|By PR Newswire||
|March 12, 2014 04:55 AM EDT||
SAN MATEO, Calif., March 12, 2014 /PRNewswire/ -- Today, Jelli (http://www.jelli.com) launched SpotPlan™, the first programmatic buying platform for radio advertising. In addition, the company announced the availability of demand and supply-side APIs to enable third-party buying and selling software to tap directly into Jelli's ad platform.
"SpotPlan disrupts how network radio has operated for decades, replacing inflexible network 'vehicles' and antiquated spreadsheets and email-driven processes. Media buyers can now target audiences with SpotPlan and its powerful data-driven tools, buy optimized plans with dynamically generated lineups, and run ads automatically nationwide," said Mike Dougherty, Jelli co-founder and chief executive officer. "The availability of our new ad platform APIs will allow broadcasters, networks and advertisers to more easily move into programmatic advertising by allowing existing third-party systems to directly interoperate with our platform."
SpotPlan gives media buyers and planners the ability to analyze audience goals and plan radio campaigns dynamically, via a powerful web-based application. It automates processes that are historically email or spreadsheet-based, and integrates with Jelli's advanced RadioSpot™ radio ad server, enabling end-to-end automation of buying, running and reporting of radio ad campaigns.
Fast and easy-to-use
A radio ad buyer uses SpotPlan to set parameters against audience targets and campaign goals, dynamically creating plans including optimized station lineup, daypart, impressions, GRPs and audience targets. SpotPlan uses advanced algorithms in conjunction with Nielsen data to develop in real-time the best plan to achieve the goals of the buyer, based upon the inventory currently available in Jelli's platform.
Once an insertion order is created, the audio creative is uploaded into Jelli's cloud platform, and RadioSpot serves the ad on radio stations nationwide, strictly complying with campaign specs. Jelli's real-time reporting platform, RadioDash™, provides the buyer real-time analytics about the campaign, as the spots run in each market.
New Demand and Supply-Side APIs
Jelli also announced the availability of its API program. The new APIs give Jelli's partners the ability to integrate their enterprise-class media buying and traffic systems with Jelli's programmatic advertising platform. This will provide customers the power to buy and sell through RadioSpot from their in-house systems.
RadioSpot's Demand API will allow media buying software and demand-side platforms to programmatically target audiences, plan campaigns and buy from inventory available through
RadioSpot. Jelli's RadioSpot Supply API will enable traffic software and supply-side platforms to programmatically price, package and sell inventory through RadioSpot.
Attracting radio stations nationwide
Jelli's platform is already fueling rapid growth in radio advertising and has resulted in more than 350 stations in 128 cities nationwide using the platform, reaching 44 million unique listeners weekly, with billions of radio ads served on an annual run-rate basis. Jelli has struck partnerships with major radio operators and networks including Townsquare Media, Entercom, Emmis owned WQHT-FM (HOT 97) in New York City, Sun Broadcast Group, Focus 360.
If you're interested in learning more about Jelli's SpotPlan and the API program please contact [email protected].
For more information about Jelli's RadioSpot platform please visit http://www.jelli.com.
About Jelli Inc. ®
Jelli is the first programmatic advertising platform for the $40 billion global radio market. Our mission is to create the easiest and fastest way to buy and run radio spots. We bring the transparency, accountability and real-time delivery of the web to the offline medium of terrestrial radio. Our patented audio serving platform automates terrestrial radio advertising for advertisers and network operators, reaching millions of listeners weekly and serving billions of ad impressions annually. We are based in San Mateo, California and New York City, and our investors include Relay Ventures, Intel Capital, First Round Capital and several prominent angel investors.
SOURCE Jelli Inc.
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...
May. 26, 2016 06:45 AM EDT Reads: 1,000
18th Cloud Expo, taking place June 7-9, 2016, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some...
May. 26, 2016 06:45 AM EDT Reads: 2,881
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
May. 26, 2016 06:30 AM EDT Reads: 2,651
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
May. 26, 2016 06:30 AM EDT Reads: 2,817
SYS-CON Events announced today Object Management Group® has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
May. 26, 2016 06:15 AM EDT Reads: 2,271
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
May. 26, 2016 06:15 AM EDT Reads: 1,682
Many banks and financial institutions are experimenting with containers in development environments, but when will they move into production? Containers are seen as the key to achieving the ultimate in information technology flexibility and agility. Containers work on both public and private clouds, and make it easy to build and deploy applications. The challenge for regulated industries is the cost and complexity of container security compliance. VM security compliance is already challenging, ...
May. 26, 2016 06:00 AM EDT Reads: 1,114
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
May. 26, 2016 05:45 AM EDT Reads: 2,625
SYS-CON Events announced today that MobiDev will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobile software company with over 200 develope...
May. 26, 2016 05:15 AM EDT Reads: 2,405
SYS-CON Events announced today that Isomorphic Software will exhibit at SYS-CON's [email protected] at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, high-productivity enterprise web applications for any device. SmartClient couples the industry’s broadest, deepest UI component set with a java server framework to deliver an end-...
May. 26, 2016 05:15 AM EDT Reads: 1,933
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, will discuss the importance of WebRTC and how it enables companies to fo...
May. 26, 2016 05:00 AM EDT Reads: 2,461
SYS-CON Events announced today that EastBanc Technologies will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. EastBanc Technologies has been working at the frontier of technology since 1999. Today, the firm provides full-lifecycle software development delivering flexible technology solutions that seamlessly integrate with existing systems – whether on premise or cloud. EastBanc Technologies partners with p...
May. 26, 2016 05:00 AM EDT Reads: 1,984
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
May. 26, 2016 04:30 AM EDT Reads: 1,843
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...
May. 26, 2016 04:30 AM EDT Reads: 3,081
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...
May. 26, 2016 04:00 AM EDT Reads: 1,915