Welcome!

News Feed Item

Pure Storage Appoints Industry Veteran Michael Alp as Vice President of Asia Pacific and Japan



Executive Team Expands to Support Business Acceleration in the Region

Singapore, Mar 12, 2014 - (ACN Newswire) - Pure Storage, the all-flash enterprise storage array company, today announced it has appointed industry veteran Michael Alp as Vice President of Asia Pacific and Japan (APJ). Alp will facilitate the continued progression of Pure Storage in the region, which has seen rapid growth since opening its Asia Pacific headquarters in October 2013.

"With our continued focus on accelerating growth in APJ, Pure Storage is excited to have an industry veteran with exceptional experience in the region and an extraordinary track record of success join us," said David Hatfield, President of Pure Storage. "Within APJ are some of the most virtualised enterprise markets in the world, presenting fertile environments for enterprise flash storage adoption. Alp will strengthen the foundation we've built since opening the office a few short months ago - further evangelizing the disruptive innovation that Pure Storage offers to the region, hiring world class people and establishing a growing partner ecosystem and customer base that will facilitate our next phase of growth."

Alp's key priorities will include growing Pure Storage's established presence in Japan, Korea, Australia and New Zealand and ASEAN, as well as opening new markets across Asia. Fundamental to this will be acquiring new talent and channel partners, and creating awareness of the impact of flash on business, government, education and healthcare. This will also encompass working with governments and large solution providers to help drive green initiatives and deliver the next generation data centre. An Australian who has spent his career in roles located across the Asia Pacific region, Alp will bring strong local market knowledge to the position.

Alp joins Pure Storage from Polycom, where he served as the president of Polycom Asia Pacific and Japan, running all sales and marketing, service and support operations across the region. Previously he was the vice president of the EMC Backup and Recovery Solution and Data Computing Division in EMC APJ, after the Data Domain acquisition where he led the team across the region. Before this, Alp ran the Channels business at EMC and was well known as the architect and driver behind EMC's aggressive move into emerging and commercial markets through the channel from 2006 to 2009. His 25 years of industry experience also includes positions at Teradata, Oracle Corporation Australia and NCR Corporation.

"The industry is seeing some of the most disruptive changes to enterprise storage technology in decades, and at the heart of this is Pure Storage with its innovative use of flash and de-duplication. Pure's all-flash technology will fundamentally change the way customers run their applications, at the same time delivering a remarkable return on investment," Alp said. "To be joining Pure Storage's talented team is an honour and I look forward to extending its leadership and commitment to delivering transformative solutions to businesses and government across the APJ region."

Michael Cornwell, who established Pure's operations across Japan, Korea, Australia and New Zealand and ASEAN following the office opening in October, assumes a more strategic role focusing on technology leadership and market development in the region as the newly appointed Chief Technology Officer for APJ. Cornwell is one of Pure's founding engineers who will work closely with Alp to continue to bolster the company's business and deep technical leadership in the region.

Now in its third generation release, FlashArray continues to deliver a ground-breaking storage experience designed to meet the rigorous resiliency, scalability, efficiency and performance requirements of enterprise clients in diverse markets, and for a variety of high performance workloads and applications, including virtual desktop infrastructure (VDI), cloud computing, and database and server virtualisation.

About Pure Storage

Pure Storage, the all-flash enterprise storage company, enables the broad deployment of flash in the data center. When compared to traditional disk-centric arrays, Pure Storage all-flash enterprise arrays are 10x faster and 10x more space and power efficient at a price point that is less than performance disk per gigabyte stored. The Pure Storage FlashArray is ideal for high performance workloads, including server virtualization, desktop virtualization (VDI), database (OLTP, real-time analytics) and cloud computing. For more information, visit www.purestorage.com.

Connect with Pure Storage -
Read the blog: http://www.purestorage.com/blog
Follow on Twitter: www.twitter.com/PureStorage
Visit on Facebook: www.facebook.com/PureStorage
Watch our video: You Know You Want Flash, Right? https://www.youtube.com/watch?v=-lhKQrweaFw

The Pure Storage and "P" logo marks, Purity Operating Environment, Forever Flash and RAID-3D are trademarks of Pure Storage, Inc. All other trademarks or names referenced in this document are the property of their respective owners.

Media Contact:

Ogilvy Public Relations, Singapore
Charlotte Tan
DID: +65 6213 9996
E: [email protected]

Mikaela Lee
DID: +65 6213 6965
E: [email protected]

Source: Pure Storage, Inc.

Copyright 2014 ACN Newswire. All rights reserved.

