|By PR Newswire||
|March 11, 2014 01:30 PM EDT||
NEW YORK, March 11, 2014 /PRNewswire/ -- Further expanding and strengthening its content capabilities, Havas Worldwide has named Rich Rosenthal to the new role of Head of Content, North America. He brings depth of experience in the advertising, media, and entertainment industries. Rosenthal will oversee North America production, including print, art buying, and studio, reporting directly to Vin Farrell, Global Chief Content Officer, and partnering with Darren Moran, Chief Creative Officer for Havas Worldwide New York and co-CCO for North America.
Within the last year, the agency hired Farrell for a newly created Global Chief Content Officer role. Rosenthal is another link in Havas's commitment to building an industry-leading content production model that leverages talent from across industries.
"The growth of our content capabilities represents an integral piece of our commitment to developing an in-house maker culture. We are developing best-in-class capabilities across all aspects of content, including editorial, production, distribution, and analytics," said Andrew Benett, Global CEO of Havas Worldwide. "And by further expanding our content offering within the 'Havas Village' model, which unites and integrates creative, media, and digital capabilities, we're uniquely able to present a full range of services to our clients."
Rosenthal joins Havas Worldwide from Time Warner, where he was Senior Vice President, Content Development and Production, for the Global Media Group. Rosenthal oversaw and produced multiplatform campaigns with clients such as L'Oreal, Chevy, FedEx, Walmart, Home Depot, Buick, Dodge, and Johnson & Johnson, including the production of web series, sites, apps, TV and print ads, and social media campaigns, as well as concepting, developing, and producing video and TV series and graphic packages.
Before that, Rosenthal initiated and ran the web studio for Warner Bros. Television, the first major studio to create a slate of shows specifically for online. In that capacity he worked to find and develop talent, oversaw pilots and new series for the studio, including the Emmy-winning series Childrens Hospital, and developed content with partners including Budweiser and RealNetworks.
Rosenthal's career also includes stints at JWT, Saatchi & Saatchi, and Y&R, where he was head of production.
"Modern-day content encompasses a diversity of outputs. This includes social media, campaign narratives, and entertainment partnerships," Farrell said. "Rich is a unique and ideal hire for this space. He's managed to successfully straddle both the advertising and entertainment worlds."
Rosenthal's entertainment partnerships include a 12-episode series for Cadillac, a Red Carpet reality series with L'Oreal and InStyle magazine, a 2012 Democratic and Republican Convention app for CNN and Time magazine, the Emmy-winning "Beyond 9/11" website for TIME magazine, the Quickdraw animation series for the Oscars, which is currently running on Entertainment Weekly's website, and an SEC football tailgating TV special for Southern Living magazine on the GAC network. His commercial work has been awarded numerous CLIO, ADDY, Effie, AICP, and London International awards and has been shortlisted at Cannes.
"Having worked in both worlds, I see the future of content as inhabiting the space where advertising and entertainment intersect," Rosenthal said. "I'm thrilled to join Havas Worldwide, an agency that recognizes that and is making content a key part of its offering."
About Havas Worldwide
Havas Worldwide, formerly known as Euro RSCG Worldwide, is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. The Havas Worldwide network is made up of 11,000 employees in 316 offices in 120 cities and 75 countries, and provides advertising, marketing, corporate communications, and digital and social media solutions to clients, including Air France, BNP Paribas, Citigroup, Danone Group, IBM, Lacoste, Merck, Mondelēz International, Pernod Ricard, PSA Peugeot Citroen, Reckitt Benckiser, and Sanofi. Headquartered in New York, Havas Worldwide is the largest unit of the Havas group, a world leader in communications (Euronext Paris SA: HAV.PA).
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