Welcome!

News Feed Item

Jelli Launches SpotPlan™, Radio's First Programmatic Buying Platform

Demand and Supply-Side APIs Also Released for Direct Integration with Platform

SAN MATEO, Calif., March 12, 2014  /PRNewswire/ -- Today, Jelli (http://www.jelli.com) launched SpotPlan™, the first programmatic buying platform for radio advertising.  In addition, the company announced the availability of demand and supply-side APIs to enable third-party buying and selling software to tap directly into Jelli's ad platform.

"SpotPlan disrupts how network radio has operated for decades, replacing inflexible network 'vehicles' and antiquated spreadsheets and email-driven processes.  Media buyers can now target audiences with SpotPlan and its powerful data-driven tools, buy optimized plans with dynamically generated lineups, and run ads automatically nationwide," said Mike Dougherty, Jelli co-founder and chief executive officer.  "The availability of our new ad platform APIs will allow broadcasters, networks and advertisers to more easily move into programmatic advertising by allowing existing third-party systems to directly interoperate with our platform."

SpotPlan gives media buyers and planners the ability to analyze audience goals and plan radio campaigns dynamically, via a powerful web-based application.  It automates processes that are historically email or spreadsheet-based, and integrates with Jelli's advanced RadioSpot™ radio ad server, enabling end-to-end automation of buying, running and reporting of radio ad campaigns. 

Fast and easy-to-use
A radio ad buyer uses SpotPlan to set parameters against audience targets and campaign goals, dynamically creating plans including optimized station lineup, daypart, impressions, GRPs and audience targets.   SpotPlan uses advanced algorithms in conjunction with Nielsen data to develop in real-time the best plan to achieve the goals of the buyer, based upon the inventory currently available in Jelli's platform.

Once an insertion order is created, the audio creative is uploaded into Jelli's cloud platform, and RadioSpot serves the ad on radio stations nationwide, strictly complying with campaign specs. Jelli's real-time reporting platform, RadioDash™, provides the buyer real-time analytics about the campaign, as the spots run in each market.

New Demand and Supply-Side APIs
Jelli also announced the availability of its API program.  The new APIs give Jelli's partners the ability to integrate their enterprise-class media buying and traffic systems with Jelli's programmatic advertising platform.  This will provide customers the power to buy and sell through RadioSpot from their in-house systems.

RadioSpot's Demand API will allow media buying software and demand-side platforms to programmatically target audiences, plan campaigns and buy from inventory available through
RadioSpot. Jelli's RadioSpot Supply API will enable traffic software and supply-side platforms to programmatically price, package and sell inventory through RadioSpot. 

Attracting radio stations nationwide
Jelli's platform is already fueling rapid growth in radio advertising and has resulted in more than 350 stations in 128 cities nationwide using the platform, reaching 44 million unique listeners weekly, with billions of  radio ads served on an annual run-rate basis. Jelli has struck partnerships with major radio operators and networks including Townsquare Media, Entercom, Emmis owned WQHT-FM (HOT 97) in New York City, Sun Broadcast Group, Focus 360.

If you're interested in learning more about Jelli's SpotPlan and the API program please contact [email protected]

For more information about Jelli's RadioSpot platform please visit http://www.jelli.com

About Jelli Inc. ®
Jelli is the first programmatic advertising platform for the $40 billion global radio market. Our mission is to create the easiest and fastest way to buy and run radio spots. We bring the transparency, accountability and real-time delivery of the web to the offline medium of terrestrial radio. Our patented audio serving platform automates terrestrial radio advertising for advertisers and network operators, reaching millions of listeners weekly and serving billions of ad impressions annually. We are based in San Mateo, California and New York City, and our investors include Relay Ventures, Intel Capital, First Round Capital and several prominent angel investors.

SOURCE Jelli Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
SYS-CON Events announced today that MangoApps will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device.
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, explained how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
“delaPlex Software provides software outsourcing services. We have a hybrid model where we have onshore developers and project managers that we can place anywhere in the U.S. or in Europe,” explained Manish Sachdeva, CEO at delaPlex Software, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor – all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
Predictive analytics tools monitor, report, and troubleshoot in order to make proactive decisions about the health, performance, and utilization of storage. Most enterprises combine cloud and on-premise storage, resulting in blended environments of physical, virtual, cloud, and other platforms, which justifies more sophisticated storage analytics. In his session at 18th Cloud Expo, Peter McCallum, Vice President of Datacenter Solutions at FalconStor, discussed using predictive analytics to mon...
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
"When you think about the data center today, there's constant evolution, The evolution of the data center and the needs of the consumer of technology change, and they change constantly," stated Matt Kalmenson, VP of Sales, Service and Cloud Providers at Veeam Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
We all know the latest numbers: Gartner, Inc. forecasts that 6.4 billion connected things will be in use worldwide in 2016, up 30 percent from last year, and will reach 20.8 billion by 2020. We're rapidly approaching a data production of 40 zettabytes a day – more than we can every physically store, and exabytes and yottabytes are just around the corner. For many that’s a good sign, as data has been proven to equal money – IF it’s ingested, integrated, and analyzed fast enough. Without real-ti...
Actian Corporation has announced the latest version of the Actian Vector in Hadoop (VectorH) database, generally available at the end of July. VectorH is based on the same query engine that powers Actian Vector, which recently doubled the TPC-H benchmark record for non-clustered systems at the 3000GB scale factor (see tpc.org/3323). The ability to easily ingest information from different data sources and rapidly develop queries to make better business decisions is becoming increasingly importan...
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Big Data, cloud, analytics, contextual information, wearable tech, sensors, mobility, and WebRTC: together, these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at @ThingsExpo, Erik Perotti, Senior Manager of New Ventures on Plantronics’ Innovation team, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it ...
Cloud analytics is dramatically altering business intelligence. Some businesses will capitalize on these promising new technologies and gain key insights that’ll help them gain competitive advantage. And others won’t. Whether you’re a business leader, an IT manager, or an analyst, we want to help you and the people you need to influence with a free copy of “Cloud Analytics for Dummies,” the essential guide to this explosive new space for business intelligence.