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ZERO ODOR Introduces New Laundry Odor Eliminator -- ZERO ODOR LAUNDRY

In response to growing consumer need, the Zero Odor company has created a breakthrough solution to eliminate home laundry odor issues.

LITCHFIELD, Conn., March 12, 2014 /PRNewswire/ -- Connecticut-based Zero Odor LLC, the leading innovator of odor elimination solutions for odors in the air and on surfaces, is now introducing an odor elimination solution for household laundry issues.

ZERO ODOR LAUNDRY is designed to permanently eliminate the embarrassing odors that survive the typical wash cycle—a problem that has been growing and growing. Recent positive technological advances in athletic wear and front-load washing machines have led to not-so-positive issues with laundry odor. The new and popular microfiber sports garments often do not surrender the odors in a wash with traditional detergent. And many owners of the new energy-efficient front-load washing machines have noticed a disagreeable sour smell emitting from their washers. Add to that food odor, pet items with odor, and smoke odor–infused clothing, and you have a laundry odor epidemic.

Zero Odor founding partner and president Jim Huffstetler says, "Consumers are battling laundry odors issues like never before. You can see the problem expressed in chat all over the Internet—'How do I salvage my microfiber workout clothes—the recurring odor is terrible?' and 'How can I get rid of the sour smell from my front -load washer?'  Hearing about these issues from our own customers inspired us to focus all of our R&D efforts on a solution and act quickly to help.  The result is this wonderful new product—Zero Odor Laundry."

ZERO ODOR LAUNDRY bonds with the odor molecules residing in your laundry items and turns them into non-odor molecules, permanently eliminating the odor. "It's both our company philosophy and mission to permanently eliminate odor on the molecular level," said Huffstetler. "Many products out there just temporarily mask or cover up odor with heavy perfumes or fragrances. All of our products, which are made here in the USA, are created to address the odor head on and permanently eliminate it. That has traditionally meant we are taking care of odors in the air or on surfaces, and now we are eliminating odors in your laundry. "

Zero Odor Laundry is designed to be poured into the wash cycle at the same time you add your favorite detergent. The formula is compatible with all detergents and works in both traditional and HE machines. ZERO ODOR LAUNDRY is initially available in a 16-ounce squirt-top bottle. All it takes is four easy squirts, or two ounces per load, to do its job. 

As the marketer of Zero Odor odor-elimination sprays, the company is uniquely qualified to extend its molecular odor elimination approach into the laundry room. This is the company's first product entry into the multi-billion dollar US household laundry category. Says Huffstetler, "Zero Odor products have been improving the quality of life for people and their pets in just about every room in their home for several years. Now, we are delighted to help our customers in their laundry room, also. After all, your laundry isn't really clean if it doesn't smell clean."

The 16-ounce, easy-squirt bottle of ZERO ODOR LAUNDRY is first available in stores at all Bed Bath & Beyond locations, for the suggested retail price of $12.99, and is part of a multi-bottle introductory offer at QVC and Additional retail locations will soon follow.

You can learn more about Zero Odor Laundry by viewing a brief instructional video on YouTube titled, "Introducing ZERO ODOR LAUNDRY":

The company's Facebook page also contains information about Zero Odor Laundry:

About Zero Odor: 
Zero Odor LLC, with headquarters in Litchfield, Connecticut, markets and distributes a line of breakthrough odor elimination products using the Zero Odor brand name.  Zero Odor's unique and environmentally friendly formula works on the molecular level to permanently eliminate any odor.  It is available in a general formulation plus three pet-oriented formulas—Zero Odor Pet, Zero Odor Litter Spray, and Zero Odor Pet Stain Remover.  And now—Zero Odor Laundry.  Learn more about Zero Odor by visiting Zero Odor on Facebook.  Zero Odor Laundry is first available at Bed Bath & Beyond and through QVC and

Zero Odor Introduces Zero Odor Laundry, the breakthrough solution to eliminate laundry odor

Sarah Day Zero Odor LLC
[email protected]

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