Blog Feed Post

Genieo is the personalized window onto the Web for millions of Mac users that learns user preferences

Over 300MM ads served on the Genieo platform

HERZLIYA, Israel, March 11, 2014: Genieo the easy to use newspaper-styled homepage, today confirmed that it is the preferred personalized homepage for millions of Mac users.

The platform is delivering over 100MM unique monthly page views, serving more than 300MM ads and the average Genieo user spends over two minutes reading articles every day.

Genieo's personal homepage, originally launched in 2010, was developed using proprietary algorithms based on Micro Behavioral Targeting, which automatically extracts user behavior, interests and preferences.

As a result, the user can create a personalized news portal, which collects content from various channels, such as news sites, blogs and social networks. The technology dynamically analyzes changes in the user's topics of interest, and frequently updates the portal.

Genieo has succeeding in doing something that the world's internet giants have long strived to achieve, by developing the only real personalized news content service that immediately learns the user's preferences while preserving the user's privacy. Genieo needs no configuration.

What's more, Genieo is a client-based newsreader that runs in the user's web browser, acting as the default start page, showing news and other information based on the user's interests. Once installed, Genieo goes to work and it gets better the more it is used, it is a learning engine.

Sol Tzvi, CEO, Genieo comments: "Genieo is changing the way we consume information. It is a client-based news reader that seeks to understand what you read, what your social circle finds interesting, and also helps you to discover new content. It does this all without any user input as it doesn't require any user preference settings, or keywords.

"It's also careful about privacy. Genieo disables itself whenever there is a financial service or payment, or any other type of personal content, maintaining personal privacy as a priority."

Genieo also delivers new revenue opportunities for publishers, advertisers and software providers.

Publishers can increase the prominence of content and make it easier to access directly by distributing a branded version of Genieo. This will help to increase the content's appeal to users, and develop user-loyalty.

Genieo's personalized content and unique user experience also attracts a loyal and active audience, offering advertisers an exceptional opportunity to target content according to the audiences' interests and intentions. This also ensures that advertisements will be more relevant to the user.

For more information or to download Genieo, please visit http://www.genieo.com/.

About Genieo Innovation Ltd
Genieo Innovation is the developer of a unique personalization experience that leans on Genieo's new proprietary technology. Its first product, Genieo, is a free personalized newspaper style homepage.

Genieo is available to partners; white-labeled and reflecting both users' interests and the partner's brand. Genieo's partners receive significant monetization options and increased website stickiness, and additional revenues from search and targeted ads. Genieo learns interests through user's online browsing behaviors, and then delivers a personalized homepage populated with content each individual cares about. Unlike services that require people to set preferences and manage inputs, Genieo users discover and enjoy a rich experience immediately following a one-time, one-click download, without requiring explicit intervention or customization. The Genieo application is stored locally; therefore all personalization is performed on each individual's device, ensuring the most stringent privacy. In addition, Genieo filters web noise, bringing users, in the words of PC World Magazine, "a newsy home page with content you'll actually want to see." Users who download Genieo are more productive as it zeros in on the news and social updates that are relevant to their interests, from the sources they prefer most. Genieo's personalization service works on PC, Mac or mobile devices. Founded in 2008, Genieo is a privately backed company headquartered in Herzliya, Israel.

Press contacts:
Lloyd Gofton [email protected] Mobile: +44 (0)7919 353484

Source: RealWire

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

Latest Stories
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
There is a huge demand for responsive, real-time mobile and web experiences, but current architectural patterns do not easily accommodate applications that respond to events in real time. Common solutions using message queues or HTTP long-polling quickly lead to resiliency, scalability and development velocity challenges. In his session at 21st Cloud Expo, Ryland Degnan, a Senior Software Engineer on the Netflix Edge Platform team, will discuss how by leveraging a reactive stream-based protocol,...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
DXWorldEXPO LLC announced today that Kevin Jackson joined the faculty of CloudEXPO's "10-Year Anniversary Event" which will take place on November 11-13, 2018 in New York City. Kevin L. Jackson is a globally recognized cloud computing expert and Founder/Author of the award winning "Cloud Musings" blog. Mr. Jackson has also been recognized as a "Top 100 Cybersecurity Influencer and Brand" by Onalytica (2015), a Huffington Post "Top 100 Cloud Computing Experts on Twitter" (2013) and a "Top 50 C...
Digital transformation is about embracing digital technologies into a company's culture to better connect with its customers, automate processes, create better tools, enter new markets, etc. Such a transformation requires continuous orchestration across teams and an environment based on open collaboration and daily experiments. In his session at 21st Cloud Expo, Alex Casalboni, Technical (Cloud) Evangelist at Cloud Academy, explored and discussed the most urgent unsolved challenges to achieve fu...
The standardization of container runtimes and images has sparked the creation of an almost overwhelming number of new open source projects that build on and otherwise work with these specifications. Of course, there's Kubernetes, which orchestrates and manages collections of containers. It was one of the first and best-known examples of projects that make containers truly useful for production use. However, more recently, the container ecosystem has truly exploded. A service mesh like Istio addr...
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory? In her Day 2 Keynote at @DevOpsSummit at 21st Cloud Expo, Aruna Ravichandran, VP, DevOps Solutions Marketing, CA Technologies, was jo...
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
DXWorldEXPO LLC announced today that "Miami Blockchain Event by FinTechEXPO" has announced that its Call for Papers is now open. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expe...
Evan Kirstel is an internationally recognized thought leader and social media influencer in IoT (#1 in 2017), Cloud, Data Security (2016), Health Tech (#9 in 2017), Digital Health (#6 in 2016), B2B Marketing (#5 in 2015), AI, Smart Home, Digital (2017), IIoT (#1 in 2017) and Telecom/Wireless/5G. His connections are a "Who's Who" in these technologies, He is in the top 10 most mentioned/re-tweeted by CMOs and CIOs (2016) and have been recently named 5th most influential B2B marketeer in the US. H...