Welcome!

News Feed Item

Hallmark announces 2013 results

Hallmark North America, Crayola and Crown Media contribute to revenue and earnings results

KANSAS CITY, Mo., March 11, 2014 /PRNewswire/ -- Hallmark Cards, Inc., today announced consolidated revenue of $3.9 billion for the year, a two percent decrease from the previous year. Earnings for the privately-held company improved over the same time period.

Hallmark president and CEO Donald J. Hall, Jr., said 2013 results reflect shifts in how the company is managing all aspects of its business in response to the changing demands of the marketplace. 

"Hallmark is made up of a diversified portfolio of businesses that are all strong contributors to the company's financial and brand health," Hall said.  "We have two of the world's most trusted brands in Hallmark and Crayola and a branded entertainment network that is reaching a growing number of US households. The balance of our total portfolio, and the opportunities that lie within each of the businesses, gives me confidence in our future."

Revenue in Hallmark North America, which includes greeting cards, gift wrap and gifts, was four percent less than the prior year.  In 2013, the North American operating business took many steps to improve efficiencies including plans to streamline the greetings product development process and to integrate many functions of Hallmark Canada into the US business. The company improved its competitiveness by consolidating three domestic manufacturing facilities into two locations, which retained 1,000 jobs in Kansas and increased production volume in the two facilities.

Consumer feedback for Hallmark North America's new retail concept store, HMK, has been positive since the first store opened in Kansas City last October. Plans are in place to open two additional HMK locations this spring.  In April, HMK will open in Southlake Town Square, a suburban retail community near the Dallas/Fort Worth area. Denver's Cherry Creek Shopping Center will welcome HMK in June.

Strong back-to-school and holiday results helped Crayola revenues end the year three percent ahead of last year. Crayola's Digital Light Designer was named 2013 Innovative Toy of the Year by the Toy Industry Association. Toys "R" Us included the Melt 'n' Mold Factory on its 2013 Holiday Hot Toy list. In 2013, Crayola elevated its presence in Japan and China and plans to expand into other select international markets in 2014.

Publicly traded Crown Media, in which Hallmark is a majority owner, recently announced revenue for 2013 increased eight percent from 2012.

"Hallmark Channel and Hallmark Movie Channel continue to elevate the relevance of the Hallmark brand to our consumers," Hall said. "In fact, Hallmark Channel was the No. 1 cable network among households and women 25-54 years old for weekend primetime throughout the holiday season. The Countdown to Christmas programming continues to attract new, younger viewers and extend the channel's appeal."

The challenging business environment in the U.K. and Australia resulted in a three percent revenue decline for Hallmark International. To strengthen its position in a highly competitive market, Hallmark UK recently announced plans to transition greeting card and gift wrap manufacturing from Bradford, England, to other printers, including Hallmark's specialty production center in Leavenworth, KS.

"The actions being taken by Hallmark U.K. are just one of the many transformative steps being taken across all of Hallmark's operating businesses," Hall said. "These are important steps toward securing a strong future for our business worldwide."

Revenues for Crown Center, Hallmark's real estate subsidiary, were essentially flat compared to 2012. However the area expects increased visits once Halls on Grand opens later this year.

"Crown Center took another meaningful step as part of its ongoing reinvention when it announced its plan to consolidate two Halls locations into a single new retail experience – Halls on Grand," Hall added. "I believe this will stimulate a revitalized retail experience for the shops and elevate the overall vibrancy of Crown Center."

About Hallmark Cards, Inc.
Hallmark makes the world a more caring place by helping people express what's in their hearts and connect in emotional ways with others. In the U.S., innovative Hallmark greeting cards and gifts are sold through the network of Hallmark Gold Crown® specialty stores, leading mass retailers and online. Worldwide, Hallmark offers products in more than 30 languages available in 100 countries. Millions of households enjoy family friendly television programming offered by cable's top-rated Hallmark Channel and fast-growing Hallmark Movie Channel. Hallmark's Crayola subsidiary inspires artistic creativity in children through Crayola® crayons and markers as well as other innovative art tools, crafting activities and creative toys. Privately held Hallmark is based in Kansas City, MO., and continues to be led by members of the founding Hall family. Visit http://corporate.hallmark.com for more details.

SOURCE Hallmark Cards, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, provided tips on how to be successful in large scale machine learning...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Your business relies on your applications and your employees to stay in business. Whether you develop apps or manage business critical apps that help fuel your business, what happens when users experience sluggish performance? You and all technical teams across the organization – application, network, operations, among others, as well as, those outside the organization, like ISPs and third-party providers – are called in to solve the problem.
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
SYS-CON Events announced today that Roundee / LinearHub will exhibit at the WebRTC Summit at @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LinearHub provides Roundee Service, a smart platform for enterprise video conferencing with enhanced features such as automatic recording and transcription service. Slack users can integrate Roundee to their team via Slack’s App Directory, and '/roundee' command lets your video conference ...
Digital transformation is too big and important for our future success to not understand the rules that apply to it. The first three rules for winning in this age of hyper-digital transformation are: Advantages in speed, analytics and operational tempos must be captured by implementing an optimized information logistics system (OILS) Real-time operational tempos (IT, people and business processes) must be achieved Businesses that can "analyze data and act and with speed" will dominate those t...
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, will compare the Jevons Paradox to modern-day enterprise IT, e...
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Bradley Holt, Developer Advocate a...
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes ho...
SYS-CON Events announced today the Kubernetes and Google Container Engine Workshop, being held November 3, 2016, in conjunction with @DevOpsSummit at 19th Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA. This workshop led by Sebastian Scheele introduces participants to Kubernetes and Google Container Engine (GKE). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, students learn the key concepts and practices for deploying and maintainin...
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service. In his session at 19th Cloud Exp...
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
SYS-CON Events announced today that ReadyTalk, a leading provider of online conferencing and webinar services, has been named Vendor Presentation Sponsor at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. ReadyTalk delivers audio and web conferencing services that inspire collaboration and enable the Future of Work for today’s increasingly digital and mobile workforce. By combining intuitive, innovative tec...
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...