Welcome!

News Feed Item

'American Idol' Host Ryan Seacrest Joins Lineup at 4A's Transformation 2014 in L.A. This Month

NEW YORK, NY -- (Marketwired) -- 03/12/14 -- The 4A's has added Ryan Seacrest, host of FOX's "American Idol," to the list of speakers at "Transformation 2014: The Idea Effect," conference in Los Angeles from March 16-19, the trade association announced today.

Seacrest will be interviewed in a session with Tim Castelli, President of National Sales, Marketing & Partnerships at Clear Channel Media and Entertainment, on Tuesday, March 18, about the future of radio.

American Express CMO John Hayes has been tapped as the opening keynote speaker for the conference on Monday, March 17, and in the afternoon, Yahoo! CEO Marissa Mayer will be interviewed.

On Tuesday night, Clear Channel Media and Entertainment presents its iHeartRadio "Artists on the Verge '14" with performances by Christina Perri, whose hit, "Jar of Hearts," has sold more than 3 million copies; Swedish trio NoNoNo, known for their "Pumpin' Blood" single; and Aloe Blacc, best known for the songs, "I Need a Dollar" and "The Man."

Branding, data, social responsibility, and entrepreneurship are among the major themes this year, and a significant number of client-side marketers and technology company execs have signed on as speakers.

Additional notable speakers include:

  • Jon Feltheimer, CEO, Lionsgate
  • Maureen Dowd, New York Times columnist
  • Bea Perez, Chief Sustainability Officer, The Coca-Cola Co.
  • Icema Gibbs, Director of Corp. Social Responsibility, JetBlue Airways
  • Dana Anderson, SVP Marketing Strategy & Communications, Mondelēz International
  • Esther Lee, SVP, Brand Marketing, Advertising & Sponsorship, AT&T
  • Adam Bain, President Global Revenue, Twitter
  • Patrick Harris, ‎Director, Global Agency Development, Facebook
  • John Gainor, CEO & President, Dairy Queen
  • Susan Credle, Chief Creative Officer, Leo Burnett
  • Sarah Hofstetter, CEO, 360i US
  • Bill Koenigsberg, President-CEO, Horizon Media

Agencies and brand marketers are amassing troves of data and continue to crack the code on making sense of it. At least one panel will focus on how agencies' ideas drive brand value and measurable sales, and John Montgomery, COO of GroupM, is scheduled to speak about audience, addressability, measurement and mobile.

Another conference feature will be a video exhibit, created by Leo Burnett, which last year won the 4A's TruthBrief Competition for the best agency campaign to attract a new generation of talent to the business. Leo Burnett's winning experiential campaign took the form of a staged video "art show" at a gallery on a college campus in which all of the pieces being shown were advertisements stripped of their logos. The exhibit is being moved to the Beverly Hilton for Transformation 2014.

As part of the entrepreneurial theme, the conference will also feature the "Start-up Showdown" with 10-15 startup companies presenting ideas to a panel of judges including Terry Kawaja, Founder and CEO of LUMA Partners; media veteran Wenda Harris Millard, and Hany Nada, Managing Partner at GGV Capital.

The 4A's will also announce winners of the O'Toole Awards for creative campaigns and media.

Biba Golic, a championship table tennis player and member of the "Killerspin Krew," will add a sport and fundraising mix to the conference by taking on challenges from attendees who will each donate $50 to the 4A's Foundation for a chance to play against her. The 4A's Foundation provides scholarships to diverse students in creative and media arts. Biba, who was born in Yugoslavia and began playing at age 9, has won numerous titles including U.S. National Collegiate Champion Singles, Doubles, and Mixed Doubles.

The 4A's is partnering with Los Angeles broadcast television stations, KABC, KCAL, KCBS, KMEX, KNBC, KVEA and the TVB, a trade association of America's commercial broadcast television industry to present "Experience Los Angeles," a hands-on mentoring program. At the conclusion of the Transformation conference on March 19, advertising and marketing executives including 4A's staff, will visit LA's Trade Technical College (LATTC) to mentor and inspire students studying marketing, advertising, public relations, and business. Topics will focus on media planning, market strategy, creative, media buying, digital media and account management.

Click here for more information. To register, click here. And don't forget to follow #4astransformation for real-time content coming out of the event.

About the 4A's
The 4A's is the national trade association of the advertising agency business. Its membership comprises virtually all of the large, multinational agencies and hundreds of small and mid-sized agencies from across the country. The 1,200 member agency offices served by the 4A's employ 65,000 people; offer a wide range of marketing communications services, and place 80 percent of all national advertising. The management-oriented association founded in 1917 helps its members build their businesses, and acts as the industry's spokesperson with government, media, and the public sector. For more information, visit the 4A's Web site at www.aaaa.org.

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
IoT generates lots of temporal data. But how do you unlock its value? How do you coordinate the diverse moving parts that must come together when developing your IoT product? What are the key challenges addressed by Data as a Service? How does cloud computing underlie and connect the notions of Digital and DevOps What is the impact of the API economy? What is the business imperative for Cognitive Computing? Get all these questions and hundreds more like them answered at the 18th Cloud Expo...
Enterprise networks are complex. Moreover, they were designed and deployed to meet a specific set of business requirements at a specific point in time. But, the adoption of cloud services, new business applications and intensifying security policies, among other factors, require IT organizations to continuously deploy configuration changes. Therefore, enterprises are looking for better ways to automate the management of their networks while still leveraging existing capabilities, optimizing perf...
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
Many banks and financial institutions are experimenting with containers in development environments, but when will they move into production? Containers are seen as the key to achieving the ultimate in information technology flexibility and agility. Containers work on both public and private clouds, and make it easy to build and deploy applications. The challenge for regulated industries is the cost and complexity of container security compliance. VM security compliance is already challenging, ...
@DevOpsSummit taking place June 7-9, 2016 at Javits Center, New York City, and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world.
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, will explore the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences betwee...
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
SYS-CON Events announced today that 24Notion has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. 24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to con...
In his session at 18th Cloud Expo, Andrew Cole, Director of Solutions Engineering at Peak 10, will discuss how the newest technology advances are reducing the cost and complexity of traditional business continuity and disaster recovery solutions. Attendees will: Learn why having a full disaster recovery strategy is more important now than ever before Explore the key drivers of a successful disaster recovery solution Achieve measurable operational and business value from a disaster recovery ...
SYS-CON Events announced today the Docker Meets Kubernetes – Intro into the Kubernetes World, being held June 9, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Register for 'Docker Meets Kubernetes Workshop' Here! This workshop led by Sebastian Scheele, co-founder of Loodse, introduces participants to Kubernetes (container orchestration). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, participants learn ...
The initial debate is over: Any enterprise with a serious commitment to IT is migrating to the cloud. But things are not so simple. There is a complex mix of on-premises, colocated, and public-cloud deployments. In this power panel at 18th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists will look at the present state of cloud from the C-level view, and how great companies and rock star executives can use cloud computing to meet their most ambitious and disruptive business ...