Welcome!

News Feed Item

Brightree® Unveils New Brand Reflecting Aggressive Growth Strategy in Post-Acute Care

Brightree, the leading provider of cloud-based clinical, billing and business management software solutions for the post-acute care industry, today unveiled at Medtrade Spring in Las Vegas, Nev., its new brand, reflecting the organization’s broadening investment in technology and services across the post-acute care sector of healthcare. Traditionally known for its leadership position in the Home Medical Equipment/Durable Medical Equipment (HME/DME) market, Brightree is extending its investments in hospice, home health and infusion solutions, as well as in surrounding services – such as patient and private payments, revenue cycle management (RCM), portal-based ordering systems and referral acceleration and management relationships – to enable HME/DME businesses to expand and diversify their revenue streams and to attract new customers in other post-acute care disciplines into the Brightree community.

“Brightree customers are forward-thinking leaders who want to grow and diversify in this time of escalating change in healthcare,” said Dave Cormack, CEO of Brightree. “Our new brand emphasizes the bright future we envision enabling our customers to create as we make the right strategic investments to simplify and accelerate the flow of information, documents, work streams, resources and payments among patients, providers and payers – whether government, commercial, private or patients – across the healthcare continuum.”

Added Cormack, “Over the next four years we plan to invest more than $80 million in realizing this vision so that our customers can not only overcome revenue pressures brought about by changes such as competitive bidding, increased audits and expanding regulation, but also to ensure that they can capture a greater share of the opportunities post-acute care presents for radically improving costs and outcomes in our healthcare system.”

Based on data from the Centers for Medicare & Medicaid Services (CMS), Brightree estimates the post-acute areas of HME, home infusion, home health, hospice and long-term care will collectively double in spending over 10 years, from about $250 billion in 2013 to more than $500 billion in 2023, even with cost-containment measures in place.

“Our goal is to help Brightree customers capture the greatest share of that growth by equipping them with the broadest array of software, services and professional expertise targeted to their specific needs,” continued Cormack. “Brightree’s 30 percent growth over the last year has put us in a strong position to invest even more in our customers’ success, while continuing to grow aggressively in 2014 and beyond.”

Some initiatives that are part of Brightree’s growth plan include:

  • Regulatory investments to keep Brightree customers ahead of reimbursement changes. On Monday, Brightree announced the CMS had acknowledged and accepted 100 percent of Brightree test claims coded to the new ICD-10 standard as part of a national testing program to prepare providers for the October 2014 change. The early acknowledgment validates Brightree’s ICD-10 readiness so customers can be confident they are equipped to handle the new claim submission and reimbursement demands. This investment is just one of many regulatory-based enhancements Brightree is making to keep customers ahead of market changes.
  • Revenue Cycle Management. The company is evolving its former Billing Services group to deliver a portfolio of Revenue Cycle Management (RCM) solutions that will help customers improve profitability and cash flow from intake to collection. Part of this evolution involves a strategic business relationship with Access Healthcare, a leading provider of business process outsourcing in the healthcare market, to deliver cost-effective, “behind-the-scenes” predictive administrative and workflow management tasks on a broader scale. Brightree’s RCM account managers and analysts will continue to provide direct customer-facing services and support, as well as advise customers on ways to improve and manage cash flow.
  • Private and Patient Payments. Private-pay billing and collection solutions delivered through Strategic AR (acquired by Brightree in January 2014) enable providers to engage patients upfront to collect co-payments and retain credit card information on file for re-orders. Integration with the provider’s billing systems of record further automate business processes and reduce the time and effort associated with patient collections.
  • Referral Acceleration and Management. Through a new relationship with athenahealth, Brightree’s network of providers now has direct and instant access to referrals from the more than 18,000 physicians using athenaClinicals® and athenaCoordinator®, cloud-based services for electronic health records (EHR), practice management and care coordination.
  • ePurchasing Partnerships. The company is investing in strategic relationships with McKesson, ResMed, Independence Medical and other manufacturers and distributors to help customers streamline ordering by accessing electronic purchasing directly through the Brightree system interface.
  • Mobile Healthcare. As patient counts grow across post-acute settings, the need to service patients “where they are” through a more diversified workforce that includes both clinical health workers and non-clinical patient care aides is expanding. Add to this the increased regulation and compliance demands being placed on home health and hospice organizations, and the necessity for mobile technology to underlie best practices and protect reimbursements is clear. Brightree plans to release tablet-based mobile solutions to augment its laptop-based mobile solutions for hospice and home health organizations this fall.

