|By Marketwired .||
|March 12, 2014 11:31 AM EDT||
NEW YORK, NY -- (Marketwired) -- 03/12/14 -- The 4A's has added Ryan Seacrest, host of FOX's "American Idol," to the list of speakers at "Transformation 2014: The Idea Effect," conference in Los Angeles from March 16-19, the trade association announced today.
Seacrest will be interviewed in a session with Tim Castelli, President of National Sales, Marketing & Partnerships at Clear Channel Media and Entertainment, on Tuesday, March 18, about the future of radio.
American Express CMO John Hayes has been tapped as the opening keynote speaker for the conference on Monday, March 17, and in the afternoon, Yahoo! CEO Marissa Mayer will be interviewed.
On Tuesday night, Clear Channel Media and Entertainment presents its iHeartRadio "Artists on the Verge '14" with performances by Christina Perri, whose hit, "Jar of Hearts," has sold more than 3 million copies; Swedish trio NoNoNo, known for their "Pumpin' Blood" single; and Aloe Blacc, best known for the songs, "I Need a Dollar" and "The Man."
Branding, data, social responsibility, and entrepreneurship are among the major themes this year, and a significant number of client-side marketers and technology company execs have signed on as speakers.
Additional notable speakers include:
- Jon Feltheimer, CEO, Lionsgate
- Maureen Dowd, New York Times columnist
- Bea Perez, Chief Sustainability Officer, The Coca-Cola Co.
- Icema Gibbs, Director of Corp. Social Responsibility, JetBlue Airways
- Dana Anderson, SVP Marketing Strategy & Communications, Mondelēz International
- Esther Lee, SVP, Brand Marketing, Advertising & Sponsorship, AT&T
- Adam Bain, President Global Revenue, Twitter
- Patrick Harris, Director, Global Agency Development, Facebook
- John Gainor, CEO & President, Dairy Queen
- Susan Credle, Chief Creative Officer, Leo Burnett
- Sarah Hofstetter, CEO, 360i US
- Bill Koenigsberg, President-CEO, Horizon Media
Agencies and brand marketers are amassing troves of data and continue to crack the code on making sense of it. At least one panel will focus on how agencies' ideas drive brand value and measurable sales, and John Montgomery, COO of GroupM, is scheduled to speak about audience, addressability, measurement and mobile.
Another conference feature will be a video exhibit, created by Leo Burnett, which last year won the 4A's TruthBrief Competition for the best agency campaign to attract a new generation of talent to the business. Leo Burnett's winning experiential campaign took the form of a staged video "art show" at a gallery on a college campus in which all of the pieces being shown were advertisements stripped of their logos. The exhibit is being moved to the Beverly Hilton for Transformation 2014.
As part of the entrepreneurial theme, the conference will also feature the "Start-up Showdown" with 10-15 startup companies presenting ideas to a panel of judges including Terry Kawaja, Founder and CEO of LUMA Partners; media veteran Wenda Harris Millard, and Hany Nada, Managing Partner at GGV Capital.
The 4A's will also announce winners of the O'Toole Awards for creative campaigns and media.
Biba Golic, a championship table tennis player and member of the "Killerspin Krew," will add a sport and fundraising mix to the conference by taking on challenges from attendees who will each donate $50 to the 4A's Foundation for a chance to play against her. The 4A's Foundation provides scholarships to diverse students in creative and media arts. Biba, who was born in Yugoslavia and began playing at age 9, has won numerous titles including U.S. National Collegiate Champion Singles, Doubles, and Mixed Doubles.
The 4A's is partnering with Los Angeles broadcast television stations, KABC, KCAL, KCBS, KMEX, KNBC, KVEA and the TVB, a trade association of America's commercial broadcast television industry to present "Experience Los Angeles," a hands-on mentoring program. At the conclusion of the Transformation conference on March 19, advertising and marketing executives including 4A's staff, will visit LA's Trade Technical College (LATTC) to mentor and inspire students studying marketing, advertising, public relations, and business. Topics will focus on media planning, market strategy, creative, media buying, digital media and account management.
About the 4A's
The 4A's is the national trade association of the advertising agency business. Its membership comprises virtually all of the large, multinational agencies and hundreds of small and mid-sized agencies from across the country. The 1,200 member agency offices served by the 4A's employ 65,000 people; offer a wide range of marketing communications services, and place 80 percent of all national advertising. The management-oriented association founded in 1917 helps its members build their businesses, and acts as the industry's spokesperson with government, media, and the public sector. For more information, visit the 4A's Web site at www.aaaa.org.
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
May. 2, 2016 11:00 PM EDT Reads: 998
Much of the value of DevOps comes from a (renewed) focus on measurement, sharing, and continuous feedback loops. In increasingly complex DevOps workflows and environments, and especially in larger, regulated, or more crystallized organizations, these core concepts become even more critical. In his session at @DevOpsSummit at 18th Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, will show how, by focusing on 'metrics that matter,' you can provide objective, transparent, and meaningfu...
May. 2, 2016 08:30 PM EDT Reads: 711
If there is anything we have learned by now, is that every business paves their own unique path for releasing software- every pipeline, implementation and practices are a bit different, and DevOps comes in all shapes and sizes. Software delivery practices are often comprised of set of several complementing (or even competing) methodologies – such as leveraging Agile, DevOps and even a mix of ITIL, to create the combination that’s most suitable for your organization and that maximize your busines...
May. 2, 2016 07:45 PM EDT Reads: 1,892
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
May. 2, 2016 07:00 PM EDT Reads: 1,053
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
May. 2, 2016 06:30 PM EDT Reads: 1,309
In the world of DevOps there are ‘known good practices’ – aka ‘patterns’ – and ‘known bad practices’ – aka ‘anti-patterns.' Many of these patterns and anti-patterns have been developed from real world experience, especially by the early adopters of DevOps theory; but many are more feasible in theory than in practice, especially for more recent entrants to the DevOps scene. In this power panel at @DevOpsSummit at 18th Cloud Expo, moderated by DevOps Conference Chair Andi Mann, panelists will dis...
May. 2, 2016 06:00 PM EDT Reads: 719
Up until last year, enterprises that were looking into cloud services usually undertook a long-term pilot with one of the large cloud providers, running test and dev workloads in the cloud. With cloud’s transition to mainstream adoption in 2015, and with enterprises migrating more and more workloads into the cloud and in between public and private environments, the single-provider approach must be revisited. In his session at 18th Cloud Expo, Yoav Mor, multi-cloud solution evangelist at Cloudy...
May. 2, 2016 05:30 PM EDT Reads: 1,569
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
May. 2, 2016 05:15 PM EDT Reads: 1,001
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
May. 2, 2016 05:00 PM EDT Reads: 1,101
See storage differently! Storage performance problems have only gotten worse and harder to solve as applications have become largely virtualized and moved to a cloud-based infrastructure. Storage performance in a virtualized environment is not just about IOPS, it is about how well that potential performance is guaranteed to individual VMs for these apps as the number of VMs keep going up real time. In his session at 18th Cloud Expo, Dhiraj Sehgal, in product and marketing at Tintri, will discu...
May. 2, 2016 04:00 PM EDT Reads: 914
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
May. 2, 2016 03:45 PM EDT Reads: 1,354
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
May. 2, 2016 03:30 PM EDT Reads: 1,074
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
May. 2, 2016 03:00 PM EDT Reads: 381
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
May. 2, 2016 02:45 PM EDT Reads: 1,101