Welcome!

News Feed Item

Joe Verde Sales & Management Training Survey Finds Most Common Consumer Car Buying Objection Before & After Commitment

ORANGE COUNTY, Calif., March 11, 2014 /PRNewswire-iReach/ -- Joe Verde Sales & Management Training, Inc., today announced that, according to an online survey of auto salespeople conducted throughout 2013, the most common car buying objection before the salesperson has a commitment is, "I'll think it over and get back to you," at 37 percent. After the salesperson has a commitment and is negotiating, there are three most common objections: Again, at the top is "I'll think it over and get back to you," at 20 percent, but this is equal with "payments are too high," also at 20 percent, followed closely behind by "not enough for my trade," at 19 percent.

An informal survey posted on joeverde.com asked: "What is your most common car buying objection today before you have a commitment?" 153 people responded as follows:

I'll think it over and get back to you:       

37%

I want to shop the competition:           

25%

Not enough for my trade:                

9%

I need to check with someone else:      

7%

It's too much money:                         

7%

I can buy it for less down the street        

7%

I'm not sure this is the right vehicle for us:                              

4%

The payments are too high:                

3%

I don't have any more to put down:         

1%

The question, "What is your most common objection from car buyers today after you have a commitment and are negotiating?" was also asked for comparison purposes. 153 people responded as follows:

I'll think it over and get back to you:       

20%

Payments are too high:                  

20%

Not enough for my trade:                

19%

The price is too high:                        

14%

I need to check with someone else:        

12%

I can buy it down the street for less:         

8%

Too much down payment:                 

5%

Term too big:                                

1%

I'm not sure if this is the right vehicle for us:                             

1%

The same survey questions were posted on the site in 2012 and 156 people responded to each. The top response to the question, "What is your most common car buying objection today before you have a commitment?" was again, "I'll think it over and get back to you." However, the response was almost double at 38 percent.

The question "What is your most common objection from car buyers today after you have a commitment and are negotiating?" had slightly different responses in 2012 versus 2013.

The top response was "Not enough for my trade," at 23 percent; followed by "Payments are too high," at 19 percent; and "The price is too high," at 17 percent. "I'll think it over and get back to you," was in 4th place at 15 percent.

Commenting on the results, Joe Verde, president of Joe Verde Sales & Management Training, Inc., stated: "People tell you 'No' a lot when you're closing. They're nervous about spending 20 or 30 grand, and they didn't know you, like you or trust you an hour ago. So saying 'Yes' in just an hour means really going out on a limb for most customers. That's why you have to make it as easy as possible for them to agree to purchase. If you close correctly, you'll never ask the standard, 'Will you buy today,' question. Not only that, your negotiation will be about helping them fit this new vehicle they love into their budget, instead of whether you can 'make them a deal today.'"

Famous for being the 8-car guy who transformed into the 38-car sales professional, Joe Verde is the author of five popular books for dealers, managers and salespeople. As well, Verde is a highly sought-after and dynamic Leadership, Management and Sales Training figure in the automotive industry. Joe Verde is also a leading innovator of virtual sales training. In 2003 he created the Joe Verde Training Network®, one of the first online training venues for auto dealers.

Joe Verde Sales & Management Training Inc. has been helping auto dealerships throughout North America dramatically increase their sales for 29 years and is well known for producing results. From complete workshop, online and in-house training programs; to materials on Leadership, Sales Management, Professional Selling, Closing and Negotiation; JVSMT coaches sales and management teams to greater success, increased sales and profits, year after year.

Joe Verde's introduces new courses regularly through their virtual training on JVTN® which features dozens of online courses that are complete with Leader Guides, tests, reporting and certification for salespeople, managers, finance, and service, plus hundreds of hot topic chapters on almost every situation a salesperson will encounter in sales.

To request a free demonstration, visit: jvtn.com or call (800) 445-6217(800) 445-6217(800) 445-6217(800) 445-6217. For information about Joe Verde workshops and training products, visit the Web at joeverde.com.

