhbir Dhillon, CEO and founder of Addteq, will go over some adventures they faced in developing integrations using Atlassian SDK and other technologies/platforms and how it has enabled development teams to experiment with newer paradigms like Serverless and newer features of Atlassian SDKs. In this presentation, you will be taken on a journey of Add-On and Integration...
Mar. 1, 2017 01:41 PM EST Reads: 109
SYS-CON Events announced today that Outlyer, a monitoring service for DevOps and operations teams, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outlyer is a monitoring service for DevOps and Operations teams running Cloud, SaaS, Microservices and IoT deployments. Designed for today's dynamic environments that need beyond cloud-scale monitoring, we make monitoring effortless so you...
Mar. 1, 2017 01:30 PM EST Reads: 2,786
Cloud Expo, Inc. has announced today that Andi Mann and Aruna Ravichandran have been named Co-Chairs of @DevOpsSummit at Cloud Expo 2017. The @DevOpsSummit at Cloud Expo New York will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and @DevOpsSummit at Cloud Expo Silicon Valley will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Mar. 1, 2017 01:15 PM EST Reads: 2,776
Column Technologies exhibited at SYS-CON's @DevOpsSummit at Cloud Expo, which took place at the Javits Center in New York City, NY, in June 2016. Established in 1998, Column Technologies is a global technology solutions provider with over 400 employees, headquartered in the United States with offices in Canada, India, and the United Kingdom. Column Technologies provides “Best of Breed” technology solutions that automate the key DevOps principals and help our customers meet today’s DevOps and Dig...
Mar. 1, 2017 01:15 PM EST Reads: 1,523
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
Mar. 1, 2017 01:15 PM EST Reads: 2,296
The cloud competition for database hosts is fierce. How do you evaluate a cloud provider for your database platform? In his session at 18th Cloud Expo, Chris Presley, a Solutions Architect at Pythian, gave users a checklist of considerations when choosing a provider. Chris Presley is a Solutions Architect at Pythian. He loves order – making him a premier Microsoft SQL Server expert. Not only has he programmed and administered SQL Server, but he has also shared his expertise and passion with budd...
Mar. 1, 2017 12:45 PM EST Reads: 441
SYS-CON Events announced today that Outlyer, a monitoring service for DevOps and operations teams, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outlyer is a monitoring service for DevOps and Operations teams running Cloud, SaaS, Microservices and IoT deployments. Designed for today's dynamic environments that need beyond cloud-scale monitoring, we make monitoring effortless so you ...
Mar. 1, 2017 12:45 PM EST Reads: 400
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
Mar. 1, 2017 12:30 PM EST Reads: 1,311
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Mar. 1, 2017 12:30 PM EST Reads: 940
SYS-CON Events announced today that Technologic Systems Inc., an embedded systems solutions company, will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Technologic Systems is an embedded systems company with headquarters in Fountain Hills, Arizona. They have been in business for 32 years, helping more than 8,000 OEM customers and building over a hundred COTS products that have never been discontinued. Technologic Systems’ pr...
Mar. 1, 2017 12:30 PM EST Reads: 991
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Mar. 1, 2017 12:15 PM EST Reads: 460
Artificial Intelligence has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming Cloud Expo | @ThingsExpo at the Javits Center in New York, June 6-8, will find fresh new content in a new track called Cognitive Computing | Artificial Intelligence, Machine Learning, Deep Learning. Cloud Expo is still accepting submissions for this new track, so please visit www.cloudcomputingexpo.com for the latest information. 2...
Mar. 1, 2017 11:59 AM EST Reads: 259