|By Marketwired .||
|March 12, 2014 11:31 AM EDT||
NEW YORK, NY -- (Marketwired) -- 03/12/14 -- The 4A's has added Ryan Seacrest, host of FOX's "American Idol," to the list of speakers at "Transformation 2014: The Idea Effect," conference in Los Angeles from March 16-19, the trade association announced today.
Seacrest will be interviewed in a session with Tim Castelli, President of National Sales, Marketing & Partnerships at Clear Channel Media and Entertainment, on Tuesday, March 18, about the future of radio.
American Express CMO John Hayes has been tapped as the opening keynote speaker for the conference on Monday, March 17, and in the afternoon, Yahoo! CEO Marissa Mayer will be interviewed.
On Tuesday night, Clear Channel Media and Entertainment presents its iHeartRadio "Artists on the Verge '14" with performances by Christina Perri, whose hit, "Jar of Hearts," has sold more than 3 million copies; Swedish trio NoNoNo, known for their "Pumpin' Blood" single; and Aloe Blacc, best known for the songs, "I Need a Dollar" and "The Man."
Branding, data, social responsibility, and entrepreneurship are among the major themes this year, and a significant number of client-side marketers and technology company execs have signed on as speakers.
Additional notable speakers include:
- Jon Feltheimer, CEO, Lionsgate
- Maureen Dowd, New York Times columnist
- Bea Perez, Chief Sustainability Officer, The Coca-Cola Co.
- Icema Gibbs, Director of Corp. Social Responsibility, JetBlue Airways
- Dana Anderson, SVP Marketing Strategy & Communications, Mondelēz International
- Esther Lee, SVP, Brand Marketing, Advertising & Sponsorship, AT&T
- Adam Bain, President Global Revenue, Twitter
- Patrick Harris, Director, Global Agency Development, Facebook
- John Gainor, CEO & President, Dairy Queen
- Susan Credle, Chief Creative Officer, Leo Burnett
- Sarah Hofstetter, CEO, 360i US
- Bill Koenigsberg, President-CEO, Horizon Media
Agencies and brand marketers are amassing troves of data and continue to crack the code on making sense of it. At least one panel will focus on how agencies' ideas drive brand value and measurable sales, and John Montgomery, COO of GroupM, is scheduled to speak about audience, addressability, measurement and mobile.
Another conference feature will be a video exhibit, created by Leo Burnett, which last year won the 4A's TruthBrief Competition for the best agency campaign to attract a new generation of talent to the business. Leo Burnett's winning experiential campaign took the form of a staged video "art show" at a gallery on a college campus in which all of the pieces being shown were advertisements stripped of their logos. The exhibit is being moved to the Beverly Hilton for Transformation 2014.
As part of the entrepreneurial theme, the conference will also feature the "Start-up Showdown" with 10-15 startup companies presenting ideas to a panel of judges including Terry Kawaja, Founder and CEO of LUMA Partners; media veteran Wenda Harris Millard, and Hany Nada, Managing Partner at GGV Capital.
The 4A's will also announce winners of the O'Toole Awards for creative campaigns and media.
Biba Golic, a championship table tennis player and member of the "Killerspin Krew," will add a sport and fundraising mix to the conference by taking on challenges from attendees who will each donate $50 to the 4A's Foundation for a chance to play against her. The 4A's Foundation provides scholarships to diverse students in creative and media arts. Biba, who was born in Yugoslavia and began playing at age 9, has won numerous titles including U.S. National Collegiate Champion Singles, Doubles, and Mixed Doubles.
The 4A's is partnering with Los Angeles broadcast television stations, KABC, KCAL, KCBS, KMEX, KNBC, KVEA and the TVB, a trade association of America's commercial broadcast television industry to present "Experience Los Angeles," a hands-on mentoring program. At the conclusion of the Transformation conference on March 19, advertising and marketing executives including 4A's staff, will visit LA's Trade Technical College (LATTC) to mentor and inspire students studying marketing, advertising, public relations, and business. Topics will focus on media planning, market strategy, creative, media buying, digital media and account management.