About Joe Verde Sales & Management Training, Inc.

www.joeverde.com | www.jvtn.com

Joe Verde Sales & Management Training, Inc., founded in 1985 with its corporate headquarters in Southern California, is consistently rated the number one automotive sales and management training company in North America for producing immediate and long-lasting results for its customers. 

Joe Verde's training team holds live training workshops across North America, and he personally pioneered Virtual Training with JVTN® in 2003. He has authored several books, and since the recession has written, sold and distributed hundreds of thousands of copies of: "A Dealer's Guide To Recovery & Growth", "Manage Your Career In Sales – Goal Setting For Salespeople", "Earn Over $100,000 Selling Cars – Every Year", "38 Hot Tips On Selling More Cars" and "How To Sell A Car And Close The Sale Today" in the automobile industry, to help dealers, managers, and salespeople continue to grow and improve year after year.

CallSend SMSAdd to Skype

You'll need Skype CreditFree via Skype

Media Contact: Susy Schirmacher, Joe Verde Sales & Management Training, Inc., (800) 445-6217, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

Photo - http://photos.prnewswire.com/prnh/20140311/MN79878

SOURCE Joe Verde Sales & Management Training, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
"We host and fully manage cloud data services, whether we store, the data, move the data, or run analytics on the data," stated Kamal Shannak, Senior Development Manager, Cloud Data Services, IBM, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, will discuss the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information,
Interoute has announced the integration of its Global Cloud Infrastructure platform with Rancher Labs’ container management platform, Rancher. This approach enables enterprises to accelerate their digital transformation and infrastructure investments. Matthew Finnie, Interoute CTO commented “Enterprises developing and building apps in the cloud and those on a path to Digital Transformation need Digital ICT Infrastructure that allows them to build, test and deploy faster than ever before. The int...
Whether you like it or not, DevOps is on track for a remarkable alliance with security. The SEC didn’t approve the merger. And your boss hasn’t heard anything about it. Yet, this unruly triumvirate will soon dominate and deliver DevSecOps faster, cheaper, better, and on an unprecedented scale. In his session at DevOps Summit, Frank Bunger, VP of Customer Success at ScriptRock, discussed how this cathartic moment will propel the DevOps movement from such stuff as dreams are made on to a practic...
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, will discuss some of the security challenges of the IoT infrastructure and relate how these aspects impact Smart Living. The material will be delivered i...
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true. In his session at @DevOpsSummit at 20th Cloud Expo, Dan Florea, Director of Product Management at Tintri, will provide a ChatOps demo where you can talk to your storage and manage it from anywhere, through Slack and similar services ...
Imagine having the ability to leverage all of your current technology and to be able to compose it into one resource pool. Now imagine, as your business grows, not having to deploy a complete new appliance to scale your infrastructure. Also imagine a true multi-cloud capability that allows live migration without any modification between cloud environments regardless of whether that cloud is your private cloud or your public AWS, Azure or Google instance. Now think of a world that is not locked i...
SYS-CON Events announced today that Auditwerx will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Auditwerx specializes in SOC 1, SOC 2, and SOC 3 attestation services throughout the U.S. and Canada. As a division of Carr, Riggs & Ingram (CRI), one of the top 20 largest CPA firms nationally, you can expect the resources, skills, and experience of a much larger firm combined with the accessibility and atten...
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), will provide an overview of various initiatives to certifiy the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldw...
MongoDB Atlas leverages VPC peering for AWS, a service that allows multiple VPC networks to interact. This includes VPCs that belong to other AWS account holders. By performing cross account VPC peering, users ensure networks that host and communicate their data are secure. In his session at 20th Cloud Expo, Jay Gordon, a Developer Advocate at MongoDB, will explain how to properly architect your VPC using existing AWS tools and then peer with your MongoDB Atlas cluster. He'll discuss the secur...