|By PR Newswire||
|March 12, 2014 05:00 AM EDT||
-- Concern Worldwide increases return on ad spend by 600 percent with Quantcast
LONDON, March 12, 2014 /PRNewswire/ -- International humanitarian organisation Concern Worldwide worked with digital advertising company Quantcast to increase the number of donations via online channels. The campaign brought new donors to Concern Worldwide at one-sixth of the normal acquisition cost and delivered more than 600 percent return on ad spend (ROAS).
Concern Worldwide utilised Quantcast's real-time digital advertising technology to tag and map the pattern of user behaviour on relevant conversion pages. When disaster struck in the form of Typhoon Haiyan in the Philippines, Concern Worldwide responded by updating its creative within 24 hours. Quantcast's real-time data and artificial intelligence were able to adapt to the changing media environment immediately by constructing a typical supporter profile, identifying thousands of new prospects, and delivering them ads relevant to the situation in the Philippines and need for aid there.
As a result, Quantcast activity drove enough donations to help 400 fishing families in the Philippines repair their boats.
Concern Worldwide is dedicated to tackling poverty and suffering in the world's poorest countries. Since its foundation 45 years ago it has worked in 50 countries. It currently employs more than 3,000 staff members in 25 countries.
Adrian O'Flynn, digital marketing manager at Concern Worldwide, said, "Quantcast exceeded expectations by delivering a CPA 83 percent below goal. During a disaster relief campaign, Quantcast's technology quickly adapted to a changing donor profile, delivering a significant boost in conversions."
Phil Macauley, managing director Europe at Quantcast, said, "It's very exciting to put Quantcast Advertise to work for a great cause and collaborate with a technically savvy organisation like Concern Worldwide. Seeing our technology create such a significant impact is incredibly rewarding."
About Concern Worldwide
Concern Worldwide is an international nongovernmental humanitarian organization dedicated to the reduction of suffering and working toward the ultimate elimination of extreme poverty in the world's poorest countries. The mission is to help people living in extreme poverty achieve major improvements in their lives that last and spread without ongoing support from Concern. To achieve this mission Concern engages in long-term development work, responds to emergency situations, and seeks to address the root causes of poverty through development education and advocacy work. Concern currently works in 27 of the world's poorest countries.
The public can receive regular updates online through the Concern website, www.concern.net.
Quantcast is a digital advertising company specialising in audience measurement and real-time advertising. As the pioneer of direct audience measurement in 2006, Quantcast now has the most in-depth understanding of digital audiences across the Web, allowing marketers and publishers to make the smartest choices as they buy and sell the most effective targeted advertising on the market. More than 1,000 brands rely on Quantcast for real-time advertising. As the leader in big data for the digital advertising industry, Quantcast directly measures more than 100 million Web destinations, incorporates more than one trillion new data records every month, and continuously processes as much as 30 petabytes of data every day. Quantcast is headquartered in San Francisco and backed by Founders Fund, Polaris Venture Partners, and Cisco Systems. For more information, visit www.quantcast.com.
Connect with Quantcast
The 3rd International WebRTC Summit, to be held Nov. 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 15th International Cloud Expo, 6th International Big Data Expo, 3rd International DevOps Summit and 2nd Internet of @ThingsExpo. WebRTC (Web-based Real-Time Com...
Sep. 2, 2015 03:45 PM EDT Reads: 1,554
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...
Sep. 2, 2015 03:30 PM EDT Reads: 1,635
Moving an existing on-premise infrastructure into the cloud can be a complex and daunting proposition. It is critical to understand the benefits as well as the challenges associated with either a full or hybrid approach. In his session at 17th Cloud Expo, Richard Weiss, Principal Consultant at Pythian, will present a roadmap that can be leveraged by any organization to plan, analyze, evaluate and execute on a cloud migration solution. He will review the five major cloud transformation phases a...
Sep. 2, 2015 03:30 PM EDT
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the ...
Sep. 2, 2015 03:15 PM EDT Reads: 1,618
SYS-CON Events announced today that the "Second Containers & Microservices Expo" will take place November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
Sep. 2, 2015 03:15 PM EDT Reads: 621
IBM’s Blue Box Cloud, powered by OpenStack, is now available in any of IBM’s globally integrated cloud data centers running SoftLayer infrastructure. Less than 90 days after its acquisition of Blue Box, IBM has integrated its Blue Box Cloud Dedicated private-cloud-as-a-service into its broader portfolio of OpenStack® based solutions. The announcement, made today at the OpenStack Silicon Valley event, further highlights IBM’s continued support to deliver OpenStack solutions across all cloud depl...
Sep. 2, 2015 03:00 PM EDT Reads: 287
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises ar...
Sep. 2, 2015 03:00 PM EDT Reads: 1,574
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
Sep. 2, 2015 03:00 PM EDT Reads: 435
eCube Systems has released NXTmonitor, a full featured application orchestration solution. NXTmonitor, which inherited the code base of NXTminder, has been extended to support multi-discipline processes and will act as a DevOps utility in a heterogeneous enterprise environment. Previously, NXTminder was packaged with NXTera middleware to configure and manage Entera and NXTera RPC servers. “Since we are widening the focus of this solution to DevOps, we felt the need to change the name to NXTmon...
Sep. 2, 2015 02:45 PM EDT Reads: 101
DevOps Summit, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development...
Sep. 2, 2015 02:45 PM EDT Reads: 1,567
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, will introduce the technologies required for implementing thes...
Sep. 2, 2015 02:15 PM EDT
Whether you like it or not, DevOps is on track for a remarkable alliance with security. The SEC didn’t approve the merger. And your boss hasn’t heard anything about it. Yet, this unruly triumvirate will soon dominate and deliver DevSecOps faster, cheaper, better, and on an unprecedented scale. In his session at DevOps Summit, Frank Bunger, VP of Customer Success at ScriptRock, will discuss how this cathartic moment will propel the DevOps movement from such stuff as dreams are made on to a prac...
Sep. 2, 2015 02:00 PM EDT Reads: 249
Mobile, social, Big Data, and cloud have fundamentally changed the way we live. “Anytime, anywhere” access to data and information is no longer a luxury; it’s a requirement, in both our personal and professional lives. For IT organizations, this means pressure has never been greater to deliver meaningful services to the business and customers.
Sep. 2, 2015 02:00 PM EDT Reads: 817
Consumer IoT applications provide data about the user that just doesn’t exist in traditional PC or mobile web applications. This rich data, or “context,” enables the highly personalized consumer experiences that characterize many consumer IoT apps. This same data is also providing brands with unprecedented insight into how their connected products are being used, while, at the same time, powering highly targeted engagement and marketing opportunities. In his session at @ThingsExpo, Nathan Trel...
Sep. 2, 2015 02:00 PM EDT Reads: 262
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Sep. 2, 2015 01:30 PM EDT Reads: 937