Welcome!

News Feed Item

Introducing ChannelAdvisor Digital Marketing: A Retail-Focused Answer to the Complicated World of Online Advertising

ChannelAdvisor Corporation (NYSE:ECOM), a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to increase global sales, today announced the launch of its new Digital Marketing solution. ChannelAdvisor Digital Marketing integrates ChannelAdvisor’s industry-leading feed management and bid management capabilities, including paid search campaigns, Google Product Listing Ads and other advertising channels, from affiliate marketing to social media. The introduction of Google Shopping in 2012 changed the game for retailers and brands, requiring more sophisticated campaign management. As a result, ChannelAdvisor’s new, enhanced solution is a necessity for online retailers looking to properly manage cross-channel initiatives.

“Having worked with retailers and manufacturers for over a decade, we’ve seen the digital marketing space explode in complexity,” said ChannelAdvisor President and Chief Operating Officer David Spitz. “To stay ahead, retailers need precise and real-time linkage between their products, campaigns, tracking and optimisation across more channels than ever. ChannelAdvisor Digital Marketing brings all of these capabilities together on a single, integrated platform, giving our customers a strategic competitive advantage.”

ChannelAdvisor Digital Marketing is designed to maximise sales while minimising spend. It includes features unique to product-centric marketing to enable optimal management of campaigns, including Google Product Listing Ads, comparison shopping engines, Inventory-Driven Search, product-level reporting and more, such as:

  • Integrated price, quantity and bidding to make it easier, more efficient and more effective to manage disparate advertising channels
  • Cross-device conversion tracking to best manage mobile traffic and measure it against traffic from PCs and tablets
  • Automation of complex, time-consuming tasks such as keyword generation, data transformation, seasonal bid adjustment and overall bid management
  • Actionable Retail Insights—ChannelAdvisor’s array of analytics and reporting—to ensure qualified traffic to retailers’ websites through:
    • Cross-channel reporting for correlations
    • SKU-level reporting for granular-level performance
    • Attribution and assist tracking
    • Competition Watch for insights into competitors’ ads and positions
  • The ability to easily insert products and brands into the conversation on social media sites such as Pinterest and Facebook
  • Flexibility and control for retailers to manage campaigns internally or outsource to ChannelAdvisor’s team of Managed Services experts

“Before, we had one person managing our shopping feeds and mobile ads, another person managing our display ads and retargeting, and yet another managing our paid search campaigns. Having all these moving pieces made it incredibly difficult to compare performance on these channels, determine where to invest further or pull back, and sync quantity and promotions across advertising channels,” said Mobile Karma Vice President of E-Commerce Woody Anderson. “Now, using ChannelAdvisor Digital Marketing, this is all integrated under one umbrella, creating efficiencies and economies of scale, providing data to easily track clicks and assists, and enabling us to use that data to increase quality traffic and conversions.”

ChannelAdvisor Digital Marketing allows sellers to get their products front and centre on global, local or mobile search engine results pages through Google Product Listing Ads, paid search and comparison shopping engines. Digital Marketing employs Flex Feed technology, so advertisers can easily explore additional feed-based destinations such as retargeting providers and affiliate networks as well as benefit from SKU level performance reporting across those programs. Once traffic hits sellers’ websites, ChannelAdvisor can help improve the buyer experience and optimise the path to conversion. Finally, Digital Marketing inserts retailers’ products into the conversation on social media as consumers discover and discuss products via sites such as Pinterest and Facebook.

ChannelAdvisor Digital Marketing joins ChannelAdvisor Marketplaces, Webstores Amplifier and Rich Media to complete the ChannelAdvisor platform. Through this platform, ChannelAdvisor offers retailers and manufacturers leading cloud-based solutions to efficiently automate and manage the online selling process across multiple channels, including third-party marketplaces and digital marketing channels such as paid search and comparison shopping engines. Through a single inventory feed, ChannelAdvisor customers can manage their overall online selling process, from listing to order management, from one platform. By eliminating the tedious tasks of optimising online listings and analysing performance, ChannelAdvisor enables sellers to increase sales and successfully scale their e-commerce businesses.

For more information on ChannelAdvisor Digital Marketing, please visit go.channeladvisor.com/AU-PR-eBook-DigitalMarkting-March2014.html.

Like us on Facebook

Follow us on Twitter @ChannelAdvisor

Connect on LinkedIn

About ChannelAdvisor

ChannelAdvisor (NYSE:ECOM) is a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to integrate, manage and optimise their merchandise sales across hundreds of online channels including Amazon, Google, eBay, Facebook and more. Through automation, analytics and optimisation, ChannelAdvisor customers can leverage a single inventory feed to more efficiently list and advertise products online, and connect with shoppers to increase sales. Billions of dollars in merchandise value are driven through ChannelAdvisor’s platform every year, and thousands of customers use ChannelAdvisor’s solutions to help grow their businesses. For further information visit, www.channeladvisor.com.au.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes ho...
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
Kubernetes is a new and revolutionary open-sourced system for managing containers across multiple hosts in a cluster. Ansible is a simple IT automation tool for just about any requirement for reproducible environments. In his session at @DevOpsSummit at 18th Cloud Expo, Patrick Galbraith, a principal engineer at HPE, discussed how to build a fully functional Kubernetes cluster on a number of virtual machines or bare-metal hosts. Also included will be a brief demonstration of running a Galera M...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of (at least) three separate application components: the software embedded in the device, the back-end service, and the mobile application for the end user’s controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/target –...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of So...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...
Whether they’re located in a public, private, or hybrid cloud environment, cloud technologies are constantly evolving. While the innovation is exciting, the end mission of delivering business value and rapidly producing incremental product features is paramount. In his session at @DevOpsSummit at 19th Cloud Expo, Kiran Chitturi, CTO Architect at Sungard AS, will discuss DevOps culture, its evolution of frameworks and technologies, and how it is achieving maturity. He will also cover various st...