Welcome!

News Feed Item

Pure Storage Appoints Industry Veteran Michael Alp as Vice President of Asia Pacific and Japan



Executive Team Expands to Support Business Acceleration in the Region

Singapore, Mar 12, 2014 - (ACN Newswire) - Pure Storage, the all-flash enterprise storage array company, today announced it has appointed industry veteran Michael Alp as Vice President of Asia Pacific and Japan (APJ). Alp will facilitate the continued progression of Pure Storage in the region, which has seen rapid growth since opening its Asia Pacific headquarters in October 2013.

"With our continued focus on accelerating growth in APJ, Pure Storage is excited to have an industry veteran with exceptional experience in the region and an extraordinary track record of success join us," said David Hatfield, President of Pure Storage. "Within APJ are some of the most virtualised enterprise markets in the world, presenting fertile environments for enterprise flash storage adoption. Alp will strengthen the foundation we've built since opening the office a few short months ago - further evangelizing the disruptive innovation that Pure Storage offers to the region, hiring world class people and establishing a growing partner ecosystem and customer base that will facilitate our next phase of growth."

Alp's key priorities will include growing Pure Storage's established presence in Japan, Korea, Australia and New Zealand and ASEAN, as well as opening new markets across Asia. Fundamental to this will be acquiring new talent and channel partners, and creating awareness of the impact of flash on business, government, education and healthcare. This will also encompass working with governments and large solution providers to help drive green initiatives and deliver the next generation data centre. An Australian who has spent his career in roles located across the Asia Pacific region, Alp will bring strong local market knowledge to the position.

Alp joins Pure Storage from Polycom, where he served as the president of Polycom Asia Pacific and Japan, running all sales and marketing, service and support operations across the region. Previously he was the vice president of the EMC Backup and Recovery Solution and Data Computing Division in EMC APJ, after the Data Domain acquisition where he led the team across the region. Before this, Alp ran the Channels business at EMC and was well known as the architect and driver behind EMC's aggressive move into emerging and commercial markets through the channel from 2006 to 2009. His 25 years of industry experience also includes positions at Teradata, Oracle Corporation Australia and NCR Corporation.

"The industry is seeing some of the most disruptive changes to enterprise storage technology in decades, and at the heart of this is Pure Storage with its innovative use of flash and de-duplication. Pure's all-flash technology will fundamentally change the way customers run their applications, at the same time delivering a remarkable return on investment," Alp said. "To be joining Pure Storage's talented team is an honour and I look forward to extending its leadership and commitment to delivering transformative solutions to businesses and government across the APJ region."

Michael Cornwell, who established Pure's operations across Japan, Korea, Australia and New Zealand and ASEAN following the office opening in October, assumes a more strategic role focusing on technology leadership and market development in the region as the newly appointed Chief Technology Officer for APJ. Cornwell is one of Pure's founding engineers who will work closely with Alp to continue to bolster the company's business and deep technical leadership in the region.

Now in its third generation release, FlashArray continues to deliver a ground-breaking storage experience designed to meet the rigorous resiliency, scalability, efficiency and performance requirements of enterprise clients in diverse markets, and for a variety of high performance workloads and applications, including virtual desktop infrastructure (VDI), cloud computing, and database and server virtualisation.

About Pure Storage

Pure Storage, the all-flash enterprise storage company, enables the broad deployment of flash in the data center. When compared to traditional disk-centric arrays, Pure Storage all-flash enterprise arrays are 10x faster and 10x more space and power efficient at a price point that is less than performance disk per gigabyte stored. The Pure Storage FlashArray is ideal for high performance workloads, including server virtualization, desktop virtualization (VDI), database (OLTP, real-time analytics) and cloud computing. For more information, visit www.purestorage.com.

Connect with Pure Storage -
Read the blog: http://www.purestorage.com/blog
Follow on Twitter: www.twitter.com/PureStorage
Visit on Facebook: www.facebook.com/PureStorage
Watch our video: You Know You Want Flash, Right? https://www.youtube.com/watch?v=-lhKQrweaFw

The Pure Storage and "P" logo marks, Purity Operating Environment, Forever Flash and RAID-3D are trademarks of Pure Storage, Inc. All other trademarks or names referenced in this document are the property of their respective owners.

