Click here to close now.




















Welcome!

News Feed Item

Havas Worldwide Names Rich Rosenthal To New Post Of North America Head Of Content

Appointment Further Strengthens Agency's Commitment to Deepening Its Delivery of Content

NEW YORK, March 11, 2014 /PRNewswire/ -- Further expanding and strengthening its content capabilities, Havas Worldwide has named Rich Rosenthal to the new role of Head of Content, North America. He brings depth of experience in the advertising, media, and entertainment industries. Rosenthal will oversee North America production, including print, art buying, and studio, reporting directly to Vin Farrell, Global Chief Content Officer, and partnering with Darren Moran, Chief Creative Officer for Havas Worldwide New York and co-CCO for North America.

Within the last year, the agency hired Farrell for a newly created Global Chief Content Officer role. Rosenthal is another link in Havas's commitment to building an industry-leading content production model that leverages talent from across industries.

"The growth of our content capabilities represents an integral piece of our commitment to developing an in-house maker culture. We are developing best-in-class capabilities across all aspects of content, including editorial, production, distribution, and analytics," said Andrew Benett, Global CEO of Havas Worldwide. "And by further expanding our content offering within the 'Havas Village' model, which unites and integrates creative, media, and digital capabilities, we're uniquely able to present a full range of services to our clients."

Rosenthal joins Havas Worldwide from Time Warner, where he was Senior Vice President, Content Development and Production, for the Global Media Group. Rosenthal oversaw and produced multiplatform campaigns with clients such as L'Oreal, Chevy, FedEx, Walmart, Home Depot, Buick, Dodge, and Johnson & Johnson, including the production of web series, sites, apps, TV and print ads, and social media campaigns, as well as concepting, developing, and producing video and TV series and graphic packages.

Before that, Rosenthal initiated and ran the web studio for Warner Bros. Television, the first major studio to create a slate of shows specifically for online. In that capacity he worked to find and develop talent, oversaw pilots and new series for the studio, including the Emmy-winning series Childrens Hospital, and developed content with partners including Budweiser and RealNetworks.

Rosenthal's career also includes stints at JWT, Saatchi & Saatchi, and Y&R, where he was head of production.

"Modern-day content encompasses a diversity of outputs. This includes social media, campaign narratives, and entertainment partnerships," Farrell said. "Rich is a unique and ideal hire for this space. He's managed to successfully straddle both the advertising and entertainment worlds."

Rosenthal's entertainment partnerships include a 12-episode series for Cadillac, a Red Carpet reality series with L'Oreal and InStyle magazine, a 2012 Democratic and Republican Convention app for CNN and Time magazine, the Emmy-winning "Beyond 9/11" website for TIME magazine, the Quickdraw animation series for the Oscars, which is currently running on Entertainment Weekly's website, and an SEC football tailgating TV special for Southern Living magazine on the GAC network. His commercial work has been awarded numerous CLIO, ADDY, Effie, AICP, and London International awards and has been shortlisted at Cannes.

"Having worked in both worlds, I see the future of content as inhabiting the space where advertising and entertainment intersect," Rosenthal said. "I'm thrilled to join Havas Worldwide, an agency that recognizes that and is making content a key part of its offering."

About Havas Worldwide

Havas Worldwide, formerly known as Euro RSCG Worldwide, is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. The Havas Worldwide network is made up of 11,000 employees in 316 offices in 120 cities and 75 countries, and provides advertising, marketing, corporate communications, and digital and social media solutions to clients, including Air France, BNP Paribas, Citigroup, Danone Group, IBM, Lacoste, Merck, Mondelēz International, Pernod Ricard, PSA Peugeot Citroen, Reckitt Benckiser, and Sanofi. Headquartered in New York, Havas Worldwide is the largest unit of the Havas group, a world leader in communications (Euronext Paris SA: HAV.PA).

Contact:
Yvonne Bond
Global Communications Director
Havas Worldwide
(212) 886-2035
[email protected]

SOURCE Havas Worldwide

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his session at 17th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Partnerships at Com...
SYS-CON Events announced today that the "Second Containers & Microservices Expo" will take place November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
Scrum Alliance has announced the release of its 2015 State of Scrum Report. Almost 5,000 individuals and companies worldwide participated in this year's survey. Most organizations in the market today are still leading and managing under an Industrial Age model. Not only is the speed of change growing exponentially, Agile and Scrum frameworks are showing companies how to draw on the full talents and capabilities of those doing the work in order to continue innovating for success.
SYS-CON Events announced today that MobiDev, a software development company, will exhibit at the 17th International Cloud Expo®, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software development company with representative offices in Atlanta (US), Sheffield (UK) and Würzburg (Germany); and development centers in Ukraine. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobi...
Between the compelling mockups and specs produced by your analysts and designers, and the resulting application built by your developers, there is a gulf where projects fail, costs spiral out of control, and applications fall short of requirements. In his session at @DevOpsSummit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, presented a new approach where business and development users collaborate – each using tools appropriate to their goals and expertise – to build mocku...
Container technology is sending shock waves through the world of cloud computing. Heralded as the 'next big thing,' containers provide software owners a consistent way to package their software and dependencies while infrastructure operators benefit from a standard way to deploy and run them. Containers present new challenges for tracking usage due to their dynamic nature. They can also be deployed to bare metal, virtual machines and various cloud platforms. How do software owners track the usag...
SYS-CON Events announced today that VividCortex, the monitoring solution for the modern data system, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The database is the heart of most applications, but it’s also the part that’s hardest to scale, monitor, and optimize even as it’s growing 50% year over year. VividCortex is the first unified suite of database monitoring tools specifically desi...
Graylog, Inc., has added the capability to collect, centralize and analyze application container logs from within Docker. The Graylog logging driver for Docker addresses the challenges of extracting intelligence from within Docker containers, where most workloads are dynamic and log data is not persisted or stored. Using Graylog, DevOps and IT Ops teams can pinpoint the root cause of problems to deliver new applications faster and minimize downtime.
As Marc Andreessen says software is eating the world. Everything is rapidly moving toward being software-defined – from our phones and cars through our washing machines to the datacenter. However, there are larger challenges when implementing software defined on a larger scale - when building software defined infrastructure. In his session at 16th Cloud Expo, Boyan Ivanov, CEO of StorPool, provided some practical insights on what, how and why when implementing "software-defined" in the datacent...
Learn how you can use the CoSN SEND II Decision Tree for Education Technology to make sure that your K–12 technology initiatives create a more engaging learning experience that empowers students, teachers, and administrators alike.
Mobile, social, Big Data, and cloud have fundamentally changed the way we live. “Anytime, anywhere” access to data and information is no longer a luxury; it’s a requirement, in both our personal and professional lives. For IT organizations, this means pressure has never been greater to deliver meaningful services to the business and customers.
In a recent research, analyst firm IDC found that the average cost of a critical application failure is $500,000 to $1 million per hour and the average total cost of unplanned application downtime is $1.25 billion to $2.5 billion per year for Fortune 1000 companies. In addition to the findings on the cost of the downtime, the research also highlighted best practices for development, testing, application support, infrastructure, and operations teams.
"We've just seen a huge influx of new partners coming into our ecosystem, and partners building unique offerings on top of our API set," explained Seth Bostock, Chief Executive Officer at IndependenceIT, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.