Welcome!

News Feed Item

Pure Storage Appoints Industry Veteran Michael Alp as Vice President of Asia Pacific and Japan



Executive Team Expands to Support Business Acceleration in the Region

Singapore, Mar 12, 2014 - (ACN Newswire) - Pure Storage, the all-flash enterprise storage array company, today announced it has appointed industry veteran Michael Alp as Vice President of Asia Pacific and Japan (APJ). Alp will facilitate the continued progression of Pure Storage in the region, which has seen rapid growth since opening its Asia Pacific headquarters in October 2013.

"With our continued focus on accelerating growth in APJ, Pure Storage is excited to have an industry veteran with exceptional experience in the region and an extraordinary track record of success join us," said David Hatfield, President of Pure Storage. "Within APJ are some of the most virtualised enterprise markets in the world, presenting fertile environments for enterprise flash storage adoption. Alp will strengthen the foundation we've built since opening the office a few short months ago - further evangelizing the disruptive innovation that Pure Storage offers to the region, hiring world class people and establishing a growing partner ecosystem and customer base that will facilitate our next phase of growth."

Alp's key priorities will include growing Pure Storage's established presence in Japan, Korea, Australia and New Zealand and ASEAN, as well as opening new markets across Asia. Fundamental to this will be acquiring new talent and channel partners, and creating awareness of the impact of flash on business, government, education and healthcare. This will also encompass working with governments and large solution providers to help drive green initiatives and deliver the next generation data centre. An Australian who has spent his career in roles located across the Asia Pacific region, Alp will bring strong local market knowledge to the position.

Alp joins Pure Storage from Polycom, where he served as the president of Polycom Asia Pacific and Japan, running all sales and marketing, service and support operations across the region. Previously he was the vice president of the EMC Backup and Recovery Solution and Data Computing Division in EMC APJ, after the Data Domain acquisition where he led the team across the region. Before this, Alp ran the Channels business at EMC and was well known as the architect and driver behind EMC's aggressive move into emerging and commercial markets through the channel from 2006 to 2009. His 25 years of industry experience also includes positions at Teradata, Oracle Corporation Australia and NCR Corporation.

"The industry is seeing some of the most disruptive changes to enterprise storage technology in decades, and at the heart of this is Pure Storage with its innovative use of flash and de-duplication. Pure's all-flash technology will fundamentally change the way customers run their applications, at the same time delivering a remarkable return on investment," Alp said. "To be joining Pure Storage's talented team is an honour and I look forward to extending its leadership and commitment to delivering transformative solutions to businesses and government across the APJ region."

Michael Cornwell, who established Pure's operations across Japan, Korea, Australia and New Zealand and ASEAN following the office opening in October, assumes a more strategic role focusing on technology leadership and market development in the region as the newly appointed Chief Technology Officer for APJ. Cornwell is one of Pure's founding engineers who will work closely with Alp to continue to bolster the company's business and deep technical leadership in the region.

Now in its third generation release, FlashArray continues to deliver a ground-breaking storage experience designed to meet the rigorous resiliency, scalability, efficiency and performance requirements of enterprise clients in diverse markets, and for a variety of high performance workloads and applications, including virtual desktop infrastructure (VDI), cloud computing, and database and server virtualisation.

About Pure Storage

Pure Storage, the all-flash enterprise storage company, enables the broad deployment of flash in the data center. When compared to traditional disk-centric arrays, Pure Storage all-flash enterprise arrays are 10x faster and 10x more space and power efficient at a price point that is less than performance disk per gigabyte stored. The Pure Storage FlashArray is ideal for high performance workloads, including server virtualization, desktop virtualization (VDI), database (OLTP, real-time analytics) and cloud computing. For more information, visit www.purestorage.com.

Connect with Pure Storage -
Read the blog: http://www.purestorage.com/blog
Follow on Twitter: www.twitter.com/PureStorage
Visit on Facebook: www.facebook.com/PureStorage
Watch our video: You Know You Want Flash, Right? https://www.youtube.com/watch?v=-lhKQrweaFw

The Pure Storage and "P" logo marks, Purity Operating Environment, Forever Flash and RAID-3D are trademarks of Pure Storage, Inc. All other trademarks or names referenced in this document are the property of their respective owners.

Media Contact:

Ogilvy Public Relations, Singapore
Charlotte Tan
DID: +65 6213 9996
E: [email protected]

Mikaela Lee
DID: +65 6213 6965
E: [email protected]

Source: Pure Storage, Inc.

Copyright 2014 ACN Newswire. All rights reserved.

More Stories By ACN Newswire

Copyright 2008 ACN Newswire. All rights reserved. Republication or redistribution of ACN Newswire content is expressly prohibited without the prior written consent of ACN Newswire. ACN Newswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
The idea of comparing data in motion (at the sensor level) to data at rest (in a Big Data server warehouse) with predictive analytics in the cloud is very appealing to the industrial IoT sector. The problem Big Data vendors have, however, is access to that data in motion at the sensor location. In his session at @ThingsExpo, Scott Allen, CMO of FreeWave, discussed how as IoT is increasingly adopted by industrial markets, there is going to be an increased demand for sensor data from the outermos...
"Qosmos has launched L7Viewer, a network traffic analysis tool, so it analyzes all the traffic between the virtual machine and the data center and the virtual machine and the external world," stated Sebastien Synold, Product Line Manager at Qosmos, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Between 2005 and 2020, data volumes will grow by a factor of 300 – enough data to stack CDs from the earth to the moon 162 times. This has come to be known as the ‘big data’ phenomenon. Unfortunately, traditional approaches to handling, storing and analyzing data aren’t adequate at this scale: they’re too costly, slow and physically cumbersome to keep up. Fortunately, in response a new breed of technology has emerged that is cheaper, faster and more scalable. Yet, in meeting these new needs they...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at 20th Cloud Expo, Ed Featherston, director/senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes how...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2017 New York. The 20th Cloud Expo and 7th @ThingsExpo will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Internet to enable us all to im...
"We are the public cloud providers. We are currently providing 50% of the resources they need for doing e-commerce business in China and we are hosting about 60% of mobile gaming in China," explained Yi Zheng, CPO and VP of Engineering at CDS Global Cloud, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
In IT, we sometimes coin terms for things before we know exactly what they are and how they’ll be used. The resulting terms may capture a common set of aspirations and goals – as “cloud” did broadly for on-demand, self-service, and flexible computing. But such a term can also lump together diverse and even competing practices, technologies, and priorities to the point where important distinctions are glossed over and lost.
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of Soli...