Welcome!

News Feed Item

Joe Verde Sales & Management Training Survey Finds Most Common Consumer Car Buying Objection Before & After Commitment

ORANGE COUNTY, Calif., March 11, 2014 /PRNewswire-iReach/ -- Joe Verde Sales & Management Training, Inc., today announced that, according to an online survey of auto salespeople conducted throughout 2013, the most common car buying objection before the salesperson has a commitment is, "I'll think it over and get back to you," at 37 percent. After the salesperson has a commitment and is negotiating, there are three most common objections: Again, at the top is "I'll think it over and get back to you," at 20 percent, but this is equal with "payments are too high," also at 20 percent, followed closely behind by "not enough for my trade," at 19 percent.

An informal survey posted on joeverde.com asked: "What is your most common car buying objection today before you have a commitment?" 153 people responded as follows:

I'll think it over and get back to you:       

37%

I want to shop the competition:           

25%

Not enough for my trade:                

9%

I need to check with someone else:      

7%

It's too much money:                         

7%

I can buy it for less down the street        

7%

I'm not sure this is the right vehicle for us:                              

4%

The payments are too high:                

3%

I don't have any more to put down:         

1%

The question, "What is your most common objection from car buyers today after you have a commitment and are negotiating?" was also asked for comparison purposes. 153 people responded as follows:

I'll think it over and get back to you:       

20%

Payments are too high:                  

20%

Not enough for my trade:                

19%

The price is too high:                        

14%

I need to check with someone else:        

12%

I can buy it down the street for less:         

8%

Too much down payment:                 

5%

Term too big:                                

1%

I'm not sure if this is the right vehicle for us:                             

1%

The same survey questions were posted on the site in 2012 and 156 people responded to each. The top response to the question, "What is your most common car buying objection today before you have a commitment?" was again, "I'll think it over and get back to you." However, the response was almost double at 38 percent.

The question "What is your most common objection from car buyers today after you have a commitment and are negotiating?" had slightly different responses in 2012 versus 2013.

The top response was "Not enough for my trade," at 23 percent; followed by "Payments are too high," at 19 percent; and "The price is too high," at 17 percent. "I'll think it over and get back to you," was in 4th place at 15 percent.

Commenting on the results, Joe Verde, president of Joe Verde Sales & Management Training, Inc., stated: "People tell you 'No' a lot when you're closing. They're nervous about spending 20 or 30 grand, and they didn't know you, like you or trust you an hour ago. So saying 'Yes' in just an hour means really going out on a limb for most customers. That's why you have to make it as easy as possible for them to agree to purchase. If you close correctly, you'll never ask the standard, 'Will you buy today,' question. Not only that, your negotiation will be about helping them fit this new vehicle they love into their budget, instead of whether you can 'make them a deal today.'"

Famous for being the 8-car guy who transformed into the 38-car sales professional, Joe Verde is the author of five popular books for dealers, managers and salespeople. As well, Verde is a highly sought-after and dynamic Leadership, Management and Sales Training figure in the automotive industry. Joe Verde is also a leading innovator of virtual sales training. In 2003 he created the Joe Verde Training Network®, one of the first online training venues for auto dealers.

Joe Verde Sales & Management Training Inc. has been helping auto dealerships throughout North America dramatically increase their sales for 29 years and is well known for producing results. From complete workshop, online and in-house training programs; to materials on Leadership, Sales Management, Professional Selling, Closing and Negotiation; JVSMT coaches sales and management teams to greater success, increased sales and profits, year after year.

Joe Verde's introduces new courses regularly through their virtual training on JVTN® which features dozens of online courses that are complete with Leader Guides, tests, reporting and certification for salespeople, managers, finance, and service, plus hundreds of hot topic chapters on almost every situation a salesperson will encounter in sales.

To request a free demonstration, visit: jvtn.com or call (800) 445-6217(800) 445-6217(800) 445-6217(800) 445-6217. For information about Joe Verde workshops and training products, visit the Web at joeverde.com.

About Joe Verde Sales & Management Training, Inc.

www.joeverde.com | www.jvtn.com

Joe Verde Sales & Management Training, Inc., founded in 1985 with its corporate headquarters in Southern California, is consistently rated the number one automotive sales and management training company in North America for producing immediate and long-lasting results for its customers. 

Joe Verde's training team holds live training workshops across North America, and he personally pioneered Virtual Training with JVTN® in 2003. He has authored several books, and since the recession has written, sold and distributed hundreds of thousands of copies of: "A Dealer's Guide To Recovery & Growth", "Manage Your Career In Sales – Goal Setting For Salespeople", "Earn Over $100,000 Selling Cars – Every Year", "38 Hot Tips On Selling More Cars" and "How To Sell A Car And Close The Sale Today" in the automobile industry, to help dealers, managers, and salespeople continue to grow and improve year after year.

CallSend SMSAdd to Skype

You'll need Skype CreditFree via Skype

Media Contact: Susy Schirmacher, Joe Verde Sales & Management Training, Inc., (800) 445-6217, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

Photo - http://photos.prnewswire.com/prnh/20140311/MN79878

SOURCE Joe Verde Sales & Management Training, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications. In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability. He addres...
Aspose.Total for .NET is the most complete package of all file format APIs for .NET as offered by Aspose. It empowers developers to create, edit, render, print and convert between a wide range of popular document formats within any .NET, C#, ASP.NET and VB.NET applications. Aspose compiles all .NET APIs on a daily basis to ensure that it contains the most up to date versions of each of Aspose .NET APIs. If a new .NET API or a new version of existing APIs is released during the subscription peri...
Akana has announced the availability of version 8 of its API Management solution. The Akana Platform provides an end-to-end API Management solution for designing, implementing, securing, managing, monitoring, and publishing APIs. It is available as a SaaS platform, on-premises, and as a hybrid deployment. Version 8 introduces a lot of new functionality, all aimed at offering customers the richest API Management capabilities in a way that is easier than ever for API and app developers to use.
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Is the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts? As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
With over 720 million Internet users and 40–50% CAGR, the Chinese Cloud Computing market has been booming. When talking about cloud computing, what are the Chinese users of cloud thinking about? What is the most powerful force that can push them to make the buying decision? How to tap into them? In his session at 18th Cloud Expo, Yu Hao, CEO and co-founder of SpeedyCloud, answered these questions and discussed the results of SpeedyCloud’s survey.
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
To leverage Continuous Delivery, enterprises must consider impacts that span functional silos, as well as applications that touch older, slower moving components. Managing the many dependencies can cause slowdowns. See how to achieve continuous delivery in the enterprise.
Actian Corporation has announced the latest version of the Actian Vector in Hadoop (VectorH) database, generally available at the end of July. VectorH is based on the same query engine that powers Actian Vector, which recently doubled the TPC-H benchmark record for non-clustered systems at the 3000GB scale factor (see tpc.org/3323). The ability to easily ingest information from different data sources and rapidly develop queries to make better business decisions is becoming increasingly importan...