Click here to close now.



Welcome!

News Feed Item

Havas Worldwide Names Rich Rosenthal To New Post Of North America Head Of Content

Appointment Further Strengthens Agency's Commitment to Deepening Its Delivery of Content

NEW YORK, March 11, 2014 /PRNewswire/ -- Further expanding and strengthening its content capabilities, Havas Worldwide has named Rich Rosenthal to the new role of Head of Content, North America. He brings depth of experience in the advertising, media, and entertainment industries. Rosenthal will oversee North America production, including print, art buying, and studio, reporting directly to Vin Farrell, Global Chief Content Officer, and partnering with Darren Moran, Chief Creative Officer for Havas Worldwide New York and co-CCO for North America.

Within the last year, the agency hired Farrell for a newly created Global Chief Content Officer role. Rosenthal is another link in Havas's commitment to building an industry-leading content production model that leverages talent from across industries.

"The growth of our content capabilities represents an integral piece of our commitment to developing an in-house maker culture. We are developing best-in-class capabilities across all aspects of content, including editorial, production, distribution, and analytics," said Andrew Benett, Global CEO of Havas Worldwide. "And by further expanding our content offering within the 'Havas Village' model, which unites and integrates creative, media, and digital capabilities, we're uniquely able to present a full range of services to our clients."

Rosenthal joins Havas Worldwide from Time Warner, where he was Senior Vice President, Content Development and Production, for the Global Media Group. Rosenthal oversaw and produced multiplatform campaigns with clients such as L'Oreal, Chevy, FedEx, Walmart, Home Depot, Buick, Dodge, and Johnson & Johnson, including the production of web series, sites, apps, TV and print ads, and social media campaigns, as well as concepting, developing, and producing video and TV series and graphic packages.

Before that, Rosenthal initiated and ran the web studio for Warner Bros. Television, the first major studio to create a slate of shows specifically for online. In that capacity he worked to find and develop talent, oversaw pilots and new series for the studio, including the Emmy-winning series Childrens Hospital, and developed content with partners including Budweiser and RealNetworks.

Rosenthal's career also includes stints at JWT, Saatchi & Saatchi, and Y&R, where he was head of production.

"Modern-day content encompasses a diversity of outputs. This includes social media, campaign narratives, and entertainment partnerships," Farrell said. "Rich is a unique and ideal hire for this space. He's managed to successfully straddle both the advertising and entertainment worlds."

Rosenthal's entertainment partnerships include a 12-episode series for Cadillac, a Red Carpet reality series with L'Oreal and InStyle magazine, a 2012 Democratic and Republican Convention app for CNN and Time magazine, the Emmy-winning "Beyond 9/11" website for TIME magazine, the Quickdraw animation series for the Oscars, which is currently running on Entertainment Weekly's website, and an SEC football tailgating TV special for Southern Living magazine on the GAC network. His commercial work has been awarded numerous CLIO, ADDY, Effie, AICP, and London International awards and has been shortlisted at Cannes.

"Having worked in both worlds, I see the future of content as inhabiting the space where advertising and entertainment intersect," Rosenthal said. "I'm thrilled to join Havas Worldwide, an agency that recognizes that and is making content a key part of its offering."

About Havas Worldwide

Havas Worldwide, formerly known as Euro RSCG Worldwide, is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. The Havas Worldwide network is made up of 11,000 employees in 316 offices in 120 cities and 75 countries, and provides advertising, marketing, corporate communications, and digital and social media solutions to clients, including Air France, BNP Paribas, Citigroup, Danone Group, IBM, Lacoste, Merck, Mondelēz International, Pernod Ricard, PSA Peugeot Citroen, Reckitt Benckiser, and Sanofi. Headquartered in New York, Havas Worldwide is the largest unit of the Havas group, a world leader in communications (Euronext Paris SA: HAV.PA).

Contact:
Yvonne Bond
Global Communications Director
Havas Worldwide
(212) 886-2035
[email protected]

SOURCE Havas Worldwide

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
As enterprises work to take advantage of Big Data technologies, they frequently become distracted by product-level decisions. In most new Big Data builds this approach is completely counter-productive: it presupposes tools that may not be a fit for development teams, forces IT to take on the burden of evaluating and maintaining unfamiliar technology, and represents a major up-front expense. In his session at @BigDataExpo at @ThingsExpo, Andrew Warfield, CTO and Co-Founder of Coho Data, will dis...
As someone who has been dedicated to automation and Application Release Automation (ARA) technology for almost six years now, one of the most common questions I get asked regards Platform-as-a-Service (PaaS). Specifically, people want to know whether release automation is still needed when a PaaS is in place, and why. Isn't that what a PaaS provides? A solution to the deployment and runtime challenges of an application? Why would anyone using a PaaS then need an automation engine with workflow ...
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry's single source for the cloud. Fusion's advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including clou...
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
Your business relies on your applications and your employees to stay in business. Whether you develop apps or manage business critical apps that help fuel your business, what happens when users experience sluggish performance? You and all technical teams across the organization – application, network, operations, among others, as well as, those outside the organization, like ISPs and third-party providers – are called in to solve the problem.
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
@DevOpsSummit taking place June 7-9, 2016 at Javits Center, New York City, and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.
SYS-CON Events announced today that VAI, a leading ERP software provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. VAI (Vormittag Associates, Inc.) is a leading independent mid-market ERP software developer renowned for its flexible solutions and ability to automate critical business functions for the distribution, manufacturing, specialty retail and service sectors. An IBM Premier Business Part...
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed...
Let’s face it, embracing new storage technologies, capabilities and upgrading to new hardware often adds complexity and increases costs. In his session at 18th Cloud Expo, Seth Oxenhorn, Vice President of Business Development & Alliances at FalconStor, will discuss how a truly heterogeneous software-defined storage approach can add value to legacy platforms and heterogeneous environments. The result reduces complexity, significantly lowers cost, and provides IT organizations with improved effi...
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies adopt disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevO...
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
One of the bewildering things about DevOps is integrating the massive toolchain including the dozens of new tools that seem to crop up every year. Part of DevOps is Continuous Delivery and having a complex toolchain can add additional integration and setup to your developer environment. In his session at @DevOpsSummit at 18th Cloud Expo, Miko Matsumura, Chief Marketing Officer of Gradle Inc., will discuss which tools to use in a developer stack, how to provision the toolchain to minimize onboa...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...