Brightree will be exhibiting its application solutions in its Booth #1018 at the Medtrade Spring Conference on March 10-12 in the Mandalay Bay Convention Center in Las Vegas, Nev. The company also will be presenting a conference session on “How to Get Your Inventory In Shape” on Wednesday, March 12, from 8:30 to 9:30 a.m. PT.

About Brightree

Brightree is the leading provider of cloud-based software for the post-acute care industry. Our 500 team members serve more than 3,000 companies in the HME, home health, hospice, O&P, HME pharmacy, home infusion and rehab home care segments. Brightree's unique SaaS software solutions follow the natural workflow of providers to automate and improve how they manage their businesses. The company is ranked as one of the top 100 healthcare IT companies in the U.S. on the prestigious Healthcare Informatics 100 (HCI 100) list. For further information, visit www.brightree.com or call 1.888.598.7797.

Brightree is a registered trademark of Brightree LLC.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
The cloud era has reached the stage where it is no longer a question of whether a company should migrate, but when. Enterprises have embraced the outsourcing of where their various applications are stored and who manages them, saving significant investment along the way. Plus, the cloud has become a defining competitive edge. Companies that fail to successfully adapt risk failure. The media, of course, continues to extol the virtues of the cloud, including how easy it is to get there. Migrating...
The use of containers by developers -- and now increasingly IT operators -- has grown from infatuation to deep and abiding love. But as with any long-term affair, the honeymoon soon leads to needing to live well together ... and maybe even getting some relationship help along the way. And so it goes with container orchestration and automation solutions, which are rapidly emerging as the means to maintain the bliss between rapid container adoption and broad container use among multiple cloud host...
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across business networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost as well as advance trade. Are you curious about how Blockchain is built for business? In her session at 21st Cloud Expo, René Bostic, Technical VP of the IBM Cloud Unit in North America, discussed the b...
Imagine if you will, a retail floor so densely packed with sensors that they can pick up the movements of insects scurrying across a store aisle. Or a component of a piece of factory equipment so well-instrumented that its digital twin provides resolution down to the micrometer.
The need for greater agility and scalability necessitated the digital transformation in the form of following equation: monolithic to microservices to serverless architecture (FaaS). To keep up with the cut-throat competition, the organisations need to update their technology stack to make software development their differentiating factor. Thus microservices architecture emerged as a potential method to provide development teams with greater flexibility and other advantages, such as the abili...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
Blockchain. A day doesn’t seem to go by without seeing articles and discussions about the technology. According to PwC executive Seamus Cushley, approximately $1.4B has been invested in blockchain just last year. In Gartner’s recent hype cycle for emerging technologies, blockchain is approaching the peak. It is considered by Gartner as one of the ‘Key platform-enabling technologies to track.’ While there is a lot of ‘hype vs reality’ discussions going on, there is no arguing that blockchain is b...
Product connectivity goes hand and hand these days with increased use of personal data. New IoT devices are becoming more personalized than ever before. In his session at 22nd Cloud Expo | DXWorld Expo, Nicolas Fierro, CEO of MIMIR Blockchain Solutions, will discuss how in order to protect your data and privacy, IoT applications need to embrace Blockchain technology for a new level of product security never before seen - or needed.
As Marc Andreessen says software is eating the world. Everything is rapidly moving toward being software-defined – from our phones and cars through our washing machines to the datacenter. However, there are larger challenges when implementing software defined on a larger scale - when building software defined infrastructure. In his session at 16th Cloud Expo, Boyan Ivanov, CEO of StorPool, provided some practical insights on what, how and why when implementing "software-defined" in the datacent...
ChatOps is an emerging topic that has led to the wide availability of integrations between group chat and various other tools/platforms. Currently, HipChat is an extremely powerful collaboration platform due to the various ChatOps integrations that are available. However, DevOps automation can involve orchestration and complex workflows. In his session at @DevOpsSummit at 20th Cloud Expo, Himanshu Chhetri, CTO at Addteq, will cover practical examples and use cases such as self-provisioning infra...
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory? In her Day 2 Keynote at @DevOpsSummit at 21st Cloud Expo, Aruna Ravichandran, VP, DevOps Solutions Marketing, CA Technologies, was jo...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
Leading companies, from the Global Fortune 500 to the smallest companies, are adopting hybrid cloud as the path to business advantage. Hybrid cloud depends on cloud services and on-premises infrastructure working in unison. Successful implementations require new levels of data mobility, enabled by an automated and seamless flow across on-premises and cloud resources. In his general session at 21st Cloud Expo, Greg Tevis, an IBM Storage Software Technical Strategist and Customer Solution Architec...
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...