|By PR Newswire||
|March 11, 2014 12:03 PM EDT||
AUSTIN, Texas, March 11, 2014 /PRNewswire/ -- Spanish Broadcasting System, Inc. (SBS) (Nasdaq: SBSA) & AIRE Radio Networks and SXSW join forces to launch SXAmericas a new program focused on harnessing the collective talent, idea pool and opportunities for U.S. and LATAM audiences. Officially launching today, March 11, SXAmericas will offer U.S. Latino and Latin American SXSW goers a deeper networking opportunity to discuss and address the latest industry opportunities for the Americas.
"Spotlighting the international creative stage, the South By Southwest Music Conference (SXSW) is thrilled to announce SXAmericas, an exciting programming addition geared to connect U.S Hispanics, Latin American and Spanish industry thought leaders," said Alicia Zertuche, SXAmericas Producer. "SBS is a true founding partner in believing in the importance of creating a new opportunity for festival goers and joining forces in year one to make some incredible connections happen. We're excited for what's to come."
"Though US Hispanics share a language, the community is a mosaic of different cultures and communities. SBS & AIRE Radio Networks' goal is to deliver organic connections to Hispanic consumers through unique entertainment content distributed across multiple devices," said Stephen Hobbs Vice President of Entertainment at SBS. "Our partnership with SXSW underlines the fact that we recognize SXAmericas as the intersection where new ideas, technology and culture meet."
SXSW is increasingly known as the international creative stage for what's next in music, film, and interactive technology. With new events such as SXSW ECO and SXSW EDU and now SXSW V2V, there is an opportunity to bring additional niche industries together to further discovery via learning, sharing and networking. While the U.S. Latino population continues to explode, its creative influencers can be found in key markets across the country such as Miami, Los Angeles, New York, and Austin. SXAmericas will provide a platform to enhance the current SXSW experience by converging Latino influencers across key creative industries, such as Music, Film, Interactive, Marketing, etc.
SXAmericas 2014 Key Events:
TUESDAY, MARCH 11
A Conversation with Robert Rodriguez & Diego Luna
Moderated by Charles Ramirez-Berg
Opening Night Party
Presented by SBS Radio & AIRE Radio Networks
West Tent, Brush Square Park / 4:30 PM - 7:00 PM
Opening Remarks by Diego Luna
Spinning: Felix Contreras & Jasmine Garsd NPR ALT LATINO/ DJ Kazzanova SBS Radio
Complimentary Food & Beverages. Open to all Registrants and Artist Wristbands
MONDAY, MARCH 10
Can we beat Dreamworks and Pixar from Argentina?
Austin Suite, Austin Convention Center / 12:30PM - 1:30PM
TUESDAY, MARCH 11
On YouTube, on TNT, in theaters: all together now!
Maximilian Room, Driskill Hotel / 3:30PM - 4:30PM
WEDNESDAY, MARCH 12
Business Lunch Mixer & Roundtable Discussion
Room 9ABC, The Austin Convention Center / 2:00 PM -3:00 PM
100 US Hispanic & Latin American Thought leaders (Invite Only)
Complimentary Food & Beverages. Open to Platinum & Music Registrants
THURSDAY, MARCH 13
SXSW Interview: Ana Tijoux
Room 10B, The Austin Convention Center / 2:00 PM -3:00 PM
For more details about films, musical showcases and parties as part of SXAmericas 2014 visit: http://sxsw.com/sxamericas
About SBS & AIRE Radio Networks:
AIRE Radio Networks is a minority certified division of Spanish Broadcasting System (Nasdaq: SBSA), the largest publicly traded Hispanic-controlled media and entertainment company in the United States. AIRE was designed to harness the power of SBS' multi-genre programming and resources through targeted network vehicles in more than 30 markets, supported by national scale solutions spanning content, experiential, digital, mobile and online platforms with more than 1.5 million unique visitors. SBS also owns and operates 20 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico. The Company also owns and operates MegaTV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events and owns 21 bilingual websites, including www.LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture.
Share and follow using hashtag #SBSSXSW
Twitter handle: @spanishbroadcast
Twitter handle: @airenetwork
iPhone -Download Lamusica App
Android -Download Lamusica App
SOURCE AIRE Radio Networks/Spanish Broadcasting System
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