More Stories By ACN Newswire

Copyright 2008 ACN Newswire. All rights reserved. Republication or redistribution of ACN Newswire content is expressly prohibited without the prior written consent of ACN Newswire. ACN Newswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Historically, some banking activities such as trading have been relying heavily on analytics and cutting edge algorithmic tools. The coming of age of powerful data analytics solutions combined with the development of intelligent algorithms have created new opportunities for financial institutions. In his session at 20th Cloud Expo, Sebastien Meunier, Head of Digital for North America at Chappuis Halder & Co., discussed how these tools can be leveraged to develop a lasting competitive advantage ...
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
As businesses adopt functionalities in cloud computing, it’s imperative that IT operations consistently ensure cloud systems work correctly – all of the time, and to their best capabilities. In his session at @BigDataExpo, Bernd Harzog, CEO and founder of OpsDataStore, presented an industry answer to the common question, “Are you running IT operations as efficiently and as cost effectively as you need to?” He then expounded on the industry issues he frequently came up against as an analyst, and ...
The question before companies today is not whether to become intelligent, it’s a question of how and how fast. The key is to adopt and deploy an intelligent application strategy while simultaneously preparing to scale that intelligence. In her session at 21st Cloud Expo, Sangeeta Chakraborty, Chief Customer Officer at Ayasdi, will provide a tactical framework to become a truly intelligent enterprise, including how to identify the right applications for AI, how to build a Center of Excellence to ...
In his session at 20th Cloud Expo, Mike Johnston, an infrastructure engineer at Supergiant.io, discussed how to use Kubernetes to set up a SaaS infrastructure for your business. Mike Johnston is an infrastructure engineer at Supergiant.io with over 12 years of experience designing, deploying, and maintaining server and workstation infrastructure at all scales. He has experience with brick and mortar data centers as well as cloud providers like Digital Ocean, Amazon Web Services, and Rackspace. H...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
SYS-CON Events announced today that Massive Networks will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Massive Networks mission is simple. To help your business operate seamlessly with fast, reliable, and secure internet and network solutions. Improve your customer's experience with outstanding connections to your cloud.
DevOps is under attack because developers don’t want to mess with infrastructure. They will happily own their code into production, but want to use platforms instead of raw automation. That’s changing the landscape that we understand as DevOps with both architecture concepts (CloudNative) and process redefinition (SRE). Rob Hirschfeld’s recent work in Kubernetes operations has led to the conclusion that containers and related platforms have changed the way we should be thinking about DevOps and...
Given the popularity of the containers, further investment in the telco/cable industry is needed to transition existing VM-based solutions to containerized cloud native deployments. The networking architecture of the solution isolates the network traffic into different network planes (e.g., management, control, and media). This naturally makes support for multiple interfaces in container orchestration engines an indispensable requirement.
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution and join Akvelon expert and IoT industry leader, Sergey Grebnov, in his session at @ThingsExpo, for an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
Because IoT devices are deployed in mission-critical environments more than ever before, it’s increasingly imperative they be truly smart. IoT sensors simply stockpiling data isn’t useful. IoT must be artificially and naturally intelligent in order to provide more value In his session at @ThingsExpo, John Crupi, Vice President and Engineering System Architect at Greenwave Systems, will discuss how IoT artificial intelligence (AI) can be carried out via edge analytics and machine learning techn...
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
FinTechs use the cloud to operate at the speed and scale of digital financial activity, but are often hindered by the complexity of managing security and compliance in the cloud. In his session at 20th Cloud Expo, Sesh Murthy, co-founder and CTO of Cloud Raxak, showed how proactive and automated cloud security enables FinTechs to leverage the cloud to achieve their business goals. Through business-driven cloud security, FinTechs can speed time-to-market, diminish risk and costs, maintain continu...
Consumers increasingly expect their electronic "things" to be connected to smart phones, tablets and the Internet. When that thing happens to be a medical device, the risks and benefits of connectivity must be carefully weighed. Once the decision is made that connecting the device is beneficial, medical device manufacturers must design their products to maintain patient safety and prevent compromised personal health information in the face of cybersecurity threats. In his session at @ThingsExpo...
Existing Big Data solutions are mainly focused on the discovery and analysis of data. The solutions are scalable and highly available but tedious when swapping in and swapping out occurs in disarray and thrashing takes place. The resolution for thrashing through machine learning algorithms and support nomenclature is through simple techniques. Organizations that have been collecting large customer data are increasingly seeing the need to use the data for swapping in and out and thrashing occurs ...