Media Contact:

Ogilvy Public Relations, Singapore
Charlotte Tan
DID: +65 6213 9996
E: [email protected]

Mikaela Lee
DID: +65 6213 6965
E: [email protected]

Source: Pure Storage, Inc.

Copyright 2014 ACN Newswire. All rights reserved.

More Stories By ACN Newswire

Copyright 2008 ACN Newswire. All rights reserved. Republication or redistribution of ACN Newswire content is expressly prohibited without the prior written consent of ACN Newswire. ACN Newswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
Blockchain. A day doesn’t seem to go by without seeing articles and discussions about the technology. According to PwC executive Seamus Cushley, approximately $1.4B has been invested in blockchain just last year. In Gartner’s recent hype cycle for emerging technologies, blockchain is approaching the peak. It is considered by Gartner as one of the ‘Key platform-enabling technologies to track.’ While there is a lot of ‘hype vs reality’ discussions going on, there is no arguing that blockchain is b...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
"As we've gone out into the public cloud we've seen that over time we may have lost a few things - we've lost control, we've given up cost to a certain extent, and then security, flexibility," explained Steve Conner, VP of Sales at Cloudistics,in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across business networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost as well as advance trade. Are you curious about how Blockchain is built for business? In her session at 21st Cloud Expo, René Bostic, Technical VP of the IBM Cloud Unit in North America, discussed the b...
The use of containers by developers -- and now increasingly IT operators -- has grown from infatuation to deep and abiding love. But as with any long-term affair, the honeymoon soon leads to needing to live well together ... and maybe even getting some relationship help along the way. And so it goes with container orchestration and automation solutions, which are rapidly emerging as the means to maintain the bliss between rapid container adoption and broad container use among multiple cloud host...
In his session at 21st Cloud Expo, Michael Burley, a Senior Business Development Executive in IT Services at NetApp, described how NetApp designed a three-year program of work to migrate 25PB of a major telco's enterprise data to a new STaaS platform, and then secured a long-term contract to manage and operate the platform. This significant program blended the best of NetApp’s solutions and services capabilities to enable this telco’s successful adoption of private cloud storage and launching ...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
Imagine if you will, a retail floor so densely packed with sensors that they can pick up the movements of insects scurrying across a store aisle. Or a component of a piece of factory equipment so well-instrumented that its digital twin provides resolution down to the micrometer.
"Since we launched LinuxONE we learned a lot from our customers. More than anything what they responded to were some very unique security capabilities that we have," explained Mark Figley, Director of LinuxONE Offerings at IBM, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Is advanced scheduling in Kubernetes achievable?Yes, however, how do you properly accommodate every real-life scenario that a Kubernetes user might encounter? How do you leverage advanced scheduling techniques to shape and describe each scenario in easy-to-use rules and configurations? In his session at @DevOpsSummit at 21st Cloud Expo, Oleg Chunikhin, CTO at Kublr, answered these questions and demonstrated techniques for implementing advanced scheduling. For example, using spot instances and co...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
Sanjeev Sharma Joins June 5-7, 2018 @DevOpsSummit at @Cloud Expo New York Faculty. Sanjeev Sharma is an internationally known DevOps and Cloud Transformation thought leader, technology executive, and author. Sanjeev's industry experience includes tenures as CTO, Technical Sales leader, and Cloud Architect leader. As an IBM Distinguished Engineer, Sanjeev is recognized at the highest levels of IBM's core of technical leaders.
The need for greater agility and scalability necessitated the digital transformation in the form of following equation: monolithic to microservices to serverless architecture (FaaS). To keep up with the cut-throat competition, the organisations need to update their technology stack to make software development their differentiating factor. Thus microservices architecture emerged as a potential method to provide development teams with greater flexibility and other advantages, such as the abili...
Product connectivity goes hand and hand these days with increased use of personal data. New IoT devices are becoming more personalized than ever before. In his session at 22nd Cloud Expo | DXWorld Expo, Nicolas Fierro, CEO of MIMIR Blockchain Solutions, will discuss how in order to protect your data and privacy, IoT applications need to embrace Blockchain technology for a new level of product security never before seen - or needed.