About the 4A's
The 4A's is the national trade association of the advertising agency business. Its membership comprises virtually all of the large, multinational agencies and hundreds of small and mid-sized agencies from across the country. The 1,200 member agency offices served by the 4A's employ 65,000 people; offer a wide range of marketing communications services, and place 80 percent of all national advertising. The management-oriented association founded in 1917 helps its members build their businesses, and acts as the industry's spokesperson with government, media, and the public sector. For more information, visit the 4A's Web site at www.aaaa.org.
"We're bringing out a new application monitoring system to the DevOps space. It manages large enterprise applications that are distributed throughout a node in many enterprises and we manage them as one collective," explained Kevin Barnes, President of eCube Systems, in this SYS-CON.tv interview at DevOps at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jan. 20, 2017 06:30 PM EST Reads: 5,444
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, discussed the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports.
Jan. 20, 2017 05:45 PM EST Reads: 2,085
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
Jan. 20, 2017 05:30 PM EST Reads: 1,463
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at Logz.io, will explore the value of Kibana 4 for log analysis and will give a real live, hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He will examine three use cases: IT operations, business intelligence, and security and compliance. This is a hands-on session that will require participants to bring their own laptops, and we will provide the rest.
Jan. 20, 2017 05:15 PM EST Reads: 4,944
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
Jan. 20, 2017 05:15 PM EST Reads: 3,801
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
Jan. 20, 2017 05:15 PM EST Reads: 3,531
A look across the tech landscape at the disruptive technologies that are increasing in prominence and speculate as to which will be most impactful for communications – namely, AI and Cloud Computing. In his session at 20th Cloud Expo, Curtis Peterson, VP of Operations at RingCentral, will highlight the current challenges of these transformative technologies and share strategies for preparing your organization for these changes. This “view from the top” will outline the latest trends and developm...
Jan. 20, 2017 04:45 PM EST Reads: 1,071
"LinearHub provides smart video conferencing, which is the Roundee service, and we archive all the video conferences and we also provide the transcript," stated Sunghyuk Kim, CEO of LinearHub, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 20, 2017 03:00 PM EST Reads: 1,641
When you focus on a journey from up-close, you look at your own technical and cultural history and how you changed it for the benefit of the customer. This was our starting point: too many integration issues, 13 SWP days and very long cycles. It was evident that in this fast-paced industry we could no longer afford this reality. We needed something that would take us beyond reducing the development lifecycles, CI and Agile methodologies. We made a fundamental difference, even changed our culture...
Jan. 20, 2017 02:30 PM EST Reads: 1,121
Things are changing so quickly in IoT that it would take a wizard to predict which ecosystem will gain the most traction. In order for IoT to reach its potential, smart devices must be able to work together. Today, there are a slew of interoperability standards being promoted by big names to make this happen: HomeKit, Brillo and Alljoyn. In his session at @ThingsExpo, Adam Justice, vice president and general manager of Grid Connect, will review what happens when smart devices don’t work togethe...
Jan. 20, 2017 02:15 PM EST Reads: 608
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
Jan. 20, 2017 01:30 PM EST Reads: 5,233
@DevOpsSummit taking place June 6-8, 2017 at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.
Jan. 20, 2017 01:30 PM EST Reads: 3,591
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
Jan. 20, 2017 01:30 PM EST Reads: 5,729
SYS-CON Events announced today that Dataloop.IO, an innovator in cloud IT-monitoring whose products help organizations save time and money, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Dataloop.IO is an emerging software company on the cutting edge of major IT-infrastructure trends including cloud computing and microservices. The company, founded in the UK but now based in San Fran...
Jan. 20, 2017 01:00 PM EST Reads: 2,575
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Jan. 20, 2017 12:30 PM EST Reads: 4,345